The unification of these two agencies is aimed at simplifying clients’ needs in the content space

The new agency will now be launched through a phased market plan over a three-month period with a t…

Do the employees in India need to worry about the proposed job cuts?

dentsu international launches its global commerce unit ‘Total Commerce’ in India

Our top stories spanned ad agencies, publishers, influencers, and brands.

He explained the rationale behind the move: "Broadly speaking, we have two types of clients: the st…

According to industry sources, the size of the deal is between Rs 300-400 crore. Fountainhead will …

Such a transaction would help Publicis buy the stock of retiring chair Elisabeth Badinter, the dau…

A note from CEO and chairman Michael Roth circulated to staff after the merger went public that sta…

T-Mobile marketing chief Mike Katz's job is to create moments that get people talking — and b…

Amazon-backed app-based office shuttle service Shuttl — which announced closure of its operations i…

Also, what agencies think of Apple's new ad, and advertisers battle misinformation.

In this week's Insider Advertising newsletter: Marketers prime the vaccine push, media M&A predicti…

Most holding companies have spent billions to acquire data capabilities in recent years, but WPP we…

Here are the top media and advertising stories from Business Insider for July 28.

Inside the failed deal that almost made 'The Irishman' Netflix's first wide theatrical release O…

Singh highlighted that the company’s demand fell off the cliff due to the pandemic-induced l…

In today's Insider Advertising, we're going over the ad industry's labor shortage, adtech's deal fl…

"I am surprised and was anticipating more moves like that (VMLY&R and Wunderman Thompson). I do…

IBM, for example, bought a number of boutique digital and creative shops totaling $240 million. Del…