The tool uses AI & ML to predict how audiences will engage and react to any creative message in rea…

The pace at which gaming and e-sports in the Asia Pacific region is growing is absolutely phenomena…

About 49% of the surveyed pool have a reliance on Ayurveda to meet their immunity needs

"As a result of COVID-19 business impacts, we are activating a set of cost saving measures across t…

In a career spanning over a decade each, Kunal and Lucky bring extensive experience in brand strate…

Dentsu India continues its consolidation spree

The Financial Times notes that the press conference came on the same day government officials filed…

60% say they are not familiar with tracking prevention or unsure about the consequences on their bu…

While the biggest holding companies have lost billions in market capitalization in recent years, Ol…

The unification of these two agencies is aimed at simplifying clients’ needs in the content space

The solution will use first-party and second-party data partnerships

Wendy Clark appointed Global CEO of Dentsu Aegis Network (DAN).

Do the employees in India need to worry about the proposed job cuts?

The total number of campaigns shortlisted from India today stands at 48

The industry will grow by 10.9% to reach Rs 75,952 crore by the end of 2020. It is expected to grow…

The company said it generated $436 million in revenue in 2015, up 14% on the prior year. It has aro…

The rise of data and performance marketing is dramatically reshaping the agency business.

How dentsu India’s Indeed Smart City project will play a role in building better infrastructure in …