<ul><li>Cannes Lions announces its shortlists for Brand Experience &amp; Activation, Mobile, Radio &amp; Audio, Creative Business Transformation, Creative Effectiveness, Creative E-commerce, Sustainable Development and Film and Innovation categories.</li><li>The jury will announce the results for Digital Craft, Film Craft, Industry Craft, Entertainment, Entertainment for Music and Entertainment for Sport today.</li></ul>Day 3 of this year’s Cannes Lions opened with some more good news for India. Work from the country bagged 21 shortlists. Cannes revealed shortlists for categories including Brand Experience &amp; Activation, Mobile, Radio &amp; Audio, Creative Business Transformation, Creative Effectiveness, Creative E-commerce, Sustainable Development and Film and Innovation categories. While we got 8 shortlists in the Brand Experience &amp; Activation category, 1 in Creative E-commerce, 4 in Film, 4 in the Mobile category and 4 in Sustainable Development Goals, there were no shortlists in the Radio &amp; Audio, Creative Business Transformation, Creative Effectiveness and Innovation Lions categories. Here is a list of India’s shortlist on Day 3: <cmsannotation type="cmsannotation" annotationid="Brand Experience &amp; Activation" text="Brand Experience &amp; Activation">Brand Experience &amp; Activation</cmsannotation> <ol><li>The Punishing Signal - Brand Experience &amp; Activation, FCB Interface, Mumbai Police - Not-for-profit/Charity/Government</li><li>Pedasuransi - Customer Acquisition &amp; Retention, VMLY&amp;R, Heinz</li><li>Careers From Home - Culture and Context, Local Brand, Wheel India, HUL</li><li>The Better Half Recipes - Culture and Context, Challenger Brand, Dentsu Webchutney, Swiggy</li><li>The 8-Bit Journo - Culture and Context, Single-market campaign, Dentsu Webchutney, Vice</li><li>Make your Own Mask - Culture and Context, Single-market campaign, Wunderman Thompson, The Times of India</li><li>The Applegram - Culture and Context, Single-market campaign, Famous Innovations, Radio Zindagi</li><li>The Better Half Recipes - Culture and Context, Cultural Insight, Dentsu Webchutney, Swiggy</li></ol><cmsannotation type="cmsannotation" annotationid="Mobile Lions" text="Mobile Lions">Mobile Lions</cmsannotation> <ol><li>The 8-bit journo - Vice - Dentsu Webchutney Mumbai - Mobile Technology - Activation by Location </li><li>The 8-bit journo - Vice - Dentsu Webchutney Mumbai - Mobile Technology - Mobile Led Creativity </li><li>The 8-bit journo - Vice - Dentsu Webchutney Mumbai - Mobile Social - Real-time Response</li><li>Now, words aren’t just heard, but felt - Samsung - Cheil India Gurgaon - Mobile Technology - Innovative Use of Technology</li></ol><cmsannotation type="cmsannotation" annotationid="Sustainable Development Goals" text="Sustainable Development Goals">Sustainable Development Goals</cmsannotation> <ol><li>#Keepgirlsinschool - Whisper Mobileshaala - Leo Burnett, Mumbai - Quality Education</li><li>Shakti - The Selfless Selfie, Shakti, Ngo, FCB India, Delhi, Gender Equality</li><li>Out And Proud Classified, The Times Of India, Newspaper, FCB Ulka, Delhi</li><li>Now, Words Aren't Just Heard, But Felt. - Samsung - Samsung Good Vibes - Cheil India, Gurugram - Reduced Inequalities</li></ol><cmsannotation type="cmsannotation" annotationid="Film" text="Film">Film</cmsannotation> <ol><li>Savlon - The Artist - ITC Savlon - Savlon Handwash - Ogilvy India, Mumbai - Healthcare</li><li>Freedom, WWF India, WWF, McCann, New Delhi, Not-for-profit / Charity / Government</li><li>Man Enough: Shaving Stereotypes - Gillette - Gillette Mach3 - Grey India - Mumbai - Single-market Campaign</li><li>Pooja Didi - Facebook - Taproot Dentsu, Mumbai - Cultural Insight</li></ol><cmsannotation type="cmsannotation" annotationid="Creative E-commerce" text="Creative E-commerce">Creative E-commerce</cmsannotation> <ol><li>The Better Half Recipes - Swiggy - Swiggy Instamart - Dentsu Webchutney, Bangalore - Cultural Insight</li></ol><cmsannotation type="cmsannotation" annotationid="Creative Business Transformation Lions" text="Creative Business Transformation Lions">Creative Business Transformation Lions</cmsannotation> No shortlists <cmsannotation type="cmsannotation" annotationid="Creative Effectiveness Lions" text="Creative Effectiveness Lions">Creative Effectiveness Lions</cmsannotation> No shortlists <cmsannotation type="cmsannotation" annotationid="Radio and Audio Lions: No shortlists" text="Radio and Audio Lions: No shortlists">Radio and Audio Lions: No shortlists</cmsannotation> No shortlists <cmsannotation type="cmsannotation" annotationid="Innovation Lions" text="Innovation Lions">Innovation Lions</cmsannotation> No shortlists The Cannes Lions will announce the results for Digital Craft, Film Craft, Industry Craft, Entertainment, Entertainment for Music and Entertainment for Sport today. <div type="Article" hostid="261" msid="83744323" title="Cannes Lions 2021: India gets 8 shortlists on Day 2" mstype="2" mssubtype="0"></div>

Cannes Lions 2021: On Day 3, India secures 21 shortlists

<ul><li>On Day 2, <keyword id="177378" type="ORGANIZATION" weightage="20" keywordseo="Cannes-Lions">Cannes Lions</keyword> announced shortlists for the Craft and <keyword id="4578" type="COMPANY" weightage="20" keywordseo="entertainment">entertainment</keyword> categories. </li><li>India got 8 shortlists with <keyword id="2805202" type="PERSON" weightage="20" keywordseo="Dentsu-Webchutney">Dentsu Webchutney</keyword>'s ‘The 8-bit Journo’ campaign getting 3 shortlists in the <keyword id="3203686" type="PERSON" weightage="20" keywordseo="Digital-Craft">Digital Craft</keyword> category.</li><li>Famous Innovations saw 2 shortlists for its campaigns 'Reaction' and 'Lynching' for The Photographic Society of India.</li></ul>On Day 2 of Cannes Lions, India has added 8 shortlists in the the Digital Craft, <keyword id="167645" type="PERSON" weightage="20" keywordseo="film-craft">Film Craft</keyword>, <keyword id="6633732" type="UNKNOWN" weightage="20" keywordseo="Industry-Craft">Industry Craft</keyword>, Entertainment, and <keyword id="4673041" type="PERSON" weightage="20" keywordseo="Entertainment-For-Music">Entertainment for Music</keyword> categories. Dentsu Webchutney secured three shortlists for its ‘The 8-bit Journo’ campaign for Vice Media in the Digital Craft category for Native &amp; Built-in Feature Integration, Innovation &amp; Use of Technology and Real-time Contextual Content sub-categories. Meanwhile, in the Film Craft category, Facebook’s Pooja Didi by Chrome Pictures and <keyword id="2805309" type="PERSON" weightage="20" keywordseo="Taproot-Dentsu">Taproot Dentsu</keyword> got a shortlist in the direction sub-category. In Industry Craft, Reaction and Lynching by Famous Innovations for The Photographic Society of India got 2 shortlists in the Print &amp; Publishing sub-category. In Entertainment category, The World’s Most reported Trailer by Triggerhappy Entertainment and Dentsu Webchutney was shortlisted for Audiovisual branded content for Audience engagement/Distribution Strategy sub-category. And in Entertainment for Music, <keyword id="7067090" type="UNKNOWN" weightage="20" keywordseo="Wunderman-Thompson">Wunderman Thompson</keyword>, Bangalore’s ‘Save Our Sentinels’ for the Jimmy Nelson Foundation got one shortlist in the use of original composition sub-category. We did not get a shortlist in the Entertainment for Sports category. Cannes will today declare the results for Creative Data, Creative Strategy, Direct, Media, PR and Social &amp; Influencer categories.

Cannes Lions 2021: India gets 8 shortlists on Day 2

Cannes 2021 winners: Dentsu Webchutney's Gautam Reghunath and PG Aditiya on topping the charts

<ul><li>Once again, Dentsu <keyword id="222017" type="PERSON" weightage="20" keywordseo="Webchutney">Webchutney</keyword> has emerged as the most awarded Indian agency at <keyword id="177378" type="COMPANY" weightage="20" keywordseo="Cannes-Lions">Cannes Lions</keyword> 2021.</li><li>Dentsu Webchutney's <keyword id="3354572" type="PERSON" weightage="20" keywordseo="Gautam-Reghunath">Gautam Reghunath</keyword> and PG Aditiya talk to us about the performance this year, agency's filtering system for Cannes entries, campaigns that won and vision for next year.</li></ul>Dentsu Webchutney topped the charts at Cannes Lions this year with 20 shortlists and 7 Lions for Vice Media's The 8-bit journo, <keyword id="6358977" type="PERSON" weightage="20" keywordseo="swiggy">Swiggy</keyword>'s The Better Half and World's most reported trailer. It is for the second year in a row that a digital creative agency has emerged as the most awarded Indian agency at Cannes. The agency won 3 Silver and 2 Bronze for ‘The 8-Bit Journo’ campaign, 1 Silver for the ‘World’s Most Reported Trailer’ and a Bronze for Swiggy’s ‘The Better Half Recipes’ campaign, making 2021 Webchutney’s best year so far. This victory didn’t come as a surprise to Team Webchutney, who were quite optimistic about seeing this kind of reaction at Cannes. While the team wishes that they could send all of their work to Cannes, they just have a simple filtration process: gauge the reaction at Indian awards and send work that you firmly believe in. What’s interesting is that Dentsu Webchutney has secured shortlists and won Lions for the same clients, Swiggy and <keyword id="3586025" type="COMPANY" weightage="20" keywordseo="Trigger-Happy-Entertainment">Trigger Happy Entertainment</keyword>, two years in a row and as PG Aditiya says, this is his biggest feat. Gautam Reghunath, CEO, Dentsu Webchutney and PG Aditiya, NCD, Dentsu Webchutney further talk to us about their performance this year, the agency's filtering process for Cannes entries, the campaigns that won and the agency’s vision for next year. They told us how the entire agency shares the desire to keep leading the charts and aims to double down on their market differentiation, which is creativity. To find out more, hear this conversation. <div type="Video" msid="83984733" hostid="261" title="Cannes 2021 winners: Dentsu Webchutney's Gautam Reghunath and PG Aditiya on topping the charts" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=83984733"></div>

Cannes 2021 winners: Dentsu Webchutney on topping the charts and goals for next Cannes Lions

<ul><li><keyword id="177378" type="COMPANY" weightage="20" keywordseo="Cannes-Lions">Cannes Lions</keyword> today announced the Radio &amp; Audio Lions and Mobile Lions, the Creative Business Transformation Lions, Creative eCommerce Lions, Brand Experience &amp; Activation Lions, and Creative Effectiveness Lions, Innovation Lions, and the Young Lions Marketers Award.</li><li>FCB Interface wins another Bronze Lion for 'The Punishing Signal’ campaign in Brand Experience &amp; Activation category.</li><li>Dentsu Webchutney picks two more metals on Day 4, bringing its tally to 7.</li></ul>It is Day 4 of <keyword id="11254454" type="UNKNOWN" weightage="20" keywordseo="cannes-lions-2021">Cannes Lions 2021</keyword> and India has picked up four metals out of 21 shortlists across five categories. FCB Interface has added yet another Lion to its laurel as it won one more Bronze for 'The Punishing Signal’ campaign in Brand Experience &amp; Activation category under sub-category Not-for-Profit/Charity/Government. So far, FCB India and the Mumbai police’s campaign has won seven metals including one Gold, three Silver, and two Bronze Lions under Health &amp; Wellness, PR, Outdoor and Brand &amp; Activation Lions. Speaking on the win, Robby Mathew, Vice Chairman &amp; CCO, FCB Interface, said, “Absolutely delighted. I really wish we had entered it in more categories.” Dentsu Webchutney also continues its winning spree on Day 4 by adding another Bronze and Silver to its metal tally. The digital agency has won a Bronze Lion for Swiggy Instamart’s ‘The Better Half Recipes’ campaign under the Creative eCommerce (cultural insight) category. <div type="Youtube" id="mawkqC5WkIY" title="Swiggy Instamart | The Better Half Cookbook" thumbUrl="https://i.ytimg.com/vi/mawkqC5WkIY/mqdefault.jpg"></div> Dentsu Webchutney’s most awarded campaign at this year’s fest so far, The 8-bit journo also picked another metal in the form of Bronze under Mobile Lions category for Mobile-led Creativity. <div type="Youtube" id="g1jQXgfaLXE" title="8-Bit Journo" thumbUrl="https://i.ytimg.com/vi/g1jQXgfaLXE/mqdefault.jpg"></div> Elated with the victory, Gautam Reghunath, CEO, Dentsu Webchutney welcomed another Lion to his den at Dentsu Webchutney. He said, “It’s right about now, the middle of Cannes Lions week, where it usually gets exciting for us at Webchutney. That’s because the categories up for awards during that time, and those that we’ve been lucky to win in recently reaffirms our point of view on where creativity is headed. The kind of work that has won in digital craft, creative e-commerce, mobile, social &amp; influencer are true to the style of creativity that we want to champion and we’re so happy to be in such excellent company this year. And also the company of all the other wonderful Indian work that’s won from FCB, DDB, Ogilvy and others.” As of today, both Dentsu Webchutney and FCB India are in the lead with 7 metals. On the other hand, Cheil India has picked its first Silver Lion of this year’s fest for Samsung’s ‘Now, Words Aren't Just Heard’ campaign under Mobile Technology category for Innovative Use of Technology. Since the invention of Braille in 1824, there has not been much progress in the way in which the deafblind can communicate. As they suffer from impairment of sight and hearing it becomes nearly impossible for them to reach out to the world. While communication technology has progressed leaps and bounds from text and speech to images and video chats, it has been in stasis for the deafblind. Samsung Good Vibes and Cheil India came with a unique solution to this problem by launching a smartphone app that opens up the world of the deafblind and helps them communicate like never before. The app comes with two interfaces: a deafblind person can send a message from the app by tapping on the screen using Morse Code—where all letters of the English alphabet are combinations of dots and dashes. <div type="Youtube" id="5bYfvaxelE4" title="#KCA20 | Now, Words Aren&quot;t Just Heard, But Felt | Samsung | Cheil Worldwide" thumbUrl="https://i.ytimg.com/vi/5bYfvaxelE4/mqdefault.jpg"></div> On bagging the silver, Emmanuel Upputuru, CCO – Cheil India said, "Samsung Good Vibes- Now words are not just heard but felt is an innovative initiative to raise awareness of a problem that is often not seen or heard. It is a campaign that is now bringing inclusivity to over 500,000 people who have been disregarded by modern social media technologies. It is extremely humbling to be considered, much less to win the prestigious Cannes Silver in Mobile/ Innovative use of Technology category. We are grateful to be recognised for this innovative, adaptive and evolving two-way communication experience for the deafblind. The win reinstates our belief in company’s ethos of creativity inspired by technology. We hope to continue bringing such innovative work that will help the society as a whole. Keeping our fingers crossed for other categories.” There were no shortlists in the Radio &amp; Audio, Creative Business Transformation, Creative Effectiveness and Innovation Lions categories from our country. <div type="Article" hostid="261" msid="83775157" title="Cannes Lions 2021: On Day 3, India secures 21 shortlists" mstype="2" mssubtype="0"></div>

Cannes Lions 2021: India bags one Silver Lion and three Bronze Lions on Day 4

Cannes Lions 2021: India crosses 2019’s tally by winning 1 metal on Day 5, bringing our total tally to 22

<ul><li>On Day 3, <keyword id="2805202" type="COMPANY" weightage="20" keywordseo="Dentsu-Webchutney">Dentsu Webchutney</keyword> won 2 Silvers at <keyword id="177378" type="ORGANIZATION" weightage="20" keywordseo="Cannes-Lions">Cannes Lions</keyword>.</li><li>It won the metals in the <keyword id="3203686" type="COMPANY" weightage="20" keywordseo="Digital-Craft">Digital Craft</keyword> and Entertainment categories for The 8-Bit Journo and The World’s Most Reported Trailer campaigns respectively.</li></ul>On Day 3 of this year’s Cannes Lions, Dentsu Webchutney made us proud by bringing home 2 Silver Lions. While it got its first Silver in the Digital Craft category for its campaign, The 8-Bit Journo for <keyword id="1749887" type="COMPANY" weightage="20" keywordseo="Vice-Media">Vice Media</keyword> under the Real-Time Contextual Content sub-category, the agency, along with <keyword id="3586025" type="COMPANY" weightage="20" keywordseo="Trigger-Happy-Entertainment">Trigger Happy Entertainment</keyword> was awarded the second silver for its campaign, ‘The World’s Most Reported Trailer’ for <keyword id="7522483" type="PERSON" weightage="20" keywordseo="Thappad">Thappad</keyword> in the Entertainment category under the Audience Engagement/Distribution Strategy sub-category. <div type="Youtube" id="g1jQXgfaLXE" title="8-Bit Journo" thumbUrl="https://i.ytimg.com/vi/g1jQXgfaLXE/mqdefault.jpg"></div> <div type="Youtube" id="jbPdKtaJ-Kk" title="The World’s Most Reported Trailer for Thappad’s Release" thumbUrl="https://i.ytimg.com/vi/jbPdKtaJ-Kk/mqdefault.jpg"></div> Reacting to their continued winning streak at the festival this year, <keyword id="3354572" type="PERSON" weightage="20" keywordseo="Gautam-Reghunath">Gautam Reghunath</keyword>, CEO, Dentsu Webchutney said, "For us, The 8-bit journo and The world’s most reported trailer have been gifts that have kept on giving. They inspire us to do better with this unique Webchutney brand of creativity. I also have to say we’re particularly thrilled with the categories we’re being awarded and shortlisted in. We’ve got 3 diverse pieces of work, including Swiggy’s Better Half recipes, featured across special categories like digital craft, mobile and creative e-commerce - not necessarily categories that work from India is used to shining in. But more than anything, I’m so happy for our talent, both past and present for our success this week. Every single Cannes Lion is a reason to celebrate, let alone the five that’s come our way yet!" We failed to win anything in the Film Craft, Industry Craft, Entertainment for Music and Entertainment for Sport categories.

Cannes Lions 2021: On Day 3, Dentsu Webchutney brings home 2 Silver Lions

<ul><li>Cannes Lions will announce the winners for categories Design, Print &amp; Publishing, Outdoor and Health and Wellness on June 21.</li><li>India has 9 shortlists in The Media Lions category, which is the maximum number of shortlists in a single category so far.</li><li>There are five shortlists for India in the Health and Wellness category and four in Outdoor.</li><li>FCB India leads with eight entries.</li></ul>Cannes Lions is finally upon us and we couldn’t be more excited, after all they are back after last year’s hiatus. A fresh batch of shortlists, for the Design, Outdoor, Print &amp; Publishing, Health &amp; Wellness, Pharma and Media, have been announced and India has received 22 shortlists, after failing to make a mark in the Innovation, Glass and Titanium Lions categories. <cmsannotation type="cmsannotation" annotationid="Design Lions" text="Design Lions">Design Lions</cmsannotation> In the Design Lion category, India has received 2 shortlists, both for DDB Mudra’s ‘Eat Equal’ campaign for McDonald’s India. These shortlists are in the sub-categories Food and Special Editions &amp; Promotional Packaging. <div type="Youtube" id="hN6hyvtL-Wc" title="McDonald's India | McDonald's EatQual | McDonald's" thumbUrl="https://i.ytimg.com/vi/hN6hyvtL-Wc/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Outdoor Lions" text="Outdoor Lions">Outdoor Lions</cmsannotation> In the Outdoors category, India saw 4 shortlists, 3 of which were for FCB Interface’s much-talked-about campaign, The Punishing Signal for the Mumbai Police, in the Ambient Outdoor, Single-market Campaign and Social Behaviour whereas Geometry Encompass got one shortlist for its ‘Hackwashing’ campaign for Hindustan Unilever (Lifebuoy) in the Social Behaviour category. <div type="Youtube" id="KIgKvUPXeq4" title="The Punishing Signal in collaboration with Mumbai Police - #HonkResponsibly" thumbUrl="https://i.ytimg.com/vi/KIgKvUPXeq4/mqdefault.jpg"></div> <div type="Youtube" id="fiur1F7SwHw" title="Hackwashing by Lifebuoy - Geometry Encompass" thumbUrl="https://i.ytimg.com/vi/fiur1F7SwHw/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Print &amp; Publishing Lions" text="Print &amp; Publishing Lions">Print &amp; Publishing Lions</cmsannotation> In Print &amp; Publishing Lions, FCB Ulka Delhi got 2 shortlists for its Out and Proud Classified campaign for The Times of India in the Media / Entertainment and Corporate Purpose &amp; Social Responsibility categories. There are five shortlists for India in the Health and Wellness category. <cmsannotation type="cmsannotation" annotationid="Media Lions" text="Media Lions">Media Lions</cmsannotation> India has the maximum number of shortlists in The Media Lions category. India saw 9 shortlists, 2 of which were from Mondelez’s and Ogilvy’s #Notjustacadburyad in Use Of Real-time Data and Data-driven Targeting sub-categories. Dentsu Webchutney’s The 8-bit Journo for Vice Media and The World's Most Reported Trailer for Trigger Happy Entertainment also made it to the Media shortlist for Market Disruption and Use Of Social Platforms respectively. Mindshare’s Dove #Stopthebeautytest is also shortlisted in two sub-categories -- Use Of Integrated Media and Social Behaviour. Geometry Encompass’ Hackwashing is shortlisted for Breakthrough On A Budget and Social Behaviour. <div type="Youtube" id="gBWLm6Sx1WI" title="Not Just A Cadbury Ad Campaign Video" thumbUrl="https://i.ytimg.com/vi/gBWLm6Sx1WI/mqdefault.jpg"></div> <div type="Youtube" id="g1jQXgfaLXE" title="8-Bit Journo" thumbUrl="https://i.ytimg.com/vi/g1jQXgfaLXE/mqdefault.jpg"></div> <div type="Youtube" id="jbPdKtaJ-Kk" title="The World’s Most Reported Trailer for Thappad’s Release" thumbUrl="https://i.ytimg.com/vi/jbPdKtaJ-Kk/mqdefault.jpg"></div> <div type="Youtube" id="jEpTa2cMl_I" title="Dove | #StopTheBeautyTest (with English subtitles)" thumbUrl="https://i.ytimg.com/vi/jEpTa2cMl_I/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Health and Wellness" text="Health and Wellness">Health and Wellness</cmsannotation> There are five shortlists for India in the Health and Wellness category. FCB Interface’s The Punishing Signal is also shortlisted in the Non-profit / Foundation-led, Education &amp; Awareness and Service sub-categories. The second campaign to be shortlisted in the category is again, Geometry Encompass and Lifebuoy's Hackwashing in OTC Applications. Lifebuoy’s H For Handwashing by Lowe Lintas also got shortlisted in Brand-led Education &amp; Awareness. <div type="Youtube" id="CMkSEt3QqGA" title="The Hand Wash Song by Lifebuoy" thumbUrl="https://i.ytimg.com/vi/CMkSEt3QqGA/mqdefault.jpg"></div> There are no shortlisted campaigns in the Pharma category from India. <div type="Article" hostid="261" msid="83303682" title="Cannes Lions announces shortlists for Titanuim, Glass and Innovation Lions; No shortlists from India" mstype="2" mssubtype="0"></div>

Cannes Lions 2021: India sees a total of 22 shortlists in the Design, Outdoor, Print & Publishing, Health & Wellness and Media categories

<ul><li>India has clinched eight metals on Day 2.</li><li>Cannes Lions declared the results for Creative Data, Creative Strategy, Direct, Media, PR and Social &amp; Influencer categories today.</li></ul>It is only day two of Cannes Lions 2021 and India is already shining bright in Gold. Today, DDB Mudra Group’s ‘Project Free Period’ campaign for Stayfree has bagged India’s second Gold Lion at this year’s fest. The campaign won the metal in Creative Strategy category under the audience insight sub-category. DDB Mudra Group’s campaign showcases that women in the sex trade cherish periods as a time off work, which is contrary to the dismay women usually express towards periods. On bagging the Gold, Rahul Mathew, Chief Creative Officer, DDB Mudra Group said, “Winning a gold at Cannes is always an incredible feeling. And the fact that we managed to win at Cannes 3 years in a row also makes us feel more confident of the direction in which we’re headed.” <div type="Youtube" id="yVjY-doL9n0" title="Stayfree India | Project Free Period- 2" thumbUrl="https://i.ytimg.com/vi/yVjY-doL9n0/mqdefault.jpg"></div> On the other hand, Dentsu Webchutney’s The 8-bit journo for Vice Media bagged two Silver Lions and one Bronze Lion in Direct Lions, Creative Strategy Lions and Direct Lions, respectively. This unique campaign is a testament to the dictum ‘necessity is the mother of invention.’ It combined technology from the 60s and the 90s and launched the world’s first teletext news portal: The 8-Bit Journo. Relevant news stories that Kashmiris had missed out during the internet shut down last year, were converted into teletext and dispatched to lakhs of Kashmiris through SMS. Rejoiced with the spree of metals coming in their way, Gautam Reghunath, CEO, Dentsu Webchutney said, “It’s been one of those weeks where we’ve all felt so proud and grateful for the creative culture we’ve been building together at Webchutney. I remember talking to A&amp;M Insider a year and something ago on how we’re hoping to keep the momentum that Webchutney seemed to have found for ourselves going. Well, we’re certainly thrilled with our consistency these last few years. Sure, every Cannes Lion we win is recognition for all the quality work that’s already gone in. But more importantly, it is a glittering reminder on our shelves to be better every year.” <div type="Youtube" id="g1jQXgfaLXE" title="8-Bit Journo" thumbUrl="https://i.ytimg.com/vi/g1jQXgfaLXE/mqdefault.jpg"></div> Continuing its win on day two, FCB India has made India proud yet again by bringing back a Silver Lion for Mumbai Police’s Punishing Signal in the PR category and Not-for-profit / Charity / Government subcategory. With the latest win, the agency is leading in India with six metals. Speaking on the win, Rohit Ohri, Chairman &amp; CEO, FCB Group India, said, “The Punishing Signal is poised to be India's most awarded campaign at Cannes Lions 2021. Really proud of the team at FCB Interface and thankful to the Mumbai Police for putting their faith in this idea.” Adding Robby Mathew, Vice Chairman &amp; CCO, FCB Interface, said, “Looks like the Punishing Signal is turning into a Rewarding Signal for FCB Interface!” <div type="Youtube" id="KIgKvUPXeq4" title="The Punishing Signal in collaboration with Mumbai Police - #HonkResponsibly" thumbUrl="https://i.ytimg.com/vi/KIgKvUPXeq4/mqdefault.jpg"></div> Ogilvy Mumbai bagged a Silver Lion for Dove #StopTheBeautyTest campaign in the Creative Strategy category under FMCG. <div type="Youtube" id="jEpTa2cMl_I" title="Dove | #StopTheBeautyTest (with English subtitles)" thumbUrl="https://i.ytimg.com/vi/jEpTa2cMl_I/mqdefault.jpg"></div> Ogilvy Mumbai’s another most-talked-about #NotJustACadburyAd campaign for Mondelez also won a Bronze Lion in Creative Data under Data-Driven targeting category. The 3 CCOs of Ogilvy India, Sukesh Nayak, Harshad Rajadhyaksha and Kainaz Karmakar shared their thoughts on their wins: “Winning Cannes Lions always feels terrific and these pieces are very close to our hearts. Both Mondelez and Unilever are clients who take great pride in meaningful work. They walk the journey with us from inception to execution. It took months to craft 'Not just a Cadbury Ad' and Dove #stopthebeautytest Tonight the teams deserve to put their feet up and celebrate.” <div type="Youtube" id="gBWLm6Sx1WI" title="Not Just A Cadbury Ad Campaign Video" thumbUrl="https://i.ytimg.com/vi/gBWLm6Sx1WI/mqdefault.jpg"></div> Lowe Lintas’ ‘H for Handwashing’ for HUL’s Lifebuoy also picked another Bronze Lion on Day 2 in Media, under Excellence in Media Execution sub-category. <div type="Youtube" id="fpuAC9VIRyc" title="#HforHandwashing" thumbUrl="https://i.ytimg.com/vi/fpuAC9VIRyc/mqdefault.jpg"></div> The Indian contingent has overall clinched eight metals in Creative Data, Creative Strategy, Direct, Media and PR categories on day two, bringing the country's total tally to 15. India didn’t get a metal in Social &amp; Influencer category. Here are a few other campaigns that were shortlisted in the Creative Data, Creative Strategy, Direct, Media, PR and Social &amp; Influencer categories: <div type="Article" hostid="261" msid="83715133" title="Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social &amp; Influencer, Creative Data and Creative Strategy Lions" mstype="2" mssubtype="0"></div>

Cannes Lions 2021: India brings home a Gold, four Silver Lions and three Bronze Lions on Day 2

<ul><li>India secured a total of 26 shortlists in <keyword id="4668916" type="COMPANY" weightage="20" keywordseo="Creative-Data">Creative Data</keyword>, Creative Strategy, Social &amp; <keyword id="1864633" type="PERSON" weightage="20" keywordseo="Influencer">Influencer</keyword>, PR and Direct Lions categories.</li><li>The total number of campaigns shortlisted from India today stands at 48.</li></ul>The most awaited advertising carnival, <keyword id="177378" type="COMPANY" weightage="20" keywordseo="Cannes-Lions">Cannes Lions</keyword>, is finally here after a year’s gap. After seeing a total of 22 shortlists in the Design, Outdoor, Print &amp; Publishing, Health &amp; Wellness and Media categories, India has secured another 26 entries today across Direct, PR, Social &amp; Influencer, Creative Data and Creative Strategy Lions categories. The festival is now live and the jury will shortly announce Lions Health Awards from Cannes; including the Pharma Lions, Health &amp; Wellness Lions, the UN Foundation Lions Health Grand Prix for Good, the Healthcare Agency of the Festival and the Healthcare Network of the Festival. Plus, we have the Print &amp; Publishing Lions, Design Lions and Outdoor Lions, and the Young Lions Print and Design Awards today. Here are the shortlists: <cmsannotation type="cmsannotation" annotationid="Creative Data Lions:" text="Creative Data Lions:">Creative Data Lions:</cmsannotation> <ol><li>Data-driven targeting - <keyword id="531122" type="COMPANY" weightage="20" keywordseo="Ogilvy-India">Ogilvy India</keyword> for <keyword id="1371678" type="COMPANY" weightage="20" keywordseo="Mondelez-International">Mondelez International</keyword>’s #NotJustACadburyAd</li></ol><cmsannotation type="cmsannotation" annotationid="Creative Strategy:" text="Creative Strategy:">Creative Strategy:</cmsannotation> <ol><li>Ogilvy India for Dove’s #StopTheBeauty Test - Other FMCG</li><li>Ogilvy India for Dove’s #StopTheBeauty Test - Challenges and Breakthrough (Corporate Purpose &amp; Social Responsibility)</li><li>Dentsu Webchutney for the 8-Bit Journo - Media/Entertainment</li><li>Dentsu Webchutney for the 8-Bit Journo - Creative Strategy Challenges and Breakthrough (Market Disruptions), </li><li>Dentsu Webchutney for the 8-Bit Journo - Partnerships &amp; Perspectives (Brave Brands),</li><li>Dentsu Webchutney for the 8-Bit Journo- Excellence in Creative Strategy (Products/Services)</li><li><keyword id="259349" type="COMPANY" weightage="20" keywordseo="DDB-Mudra">DDB Mudra</keyword> for Stayfree’s Project Free Period - Insights and Research (Audience Insight), </li><li>DDB Mudra for Stayfree’s Project Free Period - Partnerships &amp; Perspectives (Brave Brands), </li><li>DDB Mudra for Stayfree’s Project Free Period - Challenges and Breakthrough (Corporate Purpose &amp; Social Responsibility)</li><li>Lowe Lintas India for H For Handwashing - Challenges and Breakthrough (Corporate Purpose &amp; Social Responsibility) </li><li><keyword id="261687" type="COMPANY" weightage="20" keywordseo="Leo-Burnett-India">Leo Burnett India</keyword> for Fortis’ Honor The Donor - Challenges and Breakthrough (Corporate Purpose &amp; Social Responsibility) </li><li>Ariel Share the Load for Equal Sleep Case Study, Partnerships &amp; Perspectives (Collaboration)</li></ol><cmsannotation type="cmsannotation" annotationid="Social and Influencer Lions:" text="Social and Influencer Lions:">Social and Influencer Lions:</cmsannotation> <ol><li>Dove#Stopthebeautytest Ogilvy India, Cultural Insight</li></ol><cmsannotation type="cmsannotation" annotationid="PR:" text="PR:">PR:</cmsannotation> <ol><li>The Punishing Signal, Mumbai Police Service, FCB Interface Mumbai, Not-for-profit / Charity / Government</li><li>Hackwashing, <keyword id="6365619" type="COMPANY" weightage="20" keywordseo="hindustan-unilever">Hindustan Unilever</keyword>, Lifebuoy, Geometry Encompass, Mumbai, Use Of Events And Stunt</li><li>Eatqual, Mcdonald's, DDB Mudra, Mumbai Corporate Image, Communication &amp; Reputation Management</li><li>Hackwashing, Hindustan Unilever, Lifebuoy, Geometry Encompass, Mumbai Social Behaviour</li></ol><cmsannotation type="cmsannotation" annotationid="Direct:" text="Direct:">Direct:</cmsannotation> <ol><li>The 8-bit Journo, Vice Media, News Service, Dentsu Webchutney, Mumbai Media &amp; Entertainment</li><li>The Punishing Signal, Mumbai Police, Service, FCB Interface, Mumbai, Not-for-profit / Charity / Government</li><li>Hackwashing, Hindustan Unilever, Lifebuoy, Geometry Encompass Mumbai, Use Of Ambient Media: Small Scale</li><li>Out And Proud Classified, The Times Of India, Newspaper, FCBUlka Delhi, Use Of Print / Outdoor</li><li>The 8-bit Journo, Vice Media, News Service, Dentsu Webchutney, Mumbai, Real-time Response</li><li>Out And Proud Classified, The Times Of India, Newspaper, FCBUlka, Delhi, Co-creation &amp; User Generated Content</li><li>The Punishing Signal, Mumbai Police, Service, FCB Interface, Mumbai, Cultural Insight</li><li>The 8-bit Journo, Vice Media, News Service, Dentsu Webchutney, Mumbai, Market Disruption</li></ol>

Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions

<ul><li>As Gautam Reghunath gets elevated to the role of Chief Executive Officer at Dentsu Webchutney, we take a look at his journey in the industry so far, discuss the challenges of filling in Sidharth Rao's shoes, the opportunities that lie ahead for the industry and his vision for the agency. </li><li>Prior to this, Reghunath was executive Vice President (EVP) and Branch Head for Dentsu Webchutney, Bangalore. </li></ul>Gautam Reghunath started his journey with Dentsu Webchutney 10 years ago. Earlier this week, he was elevated as the Chief Executive Officer of the agency after Sidharth Rao, erstwhile CEO, was promoted to the position of Chairman, Happy mcgarrybowen India and Dentsu Webchutney. Dentsu Webchutney, under the leadership of Sidharth Rao in 2019, set a precedent for the entire digital industry. It brought digital to the forefront by winning one silver, five bronze and 17 shortlists at Cannes Lions for its work on Swiggy, Uri and Flipkart. Rao also walked away with the highest honors at Abby’s and Spikes Asia. About keeping this momentum going in 2020 and attempting to fill in Rao’s shoes, Reghunath admits his nervousness. However, he is all set to take up this new responsibility. He shares with us his vision for the agency and challenges that lie ahead for the industry. Edited excerpts: Q) What is your vision for Dentsu Webchutney? What will be the newer challenges for you? Over 20 years, Dentsu Webchutney has become an incredible brand of its own and I’ve been privileged to spend 10 of those years here. Our client roster features some of the most consequential companies in the world, and our work follows their world-beating ambition. I see talented people around me eager to make meaningful contributions and the outstanding results that follow when we empower them. My immediate hope is to help double down on this and everything else that has made us tick these last few years. Over the next few years, I see the challenge of rising to the speed and potential of our clients. We also want to continue attracting clients across cities that are into the type of work that we do; brands with brave marketing teams that are ready to be disruptive with us. Personally, my role will be to define and maintain culture and values for our company, and to endorse the smart decisions made by our already smart, intuitive workforce. Just to support the right people to make good decisions in alignment with our core values. I’m confident that this team has my back as I’ve got theirs. Q) What will be your focus areas in 2020 and your strategy as the CEO? From an industry perspective, there is a sense that advertising globally finds itself in tricky waters. While Webchutney’s business has maintained its consistent growth over the last few years, we still have the potential to catch up with the opportunities that lie in front of us. There are strong clients out there, in a challenging business environment, who want to partner with only the best. The current climate demands that they do. No one is better placed to deliver than us because of our advantage in strong talent. And that’s where a lot of my key focus is going to be. It will be our foundation for the future. When a client chooses Webchutney, I want them to know that we are committed to putting the smartest and most creative people in the room for their money's worth. I want to call out the best talent in our industry to join us on this ride. Q) Webchutney had a brilliant year in 2019. How will you ensure that you keep the momentum going? I agree, and we’re all very grateful for the success that 2019 brought for us. While much of our public success is recent, it’s obvious that our industry cannot rest on its past, and we can sense how rapidly it’s all changing. I can confirm that our feet are planted firmly on the ground. Our teams understand that the expectations from Dentsu Webchutney have never been higher. Advertising is a special business to be in. It needs passion, patience and a consistent desire to seek out moments of genius. So, we’re just going to continue to try and keep doing what we do best to realise the truest potential of the internet. Inside our four walls and three offices, the best idea wins. Q) Do you think it is going to be difficult to fill in Sidharth Rao's shoes? Absolutely! Replicating his journey is impossible. Sid is an important part of our future and as I mentioned to our colleagues on email, I’m very humbled to follow in his footsteps. He’s someone I reach out to at both my toughest and happiest moments. Hence, I’m so glad to have him by my side as I take on this responsibility. I’m also privileged to find myself in a position to lead a company I have grown to love immensely, having spent the better part of the last 10 years here. Our collective task across our three offices will be to take Webchutney to new heights. Q) What will be the biggest challenges and opportunities for digital agencies in 2020? How are you preparing yourself to face it? Well, it’s our time! All of us ‘digital’ first agencies have graduated from getting those last 10 minutes at client meetings to now leading complete brand mandates. I look around at the founding and operating teams at India-born, digital first agencies like The Glitch, Schbang, Kinnect etc. and they’re all brimming with young, world-class leadership. I’d say our collective opportunity is in sustaining this relevance and making the most of it. The talent on our floors have a natural advantage in comparison to the older agencies but it’s not a long-term moat by any stretch of the imagination. As for Dentsu Webchutney, we want to be the absolute best creative agency India has seen. That means being counted among the best globally. We must continue to adapt and build for today and the future, not rest on the past. There’s no two ways about it. Our talent has a natural affinity for keeping up with technology, the internet and modern communication channels. At the same time, we’re focusing on building a nimble agency that is very comfortable seeking external expert collaboration when needed. That’s primarily how we’re preparing to face the next few years. We’re rolling out specific initiatives in this direction very soon. Q) What are the plans for 2020, in terms of expansion, new business targets, talent acquisition, and technology development? Specifically, growth will come from scaling Webchutney’s unique creative and strategy product. Our talent will be at the heart of representing our work — as it should be. The ebb and flow of technologies today leave a lot to the imagination of the people who work with them, and our digitally native workforce has been key to embedding that spirit in the company’s DNA. I’d go as far as saying that’s always been our goal and will be as we begin scripting a new chapter in our story.

Expectations from Dentsu Webchutney have never been higher: Gautam Reghunath, Dentsu Webchutney

<ul><li>Ajay will report into <keyword id="2932117" type="General" weightage="20" keywordseo="Amit-Wadhwa" source="Orion">Amit Wadhwa</keyword>, Chief Executive Officer (CEO), <keyword id="12016868" type="General" weightage="20" keywordseo="Dentsu-Creative" source="Orion">dentsu Creative</keyword> India.</li><li><keyword id="1688376" type="General" weightage="20" keywordseo="Ajay-Gahlaut" source="Orion">Ajay Gahlaut</keyword> resigned from Publicis Worldwide in July, 2020.</li></ul><keyword id="188613" type="General" weightage="20" keywordseo="dentsu-india" source="Orion">Dentsu India</keyword> has announced the appointment of creative veteran Ajay Gahlaut as Group Chief Creative Officer (GCCO), spearheading creative excellence across dentsu India’s award-winning creative agencies. Ajay will report into Amit Wadhwa, Chief Executive Officer (CEO), dentsu Creative India and will be responsible for accelerating dentsu India’s creative businesses under one optimised service line. Dentsu India initiated the formation of a new structure for its Creative service line in June this year. The redesign - part of the network’s global plan to transform into the most integrated group in the world by 2024, brings together its agencies under one umbrella and catapults dentsu India into its fresh journey to 2.0. The agency brands that come together under this new creative design are <keyword id="2805202" type="General" weightage="20" keywordseo="Dentsu-Webchutney" source="Orion">Dentsu Webchutney</keyword>, Taproot Dentsu, WATConsult, Perfect Relations, Isobar, Dentsu One, Dentsu India and Dentsu Impact. A creative genius with over 27 years of experience in advertising, Ajay wrote the line ‘Do Boond Zindagi Ki’ that anchored the famous Pulse Polio Immunisation campaign with the superstar Amitabh Bachchan. He also created more than a dozen commercials for the campaign and played a significant part in eradicating polio from India. He was also behind the line ‘Make It Large’ for the whiskey brand Royal Stag that transformed its fortunes and made it the highest selling whiskey in its price range. He created the character ‘Mr. Murthy’ for Voltas Air Conditioners and catapulted Voltas to the number one position in the category. Ajay has also created work for the whiskey brand Imperial Blue with the famous ‘men will be men’ sign off. He has won multiple Cannes Lions, One Show and D&amp;AD awards in his more than a quarter century journey in this business. But what deserves a special mention here is the way he led Ogilvy Delhi to win 8 Lions at Cannes in 2013. Not only did he surprise the country but surprised himself as well. Some of the most significant brands that Ajay has worked on are Pernod Ricard, BMW, HT Mint and KFC at some of the world’s best known Creative shops. Commenting on Ajay’s appointment, Amit Wadhwa said, “Dentsu India is in the midst of an exciting transformation journey towards dentsu India 2.0 and Ajay’s joining is a critical part of the plan. Ajay is a well-respected Creative leader with years of experience across categories and the right mindset that matches with dentsu India 2.0. With the brilliant Creative minds in our business, we will be a force to be reckoned with, delivering growth for our clients while continuing our creative evolution at pace and scale.” Ajay Gahlaut said, “Dentsu’s creativity defines generations. When the opportunity came to join Amit and his team, I could not refuse. Creativity is in the spotlight, with brands looking to differentiate themselves in a disrupted marketplace – it has never been a more exciting time to work in this field rich with opportunity. I am excited to join dentsu, Amit and the Creative teams, delighting clients and creating era defining work together.”

Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer

<ul><li>Ad &amp; Media Insider’s latest property Storyline, brought to you in association with <keyword id="1959531" type="General" weightage="20" keywordseo="wattpad" source="Orion">Wattpad</keyword>, one of the world’s most loved <keyword id="282281" type="General" weightage="20" keywordseo="storytelling" source="Orion">storytelling</keyword> platforms, endeavors to decode what storytelling stands for today. </li><li>Today, we bring you highlights from our first three episodes where we discuss how marketers and advertisers are navigating new mediums and innovating to tell engaging stories in today’s highly dynamic world.</li><li>Watch <keyword id="4332869" type="General" weightage="20" keywordseo="pg-aditiya" source="Orion">PG Aditiya</keyword>, Chief Creative Officer, dentsu Webchutney and Pooja Manek, creative director, dentsu Webchutney Bengaluru, <keyword id="2289556" type="General" weightage="20" keywordseo="rajdeepak-das" source="Orion">Rajdeepak Das</keyword>, CEO &amp; Chief Creative Officer – South Asia, Leo Burnett and <keyword id="336063" type="General" weightage="20" keywordseo="sonal-mishra" source="Orion">Sonal Mishra</keyword>, Associate Vice President- Marketing, <keyword id="6630114" type="General" weightage="20" keywordseo="unacademy" source="Orion">Unacademy</keyword> talk about creativity and what it takes to tell successful stories in today's world.</li></ul>Stories are almost as old as human existence and with time, storytelling has evolved, hand-in-hand with human evolution. It has been an important part of our history and will continue to be an intrinsic part of our future too. In today’s digitally-driven world, where almost everything is happening online, storytelling continues to be at the heart of it all, albeit in different forms. Brands are still trying to find new ways of telling stories that engage with the consumers, and help the brands seamlessly become a part of their lives. Ad &amp; Media Insider’s latest property Storyline, brought to you in association with Wattpad, one of the world’s most loved storytelling platforms, that endeavors to decode what storytelling stands for today, how marketers and advertisers are navigating new mediums and innovating to tell engaging stories in today’s highly dynamic world. Here are some key takeaways from our first three episodes: Episode 1: PG Aditiya, Chief Creative Officer, dentsu Webchutney and Pooja Manek, creative director, dentsu Webchutney Bengaluru Dentsu Webchutney in 2021 was the highest scoring Indian agency at the Cannes Lions this year, for the second year in a row. This year, the agency got 20 shortlists, bringing home a total of 7 Lions. So we tried to understand what storytelling means for this dynamic young agency. Mediums and Creativity Both PG Aditiya, Chief Creative Officer, dentsu Webchutney and Pooja Manek, creative director, dentsu Webchutney have been responsible for crafting some of the agency’s most-loved campaigns over the last few years. We got to talking to them about how writing for the internet has impacted long-form writing and Aditiya started off with, “If long copy was Julius Caesar, then the internet is Brutus, with the last stab.” And truly, the internet has often been accused of killing long copy. However, Aditiya feels it has given birth to a new writing aesthetic. Today it is not simply about crafting a great video, it could be about writing that perfect tweet or creating that engaging reel. “We have a joke within the team, that if a tweet is taking more than 15 minutes, its not worth it. There are so many trends everyday and at times, brands try too hard to get the most manufactured tweet with very engineered writing. And that’s when you get caught. We all make the mistake of thinking that the younger audience, especially Gen Z, are kids. But honestly, it's time to consider them as grownups and trying too hard comes across as a red flag for them,” explained Manek. What works today On what works in today’s world, Manek says, “Today, it’s no longer about something that is embraced and enjoyed. It is more about what travels. For GenZ, it is usually quid pro quo, you have to give them something for them to give you something back. It's no longer about hard selling, or over-engineering, it's about giving them something to chew on, and that’s how you get their attention.” The internet is also an ephemeral medium. So how does one create engaging stories for the medium? “We try to spend less time on the theory of it and just make sure that whenever one of us has something that's worth not letting go of, we try to make it work,” added Aditiya. User-Generated Content: The Secret Sauce The advent of social media has also given consumers a voice today and user generated content has become an important tool for many brands. Webchutney has come up with a lot of social media campaigns that have gone on to generate UGC, making brands the talk of the town and part of a lot of trends. Talking about one such campaign they did for Tinder, Manek said, “For Tinder’s Valentine’s Day campaign, we were doing something around moving on. We were thinking of a few ideas and we realized that the digital age has made it harder for us to move on because you might want to move on but then you get reminders on different platforms. We all have so many pictures stored on our phones that we don’t delete maybe because we are attached to the memory, or we look good. So we launched a photoshopping service for two days and asked people what they wanted to replace their exes with. And we kept getting requests and replaced people with pizzas or wine. So we ended up photoshopping pictures for close to 36 hours, and that’s the power of UGC. We couldn’t have done it without people actually sharing those pictures. So you give the consumer something which is worth it and you just empower them and then magic happens.” Aditiya said that this idea also busted the myth that you need some kind of incentive to make a UGC campaign work because at the end of it, consumers were not exactly winning something but were simply ‘Axing their Exes’. Watch the full episode here: <div type="twitter" handle="admediainsider" handlename="Advertising and Media Insider India" image="http://pbs.twimg.com/profile_images/1281482517443305472/8RPcjmow_normal.jpg" favoritecount="3" retweetcount="5" status="LIVE | Join @PGAditiya, CCO, @webchutney and Pooja Manek (@boredmanek), Creative Director, @webchutney in conversat… https://t.co/yH7WRSlYK4" createdat="1644924610000" id="1493548184102080513"></div> Episode 2: Rajdeepak Das, CEO &amp; Chief Creative Officer – South Asia, Leo Burnett Rajdeepak Das, the chief creative brain at Leo Burnett is often considered to be one of the most experimental and innovative creative storytellers in the country and a discussion around storytelling would have been incomplete without a conversation with him. In our 2nd episode, we caught up with Das who talked to us about his storytelling journey and how he has evolved as a storyteller, with the evolution of mediums and consumers. He tells us that his love for storytelling started as a child, when his mom would tell him stories from Panchatantra or Mahabharata. “My mother would enact a lot of those stories and I would be awestruck. And when a storyteller is asked ‘And then?’, that’s when you realize the power of storytelling. That’s exactly what we are doing while scrolling social media platforms, looking for our ‘And then’ on these mediums. And I feel, till the time humans are on this planet, the mediums will change but the navarasa won’t,” he said. The Creative Intuition For every creative professional, there is usually a method behind all the madness. For Das, who says he is bad at most languages he has tried to learn, it is more about understanding the human feelings than understanding a language. “For any creative person, it is all about having an intuition, to understand why people say what they say and do what they do. As a creative, you have to have an intuition about what will work for consumers. You have to dream of what people want and then create something out of it,” he explains. He also adds that the best way of bringing these dreams to fruition is by realizing that it can no longer be a one-man show. “Gone are the days when people would consider themselves God and think they know everything. That is impossible today. In today’s world, the only way of creating wonderful stories or bringing our ideas and intuitions to a proper execution is by ensuring you work with people who are smarter than you,” he added. Finding solutions to human problems Earlier this year, <keyword id="261687" type="General" weightage="20" keywordseo="leo-burnett-india" source="Orion">Leo Burnett India</keyword> launched ‘StreetEye’, a motorcycle mounted device to help map potholes in real time which had the potential of saving thousands of motorcyclists from accidents and mishaps for digital general insurance brand, ACKO. The agency used technology to solve a basic human problem, and according to Das, that is what <keyword id="35666" type="General" weightage="20" keywordseo="advertising" source="Orion">advertising</keyword> should be about. “If I were to reflect on what advertising is all about today, I don’t believe in storytelling. It is all about finding human problems and solving them. Once you are able to do that, you will automatically create stories. And that’s what we did with ACKO’s StreetEye. The brand said, we don’t want to be just about insuring people. We want to get two step ahead and talk about protecting people. We didn’t want to talk about the cure; rather we wanted to do something to prevent the accidents from happening. And this is just one part of it. Everyday, we are working with brands like Reliance, Ariel, Tide, CarDekho, Airtel etc where it is all about using innovation to solve everyday human problems. A consumer doesn’t want advertising, he doesn’t want to buy things. If you are able to become a part of their lives by solving their problems, people will come to you,” said Das. Watch the full episode here: <div type="twitter" handle="admediainsider" handlename="Advertising and Media Insider India" image="http://pbs.twimg.com/profile_images/1281482517443305472/8RPcjmow_normal.jpg" favoritecount="4" retweetcount="4" status="LIVE | Join Rajdeepak Das, CEO &amp; Chief Creative Officer – South Asia, Leo Burnett in conversation with… https://t.co/9f6u7Qr99z" createdat="1645097410000" id="1494272960705675264"></div> Episode 3: Sonal Mishra, Associate Vice President- Marketing, Unacademy Storytellers, since time immemorial, have been exploring formats of narration that span nearly every conceivable gamut. And a lot of brands, in the early days of digital marketing, would stick to short videos. At the same time, there are brands that have been part of long-form stories, where they have seamlessly become a part of the narrative. In the past few years, we have seen Unacademy do that again and again, be it with its association with The Viral Fever (TVF) for hugely popular web series like Kota Factory and Aspirants, or its recent talked-about IPL ads. The brand has, time and again, used long-form content to draw audiences into their narrative, and it has largely worked for the most part. To understand the brand’s secret sauce, we caught up with Sonal Mishra, Associate Vice President- Marketing, Unacademy, who took us behind the brand’s thought process and what has helped them stand out. Crafting clutter-breaking stories Over the years, digital has become a highly cluttered medium where everyone is trying to grab eyeballs where there is limited mindspace. So what are a few factors that Unacademy keeps in mind while crafting its stories? “As a brand, we try to be unique and do the unexpected, but at the same time be relatable and believable. The emotions one derives and the value that you add is what stays with the audience for a very long time. So it's very important to be relatable and believable. Having said that, it is also important to tread on different routes that meet the consumer at different touchpoints in their journey. So it's very important to latch on to a stronger human insight to build that consumer connect,” shared Mishra. For Unacademy, the goal is to engage with learners across the countries, be it in the metro cities or the smaller Tier II and III cities. Therefore, collaborating with platforms and creators who can help them reach out to a larger audience has been at the core of their associations with the popular TVF webseries. “Whatever we do is about becoming a part of our consumer’s life cycle, connecting with them by addressing a topic they can relate to. Our recent property Unacademy Unwind, which was all about music and unwinding hit a different chord altogether. Another campaign we did called Mistakes – the Greatest Teacher, did very well. The campaign said that Unacademy doesn’t just stand for clearing exams or being successful, it also stands for the journey you took. These are a few things that have helped us stand out,” she explained. Creating campaigns by listening to consumers Brands that are able to listen to their consumers, catch their pulse and create content pieces around those insights are usually the ones to woo them. Unacademy has been able to break the clutter through a lot of its recent campaigns. So what is their feedback mechanism that is helping them craft their communications? “Its not that we have figured it all out and know these are the secret ingredients that can make a piece of content work. It's a constant learning for us as well. But the benefits of these partnerships, initiatives, associations have been huge. They've helped us amplify the reach for the brand, build trust and penetrate deeper into the country. There were a lot of learnings from our associations like Kota Factory and Aspirants that we would like to better in the next property that we create. There have been a lot of pluses and we are learning at each step,” she added. Long-form vs short content While a lot of brands have been focusing on creating shorter, bite-sized content, Unacademy has associated with TVF and created highly talked-about webseries that have become a part of pop culture. Why did the brand choose long-form content over shorter content at a time when people are constantly talking about decreasing attention spans? “Understanding the psyche of the audience helped us. A strong story is something we mutually work on with our partners, but at the same time, from a brand standpoint, we have always ensured that the product integrations are so seamlessly weaved into the story into the content, that it doesn't actually disrupt the flow of the story and the audience can continue to enjoy and get entertained. So that is something which we are very conscious of. And that's why whoever we partner with also find the entire journey exciting,” said Mishra. Watch the full episode here: <div type="twitter" handle="admediainsider" handlename="Advertising and Media Insider India" image="http://pbs.twimg.com/profile_images/1281482517443305472/8RPcjmow_normal.jpg" favoritecount="2" retweetcount="2" status="LIVE | Join Sonal Mishra, Associate Vice President, Marketing at @unacademy in conversation with @AshwinRaghunath a… https://t.co/51eEJystug" createdat="1645443009000" id="1495722508720349184"></div>

You Searched For "dentsu webchutney cannes lions shortlist" and got 14 results

Cannes Lions 2021: On Day 3, India secures 21 shortlists

BI India Partner

Cannes Lions 2021: India gets 8 shortlists on Day 2

BI India Partner

Cannes 2021 winners: Dentsu Webchutney's Gautam Reghunath and PG Aditiya on topping the charts

Karuna Sharma

Cannes 2021 winners: Dentsu Webchutney on topping the charts and goals for next Cannes Lions

Karuna Sharma

Cannes Lions 2021: India bags one Silver Lion and three Bronze Lions on Day 4

Karuna Sharma

Cannes Lions 2021: India crosses 2019’s tally by winning 1 metal on Day 5, bringing our total tally to 22

BI India Partner

Cannes Lions 2021: On Day 3, Dentsu Webchutney brings home 2 Silver Lions

BI India Partner

Cannes Lions 2021: India sees a total of 22 shortlists in the Design, Outdoor, Print & Publishing, Health & Wellness and Media categories

BI India Partner

Cannes Lions 2021: India brings home a Gold, four Silver Lions and three Bronze Lions on Day 2

Karuna Sharma

Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions

BI India Partner

Expectations from Dentsu Webchutney have never been higher: Gautam Reghunath, Dentsu Webchutney

Karuna Sharma

Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer

BI India Partner

Storyline: Where master storytellers tell us what goes behind crafting engaging stories that stand the test of time

BI India Partner

Have social media ‘trending’ formats normalised idea duplication?

Karuna Sharma