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Paytm's new campaign aims to spark a conversation about rethinking what treating women respectfully means
A message from Paytm and Dentsu Impact to all the ladies - Show your pick up move by picking up the…
Our new campaign aims at bridging the emotional and physical distances between families and spread happiness: Nipun Marya, vivo India
Nipun Marya on vivo's Diwali campaign and more
SKORE aims to position itself as more than just a condoms brand with its new campaign
The ‘Get Naughtier’ campaign is conceptualized by Dentsu Isobar
Vivo India's latest spot salutes the COVID-19 warriors
Capturing the rigorous routine that healthcare professionals are going through, the film brings out…
Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer
Dentsu India initiated the formation of a new structure for its Creative service line in June this …
Ogilvy-Vivo put ‘plagiarism’ spat to rest, reach an ‘amicable agreement’ outside court
This agreement was reached weeks after Ogilvy dragged Chinese smartphone maker Vivo to court claimi…
Dentsu sets out the timeframe for brands to be 'cookie-free' in its new global guide on web tracking and privacy
60% say they are not familiar with tracking prevention or unsure about the consequences on their bu…
India and Australia are two of the top year-on-year ad spend growth markets, to witness a surge in ad spends in 2021: dentsu Ad Spend Report
Here are the key takeaways from the latest dentsu Ad Spend Report
From CRED’s Indiranagar ka Gunda to Cadbury’s reimagined Kuch Khaas Hai, here are a few campaigns that stood out in 2021
A trip down memory lane: Campaigns that stood out in 2021
Seeking nominations for the 2021 rising stars of Madison Avenue
Insider is looking for nominations of people who are shaking things up at advertising agencies and …
Tanya Dua,Lindsay Rittenhouse
dentsu Play and WATConsult's latest innovation for Tata Nexon helps the brand target premium, behind-the-paywall audience on OTT platforms
The solution will use first-party and second-party data partnerships
Flipkart's Kunal Dubey and Lucky Saini to lead Dentsu India's Slingshot – a specialised marketing and digital agency
In a career spanning over a decade each, Kunal and Lucky bring extensive experience in brand strate…
How will Google’s new privacy policy impact digital advertising
Some of the challenges that marketers might face in adjusting to the new way of digital advertising
Dentsu is folding its mobile ad agency Fetch into performance-marketing shop iProspect
In 2017, Uber sued Fetch for at least $40 million, alleging that the agency committed breach of con…
Lauren Johnson
COVID strain and its impact on mental health: How ad agencies are helping employees cope with anxiety and burnout
A lot of agencies have upgraded their policies to help their employees
How third-party tracking getting blocked could impact marketing
With Google announcing plans to phase out third-party cookies in Chrome, the implication is wider
Storyline: Where master storytellers tell us what goes behind crafting engaging stories that stand the test of time
Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …
Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
Kantar Marketplace is a market research platform that empowers insights professionals, marketers an…
Trends 2022: Advertising experts tell us what to expect from 2022
Advertising leaders weigh in on trends and themes they feel will dominate the media buying and sell…
61% marketers feel a highly convenient consumer experience is the most powerful lever for business growth: iProspect report
The report combines evidence-based research with interviews and responses from over 200 brand marke…