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3 mins read

How Influencer Talent Management is evolving with time

Dharika Merchant, COO, WORD and Alchemy Group on how content creation and talent management is gett…

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2 mins read

Alchemy Group’s WORD launches a self-serve influencer marketing platform which connects brands and creators

WORD Marketplace enables small brands to join the influencer marketing bandwagon while sticking to …

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3 mins read

Impact of COVID-19 on the influencer marketing industry

Alchemy Group's Dharika Merchant writes how we are heading towards a more meaningful form of digita…

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4 mins read

Instagram paid partnership: A new era of Influencer Marketing

​​Businesses have understood the art of influencing through social content creators, and the value …

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9 mins read

Influencer Marketing: Trends to watch out for in 2022

We take a closer look at the year gone by and what lies ahead