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2 mins read
As demand for e-gaming picks up, DAN's Data Sciences launches gaming demand-side platform, ‘Dentsu Play'
The pace at which gaming and e-sports in the Asia Pacific region is growing is absolutely phenomena…
2 mins read
dentsu Play and WATConsult's latest innovation for Tata Nexon helps the brand target premium, behind-the-paywall audience on OTT platforms
The solution will use first-party and second-party data partnerships
2 mins read
Flipkart's Kunal Dubey and Lucky Saini to lead Dentsu India's Slingshot – a specialised marketing and digital agency
In a career spanning over a decade each, Kunal and Lucky bring extensive experience in brand strate…
2 mins read
Dentsu unveils dentsu Gaming in Asia Pacific: A new solution for brands to better engage with 3 billion gamers worldwide
The dentsu gaming solution will be accessible in Asia Pacific through dentsu production, creative, …
2 mins read
Dentsu International launches Sports Marketing Unit in India; Appoints ex-cricketer Anand Yalvigi as Director
Dentsu International has named ex-cricketer Anand Yalvigi as the Director of this new vertical for …
2 mins read
Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer
Dentsu India initiated the formation of a new structure for its Creative service line in June this …
4 mins read
When Dentsu Webchutney roped in Dentsu Webchutney as its creative agency
Finally, an agency that will get approvals on time
2 mins read
Tanishq aims to encourage couples to have conversations about the marriage and the life they want to build together
Tanishq launches its campaign for the wedding season
4 mins read
Honda Activa's new film aim to encapsulate the emotions of Indians who are bouncing back on their feet while navigating through the pandemic
The film has been conceptualized by Taproot Dentsu
3 mins read
Dentsu India merges all its commerce capabilities under its Total Commerce offering
dentsu international launches its global commerce unit ‘Total Commerce’ in India
4 mins read
Asia Pacific advertising spend is expected to grow by 5.9% to reach US$255 billion in 2022: dentsu report
India is the fastest-growing market globally at 14.6%
2 mins read
Tanishq's latest campaign celebrates the commitment of the healthcare community before Doctor's Day
Tanishq launched a new campaign as an ode to the medical community
3 mins read
A podcast, a recipe book and YouTube timecodes split in half, here's how Swiggy Instamart is trying to make cooking a shared, more equal experience
Swiggy Instamart is trying to make kitchens equal, one recipe at a time
2 mins read
The 10 things in advertising you need to know today
9. Digital agency Mediasmith has pulled out of advertising agency trade group the 4A's, MediaPost r…
Lara O'Reilly
2 mins read
Women Leaders of the advertising and media industry talk about gender politics, glass ceiling and pay gap
We speak to the women leaders of the advertising industry such as Kinetic’s Rachana Lokhande, The V…
3 mins read
Japan is facing a 'death by overwork' problem - here's how companies are combatting it
In 2013, 31-year-old journalist Miwa Sado logged 159 hours of overtime in one month at the news net…
Jeremy Berke
2 mins read
Disgraced former Olympic Organizing Committee chair wanted a 'pure Japanese man' to light the Olympic flame, not Naomi Osaka, who is half-Japanese, a new report says
A committee staffer said Mori called ex-MLB player Hideki Matsui "a pure Japanese man and a basebal…
Lauren Frias
3 mins read
DAN's Anand Bhadkamkar reflects on the year that went by
The current year witnessed several challenges for the industry – NTO, weak economic conditions, …