The campaign has been conceptualized by McCann Worldgroup

Parle Products held the top spot for a record 9th year in a row

The rebranding is a part of the organization’s ongoing journey of transformation towards sustainabl…

Reckitt Benckiser (RB), the British consumer goods giant, has invested ₹45 crore in Bombay Shaving …

The campaign witnessed several quirky activities on each day leading to increased consumer interest.

"Lower GST rates help imports by making them cheaper. This is against the nation's policy on 'Atma…

Dettol's campaign witnessed several quirky activities on each day leading to increased consumer int…

Module included as a co-curricular/extra-curricular activity in schools

British consumer-goods firm Reckitt Benckiser said that "exceptional demand" led to record sales gr…

The Rs 5,900-crore Wipro Consumer Care has done 10 international acquisitions in a decade and will …

Having acquired Savlon from Johnson & Johnson about six months back, ITC will be introducing ha…

The ad war between Fast Moving Consumer Goods giants Hindustan Unilever (HUL) and German personal c…

Over the past 2 years, the need for sanitizers increased tenfold. Not everyone used sanitizers earl…

If you are looking to buy your favourite products or have some items wishlisted, it's the right …

Shashwat Das, Founder, Almond Branding shares how preachings of the Bhagavad Gita are applicable to…

Only the Prime members can have the chance to access this sale. You can be a part of the Amazo…

HUL was the biggest advertiser followed by the Reckitt Benckiser Group

Donald Trump mused out loud that because disinfectant kills the coronavirus, it may work inside the…

A low intensity earthquake measuring 2.8 on the Richter scale hit the national capital on Thursday …

TV ads witnessed over 40 new categories, 1200 new advertisers and over 2100 new brands in July this…