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<ul><li>In 350 ODIs, <keyword id="6397" type="General" weightage="80" keywordseo="dhoni" source="Orion">Dhoni</keyword> scored 10,773 runs at an average of 50.57 playing a finisher role for Team India.</li><li>Overall, Dhoni led India in 332 matches across all formats, out of which he has won 178.</li><li>Dhoni has led CSK to five IPL titles in 2010, 2011, 2018, 2021 and 2023. </li></ul> Very few cricketers become stars, even lesser, become icons. One such is Indian wicketkeeper-batter and former Indian skipper <keyword id="6354832" type="General" weightage="50" keywordseo="ms-dhoni" source="Orion">MS Dhoni</keyword>, who turned 42 on Thursday. The enigmatic personality who led Team India to three major ICC trophies, has one of the most inspiring journeys in sports history. From working as a ticket collector at a railway station, he transformed into India's biggest trophy collector, leading the team to ICC T20 World Cup 2007, ICC Cricket World Cup 2011 and ICC Champions Trophy 2013 as skipper. Dhoni made his international debut in 2004 and made a name for himself as a ferocious hitter of the cricket ball, but mellowed down with time to a finisher who would guide his team to wins with his calculated aggression and amazing tactics. Coming to his long format career, Dhoni played 90 matches, scoring 4,876 runs at an average of 38.09. He scored six centuries and 33 half-centuries, with the best score of 224. He is the 14th-highest scorer for India in Tests. Captain Cool As a captain, he led India in 60 Test matches, out of which they won 27 matches, lost 18 and drew 15. With a win percentage of 45.00, he is one of India's most successful skippers across all eras. He led Team India to the number one ranking in ICC Test Rankings. He is also the only Indian skipper to whitewash Australia in the Border-Gavaskar Trophy, doing so in the 2010-11 and 2012-13 series. Dhoni, the finisher Dhoni's strongest format was the ODIs. In 350 ODIs, he scored 10,773 runs at an average of 50.57. He scored 10 centuries and 73 fifties for India, with the best score of 183*. He is India's fifth-highest scorer in ODIs (with Sachin Tendulkar at the top with 18,426 runs). He is also the 11th most successful ODI batter of all time. The fact that he managed to score 10,000-plus runs at an average of over 50 while coming down the order makes his statistics even more astonishing. He led India in 200 ODI matches, winning 110, losing 74. Five matches were tied while 11 failed to produce a result, he has a win percentage of 55. With 229 sixes, he is the fifth-highest six-hitter of all time and also has the second-highest sixes by an Indian next to Rohit Sharma (275 sixes). He is also the sixth-fastest player to reach 10,000 ODI runs, doing so in 273 innings. 'Mahi', as he is known to the fans, played 98 T20Is for India, scoring 1,617 runs at an average of 37.60, at a strike rate of 126.13. He has two half-centuries in the format, with the best score of 56. He led India in 72 T20Is, winning 41, losing 28, one being tied and two failing to produce results. His win percentage is 56.94. With the bat, he is the fifth-highest run-getter for India across all formats. In 538 matches, he scored 17,266 runs at an average of 44.96 and a strike rate of over 79. He has scored 16 centuries and 108 fifties across all formats, with the best score of 224. ALSO READ: <a href="https://www.businessinsider.in/business/news/virat-kohli-ms-dhoni-rohit-sharma-rule-brand-endorsements-in-indian-sports-industry/articleshow/99237494.cms" data-type="tilCustomLink" target="_blank">With 30 brands each, Kohli, Dhoni &amp; Rohit Sharma rule Indian sports endorsements</a> Unique record He has led a team in most matches as a captain in the sport's history. He has led India in 332 matches across all formats, out of which he has won 178, lost 120, six were tied and 15 ended in a draw. His win percentage is 53.61. Coming to wicketkeeping, he has the third-highest number of dismissals, with a total of 829, behind Australia's Adam Gilchrist (905) and South Africa's Mark Boucher (998). With 634 catches, he has the third highest number of catches in international cricket history. His great reflexes also earned him a total of 195 stumpings, the highest by a keeper in cricket history. Chennai's Thala Besides guiding India to ICC titles, he has also guided Chennai Super Kings (CSK) to franchise glory in the Indian Premier League (IPL) and the Champions League T20. He has led CSK to five IPL titles in 2010, 2011, 2018, 2021 and 2023. Dhoni has also led CSK to two CLT20 titles in 2010 and 2014. With this, he is not only the most successful captain in franchise cricket as well, but cricket in general. Dhoni has played 250 IPL matches, mostly for CSK, other than a stint with Rising Pune Supergiant in 2016 to 2017. In these matches, he has scored 5,082 runs at an average of 38.79. He has also scored 24 half-centuries in the tournament. He also has 142 catches and 42 stumpings. With these astonishing statistics as a middle-order batter and his success as a captain, it is unlikely that India and world cricket, in general, will witness a phenomenon like 'Captain Cool' again. (Text input from ANI)

As MS Dhoni turns 42, a look at the stellar career of 'Captain Cool'

Legendary Indian wicketkeeper-batter and former Indian skipper <keyword id="6354832" type="General" weightage="20" keywordseo="ms-dhoni" source="Orion">MS Dhoni</keyword>, who led Team India to three major ICC trophies, turned 42 on Thursday. Dhoni has one of the most inspiring journeys in sports history. From working as a ticket collector at a railway station, he transformed into India's biggest trophy collector, leading the team to ICC <keyword id="44040" type="General" weightage="20" keywordseo="t20-world-cup" source="Orion">T20 World Cup</keyword> 2007, <keyword id="149598" type="General" weightage="20" keywordseo="icc-cricket-world-cup" source="Orion">ICC Cricket World Cup</keyword> 2011 and ICC Champions Trophy 2013 as skipper. He made his international debut in 2004 and made a name for himself as a ferocious hitter of the cricket ball, but mellowed down with time to a finisher who would guide his team to wins with his calculated aggression and amazing tactics. Coming to his long format career, Dhoni played 90 matches, scoring 4,876 runs at an average of 38.09. He scored six centuries and 33 half-centuries, with the best score of 224. He is the 14th-highest scorer for India in Tests. As a captain, he led India in 60 Test matches, out of which they won 27 matches, lost 18 and drew 15. With a win percentage of 45.00, he is one of India's most successful skippers across all eras. He led Team India to the number one ranking in ICC Test Rankings. He is also the only Indian skipper to whitewash Australia in the Border-Gavaskar Trophy, doing so in the 2010-11 and 2012-13 series. Dhoni's strongest format was the ODIs. In 350 ODIs, he scored 10,773 runs at an average of 50.57. He scored 10 centuries and 73 fifties for India, with the best score of 183*. He is India's fifth-highest scorer in ODIs (with Sachin Tendulkar at the top with 18,426 runs). He is also the 11th most successful ODI batter of all time. The fact that he managed to score 10,000-plus runs at an average of over 50 while coming down the order makes his statistics even more astonishing. He led India in 200 ODI matches, winning 110, losing 74. Five matches were tied while 11 failed to produce a result, he has a win percentage of 55. With 229 sixes, he is the fifth-highest six-hitter of all time and also has the second-highest sixes by an Indian next to Rohit Sharma (275 sixes). He is also the sixth-fastest player to reach 10,000 ODI runs, doing so in 273 innings. 'Mahi', as he is known to the fans, played 98 T20Is for India, scoring 1,617 runs at an average of 37.60, at a strike rate of 126.13. He has two half-centuries in the format, with the best score of 56. He led India in 72 T20Is, winning 41, losing 28, one being tied and two failing to produce results. His win percentage is 56.94. With the bat, he is the fifth-highest run-getter for India across all formats. In 538 matches, he scored 17,266 runs at an average of 44.96 and a strike rate of over 79. He has scored 16 centuries and 108 fifties across all formats, with the best score of 224. He has led a team in most matches as a captain in the sport's history. He has led India in 332 matches across all formats, out of which he has won 178, lost 120, six were tied and 15 ended in a draw. His win percentage is 53.61. Coming to wicketkeeping, he has the third-highest number of dismissals, with a total of 829, behind Australia's Adam Gilchrist (905) and South Africa's Mark Boucher (998). With 634 catches, he has the third highest number of catches in international cricket history. His grfeatreflexes also earned him a total of 195 stumpings, the highest by a keeper in cricket history. Besides guiding India to ICC titles, he has also guided Chennai Super Kings (CSK) to franchise glory in the Indian Premier League (IPL) and the Champions League T20. He has led CSK to five IPL titles in 2010, 2011, 2018, 2021 and 2023. Dhoni has also led CSK to two CLT20 titles in 2010 and 2014. With this, he is not only the most successful captain in franchise cricket as well, but cricket in general. Dhoni has played 250 IPL matches, mostly for CSK, other than a stint with Rising Pune Supergiant in 2016 to 2017. In these matches, he has scored 5,082 runs at an average of 38.79. He has also scored 24 half-centuries in the tournament. He also has 142 catches and 42 stumpings. With these astonishing statistics as a middle-order batter and his success as a captain, it is unlikely that India and world cricket, in general, will witness a phenomenon like 'Captain Cool' again. (ANI)

MS Dhoni: From a railway ticket collector to leading India to World Cup wins, here's all you need to know about 'Captain Cool'

The legendary Mahendra Singh Dhoni will be in the spotlight in what could be his final game at the iconic <keyword id="19921339" type="General" weightage="20" keywordseo="Wankhede-Stadium" source="keywords" meta.keywordsubtype="org" meta.entityname="Wankhede Stadium" meta.hostid="261" meta.entityid="Wankhede Stadium">Wankhede Stadium</keyword> when defending champions Chennai Super Kings take on Mumbai Indians in the Indian Premier League here on Sunday. Dhoni returns to the hallowed turf of Wankhede for the first time ever as a non-captain of the <keyword id="19896464" type="General" weightage="20" keywordseo="CSK" source="keywords" meta.keywordsubtype="org" meta.entityname="CSK" meta.hostid="261" meta.entityid="CSK">CSK</keyword>, potentially in his last <keyword id="19906063" type="General" weightage="20" keywordseo="IPL" source="keywords">IPL</keyword> season. It will also be his first appearance as just a player for any team since November 2005. Even at 42, Dhoni's glove-work remains impeccable and so does his assessment of the game like always. But CSK will hope that his tactical acumen also helps them improve a dismal away record this season, having suffered two defeats on the road. CSK would also hope their recent record against <keyword id="20950501" type="General" weightage="20" keywordseo="MI" source="keywords" meta.keywordsubtype="org" meta.entityname="MI" meta.hostid="261" meta.entityid="MI">MI</keyword> - four wins in last five matches including their seven-wicket win here last season - holds them in good stead. Two of IPL's most successful teams with five titles each, both sides are witnessing a tectonic shift of leadership change with Hardik Pandya taking over the mantle from Rohit Sharma at MI and Ruturaj Gaikwad succeeding Dhoni at CSK, but there is nothing that suggests their intense rivalry would expect any such shift. If anything, CSK's bowlers could be put to sword by the rampaging MI batters who have gone hammer and tongs at the flat pitches here, scoring in excess of 230 against Delhi Capitals and chasing down nearly 200 against Royal Challengers Bengaluru with more than four overs to spare. Pandya's MI have found their footing after a jittery start. Their batters have done well in the last two outings and Suryakumar Yadav's 17-ball fifty against RCB provides an ominous sign to CSK bowlers, who have shown mastery on slow, turning pitches at the Chepauk but remain untested on flat, batting-friendly surfaces. Ishan Kishan (161 runs) and Rohit's opening stand would thus be crucial in the scheme of things but CSK would also have a lot of assurance with their own batting. Skipper Gaikwad may not be a marauder with the bat but he can be the silent enforcer in the CSK line-up, which has the exuberance of Rachin Ravindra at the top, sturdiness of Daryl Mitchell in the middle and explosiveness of Shivam Dube (176 runs), Ravindra Jadeja and Dhoni in the death overs. CSK would also be aware that seeing off the dexterous Jasprit Bumrah (10 wickets) and going after the rest of the MI bowling would be the key, since the others have given away runs at alarming rate while struggling with their line and lengths on placid surfaces. Despite Bumrah's five-wicket haul, MI leaked runs at a high rate to allow RCB get closer to the 200-run mark here a few nights ago. A lot will be riding on Shardul Thakur and Tushar Deshpande for CSK, who both return to their home ground, but Mustafizur Rahman (9 wickets) and the wily Jadeja would be the ones to watch out for given their recent exploits. On their part, teams say "we want to get as many runs as possible" but by the look of it, scores around 220-230 while batting first could be the best way possible to ensure an upperhand at this venue. Teams (from): Mumbai Indians: Hardik Pandya (c), Rohit Sharma, Suryakumar Yadav, Dewald Brevis, Jasprit Bumrah, Piyush Chawla, Gerald Coetzee, Tim David, Shreyas Gopal, Ishan Kishan (wk), Anshul Kamboj, Kumar Kartikeya, Akash Madhwal, Kwena Maphaka, Mohammad Nabi, Shams Mulani, Naman Dhir, Shivalik Sharma, Romario Shepherd, Arjun Tendulkar, Nuwan Thushara, Tilak Varma, Vishnu Vinod, Nehal Wadhera, Luke Wood. Chennai Super Kings: <keyword id="19899524" type="General" weightage="20" keywordseo="MS-Dhoni" source="keywords">MS Dhoni</keyword> (wk), Aravelly Avanish (wk), Devon Conway, Ruturaj Gaikwad (c), Ajinkya Rahane, Shaik Rasheed, Moeen Ali, Shivam Dube, RS Hangargekar, Ravindra Jadeja, Ajay Jadav Mandal, Daryl Mitchell, Rachin Ravindra, Mitchell Santner, Nishant Sindhu, Deepak Chahar, Tushar Deshpande, Mukesh Choudhary, Mustafizur Rahman, Matheesha Pathirana, Simarjeet Singh, Prashant Solanki, Shardul Thakur, Maheesh Theekshana, Sameer Rizvi. Match starts 7:30PM IST. SEE ALSO:<a href="https://www.businessinsider.in/business/telecom/news/telecom-companies-may-hike-tariffs-by-up-to-17-after-the-general-elections-as-per-analysts/articleshow/109240274.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/telecom/news/telecom-companies-may-hike-tariffs-by-up-to-17-after-the-general-elections-as-per-analysts/articleshow/109240274.cms" target="_blank">Telecom companies may hike tariffs by up to 17% after the general elections, predict analysts</a><a href="https://www.businessinsider.in/business/auto/news/ather-rizta-vs-tvs-iqube-which-family-scooter-should-you-buy/articleshow/109233645.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/auto/news/ather-rizta-vs-tvs-iqube-which-family-scooter-should-you-buy/articleshow/109233645.cms" target="_blank">Ather Rizta vs TVS iQube – Which family scooter should you buy?</a><a href="https://www.businessinsider.in/tech/news/playstation-5-is-now-available-at-a-discount-of-10000-for-a-limited-period/articleshow/109183034.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/playstation-5-is-now-available-at-a-discount-of-10000-for-a-limited-period/articleshow/109183034.cms" target="_blank">PlayStation 5 is now available at a discount of ₹10,000 for a limited period</a>

MS Dhoni in spotlight as CSK and MI resume rivalry in new era

England asserted their supremacy on the opening day of the fourth Test at Old Trafford as they closed on 113/3 after <a href="http://www.gocricket.com/player/stuart-broad/3001/3067">Stuart Broad</a>'s 6 for 25 bundled India out for 152. India equalled the record of six ducks in a Test innings and despite a gritty half-century from <keyword id="16561" type="POSITION" weightage="20" keywordseo="skipper">skipper</keyword> <a href="http://www.gocricket.com/player/ms-dhoni/4001/4057">MS Dhoni</a>, the Indian batting surrendered to some quality seam bowling from the Englishmen. 
 
England skipper <a href="http://www.gocricket.com/player/alastair-cook/3001/3056">Alastair Cook</a> could not have chosen a better toss to lose after his Indian counterpart Dhoni opted to bat on a lively Old Trafford pitch, which as it would turn out, have more than just a handful for the medium-pacers. Amid all the speculation surrounding the Playing XI heading into Manchester, India rang in three changes. <a href="http://www.gocricket.com/player/gautam-gambhir/4001/4043">Gautam Gambhir</a> replaced the out-of-form <a href="http://www.gocricket.com/player/shikhar-dhawan/4001/28004">Shikhar Dhawan</a>; <a href="http://www.gocricket.com/player/ravichandran-ashwin/4001/26007">Ravichandran Ashwin</a> was selected in place of <a href="http://www.gocricket.com/player/rohit-sharma/4001/4095">Rohit Sharma</a> and the much-talked about <a href="http://www.gocricket.com/player/varun-aaron/4001/30019">Varun Aaron</a> was picked ahead of <a href="http://www.gocricket.com/player/mohammed-shami/4001/30030">Mohammed Shami</a>. 
 
Dhoni's decision backfired as Broad and <a href="http://www.gocricket.com/player/james-anderson/3001/3040">James Anderson</a> (3 for 46) shredded India to 8 for 4 inside the first six overs giving England their best start of the series. Comeback man Gambhir's (4) stay at the middle was short-lived after he fended at a length ball to <a href="http://www.gocricket.com/player/joe-root/3001/73004">Joe Root</a> at gully from Broad. <a href="http://www.gocricket.com/player/murali-vijay/4001/4102">Murali Vijay</a> was the next to go for a duck, seven balls later to Anderson. Vijay, who has been good at leaving balls outside his off-stump in this series, played and nicked to skipper Cook at first slip. 
 
<a href="http://www.gocricket.com/player/virat-kohli/4001/25007">Virat Kohli</a> and <a href="http://www.gocricket.com/player/cheteshwar-pujara/4001/4106">Cheteshwar Pujara</a> failed to impress yet again and went without troubling the scorers. While Kohli tickled an exceptional outswinger from Anderson, Pujara edged a full-length delivery from Broad to a diving Chris Jordan at third slip leaving India reeling at 8 for 4. <a href="http://www.gocricket.com/player/ajinkya-rahane/4001/32045">Ajinkya Rahane</a> - who has by far looked India's best batsman on the tour - and Dhoni weathered the storm and decided to leave more balls. Both gutted it out and strung together an dogged 50-run stand. Once Anderson and Broad were taken out of the attack, run-scoring became comparatively fluent and easier. Jordan, however, ended the promising stand with the wicket of Rahane for 24 in the penultimate over of the session. 
 
India started the second session losing the wicket of <a href="http://www.gocricket.com/player/ravindra-jadeja/4001/32004">Ravindra Jadeja</a> (0) to his 'friend' Anderson in the second over after the lunch interval. Anderson set the trap nicely following back-to-back away going deliveries with an inswinger that jagged back in and caught the Indian allrounder stone dead in front of the stumps. At 63 for 5, Ashwin joined his skipper in the middle and the pair batted with precaution to slowly take India forward. Ashwin's near-clean batting technique played a perfect second-fiddle to Dhoni, who at the other end, took calculated risks and kept the scoreboard ticking. 
 
Ashwin had a slice of luck on 25, when he was dropped by wicketkeeper <a href="http://www.gocricket.com/player/jos-buttler/3001/3111">Jos Buttler</a> off Anderson in the 35th over. He and Dhoni put together 66 runs for the seventh wicket before the offspinner mistimed a pull off Broad to <a href="http://www.gocricket.com/player/sam-robson/3001/84620">Sam Robson</a> at deep-square leg. Ashwin's flamboyant 42-ball 40 was and laced with three fours and a six over deep fine leg which launched a counter-attack on England. Broad then cleaned up <a href="http://www.gocricket.com/player/bhuvneshwar-kumar/4001/25023">Bhuvneshwar Kumar</a> two overs later for his 12th five-wicket haul in Tests. His dismissal exposed the Indian tail which managed to survive just seven more overs. Dhoni played a few unorthodox shots and reached his 32nd half-century with a four and casually edged and pulled his way to 71 before eventually finding the fielder at deep-square leg. 
 
England's hopes of a good beginning was tarnished by Robson - who battled for 24 balls and scored six runs. Bhuvneshwar once again removed him - third time in the series, castling his off stump with an inswinger. Cook's twin fifties at Southampton seemed to have done him a world of good - he cracked two fours off Pankaj - but against the run of play he fell to his favourite shot, a pull off Aaron for 17. Southampton centurions <a href="http://www.gocricket.com/player/ian-bell/3001/3048">Ian Bell</a> and <a href="http://www.gocricket.com/player/gary-ballance/3001/73003">Gary Ballance</a> took over and played with authority. Both took a specific liking towards Pankaj, who conceded 50 runs off his 11 overs. 
 
With run-scoring becoming easy with every over bowled, Dhoni introduced Ashwin in the 21st over. Bell welcomed him by dancing down the wicket and hitting him over his head for the first six of the English innings. Bell pounced on anything slightly short and made most of anything offered on his pads. Ballance and Bell added 77 runs before Aaron would strike again, this time trapping the dangerous Ballance (87 balls, 4x6) leg before for 37 in the final over of the day. Nightwatchman Jordan (0) and Bell (45) were at the crease when stumps were drawn.

England Build After Broad Dismantles India

<ul><li>Over the years, Pepsi has gone through several brand transformations to stay relevant.</li><li>We try to dissect GenZ and Millennials’ behaviour with a brand that has catered to young generations since its inception.</li></ul>North-American beverage and snacks maker PepsiCo started its operations in India in 1989. Since then, many companies have launched in India. A few evolved with the changing tides and some failed to keep up with the curveballs in the shape of competition, macro-economic factors, technology and the ever-changing consumer behaviour and eventually, withered away. So, what has helped a traditional multi-corporation like PepsiCo and its flagship brand Pepsi avoid aging and stay young in a volatile environment? Clever advertising and marketing techniques. “The brand has always had its finger on the pulse of pop culture, and in turn, appealed to today’s generation through content which is relatable to them. Extensive consumer research over the years has helped us stay ahead of the curve and tell stories that resonate with them - whether it is through Bollywood, music or cricket. We have focused on creating engaging and relatable content for consumers around these passion points as we truly believe it is about creating content which they can interact with,” said a PepsiCo India spokesperson. Today, Pepsi is known as a brand that celebrates the sizzling swag of India’s youth. It reflects how GenZ and Millennials are armed with self-belief and confidence. Pepsi has gone through several brand transformations. Its iconic Dil Maange More where the cricketers would quench their thirst with a cool can or a young Shahid Kapoor or Shahrukh Khan would request for just one more sip of Pepsi won our hearts in the late 90s. Dil Maange More campaign also featured Rani Mukherjee, Kajol, Preity Zinta. <div type="Youtube" id="Aog_A-lqla4" title="Dil Maange More - Pepsi (shahid,rani,srk,kajol)" thumbUrl="https://i.ytimg.com/vi/Aog_A-lqla4/mqdefault.jpg"></div> <div type="Youtube" id="rgWHfgGL244" title="Pepsi- Yeh Dil Maange More" thumbUrl="https://i.ytimg.com/vi/rgWHfgGL244/mqdefault.jpg"></div> Another catchy but short-lived campaign that Pepsi came up with, in 2006 was ‘Oye Bubbly,’ which was also conceptualised by JWT. <div type="Youtube" id="pstROq1bdFA" title="Oye Bubbly video- Pepsi Ad- Shahrukh khan" thumbUrl="https://i.ytimg.com/vi/pstROq1bdFA/mqdefault.jpg"></div> In 2013, Pepsi changed its tagline to ‘Live it Abhi’ to encourage the youth to live in the moment. It featured Ranbir Kapoor, Anushka Sharma and Virat Kohli. <div type="Youtube" id="sLgWCwuHtS4" title="Pepsi – Time to Dikhao #LiveItAbhi" thumbUrl="https://i.ytimg.com/vi/sLgWCwuHtS4/mqdefault.jpg"></div> <div type="Youtube" id="hbOc01dx_W0" title="Pepsi – Crash the Pepsi IPL" thumbUrl="https://i.ytimg.com/vi/hbOc01dx_W0/mqdefault.jpg"></div> The tagline was tweaked to ‘Oh Yes Abhi!’ to represent the young, impatient audience, who believe in taking an action ‘now.’ It onboarded Priyanka Chopra Jonas and Mahendra Singh Dhoni to revamp its proposition. <div type="Youtube" id="goBKNZJYjNo" title="Pepsi IPL Oh Yes Abhi Priyanka Chopra Film" thumbUrl="https://i.ytimg.com/vi/goBKNZJYjNo/mqdefault.jpg"></div> In 2017, Pepsi changed its tagline to ‘Socha nahi ji gaya, Pepsi thi pi gaya.’(Didn’t think as I lived the moment, there was Pepsi so I drank it). <div type="Youtube" id="uzQEuGymtCU" title="Socha Nahi Ji Gaya – Fast Forward" thumbUrl="https://i.ytimg.com/vi/uzQEuGymtCU/mqdefault.jpg"></div> Pepsi’s summer bottle during this campaign was packed with a few popular words that the millennials used then such as #Swag, #Aande, #Bajao, #Boldaal, #Muah, #Fastforward, #Gatecrash, #Bawaal, #Kalti, #Wingit, #Panga, #Gocray and cuts across most Indian languages with expressions like #Joot, #Dhool, #Semma, #Takkaru, #Gethu and #Jollu in Tamil, #Flat, #Fatafati, etc. <div type="image" title="Pepsi muah" msid="81573608" hostid="261"></div> <div type="image" title="pepsi kalti" msid="81573617" hostid="261"></div> Pepsi’s campaigns are known for its star-studded ensemble cast. It has tried to feature country’s most-sought-after youth icons over the years. It also changes its packaging to reflect the pulse of the country. From changing its typography from minimalism to elaborate, in the last year, the brand has changed its marketing efforts to position itself as a ‘cool’ brand that drips swagger in every drop Under its latest campaign, Pepsi has worked with Tiger Shroff, Disha Patani, Badshah and most recently Salman Khan. It has also tweaked its packaging to connect with younger generations by incorporating its tagline ‘Har Ghoont Mein Swag.’ <div type="image" title="Pepsi swag bottle" msid="81573622" hostid="261"></div> With summer approaching in different parts of our country, Pepsi launched a new campaign with brand ambassador Salman Khan. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> On what inspired the brand to onboard Khan as its brand ambassador, the spokesperson said, “Salman Khan’s effortlessly cool attitude enables today’s generation to relate with him strongly and he resonates with the word, SWAG, in a way no one else can. He is known to have a strong connect across generations and genders, and his popularity, mass appeal and connect with the Indian audiences make him an ideal fit for a brand like Pepsi.” <cmsannotation type="cmsannotation" annotationid="Understanding GenZ and Millennials" text="Understanding GenZ and Millennials">Understanding GenZ and Millennials</cmsannotation> GenZ is said to have the attention span of a gnat, which is less than 8 seconds and Millennials have an attention span of goldfish. At the same time, they are becoming more aware of how advertising works and are able to separate grey from black. India also has the largest population of young people, making them an important target group for marketers. So, we asked Pepsi about the youth’s behaviour and what are some of the things that they expect from brands today. “In today's day and age, consumers expect their favorite brands to engage with them through meaningful experiences across different digital touchpoints. They no longer just want to buy things today but instead want to want to be associated with a brand’s identity - they want inspiration, emotion, drama, and an overall feel-good experience. Simply put, consumers want to step away from an interaction with a brand, feeling like they have gained something. It is no longer about a one-way presentation of the brand’s core product offering but more about the dialogue that a brand can start and the emotions it can evoke. Brands which keep these factors in mind while communicating with consumers are more likely to receive higher consumer attention and engagement,” said the PepsiCo India spokesperson. The brand also keeps a close eye on social media trends. “Another important aspect which has helped us connect deeply with consumers is moment marketing. Today’s generation appreciates when brands share topical content and that is why we have an ‘Always On’ social media strategy for Pepsi. Lastly, apart from topical content, we also identify hero moments at the beginning of the year which we would like to leverage, which are usually tied in with our campaign for the year,” shared the spokesperson. <cmsannotation type="cmsannotation" annotationid="Getting back to normal" text="Getting back to normal">Getting back to normal</cmsannotation> After going through a dry spell last year due to the lockdown, Pepsi has seen its demand picking up in the last few months. “As people adapt to the new normal and step out of their homes, we are slowly seeing positive sale movements from dormant segments. We are looking forward to the recovery and the return of pre-covid trends, especially as the summer season approaches. The demand has been robust in the last few months and to improve it further, we implemented strategies like the introduction of friendship packs that helped consumers who were looking for convenient options for at-home consumption, mainly in urban markets. In fact, At-home demand for beverages was leading the recovery trend over the last few months and we are hopeful that it is only bound to scale up. Moving forward, convenience will continue to be driving factors as we ensure both large and small packs of products across our categories are always available to suit various occasions and consumers across the country,” said the spokesperson. During the lockdown, Pepsi also shifted its marketing monnies to digital media and is now slowly getting back to its 360-degree approach. The cola brand has constantly reinvented itself to create experiences that connect with consumer passions, be it Bollywood, Music or Sports and this year, it would continue to focus on the same areas. Sharing some of the focus areas for this year, PepsiCo’s spokesperson said, “Driving consumer awareness and engagement through effective advertising has always been our priority. In 2020, we launched digital-first campaigns given online content consumption was at an all-time high. This year, with the external environment slowly opening up, our intent is to elevate our marketing game a notch higher to create a 360-degree surround. We will be pivoting our brand communication across mass pillars of choice like entertainment, sports, music and gaming through multiple mediums to reach consumers across the country. While we shall continue to leverage digital platforms, we shall also leverage other mediums especially TV and outdoor as they are gaining prominence.”

How Pepsi continues to stay relevant and connect with every generation

The third week of IPL 7 in India was probably more exciting than the previous two weeks in the UAE thanks to some great individual performances and a big run-in between <keyword id="61632" type="PERSON" weightage="40" keywordseo="Kieron-Pollard">Kieron Pollard</keyword> and Mitchell Starc. Here, gocricket.com chronicles the eye-catching events that unfolded over the course of last week. 
 
Tambe spins magic with first hat-trick this season 
 At the age of 42, <keyword id="13802" type="CITY" weightage="40" keywordseo="Rajasthan-Royals">Rajasthan Royals</keyword> legspinner Tambe is having the time of his life. Look at his performances in the tournament from day one, he has been nothing short of brilliant. However, this week Tambe took his game to another level and helped RR register a win from an unlikely position against Kolkata Knight Riders in Ahmedabad on May 5. Chasing 171 to win, the Gautam Gambhir-led KKR were cruising at one time at 121 for 0 in 14 overs before RR captain <keyword id="6378477" type="PERSON" weightage="40" keywordseo="Shane-Watson">Shane Watson</keyword> took three wickets in an over to provide a big opening for his team. However, it was Tambe's hat-trick in the next over that actually put the nail in KKR's coffin. The wickets of Manish Pandey, <keyword id="18938" type="PERSON" weightage="40" keywordseo="Yusuf-Pathan">Yusuf Pathan</keyword> and Ryan ten Doeschate broke KKR's back badly and they ended up losing the match by 10 runs. Tambe's performance this season has proved that age has little significance nowadays in cricket and that it's fitness and willingness to do well that shapes a player's career. 
 
de Villiers breaks run-drought in style 
 It was long coming. AB de Villiers had an ordinary season prior to <keyword id="6354506" type="CITY" weightage="40" keywordseo="Royal-Challengers-Bangalore">Royal Challengers Bangalore</keyword>'s game against <keyword id="1494441" type="PERSON" weightage="40" keywordseo="Sunrisers-Hyderabad">Sunrisers Hyderabad</keyword> on May 4 and when Virat Kohli's men were reduced to 59 for 4 in 10.1 overs chasing 159 to win, it appeared the match was as good as gone for RCB. Against all odds, de Villiers launched a rearguard action and smashed 89* off 41 balls with the help of six fours and eight sixes to see his side home in the last over. While de Villiers punished all SRH bowlers, his face-off with fellow South African and arguably the greatest bowler in the world at present, <keyword id="12829" type="PERSON" weightage="40" keywordseo="Dale-Steyn">Dale Steyn</keyword>, will be remembered for many years to come. In the penultimate over of the innings, de Viliers took 24 runs off Steyn, hitting three sixes and a four to turn the match on its head. 
 
Pollard-Starc altercation 
 The game between <keyword id="13880" type="COMPANY" weightage="40" keywordseo="Mumbai-Indians">Mumbai Indians</keyword> and <keyword id="12643" type="ORGANIZATION" weightage="40" keywordseo="Royal-Challengers">Royal Challengers</keyword> Bangalore on May 6 will long be remembered for an ugly altercation between Kieron Pollard and Mitchell Starc. The run-in - towards the end of MI's innings - that saw the West Indian and the Australian almost come to blows, influenced the outcome of the match a great deal as MI took 54 runs off last 20 balls, thanks largely to captain <keyword id="13937" type="PERSON" weightage="40" keywordseo="Rohit-Sharma">Rohit Sharma</keyword>'s 59 off 35 balls, to post a mammoth 187 for 5. 
 
The drama began in the 17th over when Starc used some pretty choice language against Pollard after beating him with a bouncer. The West Indian disdainfully signed to Starc to go away, and off the next ball backed away from the crease at the last minute. Starc, instead of stopping himself, followed the West Indian on the legside and almost hit him, leaving a seething Pollard to throw his bat towards the bowler in a menacing way. 
 
However, the West Indian had the last laugh when he took a simple catch at extra cover to send Starc (5) back to the pavilion off the bowling of Lasith Malinga. Not just that, earlier in the match he had also accounted for the dangerous Yuvraj Singh's run out (6) using his footballing skills to great effect. 
 
The IPL Governing Council later on Wednesday fined both Pollard and Starc for breaching its code of conduct. 
 
Maxwell at it once again 
 Orange Cap holder Glenn Maxwell (435 runs in seven matches) fuelled his legend further smashing 90 off 38 balls in Kings XI Punjab's 44-run win over <keyword id="13886" type="ORGANIZATION" weightage="40" keywordseo="Chennai-Super-Kings">Chennai Super Kings</keyword> on May 7. The Australian put on view the switch-hit several times hitting eight sixes and six fours and it surely was his innings that made the difference. His approach against R Ashwin was particularly impressive. The India offspinner is normally very effective bowling around the wicket, but not against Maxwell on Wednesday evening. The Big Show smashed back-to-back sixes in the 11th over against the India offspinner who looked befuddled not knowing where he should land the ball, bowling two wides to boot. Things changed drastically after Ashwin's over, with KXIP scoring 162 in the last 10 overs to finish on 231 for 4. With the win against MS Dhoni's men, KXIP made it back to the top of the table with six wins in seven matches, while CSK go down to second after their second defeat in eight matches. 
 
Delhi Daredevils' sorry state 
 Delhi Daredevils took the wooden spoon last season and looking at their performance so far it seems another is on their way. The team under Kevin Pietersen looks absolutely spineless, especially in the bowling department. DD's defeat to Kolkata Knight Riders on May 7 was their sixth in eight matches and the way Pietersen ran himself out tells a great deal about his current state of mind. The former England batsman tapped a Shakib-al-Hasan delivery to offside and ran away for a single straight away, head down and without looking at non-striker batsman <keyword id="57265" type="PERSON" weightage="40" keywordseo="Murali-Vijay">Murali Vijay</keyword>. Wicketkeeper <keyword id="2231057" type="PERSON" weightage="40" keywordseo="Robin-Uthapa">Robin Uthapa</keyword> charged towards the ball, picked it up and ran Pietersen out in a flash with Vijay shaking his head in disbelief at the other end. 
 Pietersen's captaincy is also under the scanner for repeatedly not bringing the in-form duo of <keyword id="69475" type="ORGANIZATION" weightage="40" keywordseo="JP-Duminy">JP Duminy</keyword> and Kedar Jadhav up the batting order. Fast bowler Mohammad Shami is another big concern for DD. He is one of the promising bowlers in the country but his performance so far in the tournament is worrying. Four wickets in eight matches at an economy rate of 8.34 don't justify his talent. At present, it's hard to imagine how DD are going to turn their fortunes around.

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How Pepsi continues to stay relevant and connect with every generation

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