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4 mins read
YouTube announces Winners of first India edition of YouTube Works Awards
The Awards are differentiated by their emphasis on showcasing the impact of a creatively, strategic…
3 mins read
Analysts like JPMorgan break down the risks of the coronavirus to the holding company giants like WPP and Publicis
The companies most affected will be those with a heavy presence in China and Western Europe and tho…
Patrick Coffee
1 min read
Merkle Sokrati's strategic partnership with TikTok India to help brands connect with users on the platform
The partnership will also assess various measurement features that add value to brands and will be …
7 mins read
Here’s how Indian ad agencies are improving Diversity, Equity and Inclusion within their organisations
Creative agencies tell us all they are doing to strengthen their DEI policies
9 mins read
As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
Most experts felt the need of the hour was to focus on curbing the spread of the virus
5 mins read
CMOs need to get smart on price
In today's Insider Advertising, we're going over CMO inflation strategies, VIP advertising Slack gr…
Lara O'Reilly
8 mins read
How to stay creative when you feel dejected: Advertising industry’s Creative Officers share some tips
As COVID-induced exhaustion grinds down creativity, here’s how creative agencies are coping with th…
12 mins read
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future
Digital Marketing: Trends to watch out for in 2022
8 mins read
Trends 2022: Where advertising is headed in the year to come
Our creative experts tell us what to expect from 2022
3 mins read
Quibi is paying bloggers to write about its shows to drum up some needed buzz
Here are the top media and advertising stories from Business Insider for July 28.
Lauren Johnson
2 mins read
Japan's most powerful ad agency admitted it carried out almost 1,000 improper transactions - including over-billing its clients
At the beginning of its investigation in September, Dentsu suspected it had conducted 663 improper …
Julien Rath
2 mins read
What you need to know in advertising today
Americans are increasingly watching video on their televisions via streaming devices such as Roku's…
Lauren Johnson
4 mins read
The Cannes Lions ad festival was postponed over the coronavirus, but advertisers may sit it out anyway, and millions of dollars are at stake
One senior-level holding company executive said that, in addition to health concerns, agencies and …
Patrick Coffee
8 mins read
On Friendship Day, here are some of adland’s best friends talking about their friendships
Here's wishing everybody a Happy Friendship Day...
3 mins read
Ad-tech companies are moving full speed ahead to chase OTT ad dollars. Here are the 13 companies poised to win the most.
"We're very bullish on OTT overall, and we're looking for a couple of other additional scaled playe…
Lauren Johnson
4 mins read
People are working such long hours in Japan that the country now faces a 'death by overwork' problem
During the early 1950s, Prime Minister Shigeru Yoshida made rebuilding Japan's economy his top prio…
Chris Weller
4 mins read
Europe's looming privacy law GDPR may hand an advertising opportunity to two unexpected players
Publishers and tech companies have spent the past few months scrambling to assemble new privacy and…
Lauren Johnson
15 mins read
Here’s how brands can avoid making our athletes’ win at Tokyo Olympics all about themselves
How to get your moment marketing right without taking away the focus from the trend
25 mins read
Here’s how the advertising and marketing industry reacted to Union Budget 2021
How the budget will impact different sectors
28 mins read
How agencies are helping their employees take care of their mental health amidst a global pandemic
We reached out to a few digital, media and creative agencies to find out what measures they have ta…