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Global ad spend expected to grow 5.8% in 2021 as the industry begins to recoup the 8.8% fall in 2020 brought about by COVID-19: dentsu Report
Ad spend in Asia Pacific expected to grow 5.9% in 2021
India and Australia are two of the top year-on-year ad spend growth markets, to witness a surge in ad spends in 2021: dentsu Ad Spend Report
Here are the key takeaways from the latest dentsu Ad Spend Report
Japan's most powerful advertising company is facing a huge over-billing scandal
A high-profile report looking into the US media agency landscape published in June alleged non-tran…
Lara O'Reilly
Asia Pacific advertising spend is expected to grow by 5.9% to reach US$255 billion in 2022: dentsu report
India is the fastest-growing market globally at 14.6%
Social media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith report
Television ad spends will rise from US$171bn to US$178bn over the same period
ESPNcricinfo's campaign reinforces core value proposition of delivering wholesome cricket news and information
With the announcement of IPL 2020 in UAE, cricket fans finally have a reason to rejoice.
Indian advertising industry to grow by 10.9%; will reach ₹75,952 crore by the end of 2020: DAN Report
The industry will grow by 10.9% to reach Rs 75,952 crore by the end of 2020. It is expected to grow…
Analysts like JPMorgan break down the risks of the coronavirus to the holding company giants like WPP and Publicis
The companies most affected will be those with a heavy presence in China and Western Europe and tho…
Patrick Coffee
Dentsu is folding its mobile ad agency Fetch into performance-marketing shop iProspect
In 2017, Uber sued Fetch for at least $40 million, alleging that the agency committed breach of con…
Lauren Johnson
Dentsu lays bare the extent of its over-billing scandal: 633 transactions, affecting 111 advertisers, and $229 million in fees
We take this matter seriously and immediately after finding out about the incidents, we organized a…
Lara O'Reilly
Ad giants Omnicom and Dentsu announced layoffs and other cost-cutting measures as the pandemic blunts ad spending
No one wants to appear to be capitalizing on a crisis, but one obvious opportunity for some of thos…
Lucia Moses
India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report
According to GroupM's TYNY report, India is likely to regain its 9th rank this year
70% Gen Z & Millennial audiences from urban India are today willing to purchase products from a lesser-known brand: Dentsu Data Sciences
About 49% of the surveyed pool have a reliance on Ayurveda to meet their immunity needs
Facebook's Diwali ad is an ode to the selfless spirit of humanity
Facebook collaborated with Amit Sharma, director of Badhai Ho
Flipkart's Kunal Dubey and Lucky Saini to lead Dentsu India's Slingshot – a specialised marketing and digital agency
In a career spanning over a decade each, Kunal and Lucky bring extensive experience in brand strate…
Indian digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021: dentsu Digital Report 2021
The Indian advertising industry is expected to reach Rs 62,577 crore by the end of the year 2021
Japan's most powerful ad agency admitted it carried out almost 1,000 improper transactions - including over-billing its clients
At the beginning of its investigation in September, Dentsu suspected it had conducted 663 improper …
Julien Rath
Dentsu India consolidates eight agencies under dentsu Creative, brings digital and PR capabilities together; Amit Wadhwa to lead the new structure as CEO
A lot has changed at Dentsu India in the last few months
Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer
Dentsu India initiated the formation of a new structure for its Creative service line in June this …
Sidharth Rao is now the Chairman of Happy mcgarrybowen and Dentsu Webchutney
Sidharth, erstwhile CEO, Dentsu Webchutney, has now expanded his role and responsibilities within t…