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Adex is expected to grow by 20% in 2022 and reach Rs 90,000 crore: Madison report
In 2021 Digital grew by 50% and in 2022 is expected to pip Television to become the largest contrib…
Has 2021’s festive season given India’s advertising industry a big enough push to recover from the 2020 after-effect?
Cautious optimism continues to thrive in the advertising industry
India and Australia are two of the top year-on-year ad spend growth markets, to witness a surge in ad spends in 2021: dentsu Ad Spend Report
Here are the key takeaways from the latest dentsu Ad Spend Report
Home furnishing and food were the most popular shopping categories with 42% and 18% hike in sales 5 days before Diwali: Report
Shopping trends that emerged during Diwali
Indian AdEx to grow at 10.7% to reach Rs 91,641 crore, Digital expected to reach 30% of media mix in 2020: GroupM report
India will continue to top the list as the fastest-growing major ad market in the world
Digital to overtake TV to become the largest medium in 2022; Ad spends estimated to cross Rs 1 lakh crore in 2022: GroupM TYNY report
Global ad spend to grow by 11% in 2022 to reach USD 850 billion; Digital at 66% share
Advertising of Chyawanprash on TV grew by 8 times between March and May this year: TAM AdEx Overview
The growth comes in the wake of the spread of Covid-19
If GDP growth falls till 2%, overall AdEx could shrink by 0-5%: Madison Media
The report gives some advice to marketers about how to navigate the Covid-19 outbreak
CoinSwitch Kuber, CoinDCX and WazirX were the top crypto advertisers on digital mediums this year: Report
As Indian Cryptocurrency platforms await the Government’s next hearing, here’s a look at how much t…
YouTube CEO explains how the streaming platform helped Pepsi and Hyundai in India
At the first ever YouTube Brandcast India event, the company’s CEO — Susan Wojcicki — explained how…
Ad spends in India to rise 15.5% to ₹1.46 lakh crore in 2023: GroupM TYNY report
Ad spends in India will rise by ₹20,000 crore in 2023 compared to a year ago, predits GroupM, a med…
Indian advertising industry to grow by 10.9%; will reach ₹75,952 crore by the end of 2020: DAN Report
The industry will grow by 10.9% to reach Rs 75,952 crore by the end of 2020. It is expected to grow…
Television: The marketeer’s darling for brand building and business growth
As a marketeer, given a choice for 2020 and the foreseeable near future, I would choose to invest i…
As more people adopt furry companions in India, pet care brands are upping their marketing game and expanding their e-commerce presence to connect with consumers
Pet care brands in India increase their ad spends on digital media and TV
As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
VIVO ipl 2021 is just three days away and our country has surpassed 1 lakh mark in daily covid-19 c…
India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report
According to GroupM's TYNY report, India is likely to regain its 9th rank this year
Indian media and entertainment industry grew by 9% to reach Rs 1.82 trillion in 2019: FICCI-EY report 2020
If the current lockdown continues beyond a month, the M&E sector can expect a flat growth, 25% de-g…
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020
Here’s how the Coronavirus outbreak could impact ad spends, according to experts
Experts tell us about the impact the outbreak could have on the advertising industry and what to ex…