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1 min read

Paytm's new campaign aims to spark a conversation about rethinking what treating women respectfully means

A message from Paytm and Dentsu Impact to all the ladies - Show your pick up move by picking up the…

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3 mins read

SKORE aims to position itself as more than just a condoms brand with its new campaign

The ‘Get Naughtier’ campaign is conceptualized by Dentsu Isobar

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2 mins read

Vivo India's latest spot salutes the COVID-19 warriors

Capturing the rigorous routine that healthcare professionals are going through, the film brings out…

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2 mins read

Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer

Dentsu India initiated the formation of a new structure for its Creative service line in June this …

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2 mins read

Ogilvy-Vivo put ‘plagiarism’ spat to rest, reach an ‘amicable agreement’ outside court

This agreement was reached weeks after Ogilvy dragged Chinese smartphone maker Vivo to court claimi…

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2 mins read

Dentsu sets out the timeframe for brands to be 'cookie-free' in its new global guide on web tracking and privacy

60% say they are not familiar with tracking prevention or unsure about the consequences on their bu…

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1 min read

Seeking nominations for the 2021 rising stars of Madison Avenue

Insider is looking for nominations of people who are shaking things up at advertising agencies and …

Tanya Dua,Lindsay Rittenhouse   


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2 mins read

Flipkart's Kunal Dubey and Lucky Saini to lead Dentsu India's Slingshot – a specialised marketing and digital agency

In a career spanning over a decade each, Kunal and Lucky bring extensive experience in brand strate…

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8 mins read

How will Google’s new privacy policy impact digital advertising

Some of the challenges that marketers might face in adjusting to the new way of digital advertising

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3 mins read

Dentsu is folding its mobile ad agency Fetch into performance-marketing shop iProspect

In 2017, Uber sued Fetch for at least $40 million, alleging that the agency committed breach of con…

Lauren Johnson   


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4 mins read

How third-party tracking getting blocked could impact marketing

With Google announcing plans to phase out third-party cookies in Chrome, the implication is wider

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10 mins read

Storyline: Where master storytellers tell us what goes behind crafting engaging stories that stand the test of time

Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …

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2 mins read

Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India

Kantar Marketplace is a market research platform that empowers insights professionals, marketers an…

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8 mins read

Trends 2022: Advertising experts tell us what to expect from 2022

Advertising leaders weigh in on trends and themes they feel will dominate the media buying and sell…

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3 mins read

61% marketers feel a highly convenient consumer experience is the most powerful lever for business growth: iProspect report

The report combines evidence-based research with interviews and responses from over 200 brand marke…