Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<ul><li><keyword id="2805202" type="PERSON" weightage="20" keywordseo="Dentsu-Webchutney">Dentsu Webchutney</keyword> has onboarded a new client and it is, wait for it, Dentsu Webchutney!</li><li>The agency will launch a series of brand films for its client, Dentsu Webchutney.</li></ul>Dentsu Webchutney has onboarded itself as its agency on record and we are wondering what did the pitching process look like? Did Dentsu Webchutney reject its own ideas at first because "Wo feel nahi aa raha," did they roll their eyes at themselves after seeing their budget for their 'big idea' or did they request themselves to blow up the logo after an umpteenth amount of changes in their copies because ‘the logo is too small’ or did they simply go easy on themselves? From Dentsu Webchutney's blog, all we know is that "the pitch process took years and now they are set to launch a series of brand films for the agency brand after a multi-team pitch." They have clearly taken the phrase 'be your own boss' too literally. Here's how we think the pitching process would have looked like: <div type="image" title="download (2)" msid="81547946" hostid="261"></div> What would they call their weekly Zoom Calls with the client? <div type="image" title="Dentsu calling Dentsu" msid="81548262" hostid="261"></div> It’s debated how much agencies should brand themselves outside of their work or their clients but Dentsu Webchutney is there to challenge this problem. Afterall, who can be your biggest brand ambassador if not yourself? It's like Dentsu Webchutney is the only agency in India that is doing ‘adulting’ right because it has learnt how to take care of its own problems. Aatmanirbhar much? The agency launched a Request For Proposal (RFP) in early 2019, with a clear brief to tell its story - and not unlike most pitches, close to two years later, the results are finally out. Surprise, surprise on who won it! Dentsu Webchutney has enlisted Dentsu Webchutney as its creative agency, with an all-star team leading the charter. To begin with, the agency will launch a series of brand films, focusing on what happens behind the scenes of its path-breaking work. With this win, Dentsu Webchutney (the client) joins Dentsu Webchutney’s (the agency) roster of consequential clients such as Flipkart, Uber, Swiggy, Tinder, IKEA, ITC, The Hershey Company. In their new role as the client, Gautam Reghunath, CEO, Dentsu Webchutney and P.G. Aditiya, NCD, Dentsu Webchutney, released the following statement… “Agility, synergy, innovation and all the buzzwords in ad-land have been achieved at our agency over 2020. We’re now hungry for more (buzzwords). Truth be told, the pitch process took years and was long and winding. Plus, we already kind of knew which agency we were going to go with at the get-go but that’s beside the point. Getting India’s favourite creative agency on board to launch a campaign for us is a massive privilege. It was evident that they GET us like we GET us. Almost like we’re the same people. It was a no-brainer to launch with their pitch creative itself, which began with Bengaluru and will eventually expand to include Mumbai and Gurgaon as well. This partnership feels like decades in the making (22 to be exact) — we couldn’t think of a better agency partner.” <cmsannotation type="cmsannotation" annotationid="Dentsu Webchutney will also be Dentsu Webchutney’s first client in the creative agency category. Will their lack of experience be a negative?" text="Dentsu Webchutney will also be Dentsu Webchutney’s first client in the creative agency category. Will their lack of experience be a negative?">Dentsu Webchutney will also be Dentsu Webchutney’s first client in the creative agency category. Will their lack of experience be a negative?</cmsannotation> A senior at a top mainline agency said it did feel like a risk for Dentsu Webchutney to onboard a “digital-first” agency to build the brand, considering how little digital agencies understood brands &amp; brand building. And that strategic thinking like this needed some gray hair. Once again, not unlike most pitches it took almost two years post the footage was originally shot to see the first real piece of work from the agency. Nevertheless, thrilled about their success, Reghunath and Aditiya once again released the following statement, this time on behalf of the winning agency &amp; apparently, while dyeing their hair gray: “Here’s the thing about Dentsu Webchutney: there’s a brand side to the agency with so much untapped potential it would have been silly of us to ignore. Making the brand synonymous with its people is our agenda. There was no better time after their recent win at Spikes Asia as Indian Agency of the Year. They also seemed like clients who take their work very seriously but not take themselves too seriously — which always helps create great work. Personally, we cannot wait to claim all the credit for this upcoming brand campaign that we had just about a 1% role to play in.” Everyone else at the agency &amp; the brand’s side released the following statement: “While our CEO and NCD have a bit of fun, in all seriousness the films are unscripted footage from the agency’s office floor, where you’ll encounter raw scenes from Dentsu Webchutney’s people. Shot over early 2019 and interspersed with other employee-shot footage, it covers the highs, the lows, and the joys of working in advertising. It also features Webchutney alumni we love and is directed by one too. It’s a call to the next generation of creative talent to express their most vulnerable selves in the process of creating. The campaign will roll out on the agency’s <a href="https://instagram.com/webchutney">Instagram</a>, <a href="https://twitter.com/webchutney">Twitter</a>, <a href="https://www.linkedin.com/company/27226/admin/">LinkedIn</a>, and <a href="https://facebook.com/webchutney">Facebook</a> first. Watch. Enjoy." Now we are waiting for the client (Dentsu Webchutney) to award Dentsu Webchutney as the best agency.

When Dentsu Webchutney roped in Dentsu Webchutney as its creative agency

<ul><li><keyword id="2805202" type="PERSON" weightage="100" keywordseo="Dentsu-Webchutney">Dentsu Webchutney</keyword>, digital agency from the house of dentsu international, has released a list mentioning 'some absolutely brilliant advertising work' that they wish they had done in 2020. </li><li>"All feelings were harmed in the making of this list," read the blog.</li><li>The campaigns on this list below were nominated, compiled &amp; voted for by 'very jealous representatives from across Dentsu Webchutney's creative, strategy &amp; servicing teams.'</li></ul>Over the course of this year, we witnessed some absolutely brilliant advertising work. So much so that they also (to be very, very honest) made us at Dentsu Webchutney go green with envy. So, in no specific order, here are 12 fantastic campaigns from 12 wonderful agencies, both in India and worldwide, which made us swallow our pride and go, ‘ugh, dammit, wish we’d done it!’. PS: The campaigns on this list were nominated, compiled &amp; voted for by very jealous representatives from across our creative, strategy &amp; servicing teams and this process certainly wasn’t the favourite part of their year. Dove’s Courage Is Beautiful Agency: Ogilvy, Toronto <div type="Youtube" id="csIerE0578w" title="Courage" thumbUrl="https://i.ytimg.com/vi/csIerE0578w/mqdefault.jpg"></div>Courage Is Beautiful was so much more than the flagrant <a href="https://adage.com/creativity/work/microsoft-sam-every-covid-19-commercial-exactly-same/2251551" class="dq lk">do-goody type of campaign</a> we saw a lot of during the early stages of the pandemic. The way Dove’s message here still felt like a natural progression helped its already-established personality. The fact that they ran it only in markets where they were also contributing to COVID-19 relief on-ground kept up with the changing meaning of what ‘brand purpose’ should actually look like 2020-onwards. Facebook’s More Together — Pooja Didi Agency: Taproot Dentsu <div type="Youtube" id="GXaeeqfHNHQ" title="Facebook | More Together - Pooja Didi" thumbUrl="https://i.ytimg.com/vi/GXaeeqfHNHQ/mqdefault.jpg"></div>At the end of seven minutes of pure craft and storytelling, it was like somebody cutting onions right next to us. Really makes you believe that all you need is good intention, the rest figures itself out. Nike’s You Can’t Stop Us Agency: Wieden+Kennedy, USA <div type="Youtube" id="WA4dDs0T7sM" title="You Can't Stop Us | Nike" thumbUrl="https://i.ytimg.com/vi/WA4dDs0T7sM/mqdefault.jpg"></div>A breathtakingly genius triumph of editing craft. This 90-seconder has got symmetry, timing, slick shots and plenty of goosebump-inducing moments that makes us fall in love with our profession all over again. CRED’s Not Everyone Gets It Agency: CRED’s In-house team, Early Man Films, and Partners <div type="Youtube" id="iW63vNsF8ck" title="Not everyone gets it | CRED | Anil Kapoor" thumbUrl="https://i.ytimg.com/vi/iW63vNsF8ck/mqdefault.jpg"></div>We’re huge fans of meta-first creativity. The CRED piece made it work and took home a further 100 points for Indian celebrities not taking themselves seriously. Something that rarely ever happens. Libresse’s #WombStories Agency: AMV BBDO <div type="Youtube" id="JZoFqIxlbk0" title="Bodyform: #wombstories" thumbUrl="https://i.ytimg.com/vi/JZoFqIxlbk0/mqdefault.jpg"></div>“This ad is about the womb, but certainly has the balls.” — overheard from our creative lead. Womb Stories depicts the complex but beautiful relationship a woman has with her period cycle. Each component is so well crafted, the details are only visible in the experience that you have while watching it. Womb Stories not only pushes the conversation forward, it begins completely new ones. The animation, the music, the storyline: just uff. Oreo’s Oreo Vault Agency: 360i &amp; The Community <div type="Youtube" id="ufbzSZk1xhw" title="GLOBAL OREO VAULT" thumbUrl="https://i.ytimg.com/vi/ufbzSZk1xhw/mqdefault.jpg"></div>Opportunities for pure, innocent love for a brand are getting fewer. This 💯 stood out, keeping the focus on people who are extremely in love with Oreo, and what that love can lead to. Axis Bank’s #ReverseTheKhata Agency: Lowe Lintas India <div type="Youtube" id="kMrVXJmOXfI" title="#ReverseTheKhata | Axis Bank" thumbUrl="https://i.ytimg.com/vi/kMrVXJmOXfI/mqdefault.jpg"></div>2019–20 saw the transition of frothiness in consumer tech to #dukaantech, powered by fintech. We were touched to see the ecosystem of support for SMBs that the advertising industry activated through different brands. But Axis Bank took the cake by reversing such a local Indian insight in, ‘khaate mein likh do’ for #ReverseTheKhata. IKEA’s Halloween Horror story — GHOST Agency: Triad Advertising, Prague <div type="Youtube" id="rp2pmmvMA6U" title="Ikea Ghost" thumbUrl="https://i.ytimg.com/vi/rp2pmmvMA6U/mqdefault.jpg"></div>Fantastic storytelling to highlight an otherwise invisible problem. Burger King’s Moldy Whopper Agency: INGO, Sweden &amp; DAVID, Miami <div type="Youtube" id="oSDC4C3_16Y" title="Burger King | The Moldy Whopper" thumbUrl="https://i.ytimg.com/vi/oSDC4C3_16Y/mqdefault.jpg"></div>Yes, we know. We know. “But would it actually make you want to buy a Whopper?” We love it for the sheer bravado of breaking so many rules about how we show food in advertising. And for once it actually targeted a REAL weakness of their competitor. The art was a perfect line of ‘ew gross’ but ‘I wanna see more’. It was simply cool. Mondelēz’s Not a Cadbury Ad Agency: Ogilvy India <div type="Youtube" id="gBWLm6Sx1WI" title="Not Just A Cadbury Ad Campaign Video" thumbUrl="https://i.ytimg.com/vi/gBWLm6Sx1WI/mqdefault.jpg"></div>The idea was sooooo good, we knew someone would have done it if not them. You kinda know it’s one when you start getting it on WhatsApp. The geo-targeted and personalised bit converted things we hate about these ad properties into things that made the campaign not just emotional, but super smart and efficient. Again, with small and medium business at the heart of the story. Google’s ‘Loretta’ Agency: Google Creative Lab, In-House <div type="Youtube" id="6xSxXiHwMrg" title="Loretta | Google Super Bowl Commercial 2020" thumbUrl="https://i.ytimg.com/vi/6xSxXiHwMrg/mqdefault.jpg"></div>Back in January 2020, which historians say was 200 years ago, Google released a powerful, tearjerker of reminder of why technology needs to work for everyone. Mumbai Police’s Punishing Signal Agency: FCB Ulka India <div type="Youtube" id="Yy1rY8giMR0" title="#KCA20 | #BlackElephant | The Punishing Signal | Mumbai Police | FCBIndia" thumbUrl="https://i.ytimg.com/vi/Yy1rY8giMR0/mqdefault.jpg"></div>An effortlessly simple behavioural change masterclass. ‘Nuff said. All feelings were harmed in the making of this list.

Dentsu Webchutney releases a list of 12 fantastic campaigns from 2020 that they wish they had done

You Searched For "dentsu webchutney blog" and got 2 results

When Dentsu Webchutney roped in Dentsu Webchutney as its creative agency

Karuna Sharma

Dentsu Webchutney releases a list of 12 fantastic campaigns from 2020 that they wish they had done

Guest Author

Popular Keywords

Buying Guides