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3 mins read
Dentsu India consolidates eight agencies under dentsu Creative, brings digital and PR capabilities together; Amit Wadhwa to lead the new structure as CEO
A lot has changed at Dentsu India in the last few months
2 mins read
WPP's consolidation spree continues
Business Insider's top advertising and media stories for November 17.
Lauren Johnson
4 mins read
Here’s what dentsu’s global restructuring will mean for India
Do the employees in India need to worry about the proposed job cuts?
3 mins read
Dentsu India merges all its commerce capabilities under its Total Commerce offering
dentsu international launches its global commerce unit ‘Total Commerce’ in India
3 mins read
The Covid crisis has led to the emergence of 'Frontier CMOs' who are ensuring recovery by focusing on a few key strategies that set them apart from others: dentsu Report
More than 450 CMOs from Australia, China, India and Japan were surveyed
2 mins read
Inside PR firm Hill + Knowlton's turnaround effort, and which media companies and platforms are poised to benefit from the pandemic
With advertisers pulling back on spending, ad buyers have also started scrutinizing media companies…
Tanya Dua
4 mins read
The 3 biggest takeaways from WPP's 'radical evolution' turnaround plan
"I am surprised and was anticipating more moves like that (VMLY&R and Wunderman Thompson). I do…
Tanya Dua
4 mins read
These 5 trends defined a turbulent year for the world's biggest advertising company, WPP
Most holding companies have spent billions to acquire data capabilities in recent years, but WPP we…
Patrick Coffee
5 mins read
'People and the egos often get in the way': Here are 5 things ad agencies can do to survive amid massive pressure to reinvent themselves
That must, and has started to change, with agency holding companies starting to respond by making c…
Tanya Dua
9 mins read
As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
Most experts felt the need of the hour was to focus on curbing the spread of the virus
4 mins read
Amazon is coming for Madison Avenue's talent, and it could be another blow to embattled agencies and ad-tech companies
Amazon favors bigger base salaries and less commission for salespeople compared to ad-tech and medi…
Lauren Johnson
12 mins read
The advertising industry voices its enthusiasm about the government’s steps towards boosting digital ecosystem in Union Budget 2022-23
As data and digital occupy the centerpiece of the Union Budget 2022-23, advertising agencies rejoice
12 mins read
Publicis boss Maurice Levy tells us why he has a 'good level of confidence' about 2014
ML: To make it short. the impact of digital on the global economy is huge and has been underestimat…
Lara O'Reilly
12 mins read
We spoke to Publicis boss Maurice Levy about why he's not buying Dunnhumby, and why he still sends handwritten notes
ML: To make it short. the impact of digital on the global economy is huge and has been underestimat…
Lara O'Reilly
12 mins read
Sir Martin Sorrell Tells Us Why He Sees 'So Many Potential Sarajevos'
MS: I'm not sure Scotland is off the agenda. I've found people quite depressed and concerned up the…