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Isobar launches Isobar Consulting to help brands define their digital transformation strategies
Isobar Consulting will drive its experience-led transformation practice across all DAN offices in I…
Vivo India's latest spot salutes the COVID-19 warriors
Capturing the rigorous routine that healthcare professionals are going through, the film brings out…
Facebook rolls out 'More Together', its first-ever Holi campaign that celebrates togetherness
Consumer marketing is a new strategic area of focus for Facebook and is part of the company’s prior…
Sidharth Rao is now the Chairman of Happy mcgarrybowen and Dentsu Webchutney
Sidharth, erstwhile CEO, Dentsu Webchutney, has now expanded his role and responsibilities within t…
Here’s how the Coronavirus outbreak could impact ad spends, according to experts
Experts tell us about the impact the outbreak could have on the advertising industry and what to ex…
Dentsu Marketing Cloud Platform to power network’s advanced analytics capabilities
DAN Programmatic, empowered by The Data Sciences Division of Dentsu Aegis Network (DAN) in India, h…
Flipkart's Kunal Dubey and Lucky Saini to lead Dentsu India's Slingshot – a specialised marketing and digital agency
In a career spanning over a decade each, Kunal and Lucky bring extensive experience in brand strate…
Speech and voice recognition technology market to grow at 40.47% to reach Rs 210.63 crore by the end of 2020: WATConsult
On an average, users are interacting with voice assistants on various devices for at least a year’s…
Dentsu Aegis acquires Fountainhead Entertainment in a Rs 300-400 crore deal
According to industry sources, the size of the deal is between Rs 300-400 crore. Fountainhead will …
A lot of hope rests on the festive season this year, but will it bring cheer?
With a steady monsoon and plump harvest so far, experts are hopeful that the festive season will br…
Dentsu Aegis is merging mobile agency Fetch with digital specialist Steak
He explained the rationale behind the move: "Broadly speaking, we have two types of clients: the st…
Lara O'Reilly
1 out of 4 marketers believe subscriptions could represent over 50% of their revenues in 5 years: iProspect
Feedback shows that increasing trust and harnessing technology are the key ambitions for 2020 and t…
Industry experts share their optimism about Budget 2020
There were a few industry experts who felt that the expectations from ‘the budget were much higher …
Swiggy lets you recreate your favourite food memory through Instagram AR filters
Swiggy allows you to teleport yourself into your favourite restaurant through Instagram AR filters.
BTS with Insiders: The stories behind some of Taproot Dentsu’s most iconic campaigns
Agnello Dias (Aggie) and Santosh Padhi (Paddy) share the stories behind some of Taproot Dentsu's mo…
Dentsu is folding its mobile ad agency Fetch into performance-marketing shop iProspect
In 2017, Uber sued Fetch for at least $40 million, alleging that the agency committed breach of con…
Lauren Johnson
Ad holding company giant Dentsu implements 10% pay cuts, furloughs, and layoffs across the US as coronavirus takes effect
"As a result of COVID-19 business impacts, we are activating a set of cost saving measures across t…
Patrick Coffee
How IgnitionOne, an adtech company that holding company Dentsu bought for $275 million, wound up selling in a fire sale
Another casualty is ad-management company Mediavine, which does not have a contract with IgnitionOn…
Lauren Johnson
Dentsu acquires US marketing agency Merkle in a deal worth more than $1 billion
The company said it generated $436 million in revenue in 2015, up 14% on the prior year. It has aro…
Lara O'Reilly
AT&T is finally revealing its new tools to reinvent the way TV ads are sold - but it needs other networks to play along
For decades, TV advertisers have bought advertising through upfront, negotiated deals. In turn, net…