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3 mins read

Isobar launches Isobar Consulting to help brands define their digital transformation strategies

Isobar Consulting will drive its experience-led transformation practice across all DAN offices in I…

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2 mins read

Vivo India's latest spot salutes the COVID-19 warriors

Capturing the rigorous routine that healthcare professionals are going through, the film brings out…

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3 mins read

Facebook rolls out 'More Together', its first-ever Holi campaign that celebrates togetherness

Consumer marketing is a new strategic area of focus for Facebook and is part of the company’s prior…

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2 mins read

Sidharth Rao is now the Chairman of Happy mcgarrybowen and Dentsu Webchutney

Sidharth, erstwhile CEO, Dentsu Webchutney, has now expanded his role and responsibilities within t…

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4 mins read

Here’s how the Coronavirus outbreak could impact ad spends, according to experts

Experts tell us about the impact the outbreak could have on the advertising industry and what to ex…

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1 min read

Dentsu Marketing Cloud Platform to power network’s advanced analytics capabilities

DAN Programmatic, empowered by The Data Sciences Division of Dentsu Aegis Network (DAN) in India, h…

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2 mins read

Flipkart's Kunal Dubey and Lucky Saini to lead Dentsu India's Slingshot – a specialised marketing and digital agency

In a career spanning over a decade each, Kunal and Lucky bring extensive experience in brand strate…

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3 mins read

Speech and voice recognition technology market to grow at 40.47% to reach Rs 210.63 crore by the end of 2020: WATConsult

On an average, users are interacting with voice assistants on various devices for at least a year’s…

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1 min read

​Dentsu Aegis acquires Fountainhead Entertainment in a Rs 300-400 crore deal

According to industry sources, the size of the deal is between Rs 300-400 crore. Fountainhead will …

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6 mins read

A lot of hope rests on the festive season this year, but will it bring cheer?

With a steady monsoon and plump harvest so far, experts are hopeful that the festive season will br…

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2 mins read

Dentsu Aegis is merging mobile agency Fetch with digital specialist Steak

He explained the rationale behind the move: "Broadly speaking, we have two types of clients: the st…

Lara O'Reilly   


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2 mins read

1 out of 4 marketers believe subscriptions could represent over 50% of their revenues in 5 years: iProspect

Feedback shows that increasing trust and harnessing technology are the key ambitions for 2020 and t…

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10 mins read

Industry experts share their optimism about Budget 2020

There were a few industry experts who felt that the expectations from ‘the budget were much higher …

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4 mins read

Swiggy lets you recreate your favourite food memory through Instagram AR filters

Swiggy allows you to teleport yourself into your favourite restaurant through Instagram AR filters.

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7 mins read

BTS with Insiders: The stories behind some of Taproot Dentsu’s most iconic campaigns

Agnello Dias (Aggie) and Santosh Padhi (Paddy) share the stories behind some of Taproot Dentsu's mo…

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3 mins read

Dentsu is folding its mobile ad agency Fetch into performance-marketing shop iProspect

In 2017, Uber sued Fetch for at least $40 million, alleging that the agency committed breach of con…

Lauren Johnson   


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3 mins read

Ad holding company giant Dentsu implements 10% pay cuts, furloughs, and layoffs across the US as coronavirus takes effect

"As a result of COVID-19 business impacts, we are activating a set of cost saving measures across t…

Patrick Coffee   


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13 mins read

How IgnitionOne, an adtech company that holding company Dentsu bought for $275 million, wound up selling in a fire sale

Another casualty is ad-management company Mediavine, which does not have a contract with IgnitionOn…

Lauren Johnson   


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1 min read

Dentsu acquires US marketing agency Merkle in a deal worth more than $1 billion

The company said it generated $436 million in revenue in 2015, up 14% on the prior year. It has aro…

Lara O'Reilly   


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7 mins read

AT&T is finally revealing its new tools to reinvent the way TV ads are sold - but it needs other networks to play along

For decades, TV advertisers have bought advertising through upfront, negotiated deals. In turn, net…

Lauren Johnson