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<ul><li><keyword id="11892772" type="UNKNOWN" weightage="20" keywordseo="dentsu-india" source="Orion">Dentsu India</keyword> brings together <keyword id="11893852" type="UNKNOWN" weightage="20" keywordseo="data-transformation" source="Orion">Data Transformation</keyword>, Digital Transformation, and CX Consulting into one unit. </li><li>Anubhav Sonthalia will lead <keyword id="11893851" type="UNKNOWN" weightage="20" keywordseo="dentsu-cxm" source="Orion">dentsu CXM</keyword> in India as its Chief Executive Officer (CEO) in addition to serving his current role as CEO, <keyword id="11892768" type="UNKNOWN" weightage="20" keywordseo="sokrati" source="Orion">Sokrati</keyword>.</li></ul>Following the restructure of its creative and media businesses in India, <keyword id="11893853" type="UNKNOWN" weightage="20" keywordseo="dentsu" source="Orion">dentsu</keyword> has now announced the launch of a unified <keyword id="11892771" type="UNKNOWN" weightage="20" keywordseo="merkle" source="Orion">Merkle</keyword>-led CXM proposition in the market. The announcement brings together Data Transformation, Digital Transformation, and CX Consulting into one unit to create the most specialised CX practice in India under brand Merkle. Part of the network’s global organisational redesign, the <keyword id="11893850" type="UNKNOWN" weightage="20" keywordseo="dentsu-india-CXM" source="Orion">dentsu India CXM</keyword> business will now house the agencies - Sokrati, Fractal Ink Design Studio and Merkle B2B, under one umbrella. Anubhav Sonthalia will lead dentsu CXM in India as its Chief Executive Officer (CEO) in addition to serving his current role as CEO, Sokrati. He will continue to report into Anand Bhadkamkar, CEO, dentsu India, and Z Shen, CEO, dentsu CXM, APAC. Anubhav will be responsible for the integration, co-ordination, and implementation of dentsu CXM's overall strategy across the country. The CXM business will be aimed at building differentiated customer experiences through data, design &amp; technology transformations, and will work with partners like <keyword id="11892769" type="UNKNOWN" weightage="20" keywordseo="salesforce" source="Orion">Salesforce</keyword>, Adobe, <keyword id="11893854" type="UNKNOWN" weightage="20" keywordseo="google-cloud-" source="Orion">Google Cloud &amp;</keyword> AWS. Speaking on the launch, Anand Bhadkamkar said, "Keeping up with our #onedentsu strategy, the new CXM business will help us move closer towards our growth journey. CXM is growing rapidly, and it is soon expected to become 35% of our overall business in India. By 2025, we project that this growing field will have a 50% contribution to our business. With this new CXM line of business, our clients will see a host of benefits as it will be a one-stop solution for all their CXM needs. I have complete faith in Anubhav’s leadership and in CXM to create numerous opportunities for clients as well as for the network.” Commenting on his new role, Anubhav Sonthalia added, “I am looking forward to leading dentsu India CXM and to develop newer strategies to up our customer experience game. We aim to provide world-class services to our clients and prioritise data-driven experiences &amp; personalisation of the entire end-to-end customer experience. Our key focus will be to create a holistic view for the clients, and a focused strategy for delivering personalised experiences that they demand.”

Dentsu India CXM to house agencies Sokrati, Fractal Ink Design Studio and Merkle B2B, under one umbrella

<ul><li><keyword id="248051" type="General" weightage="20" keywordseo="Ashish-Bhasin" source="Orion">Ashish Bhasin</keyword> CEO APAC, and Chairman India, <keyword id="180259" type="General" weightage="100" keywordseo="dentsu" source="Orion">Dentsu</keyword> International has retired.</li><li>In India, <keyword id="11986609" type="General" weightage="20" keywordseo="peter-huijboom" source="Orion">Peter Huijboom</keyword> will continue his interim, day-to-day leadership of the business with the India leadership team.</li></ul>After heading the company for over 13 years, Ashish Bhasin, CEO APAC, and Chairman India, Dentsu International has put down his papers to pursue personal interests. Bhasin said in a statement, "I have had a wonderful 13+ years and have enjoyed leading dentsu India and dentsu APAC. I am very pleased to announce that the company has kindly agreed to my request of early retirement. I have had the honour of leading some of the best people and the best teams in the world. I thank you all for giving me the massive support you always have given. I have also been lucky to have very supportive bosses and colleagues and am thankful to Dentsu for so many things.: His statement also revealed that he has obtained admission for the Harvard Advanced Management Program and he hopes to be able to complete that next year. denstu's official statement announcing Bhasin's retirement read, "We will announce a successor in due course. To manage this transition, <keyword id="324628" type="General" weightage="20" keywordseo="simon-jones" source="Orion">Simon Jones</keyword>, CFO APAC &amp; Belli Mathanda, COO APAC will work closely with our global CEO, <keyword id="1723885" type="General" weightage="20" keywordseo="wendy-clark" source="Orion">Wendy Clark</keyword>, who will have a greater focus on the region during this time supported by the APAC Executive team. This strong team is well placed to continue the positive transformation underway in the region as we simplify how we operate and bring together our leading capabilities in service of our clients in Creative, Media and CXM to realise our global ambition to be the most integrated agency network in the world. In India, Peter Huijboom will continue his interim, day-to-day leadership of the business with the India leadership team, while we are in the final stages of our search and appointment of a new CEO in India." dentsu had announced its transformation and as a result, there have been a number of senior leadership resignations in the last few months. Bhasin's retirement announcement comes months after <keyword id="7491447" type="General" weightage="20" keywordseo="anand-bhadkamkar" source="Orion">Anand Bhadkamkar</keyword>, CEO of Dentsu India also put down his papers. There have been a flurry of resignations since the agency network announced its accelerated transformation process.

Ashish Bhasin retires from dentsu, to pursue personal interests

<ul><li>Gaming's ever-increasing influence on culture, coupled with the promise of the metaverse, has created limitless opportunities for marketers and advertisers. </li><li>Gaming has moved from individual play to spectator involvement with the meteoric rise of esports and streaming platforms.</li><li>Dentsu has launched a new platform for brands that aims to bring together the extensive gaming heritage and expertise of dentsu japan network with the global scale and specialist capabilities within <keyword id="10032656" type="General" weightage="20" keywordseo="dentsu-international" source="Orion">dentsu international</keyword>.</li></ul>Today, dentsu group announces the launch of <keyword id="12209792" type="General" weightage="20" keywordseo="dentsu-Gaming" source="Orion">dentsu gaming</keyword> – an integrated solution which brings together the extensive gaming heritage and expertise of dentsu japan network with the global scale and specialist capabilities within dentsu international. The dentsu gaming solution will be accessible in Asia Pacific through dentsu production, creative, CXM and media agencies, as well as globally via Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle and the Content Business Design Centre (CBDC) within dentsu Inc. As a new global solution, dentsu gaming provides access to specialist strategy, activation and original intellectual property (IP) development for brands seeking to connect with and navigate the gaming ecosystem. Leading the global launch of dentsu gaming, Keiichi Yoshizaki, Executive Officer, dentsu Inc comments; “Our philosophy is that gaming is more than just advertising – it is about creating, amplifying and adding momentum to culture and the industry at large. With dentsu gaming we do this through our own in-house gaming studios, innovative business ventures, investing in gaming start-ups and through strategic partnerships at global scale and, this sets us apart from all others.” “Our unique gaming heritage in the Japanese market, coupled with the global scale of our international business ensures dentsu gaming is the ideal way in which we’re able to make authentic and meaningful progress for the betterment of the gaming community, our clients, our partners and of course our people and their passion for gaming.” Through its network of agencies and teams worldwide dentsu now provides bespoke game/IP development, in-game advertising, commerce, consumer promotions, native game integrations, Augmented Reality (AR), Virtual Reality (VR), talent activation, esports and experiential as its core capabilities through dentsu gaming. <keyword id="11986609" type="General" weightage="20" keywordseo="Peter-Huijboom" source="Orion">Peter Huijboom</keyword>, Global CEO, Media and Global Clients, dentsu international, and one of the primary executive sponsors of dentsu gaming, adds: “We have a truly integrated and borderless business model at dentsu which ensures a seamless sharing of insights, deep-knowledge and specialisms to benefit our clients, regardless of their geography – dentsu gaming is a perfect example of this.” “Bringing together the exceptional talent and deep gaming expertise from across the group, this new global solution makes it easier for clients and partners to leverage the potential of gaming for business growth through local market dentsu agency brands they already know and trust.” With a heritage of more than 35+ years in the gaming and entertainment space, dentsu has been working with pioneering brands and developers since the gaming industry’s infancy and continues to innovate and break new ground. For example, dentsu, a co-host of the “TOKYO GAME SHOW”, has been one of the key development partners in bringing a part of this year’s event into the virtual world, producing in partnership with ambr, the virtual reality (VR) application for TOKYO GAME SHOW VR 2021*. Powered by thousands of passionate people globally, dentsu gaming is led by its guiding principle of authentic and respectful engagement within the gaming community. Dentsu stands with the creators and players to make the future of gaming representative, inclusive and accessible for all.

Dentsu unveils dentsu Gaming in Asia Pacific: A new solution for brands to better engage with 3 billion gamers worldwide

<ul><li><keyword id="180259" type="COMPANY" weightage="20" keywordseo="Dentsu">Dentsu</keyword> brings <keyword id="2890842" type="LOCATION" weightage="20" keywordseo="Vizeum">Vizeum</keyword>’s media strategy and planning, storytelling, and brand building capabilities together with <keyword id="4120995" type="COMPANY" weightage="20" keywordseo="iProspect">iProspect</keyword>’s digital expertise, audience knowledge, and performance mindset.</li><li>The new iProspect entity will be led by Global President Amanda Morrissey, bringing together more than 8,000 media and performance specialists across 93 key global markets.</li></ul>Dentsu has announced its intent to integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner. By integrating these two award winning agencies, dentsu brings Vizeum’s media strategy and planning, storytelling, and brand building capabilities together with iProspect’s digital expertise, audience knowledge, and performance mindset. Clients will have access to the unique capabilities of both agencies, all from one integrated team leading the new territory of performance-driven brand building by delivering digital-first media strategies underpinned by data and technology at every touchpoint in the consumer journey. The new iProspect media agency will draw from the broader dentsu capability set, allowing clients the flexibility to seamlessly build bespoke and specialised teams with resources from across the network. Clients will gain access to expansive new audience insights, integrated and more effective strategies, market-leading planning and activation, and unparalleled business performance. Carat and dentsu X clients will continue to access industry leading digital performance services through our dentsu Media Scaled Services. The new iProspect entity will be led by Global President Amanda Morrissey, bringing together more than 8,000 media and performance specialists across 93 key global markets. “iProspect is designed for clients at the intersection of brand and performance. We believe brand drives performance, and performance drives brand. We no longer exist in an ecosystem where these elements can be planned and bought separately. We must look at business and brand goals through a combined lens, bringing accelerated growth for our clients,” said Amanda Morrissey, Global President, iProspect. “By focusing on how consumers behave in their digital world and applying that to real world scenarios via a highly connected and creative use of all channels, we position our clients to combine the learnings from the short and long term to drive more effective business growth today and tomorrow.” Peter Huijboom, dentsu international Global CEO Media &amp; Global Clients, said, “At dentsu our goal is to help our clients to make meaningful progress and thrive in a world of change. Because we know people better than anyone else, we deliver human-centric solutions designed to drive growth for our clients and good in society. By bringing iProspect and Vizeum together we are creating a global digital-first, end-to-end media proposition. This will give our clients a scaled choice that sits alongside Carat’s brand-first approach and dentsu X’s experience-driven approach while also allowing greater access to our Creative and CXM service lines.” “We believe focusing our business capabilities around the consumer is the greatest advantage we can give our clients,” Huijboom added. The new agency will now be launched through a phased market plan over a three-month period with a target completion date of 31st March 2021. This integration is a proof-point of dentsu international’s strategy to simplify how it operates to deliver even greater agility and flexibility for clients through a more focused portfolio of six leadership brands.

You Searched For "dentsu cxm" and got 4 results

Dentsu India CXM to house agencies Sokrati, Fractal Ink Design Studio and Merkle B2B, under one umbrella

BI India Partner

Ashish Bhasin retires from dentsu, to pursue personal interests

BI India Partner

Dentsu unveils dentsu Gaming in Asia Pacific: A new solution for brands to better engage with 3 billion gamers worldwide

BI India Partner

Dentsu integrates iProspect and Vizeum to create a future-focused, end-to-end global media agency

BI India Partner

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