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3 mins read
Dentsu India consolidates eight agencies under dentsu Creative, brings digital and PR capabilities together; Amit Wadhwa to lead the new structure as CEO
A lot has changed at Dentsu India in the last few months
4 mins read
dentsu International launches iProspect as a new agency in India and globally
iProspect will be the first agency to offer performance-driven brand building at a global scale
7 mins read
The only thing that has remained the same for the agency is its name: Rubeena Singh, iProspect India
Rubeena Singh, CEO, iProspect India on what's new in iProspect
2 mins read
Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer
Dentsu India initiated the formation of a new structure for its Creative service line in June this …
1 min read
Anand Bhadkamkar resigns as Dentsu India’s CEO
He joined Dentsu India in 2008
4 mins read
The more we change...
Agnello Dias - Creative Chairman, DAN and Co-Founder & Chief Creative Officer, Taproot Dentsu summ…
13 mins read
How IgnitionOne, an adtech company that holding company Dentsu bought for $275 million, wound up selling in a fire sale
Another casualty is ad-management company Mediavine, which does not have a contract with IgnitionOn…
Lauren Johnson
6 mins read
A new type of ad agency is catering to brands born on digital channels - and industry giants need a plan
The Interactive Advertising Bureau recently issued a report detailing "permanent changes" in Americ…
Mike Shields
12 mins read
'Subway is dying': The biggest chain in the world is being torn apart by internal battles - and some franchisees say there needs to be a new CEO
In 2015, the chain cut ties with its iconic spokesperson Jared Fogle after he was arrested on charg…
Kate Taylor
11 mins read
Mike Katz, T-Mobile's lead marketer, has spent his entire career preparing for this role
T-Mobile marketing chief Mike Katz's job is to create moments that get people talking — and b…
Julia Hood
2 mins read
How Disney's growth plans compare to Netflix
Business Insider's top advertising and media stories for December 14.
Lauren Johnson
6 mins read
Meet the former Facebook executive charged with managing Michael Bloomberg's record-breaking effort to take down Donald Trump
But Michael Bloomberg is an unconventional candidate with nearly bottomless pockets. The billionair…
Patrick Coffee,Lauren Johnson
7 mins read
Here’s how Indian ad agencies are improving Diversity, Equity and Inclusion within their organisations
Creative agencies tell us all they are doing to strengthen their DEI policies
5 mins read
Inside Amazon's charm offensive to win over big brand budgets from Madison Avenue
Amazon is working to prove to brands that its platform can work for big brands, particularly in pro…
Lauren Johnson
5 mins read
'People and the egos often get in the way': Here are 5 things ad agencies can do to survive amid massive pressure to reinvent themselves
That must, and has started to change, with agency holding companies starting to respond by making c…
Tanya Dua
3 mins read
Big marketers are trying to slash their advertising budgets, and consulting firms are the latest casualty
"I have had prospective clients ask me what I think they should be paying their agencies for the pr…
Patrick Coffee
2 mins read
What you need to know in advertising today
Roku's CEO and other insiders will control 98 percent of the company's voting power even after its …
Tanya Dua
10 mins read
Industry experts share their optimism about Budget 2020
There were a few industry experts who felt that the expectations from ‘the budget were much higher …
4 mins read
The 3 biggest takeaways from WPP's 'radical evolution' turnaround plan
"I am surprised and was anticipating more moves like that (VMLY&R and Wunderman Thompson). I do…
Tanya Dua
11 mins read
Making the industry more gender-inclusive: Women leaders show us the way
Women leaders tell us some ways of ensuring we have more women leaders in the future