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2 mins read
Dentsu APAC’s Data Sciences Division launches GPT-3 powered Content Creation Engine
The tool uses AI & ML to predict how audiences will engage and react to any creative message in rea…
2 mins read
As demand for e-gaming picks up, DAN's Data Sciences launches gaming demand-side platform, ‘Dentsu Play'
The pace at which gaming and e-sports in the Asia Pacific region is growing is absolutely phenomena…
3 mins read
70% Gen Z & Millennial audiences from urban India are today willing to purchase products from a lesser-known brand: Dentsu Data Sciences
About 49% of the surveyed pool have a reliance on Ayurveda to meet their immunity needs
2 mins read
Dentsu India CXM to house agencies Sokrati, Fractal Ink Design Studio and Merkle B2B, under one umbrella
Dentsu India continues its consolidation spree
3 mins read
Salesforce's Datorama is rolling out an app store for marketers, and it's the latest sign that the tech giant is encroaching on digital advertising
Marketers' need to understand how their digital advertising performs has given rise to other mar-te…
Lauren Johnson
13 mins read
How IgnitionOne, an adtech company that holding company Dentsu bought for $275 million, wound up selling in a fire sale
Another casualty is ad-management company Mediavine, which does not have a contract with IgnitionOn…
Lauren Johnson
2 mins read
The 10 things in advertising you need to know today
9. Mark Zuckerberg has fired back at "misleading" articles about his $100 million Hawaiian estate. …
Julien Rath
2 mins read
The 10 things in advertising you need to know today
7. Japan's most powerful ad agency admitted it carried out almost 1,000 improper transactions betwe…
Julien Rath
2 mins read
'S4 is too small, too narrow, and too yesterday': Publicis' Rishad Tobaccowala thinks ad holding giants will prevail despite competition from consultancies and upstarts
Tobaccowala acknowledged that consultancies like Accenture, Deloitte and Capgemini were encroaching…
Tanya Dua
3 mins read
Media and advertising could be rocked by some crazy deals in 2019 - including AT&T buying Roku and Google buying LiveRamp
That's because AT&T is still not plugged into consumers' daily lives the way that Facebook and …
Tanya Dua
4 mins read
'This is a bit of a Swiss Army knife': Ad giant Publicis is buying Epsilon for $4.4 billion as it looks to get ahead of its rivals in the data wars
Under the pending deal, Publicis' agencies - which include Starcom, SapientRazorfish and BBH - will…
Lauren Johnson
5 mins read
'No one would disagree that ad tech is hot again': M&A is heating up as tech giants look to arm themselves against Facebook and Google - and maybe save the digital ad industry
"Overall what you're seeing is frankly a maturing industry," said Philip Smolin, a former Turn exec…
Lauren Johnson
11 mins read
How confusing tech, GDPR, and a shifting consumer climate killed the once huge promise of location-based ads
"If you look at the history of how location data has evolved, the secret sauce initially was access…
Lauren Johnson
15 mins read
Nobody seems to know how many people watch TV shows these days - and that should terrify the ad business
And the industry is racing to keep up, even though there's not a ton of consensus as to how to proc…