If you've ever tried running advertisements on the professional networking site LinkedIn, then you …

Amid shifting privacy standards, advertisers are turning to new tactics and retail advertising to r…

Ad buyers have spent more than $1.7 million on X posts promoting a candidate's account in 2023, lea…

Generative AI has brought significant advancements to the advertising sector, reshaping content cre…

The shift from cable platforms to streaming is widely evident. And this shift is not just a passing…

Global ad spend to grow by 11% in 2022 to reach USD 850 billion; Digital at 66% share

At the annual IAB NewFronts, Twitter executives maintained it was business as usual at the company.

India, the U.K., Brazil, Canada, Japan and China are forecast to grow between 6-8% annually, on ave…

India is the fastest-growing market globally at 14.6%

Content creation as a vocation will move towards Decentralized Autonomous Organizations

We're looking to spotlight the up-and-comers of digital advertising.

"Crisis management in the Ukrainian ad industry is unique," said MGID Chief Marketing Officer Nicko…

In 2021, television claimed the largest share of media spending at 42%

This virtual event features leaders in tech and retail discussing how business leaders can navigate…

In 2021 Digital grew by 50% and in 2022 is expected to pip Television to become the largest contrib…

Industry leaders walk us through the innovations in the Radio industry and what the future holds

A panel of retail media experts gathered to discuss how brands can stay ahead of the changes and ch…

It, however, makes some small exceptions, like allowing for "broad" location-based targeting…

At its core, Parva is a technology platform that allows media buyers to reach their customers …

Srinivasan Swamy has been elected as the AFAA Chairman for a term of four years