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<ul><li>The launch is supported by <keyword id="11440921" type="UNKNOWN" weightage="20" keywordseo="dentsu-sports-international">Dentsu Sports International</keyword> (DSI) - headquartered in Tokyo, and <keyword id="2461830" type="PERSON" weightage="20" keywordseo="Dentsu-Sports-Asia">Dentsu Sports Asia</keyword> (DSAsia), Singapore.</li><li>In India, the unit will function under DSAsia.</li></ul>Dentsu International has announced the launch of its sports marketing unit in India. The launch is supported by Dentsu Sports International (DSI) - headquartered in Tokyo, and Dentsu Sports Asia (DSAsia), Singapore. For the record, DSI and DSAsia are global agencies that harness the power of sports to impact human behaviour through meaningful marketing solutions and experiences. DSI leverages deep insights and its network of seasoned, highly experienced team members to establish powerful connections between sports properties and brands. Its core mission is to be the most insightful and impactful sports marketing business, globally. The sports marketing unit is born out of the <keyword id="1154440" type="COMPANY" weightage="20" keywordseo="Dentsu-Group">Dentsu Group</keyword>, one of the world’s largest and highly regarded marketing communications companies. In India, the unit will function under DSAsia. Dentsu Sports Asia will operate with 200+ people across the globe in US, UK, Australia, Singapore and New Zealand. Headquartered in Japan, Dentsu Sports Asia will be serving as the rights holders from the world of sports including federations, leagues, events, teams, publishers, and venues. Dentsu International has named ex-cricketer Anand Yalvigi as the Director of this new vertical for India. Armed with nearly 20 years of experience in Sports marketing, Yalvigi is a former Ranji player. Earlier, he has played for Mumbai and Karnataka. Yalvigi has successfully launched and worked with multiple sports management companies including Ignite Sports, Havas Sports, Network Sports and Nimbus. He was also instrumental in setting up the Kochi IPL team. He has been persistently involved in the designing of unique sports concepts for various brands with an affinity toward cricket - his core domain. In his new role, Yalvigi will report into <keyword id="3043603" type="PERSON" weightage="20" keywordseo="Haresh-Nayak">Haresh Nayak</keyword>, COO Dentsu International, Media Brands. Yalvigi elaborated, “With the legacy that dentsu has and with its vast network, I am sure we shall bring a paradigm shift in the way marketing solutions are provided to brands. Our expertise shall lie in providing a unique sports marketing solution for a brand that breaks the clutter. I am sure it will be an exciting second innings for me to work with such a large group like dentsu.” “With the vast network of client and our multifold services in-house at dentsu, the plan is to create unique sports concepts for various brands. Our vast range of services shall include Sports Consultancy, In-stadia Advertising, Brand Activations, Talent management, Leadership program, Corporate Sports Events, Sports Education, CSR and Team Sponsorships,” he added. Commenting on Anand’s appointment, Haresh Nayak, COO Dentsu International, Media Brands said, “The launch of Dentsu India/Dentsu Sports Asia unit will harness the power of sports via its commercial and creative capabilities to bring meaningful marketing solutions and experiences for brands. I am thrilled that Anand has joined us; he has an impressive track record. I have the utmost confidence in his ability to steer our business to greater heights.”

Dentsu International launches Sports Marketing Unit in India; Appoints ex-cricketer Anand Yalvigi as Director

<ul><li>Advertising company <keyword id="10032656" type="COMPANY" weightage="20" keywordseo="dentsu-international">Dentsu International</keyword> is going through a massive overhaul of its agencies. </li><li>It has now announced the merger of <keyword id="10469160" type="UNKNOWN" weightage="20" keywordseo="clab">C'Lab</keyword> with <keyword id="3181347" type="PERSON" weightage="20" keywordseo="The-Story-Lab">The Story Lab</keyword> in India. </li></ul>Dentsu International has announced the merger of its celebrity, influencer, and sports marketing division – C’Lab, with its global branded content division - The Story Lab (TSL) in India. Deepak Kumar, erstwhile Director C’Lab, will now lead the business in India as Country Head TSL. The unification of these two agencies is aimed at simplifying clients’ needs in the content space and leverage TSL’s footprint and IPs across the globe. The merged entity will operate under the TSL brand and further strengthen its foundation in the country. For the record, TSL is a global content specialist that inspires and delivers innovative content solutions. These solutions, in-turn, help in creating connect with audiences and thus, deliver value to clients and partners. Some of its popular IPs are ‘Game of Clones’, ‘Ninja Warrior’, ‘No Sleep No FOMO’ and a host of other exclusive IPs and branded content properties. C'Lab, meanwhile, specialises in creating tactical content in the space of sports and entertainment. In its last three years of operations in India, C’Lab has created some very effective campaigns with celebrities and influencers. With the merger of these two entities, TSL will work with brands to innovate the art of storytelling. It will also introduce global learnings into the local market, infused with local understanding. The merged capability will help enhance the current offering and provide access to global IPs with local flavor. Commenting on his new role, Deepak said, “‘Content is king’ is an old adage but the relevance continues. Its significance, in fact, has increased manifold during the lockdown and further fueled with the advent of newer platforms. It’s an exciting and challenging time to be in this business wherein harnessing a brand’s interest and relevance to the consumer will be the key guiding force for us.” Haresh Nayak, COO India- Media Brands, dentsu added, “As we enter an era of simplification, this move will only help clients achieve single-window content solutions. TSL will redefine content across multi-platforms and multi-devices, offering brands immersive experiences. Our global and local experiences will only help brands to get the best of both worlds.”

Dentsu International merges ‘The  C'Lab with The Story Lab in India

<ul><li>APAC growth will be fuelled by rise of digital, now 61.1%, pacing ahead of global growth at 55.5% of overall ad spend.</li><li>Recovery almost 3x faster than previous global advertising decline following 2008 financial crisis.</li></ul>Advertising investment is forecast to grow by 9.2% globally in 2022, according to the latest dentsu Global Ad Spend Forecast report. The twice-yearly report which combines data from over 50 markets globally, anticipates US$745 billion will be spent globally. Ad spend in Asia Pacific is expected to grow by 5.9%, with digital forecast to increase 9.6% to a share of 61.1% of total APAC advertising spend. Moving towards a second consecutive year of growth following the 5.0% market dip in 2020, 2022 is projected to build on a stronger than expected recovery in 2021 which itself saw a record-high 14.4% growth in APAC, totalling US$241 billion. When compared to previous global financial and advertising crisis, notably the financial crash of 2008, this rebound is almost three times greater: in 2022 the growth forecast at 9.2% is nearly three times the 3.4% growth in 2011 – second year post global financial crisis. In 2022 the global ad market exceeds the 2019 pre-pandemic level of spend by 18.7%, whereas in 2011 the global ad market continued to be 1.0% lower than in 2008. In APAC, overall ad spend growth is boosted by key sporting events such as Indian Premier League, FIFA World Cup, Winter Olympics, and country elections in Australia and India. Digital and television continue to be the two powerhouses driving global and APAC ad spend, yet with opposite dynamics. Following a 24.8% increase in 2021 (vs 29.1% globally), dentsu forecast digital investment to grow by 9.6% (vs 14.8% globally) in 2022, fuelled by Social and Programmatic in APAC. This will result in the digital share of spend increasing to 61.1% (US$150 billion) of the total ad spend in APAC, over twice as big as the television share of spend (24.5%) in 2022. Linear TV ad spend increased by 5.1% in 2021, the highest rate since 2013. In 2022, dentsu forecast linear TV ad spend to grow by 1.4% to reach US$60 billion in APAC. Unlike digital and despite staying in high demand, dentsu is seeing linear TV share of spend on the decline – both globally and in the region – as Connected TV and Video on Demand (VOD) grow. Out-of-Home (OOH) and cinema will both see encouraging growth in 2022, respectively 12.8% and 23.4% globally (vs 2.8% and 30.0% in APAC). Radio too is forecast to grow, yet at a slower pace of 1.5% in APAC (vs 2.0% globally). As with previous predictions, ad spend in newspapers and magazines will continue to decline globally and in APAC. Globally, the industries that will see growth in ad spend this year will include the beleaguered Travel sector which is forecast to see an 10.3% rise. There is also confidence the Automotive advertising spend will grow by 7.6% in 2022. Growth follows a 11.5% increase in 2021 and steep declines in 2020 of -15.9%. With pent up demand and a trend towards personal vehicles in how people want to travel post pandemic, there is confidence in the recovery of the Automotive sector. Looking further ahead, APAC ad spend is predicted to grow by 5.6% (vs 4.6% globally) in 2023 and 4.9% (vs 5.8% globally) in 2024 – exceeding growth before the pandemic (4.1% in 2019). Digital is forecast to increase its share of spend domination to 64.6% in APAC (vs 59.4% globally) in 2024. Of course, many factors contributing to the uncertain economic outlook could influence the predictions, from the evolution of the pandemic to supply chain issues, and dentsu recommend the industry keep a close eye on key economic indicators. Prerna Mehrotra, CEO Media APAC, dentsu international said: “APAC region is expected to post robust growth in ad spend in 2022. India, Hong Kong and Vietnam will drive double-digit growth with rest of the region showing strong growth. The share of digital spends in APAC is set increase to 61.1% up from 50.1% in 2019 (pre-covid), driven by Greater China and ANZ. TV as a platform will continue to play a key role especially in Southeast Asia and South Asia." “Marketers will need to be nimble, leaning on technology and maximizing opportunities in Video, Social, Connected TV and E-commerce. Use of data to drive business outcomes without compromising privacy or security will continue and we expect data collaboration to be a big focus for 2022. In light of the ongoing global turbulence and recovery, we will continue to work with brands to accelerate efforts to engage consumers and drive attentive reach,” she added. Peter Huijboom, Global CEO Media and Global Clients, dentsu international said: “The bounce back from the early pandemic impact continues to be strong, especially in digital. As we spend more time consuming digital media, brands have the opportunity to tap into the increased flexibility in which consumers engage through multiple touchpoints. Businesses who truly understand these developed human behaviours have the best opportunity to build lasting relationships with them.” “It also comes as no surprise of the increased popularity in gaming. Dentsu launched its global gaming proposition in 2021. Along with the burgeoning Metaverse, there has never been a more exciting time for brands to experiment, innovate and engage with their customers - as all forms of media are increasingly more central to daily life and routine.”

Asia Pacific advertising spend is expected to grow by 5.9% to reach US$255 billion in 2022: dentsu report

In what could be regarded as another big step towards achieve its mission of being the second largest agency group by end 2017 in India, International advertising firm <keyword id="6368370" type="UNKNOWN" weightage="20" keywordseo="Dentsu-Aegis-Network">Dentsu Aegis Network</keyword> (DAN) has acquired majority stake in <keyword id="1087523" type="PERSON" weightage="20" keywordseo="fountainhead">Fountainhead</keyword> <keyword id="4578" type="COMPANY" weightage="20" keywordseo="entertainment">Entertainment</keyword>, which is a Mumbai-based <keyword id="2548233" type="UNKNOWN" weightage="20" keywordseo="Digital-marketing-agency">digital marketing agency</keyword>. 
 
According to industry sources, the size of the deal is between Rs 300-400 crore. 
 Even after the merger, <keyword id="3105862" type="UNKNOWN" weightage="20" keywordseo="Brain-Tellis">Brain Tellis</keyword>, the co-founder and CEO of Fountainhead, will continue to lead the agency, but now Tellis will report into Ashish Bhasin, chairman and CEO of Dentsu Aegis Network South Asia, said officials. 
 
Fountainhead will retain its brand identity and work alongside other specialist units of DAN. 
 
The business daily revealed that psLIVE, DAN's existing experiential offering, will be merged with Fountainhead along with its 86 employees in India. 
 
Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said in a statement, "Fountainhead's reputation in the event and activation market, and their extensive experience in both music and sports marketing, complements and strengthens our experiential offering in one of the region's most exciting markets." 
 
Tellis established Fountainhead currently has offices in Delhi and Bengaluru, wherein more than 200 people are working. It has five brands--Fountainhead Events, Oranjuice Entertainment, Fountainhead Activations, Fountainhead Corporate Journeys and Fountainhead Digital--that delivers around 350 events annually. 
(Image: m2.behance.net)

​Dentsu Aegis acquires Fountainhead Entertainment in a Rs 300-400 crore deal

Hello and welcome back to <keyword id="11596326" type="UNKNOWN" weightage="60" keywordseo="insider-advertising">Insider Advertising</keyword>, your weekly look at the biggest stories and trends affecting Madison Avenue and beyond. I'm Lara O'Reilly, Insider's <keyword id="6354777" type="COMPANY" weightage="60" keywordseo="Media">media</keyword> and <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> editor. <a href="http://newsletter.businessinsider.com/join/4np/insider-advertising">If this was forwarded to you, sign up here</a>.This certainly seems to be the week everyone decided to throw caution to the wind and take some much-needed vacation, if the OOO replies in my inbox are anything to go by. But the advertising news waits for no one, so let's dive in. Here's what we're covering today:<ul><li><a href="https://www.wsj.com/articles/nbc-draws-its-lowest-summer-olympics-ratings-ever-for-tokyo-games-11628547501">Olympic advertisers' focus turns to Beijing</a></li><li>How official Olympic sponsors spent on digital ads</li><li><a href="https://www.businessinsider.com/some-ad-agencies-are-planning-strict-return-to-office-policies-2021-6?r=US&amp;IR=TIR=T">Ad-agency return-to-office plans</a></li></ul><h3>It's all over now, baby blue</h3>The curtains are now drawn on the weirdest-ever Olympics, and the numbers are in. The verdict? It's not looking great if you're in linear-TV ad sales.As <a href="https://www.wsj.com/articles/nbc-draws-its-lowest-summer-olympics-ratings-ever-for-tokyo-games-11628547501">The Wall Street Journal reported</a>, NBCUniversal's coverage of the Tokyo Olympics drew the lowest average primetime audience since NBC began broadcasting the games in 1988. NBC Sports' chairman, Pete Bevacqua, said the Tokyo Games would still be "very, very profitable" for the company, though The Journal reported that some big advertisers were still owed make-goods because of the ratings shortfall.Over to <a href="https://www.businessinsider.com/author/claire-atkinson">Insider's chief media correspondent, Claire Atkinson,</a> with the latest on those negotiations:Advertisers are now turning their attention to the Beijing Winter Olympics, which run into NBC's Super Bowl coverage in February.One major agency said it's expecting ratings for the Winter Olympics to be some 30% lower than for the Tokyo Games.Agencies have voiced concerns that are most likely intended to bring down ad prices. First, marketers are worrying about just how the US-China relationship will affect how their ad buys are viewed. Few want to be seen as cozying up to China.Others want to know the basics, such as: Will spectators be allowed in to watch Americans compete in events such as the popular figure skating? And some are wondering what the viewer's appetite will be for more Olympics content just six months after the last games.For NBC's part, ratings are all relative. It'll be kicking off 2022 by showcasing the biggest events on TV, and it can probably call the shots on pricing. One buyer told Insider there were concerns about how to get money down, either in traditional TV or in premium digital streaming services, since most inventory was committed.One question for the market now: How much is NBCU holding out of sale to return to the market in make-goods next time? A representative for NBCU declined to comment on the record.If you're still craving Olympic news:<ul><li>World pentathlon authorities are launching a "full review" <a href="https://www.insider.com/tokyo-olympics-pentathlon-authorities-launch-full-review-2021-8">after the tumultuous show-jumping event at the Tokyo Olympics</a>.</li><li><a href="https://www.insider.com/tom-daley-knitting-tokyo-olympics-cardigan-2021-8">Tom Daley shows off his finished cardigan</a> after delighting fans by knitting in the stands at the Olympics.</li></ul><h3>Let's get digital, digital. I want to get digital.</h3>With <a href="https://deadline.com/2021/08/tokyo-olympics-new-lows-games-final-days-loom-1234810752/">audiences waning</a> on traditional TV, were brands attempting to get in front of people consuming Olympic events and news online and in social apps instead?Data compiled by the ad-analytics platform Pathmatics for Insider shows how US digital ad budgets for the Tokyo Olympics' official worldwide sponsors ebbed and flowed. (The data doesn't include any investments below $500.)<h3><div type="image" title="Chart showing official sponsors' estimated US digital ad spend in dollars throughout the Olympics." height="2098" width="1250" msid="85269006" hostid="261"></div></h3>This chart, which covers estimated investments on display ads and on platforms like YouTube, Facebook, and Twitter, shows how most sponsors ramped up their spend as the Olympics began - then soon ratcheted down their outlay after the closing ceremony. Though as you can see, some larger brands were forking out considerably more than others. <a href="https://www.avinteractive.com/markets/sports-and-arenas/panasonic-delivers-large-screen-displays-audio-systems-various-stadium-equipment-national-stadium-28-07-2021/">Panasonic? Anyone home?!</a>As to whether the Tokyo Olympics were still a success, given the circumstances, it depends which sponsor you ask.Long-term Worldwide Olympic Partners "will more than likely dismiss it as being a blip in an otherwise highly successful long-term global marketing strategy," the sports-marketing consultant Nigel Currie told me."Gold Partners," "Official Partners," and "Official Supporters" - mostly Japanese companies - will be most disappointed."The restrictions that we saw at the Tokyo Games also coupled with the language and writing differences - English along with French are the official languages of the Olympics - will have made getting their name and message across to a wider public very challenging," Currie added.<h3>I got new rules, I count 'em</h3><div type="image" title="Mask temperature check in office" height="2680" width="4020" msid="85269009" hostid="261"></div>As the Delta coronavirus variant sweeps the US, companies are going back to the drawing board on their original return-to-office plans and, in some cases, making <a href="https://www.businessinsider.com/united-requiring-us-employees-get-covid-19-vaccine-2021-8?r=US&amp;IR=TIR=T">full vaccination a requirement of employment</a>.I caught up with the major ad holding companies to see where their thinking is at - and whether it had changed from <a href="https://www.businessinsider.com/some-ad-agencies-are-planning-strict-return-to-office-policies-2021-6?r=US&amp;IR=TIR=T">plans they announced earlier in the summer</a>. Here's a summary of what their spokespeople said:DentsuThe US is set to open as planned in September at reduced capacity, while keeping a watch on specific state and local governmental guidance."More importantly, we will return to work in a hybrid model, as part of our Future of Work workstream, empowering our people to be purposeful and flexible in their choices for how they want to work," a Dentsu representative said.IPGMost US corporate offices are open for employees who want to come to the office, "following a preapproval process."The company is still considering a mid-September "general" return to US offices, though the timing could change.IPG requires masks to be worn by all employees, visitors, and contractors - regardless of vaccination status - in common areas and when social distancing is not possible. Vaccinations are not mandated for employees, but they are encouraged.OmnicomA representative pointed to comments CEO John Wren made on Omnicom's July earnings call, saying, "We're starting to bring back the vaccinated people that we have in earnest after Labor Day."In May, Wren sent an internal memo announcing its "<a href="https://returningsafely.omnicomgroup.com/">Five Stages of Returning to the Office</a>" microsite. (Most US cities are currently in stage three, or "soft open.") Office-safety protocols include temperature screenings, adherence to physical-distancing guidelines, face-covering requirements, and office occupancy limits where recommended.Publicis GroupeUS offices have opened for "an optional summer transition." Employees are required to complete safety training and a daily health questionnaire before entering a building.Face coverings and social distancing are required in Publicis' offices for unvaccinated people. The company said it also strongly recommended "masking for all employees in all of our offices, regardless of vaccination status." A vaccine is not required to enter offices at this time.Publicis has delayed its formal return to office for now and will revisit the topic in Q4.WPPFull office reopening is planned for the fall, though a spokesperson said there were likely to be delays due to the Delta variant."Hybrid working plans, including the balance between office and remote working, are being led by our agency networks," the spokesperson added.<h3>Recommended reading</h3>We're seeking nominations for the executives leading the marketing tech industry - <a href="https://www.businessinsider.com/seeking-nominations-for-the-2021-marketing-tech-leaders-to-know-2021-8?r=US&amp;IR=TIR=T">Insider</a>The Delta variant is wreaking havoc with back-to-school shopping plans - <a href="https://www.wsj.com/articles/delta-variant-clouds-back-to-school-shopping-plans-11628501401?mod=djemCMOToday">Wall Street Journal</a>No, Elon Musk's SpaceX isn't beaming ads into space. But there are plans for a SpaceX Falcon 9 rocket to send up a satellite carrying a pixelated advertisement display screen, which will be filmed and livestreamed on YouTube or Twitch … for some reason - <a href="https://www.businessinsider.com/spacex-start-up-launch-satellite-space-advertising-cryptocurrency-2021-7?r=US&amp;IR=TIR=T">Insider</a>It's been a banner year for the golf business - <a href="https://finance.yahoo.com/news/2021-has-been-a-record-year-for-the-golf-business-morning-brief-090354692.html">Yahoo Finance</a>Google said it would block age- and gender-based ad targeting for teens - <a href="https://www.businessinsider.com/google-youtube-block-ad-minors-teens-photos-removed-search-instagram-2021-8?r=US&amp;IR=TIR=T">Insider</a>A recent Twitch webinar for advertisers shows how the streaming company is playing up how women make up one-third of its audience - <a href="https://www.businessinsider.com/twitchs-advertising-pitch-deck-2021-2021-8?r=US&amp;IR=TIR=T">Insider</a>11 behind-the-scenes players leading advertising's M&amp;A spree - <a href="https://www.businessinsider.com/top-execs-leading-ad-industry-mergers-aquisitions-2021-8?r=US&amp;IR=TIR=T">Insider</a>See you next week - Lara

The Tokyo Olympics are over. Now skittish advertisers are looking to Beijing.

<ul><li>In 2020, 50% of Presidents are also women for the first time (up from 33% in 2019) – ensuring global female talent is equally represented at the head of the juries. </li><li>The new Creative Business Transformation Lions will also be awarded in 2020, alongside the refreshed PR Lions. </li><li>Ogilvy's <keyword id="379877" type="PERSON" weightage="20" keywordseo="Sonal-Dabral">Sonal Dabral</keyword> will head the Direct Lions.</li></ul> Cannes Lions has announced the <keyword id="2692230" type="PERSON" weightage="20" keywordseo="Jury-Presidents">Jury Presidents</keyword> selected to lead the juries at the 2020 Festival of Creativity (taking place from 22-26 June 2020). The Presidents are chosen from among the world’s very best industry leaders. Together, they combine a diverse wealth of creative expertise, skill and talent, from both clients and agencies, to benchmark and award global creative excellence and effectiveness that will set the bar for the year ahead. Among the global spread of elite industry experts, 50% of Presidents are also women for the first time (up from 33% in 2019) – ensuring global female talent is equally represented at the head of the juries. The new Creative Business Transformation Lions will also be awarded in 2020, alongside the refreshed PR Lions. <keyword id="1733515" type="PERSON" weightage="20" keywordseo="Simon-Cook">Simon Cook</keyword>, Managing Director, Cannes Lions, said, “We’re delighted to present such an impressive global line-up of experts from all over the world. The Cannes Lions Jury Presidents represent the many facets of the creative global industry and will play a fundamental role in defining the creative benchmark on the global stage in 2020. As the uses of creativity expand and diversify, so does the work and so do our expert juries. This year, we have established gender parity in our President line-up as part of our on-going commitment to appoint outstanding global talent that represents the full breadth of our diverse community.” Here's the list of Jury Presidents for <keyword id="8414828" type="UNKNOWN" weightage="20" keywordseo="cannes-lions-2020">Cannes Lions 2020</keyword>: <ul><li>Titanium Lions - Susan Credle, Global Chief Creative Officer, FCB, Global</li><li>Design Lions - Pum Lefebure, Co-Founder \&amp; Chief Creative Officer, Design Army, USA</li><li>Film Lions - Richard Brim, Chief Creative Officer, adam&amp;eveDDB, UK</li><li>Mobile Lions - Andrew Keller, VP, Global Creative Director, Facebook, Global</li><li>Outdoor Lions - Luiz Sanches, Chairman, Chief Creative Officer &amp; Partner, AlmapBBDO, Brazil</li><li>Print &amp; Publishing Lions - Liz Taylor, Global Chief Creative Officer Leo Burnett / Worldwide Chief Creative Officer Publicis Communications NA</li><li>Radio &amp; Audio Lions - Ted Lim, Chief Creative Officer, Dentsu Brand Agencies, Dentsu Aegis Network, APAC</li><li>Digital Craft Lions - Jax Ostle-Evans, Managing Director, Stink Studios, UK</li><li>Film Craft Lions - Kerstin Emhoff, President, PRETTYBIRD, USA</li><li>Industry Craft Lions - Jayanta Jenkins, Global Executive Creative Director, Samsung Mobile, Cheil Worldwide, Global</li><li>Entertainment Lions - Jae Goodman, CEO, Observatory (A Stagwell and CAA Company), Global</li><li>Entertainment Lions for Music - Wyclef Jean, President and Chief Strategy Officer, Carnival World Music Group, USA</li><li>Entertainment Lions for Sport - Ben Hartman, Chief Client Officer, International, Octagon, Global</li><li>Brand Experience &amp; Activation Lions - Vicki Maguire, Chief Creative Officer, Havas, UK</li><li>Creative Business Transformation Lions - Ronald Ng, Global Chief Creative Officer, Isobar, Global</li><li>Creative eCommerce Lions - Tiffany Rolfe, EVP Chief Creative Officer, R/GA, USA </li><li>Glass: The Lion for Change - Karen Blackett OBE, WPP UK Country Manager and Chairwoman MediaCom UK &amp; Ireland</li><li>Sustainable Development Goals Lions - Eduardo Maruri, VP Global Creative Board &amp; President/CEO Europe, Grey Worldwide, Global</li><li>Health &amp; Wellness Lions - Tom Richards, Chief Creative Officer and Chairman of the Havas Health Global Creative Council, Havas Lynx Group, Global</li><li>Pharma Lions - Anne de Schweinitz, Global Managing Director, Healthcare, FleishmanHillard, Global</li><li>Innovation Lions - Claudia Cristovao, Head of Google Brand Studio, APAC, Google</li><li>Creative Effectiveness Lions - Ann Mukherjee, Chairman and CEO, Pernod Ricard NA</li><li>Creative Data Lions – Maurice Riley, Chief Data Officer, Digitas, Australia &amp; New Zealand</li><li>Creative Strategy Lions - Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup, Global</li><li>Direct Lions - Sonal Dabral, Chief Creative Officer, South &amp; SE Asia &amp; Vice Chairman, India, Ogilvy, South &amp; SE Asia</li><li>Media Lions - Philippa Brown, Worldwide CEO, PHD, Global</li><li>PR Lions - Gail Heimann, President &amp; CEO, Weber Shandwick, USA</li><li>Social &amp; Influencer Lions - Debbi Vandeven, Global Chief Creative Officer, VMLY&amp;R, Global</li></ul>The Presidents will join their juries at the Cannes Lions International Festival of Creativity where the winning work will be awarded and celebrated each evening from 22-26 June 2020. Entries to the Lions Awards open on 16th January 2020.

Cannes Lions announces 2020 Jury Presidents; for the first time, 50% Presidents are women

ReutersMark Read, chief executive of WPP, leaves following the AGM in London, 2018.<ul class="summary-list"><li>WPP and its holding company rivals faced significant headwinds going into 2019: Clients cut budget and digital ad buys dominated by Google and Facebook overtook traditional channels for the first time.</li><li>To counter these trends, WPP restructured its most valuable property, media-buying network GroupM.</li><li>WPP merged several properties and closed some small agencies in the US.</li><li>It also sold a majority stake in market research firm Kantar to Bain Capital for around $4 billion and sued to recover money lost in a previous acquisition.</li><li>WPP tried to grow new revenue streams with a division that helps clients take their marketing work in-house.</li><li>And while WPP won several pieces of new business this year, it also lost business with longtime clients Johnson &amp; Johnson and Kimberly-Clark. </li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories.</a></li></ul>2019 was filled with dramatic changes for the advertising industry. Spending on digital ads overtook traditional media like print and broadcast TV for the first time in the culmination of a yearslong trend as Google, Facebook, and now Amazon command an ever-larger share of big brands' budgets.Mergers and acquisitions continued apace. Most prominent were the consulting firm Accenture buying creative agency Droga5 for about $450 million and holding company Publicis Groupe paying $4.4 billion for data management firm Epsilon.WPP still dominates the ad world as the biggest holding company, and that scale brings attendant challenges: The company's stock has lost about 45% of its value since its all-time high in 2015.CEO Mark Read took a number of significant steps over the past 12 months that offer an overview of the ad industry's ongoing evolution as his three-year plan to streamline the sprawling global network takes shape.He restructured the company's most valuable property: <a href="https://www.businessinsider.com/wpp-reshaping-groupm-in-the-image-of-google-agency-essence-2019-11">WPP just announced a big shake-up at its giant ad-buying network, GroupM</a>Read shook up WPP's most important network, GroupM, in July by promoting Christian Juhl to global CEO; Juhl previously led Essence, which buys digital ads for Google. In early November, Business Insider broke the news that GroupM North American CEO Tim Castree <a href="https://www.businessinsider.com/ceo-of-wpps-groupm-north-america-leaves-after-one-year-2019-11">had left after less than a year</a>, and sources attributed his departure to the company's struggles in its largest market.Later that month, Juhl named four new executives and merged GroupM's ad tech and software divisions, mPlatform and 2Sixty, in another attempt to streamline operations. Essence had long outperformed other WPP companies, and <a href="https://www.businessinsider.com/wpp-reshaping-groupm-in-the-image-of-google-agency-essence-2019-11">a source told Business Insider</a> that Juhl aims to remake GroupM in its image. More mergers and agency closures in North America: <a href="https://www.businessinsider.com/wpp-wunderman-thompson-will-absorb-several-additional-agencies-2019-11">Ad holding company WPP is continuing its consolidation spree with the Wunderman Thompson network absorbing 3 more agencies</a>The most visible element of Read's streamlining strategy has involved hybrid mergers of digital and traditional agencies: In late 2018, VML and Y&amp;R combined to form VMLY&amp;R, and Wunderman and J. Walter Thompson became Wunderman Thompson.That trend continued throughout this year. In November, Business Insider broke the news that Wunderman Thompson would absorb three additional agencies. About one month later, WPP <a href="https://www.businessinsider.com/wpp-consolidation-shut-down-istrategylabs-jwt-inside-2019-12">confirmed that it would close</a> one of those agencies, iStrategyLabs, along with a division of Wunderman Thompson called JWT Inside that created recruiting campaigns for the US State Department and T-Mobile. The two organizations employed around 60 people, but their revenues had declined in recent years.Shedding "non-core" assets and suing to recoup lost investments: <a href="https://www.businessinsider.com/wpp-lawsuit-claims-former-walmart-agency-inflated-value-120-million-2019-11">A lawsuit over an agency that allegedly inflated its worth by $120 million reveals Walmart's earlier struggle to build an ad business</a>Most holding companies have spent billions to acquire data capabilities in recent years, but WPP went in the opposite direction in 2019 by aggressively shedding "non-core" assets like sports-focused marketing firms Chime and Two Circles. The most prominent divestiture was Kantar, an assortment of research, insights, and consulting businesses founded in 1992. WPP sold a majority stake in Kantar to Bain Capital Private Equity in a deal that closed this month and valued Kantar at $4 billion.In another sign of financial crackdown, WPP <a href="https://www.businessinsider.com/wpp-lawsuit-claims-former-walmart-agency-inflated-value-120-million-2019-11">filed a lawsuit</a> alleging that Triad Retail Media, an agency acquired in 2016, had inflated its own value by more than $120 million.Looking for new revenue streams: <a href="https://www.businessinsider.com/ad-holding-companies-are-developing-onsite-units-to-stay-competitive-2019-11">Ad agency giants WPP and Dentsu are fighting in-housing - by helping brands adopt the trend</a> In 2019, WPP made the seemingly counterintuitive decision to more aggressively promote a service called Wunderman Inside that helps clients do more of their marketing work internally. The practice has existed since 2018, but this year WPP joined rival Dentsu in positioning such services as alternate sources of revenue in response to client budget cuts and an increase in short-term contracts.The move showed that agencies are looking for money wherever they can get it, but WPP downplayed the overall importance of the in-housing trend, with Wunderman Thompson Inside managing director James Sanderson telling Business Insider, "We're not lying awake at night worrying about in-housing."Big spenders moving their budgets elsewhere: <a href="https://www.businessinsider.com/wpp-closes-division-dedicated-to-marketing-johnson-and-johnson-brands-2019-10">WPP just lost a huge chunk of one of its oldest, most valuable accounts, Johnson &amp; Johnson</a>WPP won several critical pieces of business from Mondelez, eBay, Google, and Electronic Arts toward the end of 2019, and its finances improved in turn.But in October, Business Insider reported that the consumer goods division of Johnson &amp; Johnson had restructured its marketing and shifted top brands like Listerine and Tylenol to rival MDC Partners. WPP kept the larger pharmaceutical portion of its J&amp;J account, but closed the division launched to service that company in 2018. Less than one month later, Accenture and Droga5 won Kimberly-Clark's child and baby-care portfolio in the US, Europe, and the Middle East.WPP retained the baby business in Canada and Asia, but the loss encapsulates the complexities faced by holding companies in 2019 and beyond. <h3>NOW WATCH: <a href="https://www.businessinsider.com/bill-gates-warren-buffett-billionaires-donate-money-2017-10">On Giving Tuesday, see how Bill Gates and Warren Buffett are changing the world like no other humans in history</a></h3>

These 5 trends defined a turbulent year for the world's biggest advertising company, WPP

The value of the title sponsorship could fall by 30% if <keyword id="54572" type="CITY" weightage="100" keywordseo="PepsiCo">PepsiCo</keyword> terminates its contract ahead of schedule as the <keyword id="6354312" type="CITY" weightage="100" keywordseo="IPL">IPL</keyword> title sponsor raised concerns over the controversies and ethical issues that clad the name of the tournament now, experts say. A joint statement issued by the Board of Control for Cricket in India (<keyword id="6354756" type="CITY" weightage="100" keywordseo="BCCI">BCCI</keyword>) and PepsiCo said the two were in discussions to work out a solution. 

	"Both parties will share it when ready," it said. IPL has been in the centre of a major spot-fixing controversy and two franchisees have been suspended from the tournament after a Supreme Court-appointed panel found their owners to be guilty of malpractices. 
 

	"We are very clear that we do not want to be associated with a controversyridden sport. However, as of now there is no decision to terminate the contract with IPL two years ahead of term. Discussions with BCCI are still on," a senior official at PepsiCo told ET. The company had paid Pepsi Rs 396.80 crore to bag the title sponsorship in 2013 for a fiveyear period which ends in 2017. 
 The official said PepsiCo was satisfied with the mileage it had derived from its association with the Twenty-20 tournament but Global Chairman <keyword id="6421975" type="PERSON" weightage="100" keywordseo="Indra-Nooyi">Indra Nooyi</keyword> has made it clear that the company will only associate with ethical and clean sporting properties. PepsiCo had earlier terminated its contract with ace golfer Tiger Woods following an infamous sex scandal. 

	The cola maker can scrap its sponsorship if circumstances sullied the sporting event's reputation or the brand image of the sponsor because of its IPL association. However, this needs to be proved by the sponsor. Otherwise, the cricket board has the option of dragging the company to court. 
 

	In its statement, BCCI said it has assured PepsiCo that steps would be taken to address the concerns and it will work towards necessary solutions in the interests of the league as well as the company. Media planners and experts say that if a solution is not found and PepsiCo does indeed exit ahead of its term, it could push down pricing of IPL title sponsorship by as much as 30%. 
 

	"Prices of the IPL title sponsorship will go down by 25-30% (that) is my estimate. That's because of two reasons. The new sponsor will have to wipe out the very strong association PepsiCo had with IPL for three years. Besides, the new title sponsor will have only two years to leverage IPL," said Sam Balsara, chairman at media buying group Madison. 
 Ecommerce companies such as Paytm and <keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">Snapdeal</keyword> could look at picking up the title sponsorship if Pepsi ends its deal. Shankar Nath, senior vice-president at Paytm, which is already the title sponsor for all international cricket matches to be played in India till 2019, said the company would evaluate the opportunity once there was more clarity after BCCI's meeting on October 18. "IPL is a good, stable property," he said. A top Snapdeal official, who did not wish to be named, said the company may consider the sponsorship option as IPL was still an interesting asset. 

	Ashish Bhasin, chairman &amp; CEO, South Asia, at Dentsu Aegis Network, said it won't be difficult to find sponsors. "It's more about the pricing. Going forward pricing of title sponsorship and also of other sponsorship and TV spots will depend on how the controversy around IPL is managed. The impact will get magnified if the controversy doesn't end quickly," he said. But Shailendra Singh, joint managing director at entertainment and sports marketing firm Percept, said no one in BCCI had made any effort to rebuild the IPL brand and no company would want to risk its image by getting involved with the tournament. 
 Companies willing to take an exposure to IPL could be the new ecommerce players looking for a quick hit to establish themselves, and the fact that it would possibly be for a shorter duration of only two years would help. IPL was hit by the spot-fixing and betting scandal in 2013, the first year of Pepsi's association with the tournament. At that time, Delhi Police had arrested three players — <keyword id="13418" type="PERSON" weightage="100" keywordseo="S-Sreesanth">S Sreesanth</keyword>, Ashok Chandila and <keyword id="219674" type="PERSON" weightage="100" keywordseo="Ankeet-Chavan">Ankeet Chavan</keyword> — on charges of alleged spot fixing. Later, Gurunath Meiyappan, the son-in-law of then BCCI president N Srinivasan, was also arrested along with Bollywood actor Vindu Dara Singh for their alleged involvement in betting. 
	 
	(Image credits: Indiatimes)

Why IPL this year will be a huge failure?

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">VictoriousSam Rogoway, CEO and cofounder of Victorious</div></div></div>When 20th Century Fox paid to take over Snapchat's filters before the release of the movie "X-Men: Apocalypse," some Snapchat users <a href="https://www.buzzfeed.com/jessicamisener/snapchat-xmen-selfie-filters">were angered at what felt like an intrusion</a> into their social space. The exact opposite happened though when 20th Century Fox <a href="http://www.hollywoodreporter.com/news/20th-century-fox-launches-x-877528">launched an app using Victorious' technology</a>. Instead, X-Men superfans flocked to it and found friends in their fandom. "While so many companies are so focused on content distribution on views, we're laser-focused on the experience and the engagement piece. That's the majority of a fan's time," Sam Rogoway, CEO and cofounder of Victorious, told Business Insider. "Their passion doesn't die when the view is over or a new video isn't available."Victorious' vision has always been to secretly power some of the world's most popular fan communities.The platform helps creators from YouTube bloggers to brands like 20th Century Fox's X-Men create apps designed to bring together superfans. Nearly two years after the Santa Monica-based startup launched, the company has produced more than 100 apps, with 15 of them cracking into the top 50 in their respective categories. On Tuesday, the company is announcing that it's closed a new $25 million round of fundraising from <a href="http://www.marker-llc.com/">Marker LLC</a> in New York City and Dentsu Ventures in Japan with participation from its existing investors like Kleiner Perkins and Redpoint Ventures. The company has now raised a total of $50 million to invest in building the fan communities online.The money will go toward funding Victorious' international expansion and its big quest to learn how to power the communities of super fans. "Our audience is global already. It's not an if, it's already there," Rogoway said.<h2>The light bulb moment</h2>To be a super fan now, Rogoway says people have to "hack" the internet to find a people who share their passion. For example, a 35-year-old accountant might not want to admit they're obsessed with One Direction fanfiction on their Twitter account or even by joining Facebook groups. Finding other fans takes work to find a community, Rogoway said.The serial entrepreneur stumbled onto the idea for Victorious after Vidcon in 2014. A growing generation of digital-born stars were mobbed by fans. <div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">VictoriousThe TeeHee app lets fans Ryan Higa connect directly with some of his biggest fans.</div></div></div>But after it ended, all of the fans would go back to their own silos of the internet, Rogoway realized. Some fandoms lived on Tumblr. Many were on Reddit threads. Some people were just following each other on Twitter.That's when the light-bulb moment struck Victorious. In 2014, Rogoway assembled a team of ex-YouTube founders to help connect online content creators, like the YouTube vloggers or Vine stars, with their super fans.One of Rogoway's key realizations was that a lot of these new internet stars were young and seemingly hit star status overnight. They didn't have time to amass a cohort of software developers to build an app. Instead, Victorious created a platform for content creators to create an app where they could engage with fans, but more importantly, one that let fans interact with each other.Rogoway's insight is a sentiment that's been echoed by the creators, too. Ryan Higa, for example, wanted the app to feel bigger than himself, Rogoway explained. The massive popularity that allowed several of Victorious' apps to hit the top of their app store categories isn't driven by how many videos uploads to the app. "It's not because creators are posting. Fans are befriending other fans," Rogoway said.<h2>It's not another celebrity app </h2>While Victorious has built more than 100 apps, the company doesn't see itself as an app developer in the sense that every celebrity, Kim Kardashian most famously, has an app these days. Instead, the technology lets creators unlock an easy way to build a community centered around an app, instead of tucked away on Tumblr or only seen through Twitter hashtags. "It's never been about apps for us," Rogoway said. "It's about delivering those experiences for fans."In the last year, the company has doubled down on its vision to be the go-to destination for superfans. Victorious started working with Jason Wilson, an Apple designer and Pinterest's former head of design. It also brought on Instagram's former VP of Product Marketing, Julia Tang, to lead its product and marketing teams. The startup is also targeting more than just the digital creator generations. While it launched with big name YouTube stars, the company is working more and more with companies like Fox to build apps like the X-Men one. There's even sports channels like The Lacrosse Network or Fitness Blender.<div class="KonaFilter image-container display-table"><div><div class="image on-image">VictoriousApps powered by Victorious range from comedy to musical artists to sports.</div></div></div>"We'll be working with an even more diverse set of creators in the next stage of our company," Rogoway said.The new funding round will empower the company to focus on accelerating growing to the next stage of the company. Rogoway is in particular bullish on countries like Japan where the company has already seen some earlier success. The next stage for the company will be focusing on how its app can unite superfans around any type of creator, whether it's a Vine star or an emerging artist."We've always fancied ourselves as a superfan platform, and the fact is that superfans have to hack the internet today to connect with one and other and express themselves," Rogoway said. "We think we're just scratching the surface on how do you unlock the power of fandoms, and part and parcel with that is giving fans an identity within the community." <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/youtube-channel-lets-melt-this-melts-things-2016-4">A father-son team is creating the next viral YouTube channel by melting things</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="hneTk2MzE6I4HtCVyjn8RGVEmcn9t7iu" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

Victorious brings in more cash to secretly power some of the world's most popular fandoms

<div class="KonaFilter image-container display-table full"><div><div class="image on-image"></div></div></div>The bidding process for the 2022 Olympics was <a href="http://www.businessinsider.com/olympics-oslo-2022-olympics-2014-10">a disaster for the International Olympic Committee</a>.
Democratic nations are no longer buying the argument that hosting the games is a wise investment. Every potential 2022 host city with a democratic government eventually pulled out of the bidding, <a href="http://www.businessinsider.com/2022-olympics-host-bidding-2014-10">many over economic concerns</a>, leaving Beijing and Almaty, Kazakhstan as the IOC's only two options.
Academics have been saying for years that hosting the Olympics doesn't make economic sense. The costs are typically larger than expected, the infrastructure needed for a big sporting event isn't the same as the infrastructure needed for daily life, and the economic benefits are typically overstated.
The last point was addressed by Holy Cross professor Victor Matheson in <a href="http://college.holycross.edu/RePEc/hcx/Matheson_Multipliers.pdf">a 2004 paper</a> entitled, "Economic Multipliers and Mega-Event Analysis."
The paper examines a major problem with pre-event economic impact studies - which Matheson says have a tendency to overestimate how much a one-time attraction like the Olympics will contribute to the local economy.
<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div></div></div>Olympic organizers consistently cite such studies as a justification for the astronomical costs of building and staging the games.
Matheson argues that these studies are inaccurate, and presents a hypothetical example about hotels that demonstrates why.
Before we get to his example, here's his explanation for why these studies overestimate how much money the Olympics will bring in:
"In estimating economic impacts from mega-events, analysts frequently use multipliers derived from input-output tables based on the normal state of the economy even though the presence of a large temporary tourist attraction such as a World's Fair, the Olympics, or the World Cup indicates a departure from this normal state. Mega-events are characterized by high utilization rates and increased prices for tourism related industries. While labor may benefit to some extent through increases in hours worked or higher tips, the main recipient of this windfall is likely to be business owners."
Basically, the way money flows through the economy normally and the way money flows through the economy during the Olympics is different. Local workers don't benefit from the Olympics as much as business owners do. Since the industries that typically capitalize off the Olympics are dominated by national or multinational corporations, much of the new money coming in during the games will not stay in the host city, Matheson says.
Matheson uses the hotel industry ("an industry that accounts for up to half of all visitor spending during mega-events") as an example.
<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div>
<h3>The hotel example</h3>
He starts with a hypothetical:
<ul>
<li>A hotel sells 75 rooms per night at $150 per room and employs 75 workers at $100 per night.</li>
<li>The city collects a 10% tax.</li>
<li>Workers spend 50% of their wages locally, with a 2x multiplier for "subsequent rounds of spending."</li>
</ul>
If we assume the owner of the hotel is outside the city, the economic multiplier on a normal night at this hotel is 1.7 (meaning every dollar spent has a total economic benefit of $1.70 once it flows through the economy).
Matheson then presents three different scenarios that mimic what this hotel would do during the Olympics:
1. Hotel increases the number of rooms it sells by 25% and the number of nightly workers by 25%.
2. Hotel increases the number of rooms it sells by 25%, leaving the number of workers the same.
3. Hotel doubles the price of its rooms, leaving the number of rooms sold and workers the same.
In each of those scenarios, much of the additional revenue generated because of the special circumstances of the Olympics flows to the owners. As a result, the economic multiplier for the local economy is different (and smaller) than the "normal night."
Whereas every dollar spent on a normal night has a total economic benefit of $1.70, scenario #2 has a benefit of $1.50 and scenario #3 has a benefit of $1.39.
When assessing how much money the Olympics are going to make for a city, Matheson argues, economic impact studies get it wrong because they use normal economic circumstances to assess what will be a non-normal economic event.
Here's the full table (<a href="http://college.holycross.edu/RePEc/hcx/Matheson_Multipliers.pdf">check out Matheson's full chart here</a>):
<div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div>
In <a href="http://college.holycross.edu/RePEc/hcx/Matheson_MegaEvents.pdf">another paper</a>, Matheson points out some of the most egregious real-world examples of these economic impact studies overestimating the effect of one-time sporting events. Some of them are pretty incredible:
"The Sports Management Research Institute estimated the direct economic benefits of the U.S. Open Tennis tournament in Flushing Meadows, New York at $420 million for the tri-state area, more than any other sports or entertainment event in any city in the United States. This sum represents 3% of the total annual direct economic impact of tourism for New York. It is simply impossible to believe that 1 in 30 tourists to New York City in any given year are visiting the city solely to attend the U.S. Open.
"The projected $6 billion impact of the World Cup proposed for South Africa in 2006 suggested that soccer games and their ancillary activities would have represented over 4 percent of the entire gross domestic product of the country in that year.
"Along the same lines, a study by the Dentsu Institute for Human Studies estimated a $24.8 billion impact from the 2002 World Cup for Japan and an $8.9 billion impact for South Korea. As a percentage of total national income, these figures represent 0.6 and 2.2 percent of the total Japanese and South Korean economies, respectively."
The pervasiveness of economic impact studies that overestimate the benefits of hosting the Olympics isn't the only reason cities are turning their backs on the games. But it certainly doesn't help that host cities have no credible estimate for how much money the Olympics would generate.
"Cities routinely offer to spend large sums of money in order to attract these events in large part based upon these exaggerated claims of an economic bonanza," Matheson writes, "but a skeptical public should beware of economists bearing reports showing great benefits from mega-events."

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