<ul><li>This <keyword id="51518" type="General" weightage="20" keywordseo="world-heart-day" source="Orion">World Heart Day</keyword>, <keyword id="242406" type="General" weightage="100" keywordseo="dhara" source="Orion">Dhara</keyword> urges the youth to take care of their health. </li><li>The ad is conceptualised by <keyword id="2849281" type="General" weightage="20" keywordseo="ddb-mudra-north" source="Orion">DDB Mudra North</keyword>. </li></ul>Dhara has rolled out a digital film on the occasion of World Heart Day 2021, advocating the importance of heart health, especially amongst young Indians under the age of 40 years. The digital film artfully highlights the fact that today’s adults, specially under the age of 40 years, are vulnerable to cardiovascular diseases owing to the varied inconsistencies settling in modern day lifestyles. The digital film by Dhara edible oils takes the leap from its latest brand proposition of ‘Zara Sa Badlaav’, with the essence of bringing a healthy positive change in one’s daily routine. The film subtly points out the urgent need for physical exercise, reduced stress and enhancing the intake of oryzanol in daily diet as key to heart health. The film also shares an alarming message that 25% of heart attacks in Indian men occur under 40*, which needs more awareness amongst masses. Dhara’s digital film features famed actor <keyword id="201000" type="General" weightage="20" keywordseo="shishir-sharma" source="Orion">Shishir Sharma</keyword>, who was also featured in Dhara’s popular ‘Jalebi ad’. <div type="Youtube" id="pHGWN_yzqec" title="Dil Ka Khayal With Dhara" thumbUrl="https://i.ytimg.com/vi/pHGWN_yzqec/mqdefault.jpg"></div> Elaborating on the initiative, Dinesh Agrawal, Business Head – Dhara, Mother Dairy Fruit &amp; Vegetable Pvt. Ltd. said, “The modern-day course of life has inflicted various inconsistencies in our lifestyle and the events of the past two years have unfortunately compounded it. Brand Dhara has always endeavoured and supported healthy lifestyle practices such as usage of oil in moderation and adopting routine of physical exercise. Through this film, we aim to spread awareness amongst our current and future nation-builders to have a healthy lifestyle with due attention to heart health. We are really glad to associate with an artist who made the brand popular in its initial days and together, we hope that our message will reach out to the desired audience, inspiring them to be more active to lead a healthy lifestyle.” The film opens with a frame featuring an active and fit senior citizen father (Shishir Sharma) landing at his regular heart clinic with his son. Usually, he has been visiting the clinic all alone for over 20 years and is well versed with the flow around. While the son who has accompanied his father for the first time, tries to lend a helping hand to his father for either getting down from the vehicle or to even use a wheelchair for movement, the father mentions that he has been visiting the clinic for years and is well aware of the routine including the Doctor’s regular advice. The frame then features the duo sitting outside the Doctor’s room, and then there is call from the nurse for Mr. Shastri. Both father and son look at each other and his father gestures the younger Mr. Shastri to go inside. And in a surprise to viewers, this time his 32-year-old son undergoes a consultation. The frame then lays out a super mentioning “25% of heart attacks in Indian men occur under 40*”, while the voice over stresses on having a healthy heart and advise viewers to make a shift in routine by doing exercise, reducing stress and further increasing the intake of oryzanol in their diets. The film towards the end also showcases Dhara Refined Ricebran Oil, which has gamma oryzanol, a natural antioxidant that improves HDL/LDL ratio &amp; lowers bad cholesterol &amp; supports heart health. Commenting on the digital video, Vineet Kindra, Sr. Vice President &amp; Business Partner, DDB Mudra North said, “Contrary to general perception, people under 40 are extremely vulnerable to heart diseases. We felt that World Heart Day is the right occasion for the brand to ask people to carry out small changes in their lifestyle and oil usage for better heart health. With “Zara Sa Badlaav” people can work towards a healthy heart.”

On World Heart Day, Dhara puts the spotlight on importance of heart health amongst young Indians

<ul><li>The campaign is rolled out with 2 new TVCs and comprises a web-series with acclaimed culinarian Chef Ajay Chopra.</li><li>The 4-week long multi-lingual campaign is spread across 14 states through TV, print, radio, and digital mediums.</li></ul>Dhara, India’s leading edible oil brand, has rolled out its new campaign – ‘Rishton Ki Sehat’ that manifests the importance of looking after the general well-being of one’s family by adopting good health practices. For a brand that was launched in 1988, Dhara's latest advertisements are a fresh breath of air that aim to normalise having men in the kitchen, doing chores and sharing responsiblities. With its new campaign, the brand aims to build upon its brand proposition of Zara Sa Badlaav Banaye Life Behtar. The multi-lingual campaign has been introduced in Assam, Bihar, Chhattisgarh, Delhi NCR, Jharkhand, Karnataka, Madhya Pradesh, Maharashtra, Odisha, Punjab, Rajasthan, Uttarakhand, Uttar Pradesh, and West Bengal. Dhara’s new campaign, introduced in 14 markets of the brand, entails 2 new TVCs and is spread across print, radio and digital mediums including Dhara’s social media pages – Facebook, Instagram and YouTube. The TVCs are aimed towards the brand’s target group consuming content across varied channels including general entertainment, news, movies, and regional channels. <div type="Youtube" id="twtiDipZs5Y" title="Rishton Ki Sehat | Board Game- 10 sec" thumbUrl="https://i.ytimg.com/vi/twtiDipZs5Y/mqdefault.jpg"></div> <div type="Youtube" id="nGJZbLPbh4w" title="Rishton Ke Sehat | Couple Video- 15 sec" thumbUrl="https://i.ytimg.com/vi/nGJZbLPbh4w/mqdefault.jpg"></div> In addition, Dhara has associated with Chef Ajay Chopra, an acclaimed culinarian, for an exclusive web-series. The 5-episode web-series – Cooking Stories – is live on social media pages of the brand. In the videos, Chef Ajay Chopra talks on the importance of relationships and health, in line with the brands campaign ‘Rishton Ki Sehat’ and cooks delightful delicacies such as Luchi Dum Aloo, Vada Pav Spring Roll, Jalebi Sticks, Sai Bhaji Meal and Gujiyas using Dhara’s wide range of cooking oils. The duration of the entire campaign is 4 weeks. Talking about the new campaign, <keyword id="518549" type="PERSON" weightage="20" keywordseo="Dinesh-Agrawal">Dinesh Agrawal</keyword>, Business Head – Dhara, Mother Dairy Fruit &amp; Vegetable Pvt. Ltd., said “We started about bringing in a change with a ground-breaking campaign in 2018, when we urged consumers to use oil in moderation and since then we have continued with our campaign under the overall brand position of Zara Sa Badlaav Banaye Life Behtar. The last year saw a reshuffling of household responsibilities and almost everyone embraced two important things – family relationships and health. Through #RishtonKiSehat, we aim to promote healthy living and further strengthen the bond of relations within the family by changing the eating habits as well as by breaking the societal stereotypes and bring a change for a longer and larger health benefits.” “A bit of change helps in making our lives better; be it a small change in eating habits to encourage healthy living or a change of roles in a household to have a sustainable life,” Agrawal added.

Dhara launches a new campaign to encourage consumers to bring small changes in eating habits and gender roles in a household

<ul><li>When the government slashed import duties on palm, sunflower and soyabean oils earlier this month, it left out healthy edible oils such as olive and olive pomace oil.</li><li>These duties cuts have altered the price gap that exists between healthy and unhealthy oil options.</li><li>Healthy oil manufacturers like Modi Naturals and Marico are bearing the brunt of hefty import duties and passing it on to consumers.</li><li>Indians have already been downtrading from brands to unbranded or local items when it comes to packaged foods, now there will be a similar trend in <keyword id="57322" type="General" weightage="20" keywordseo="edible-oil" source="Orion">edible oil</keyword> too.</li></ul>Indian households have been reeling under the stress of hikes in <a href="https://www.businessinsider.in/india/news/after-fuel-government-moves-to-reduce-the-price-of-edible-oil-by-15/litre/articleshow/92793370.cms">edible </a>oil for months – a key element that determines their thalinomics. This heavily imported food product has been hit by supply chain issues, export bans and more but just as a few weeks back, they had started to <a href="https://www.businessinsider.in/india/news/after-fuel-government-moves-to-reduce-the-price-of-edible-oil-by-15/litre/articleshow/92793370.cms">cool </a>off a bit, thanks to global price <a href="https://www.businessinsider.in/india/news/after-fuel-government-moves-to-reduce-the-price-of-edible-oil-by-15/litre/articleshow/92793370.cms">drop. </a> A few companies like Adani Wilmar had reduced the sticker price too. The centre too moved to make it affordable again by <a href="https://www.livemint.com/industry/agriculture/govt-slashes-effective-import-duty-on-crude-palm-oil-to-5-5-to-cool-edible-oil-prices-11644721728342.html">slashing </a>import duties and asked the manufacturers to <a href="https://www.deccanherald.com/business/business-news/centre-asks-edible-oil-industry-to-slash-prices-1125041.html">pass it on to consumers </a>by up to ₹10-12 per litre. These duty cuts will also offset the fall in rupee value that will affect the economics of imported products. India is highly dependent on oilseeds growers outside the country as it is the world's second-largest <a href="https://economictimes.indiatimes.com/news/economy/foreign-trade/huge-edible-oil-imports-compromise-indias-interest-imperative-to-become-self-reliant/articleshow/92796952.cms?from=mdr#:~:text=India%20is%20the%20world's%20second,in%20continuous%20dependence%20on%20imports.">consumer </a>and number one <a href="https://economictimes.indiatimes.com/news/economy/foreign-trade/huge-edible-oil-imports-compromise-indias-interest-imperative-to-become-self-reliant/articleshow/92796952.cms?from=mdr#:~:text=India%20is%20the%20world's%20second,in%20continuous%20dependence%20on%20imports.">importer </a>of vegetable oil. It meets 55-60% of its needs through imports. “Since the global edible oil prices have reduced by 25-30% and the Indian government has also reduced the import duty on edible oils, the rupee depreciation against dollar and its impact on local prices will be offset by that. Hence, we don't see the price hike in edible oils in India due to rising dollar against rupee,” Akshay Modi, MD of Modi Naturals’ told Business Insider India. According to recently released data by the Ministry of Statistics and Programme Implementation, edible oil <a href="https://mospi.gov.in/documents/213904/416359//CPI%20Press%20Release%20June%2020221657627219122.pdf/dd978e29-3d3b-c0a8-5a4f-8d41ee23027f">prices are over 9% higher than they were </a>last year. After vegetables and spices, oils and fats have seen the biggest increase in the inflation rate during the same period. Healthy vs unhealthy While these duty cuts helped, they have also altered the price gap that exists between healthy and unhealthy oil options. Duty cuts were taken by the government for palm, sunflower and soyabean, and the centre has left out olive and olive pomace oil, both of which are imported too. These two oils are considered the healthiest of the old due to their antioxidant properties. “When it comes to other healthy edible oils like rice bran and olive pomace oils, the duties are still disproportionately high at 38.5%, leaving consumers with no healthy options to choose from. We urge the government to reduce the duty on crude oils of these sources, make it a level playing field and give consumers healthy options to choose from,” Modi told Business Insider India. Manufacturer of Oleev oil Modi Naturals’ five-liter olive pomace currently costs ₹2199. Dhara’s <keyword id="58302" type="General" weightage="20" keywordseo="sunflower-oil" source="Orion">sunflower oil</keyword>, on the other hand, costs ₹943 for 5 liters. The price of olive oil is already high and disproportionate duties might make them costlier by comparison. As trends indicate, Indians have already been downtrading from brands to unbranded or local items when it comes to packaged foods. And, it has already affected FMCG major Marico. Its healthy cooking oil brand version <a href="https://www.businessinsider.in/india/news/oats-and-honey-are-some-of-the-health-foods-that-indians-are-buying-less-of/articleshow/92697833.cms">Saffola declined in double digits </a>in the quarter ending June 2022. “Saffola Oils declined in double digits, having to contend with high in-home consumption in the base quarter and significant downtrading visible from super premium to mass segment in edible oils,” the company said in a statement to the stock exchanges. Marico has a range of healthy cooking oil options under its brands named Weight Watchers, Total Pro Heart and more. It also has cans of rice bran oil with other vegetable oils, providing a multitude of options for consumers searching for healthy options.

Cooking oils are getting cheaper but healthier options are as pricier as they were

New Delhi, Apr 13 () Leading milk supplier Mother Dairy, which sells cooking oils under Dhara brand, on Monday said the company's production and sales of edible oils have been hit by 35-40 per cent post nationwide lockdown to control the spread of COVID-19. While production has been hit due to labour shortages and logistics issues, the demand is down because of closures of hotels, restaurants and cafeterias that contribute a significant part of sales. Mother Dairy used to produce 650 tonnes of edible oils per day before the lockdown. The sales per day were also in the same range. Responding to an e-mail query, Mother Dairy spokesperson said the impact on business has been in the range of 35-40 per cent during this lockdown period."Initially there was a significant decline in production after lockdown as labour and manpower were unavailable. However, the issues are being addressed gradually. There is a demand for our product as it's an essential food item, however, due to logistical issues and closure of business establishments sales have been impacted," the spokesperson said. Asked whether the company increased prices of cooking oils after lockdown, the spokesperson said the price revision is a routine activity in our business due to volatility in raw material prices."Prices were not changed due to lockdown announcement but were changed as a routine business exercise," the spokesperson said. Mother Dairy has an annual production capacity of 2 lakh tonnes and approximately the same is the demand of Dhara."We operate with 18 third party packing units. All these plants are strictly following safety and hygiene guidelines announced by the government," the spokesperson said. Last week, leading edible oil firm Adani Wilmar, which sells cooking oil under Fortune brand, deputy CEO Angshu Mallick had told that the company's production and sales have been hit by 40 per cent and 25 per cent, respectively, after lockdown. The country's total edible oil demand is 230 lakh tonnes annually, which is largely met through imports.India's total vegetable oil (edible and non- edible) imports increased 3.5 per cent to 155.5 lakh tonnes in the 2018-19 marketing year (November-October).While shipments of edible oil increased to 149.13 lakh tonnes in the 2018-19 marketing year from 145.16 lakh tonnes in the previous year, the imports of non-edible oil grew to 6,36,159 tonnes from 5,09,748 tonnes during the period under review.During the November 2019 to February 2020 period of the current oil year, imports have fallen by 6.1 per cent to 45,63,791 tonnes compared to 48,62,849 tonnes in the corresponding period of the previous year. MJH RUJ

Mother Dairy edible oil production, sales drop 35-40 pc post lockdown

<ul class="summary-list"><li><keyword id="2959098" type="PERSON" weightage="60" keywordseo="Meghan-Markle">Meghan Markle</keyword> was being coached through the recent birth of daughter Lilibet by a doula in London.</li><li>"Pregnancy guru" Dr Gowri Motha is a holistic obstetrician who has also worked with Gwyneth Paltrow.</li><li>Her "Gentle Birth" method involves reflexology, massage, breathwork, and visualization.</li></ul>When Meghan Markle <a href="https://www.insider.com/meghan-markle-has-given-birth-to-a-baby-girl-2021-5">gave birth to her second child with Prince Harry</a>, daughter Lilibet Diana on June 4, she was being coached over the phone by a doula in London, according to a new report from <a href="https://people.com/royals/meghan-markle-pregnancy-guru-dr-gowri-motha-talks-baby-lili-birth/?">People</a>."Pregnancy guru" Dr. Gowri Motha, who has also advised Gwyneth Paltrow and Madonna, advocates a "<a href="https://www.gentlebirthmethod.com/">Gentle Birth</a>" method, involving visualization, reflexology, and yoga in preparation for an intervention-free labor.The Duchess of Sussex previously worked with Motha when she gave birth to her first child, Archie Harrison, in London in May 2019.Holistic obstetrician <a href="https://www.gentlebirthmethod.com/get-started/pregnancy">Motha's method</a> during pregnancy involves massages, the "<a href="https://www.bowen-technique.co.uk/">Bowen technique</a>" for pelvic release, "pelvic dhara (oil poured in a continuous stream over the lower back and sacrum to relax the pelvic muscles)," and "Rectal oil micro enema to sedate the pelvic nerves."During labor, <a href="https://www.gentlebirthmethod.com/get-started/birthsupport">Motha's guidance</a> includes:<ul><li>Visualization of "your cervix opening efficiently and your pelvis opening easily"</li><li>Reflexology and "healing massage" </li><li>Breath coaching for contractions.</li></ul>According to an article by <a href="https://www.thetot.com/pregnancy-and-fertility/self-hypnosis-and-visualization-for-childbirth/">The Tot</a>, Motha also teaches birthing clients to "access an altered state of awareness that make the experience of birthing seem distant and bearable and pleasant." The birth attendance service costs £1,500 ($2,090).After labor, Motha recommends eating a vegetarian diet for two weeks."Eat kedgeree, rice and mung daal, rice congee, chicken broth and light vegetables - nothing gassy like broccoli, cabbage, cauliflower," she told People. "Butternut squash is good and asparagus, too."Motha also advises new mothers use a soft cotton tummy wrap.

Meghan Markle's pregnancy guru coached her through Lilibet's birth over phone, report says

<a class="zoomin" href="https://static-ssl.businessinsider.com/image/5926e01b621e6cb9018b49eb-960/screen shot 2017-05-25 at 94534 am.png"><img src="https://static-ssl.businessinsider.com/image/5926e01b621e6cb9018b49eb-747/screen shot 2017-05-25 at 94534 am.png" alt="Screen Shot 2017 05 25 at 9.45.34 AM" /></a>Markets InsiderWorld stocks hit record highs on Thursday and the dollar dipped after the U.S. Federal Reserve signaled caution in raising interest rates, while oil fell after top producers extended output cuts for shorter than some in markets had expected.The S&amp;P 500 and Nasdaq rose to new highs in early trading. The benchmark index was up 3 points, or 0.16%, at 2,408.25 at 9:42 a.m. ET. The VIX "fear gauge" of expected volatility in the S&amp;P 500 opened at 9.82, its lowest since May 10.European shares fell slightly. The pan-European STOXX 600 index was last down 0.1 percent, led lower by basic resources and energy companies. Steelmakers were hit after iron ore prices fell for a third day, on concern over reduced Chinese demand.Earlier, Asian stocks, as measured by MSCI gained almost 1 percent to a two-year high. This helped push MSCI's 46-country world stock index to a record high of 464.38. It last stood at 463.78, up 0.2 percent.Brent crude oil, the international benchmark, fell 58 cents, or more than 1 percent to $53.38 a barrel after delegates said OPEC had agreed to extend output cuts for nine months to fight a global glut. The cuts are likely to be shared by a dozen non-OPEC states. Some in the market had been expecting deeper cuts or a 12-month extension."It is a disappointment that OPEC hasn't done more to balance the markets," said Olivier Jakob, energy markets analyst at Swiss consultancy Petromatrix. "A nine-month extension of the output cuts is already baked into prices. This shows there's not much more OPEC can do."The dollar was down 0.1 percent against a basket of other major currencies after the <a href="http://www.businessinsider.com/fed-minutes-may-2017-meeting-2017-5">minutes of the Fed's May 2-3 meeting</a> were released on Wednesday.They showed policymakers agreed they should hold off on raising rates until it was clear a recent slowdown in the U.S. economy was temporary, though most said a hike was coming soon.Fed staff proposed a plan to wind down the more than $4 trillion of debt securities amassed as part of efforts to stimulate the economy. In a move some investors cited as reassuring, the plan included a limit on how much would be allowed to fall off the balance sheet each month.Federal funds futures imply traders see an 83 percent chance of a rate rise in June and a 46 percent probability of two increases by the end of 2017, according to the CME Group's FedWatch tool.U.S. Treasury yields dipped after the minutes, weakening the dollar. The benchmark 10-year yield was down 1.6 basis point on Thursday at 2.25 percent.Euro zone borrowing costs also fell after what was seen as a sign central banks would be wary of stepping back too quickly from ultra-loose policies that have supported their economies.Despite signs of economic recovery, many in markets worry that a precipitate withdrawal of stimulus could cause turbulence."The BOJ (Bank of Japan) and the ECB (European Central Bank) are the ones with the long-standing structural weaknesses and there are bigger fears about the risk of a taper tantrum," said Chris Scicluna, head of economic research at Daiwa Capital Markets.German 10-year government bond yields fell 4.1 basis points to 0.36 percent.(Additional Reuters reporting by Hideyuki Sano in Tokyo, Kit Rees, Ritvik Carvalho, Dhara Ranasinghe and Christopher Johnson in London; Editing by Elaine Hardcastle) <h3>NOW WATCH: <a href="http://www.businessinsider.com/resume-words-make-hiring-managers-cringe-2017-5">9 phrases on your résumé that make hiring managers cringe</a></h3> Please enable Javascript to watch this video

You Searched For "dhara oil" and got 6 results

On World Heart Day, Dhara puts the spotlight on importance of heart health amongst young Indians

BI India Partner

Dhara launches a new campaign to encourage consumers to bring small changes in eating habits and gender roles in a household

BI India Partner

Cooking oils are getting cheaper but healthier options are as pricier as they were

Karuna Sharma

Mother Dairy edible oil production, sales drop 35-40 pc post lockdown

PTI

Meghan Markle's pregnancy guru coached her through Lilibet's birth over phone, report says

Rachel Hosie

Global stocks are at record highs

Reuters,Akin Oyedele