Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<ul><li>Dentsu becomes India’s only commerce capability connecting the entire bandwidth from online to offline. </li><li>Its client client roster includes leading brands such as Tata Cliq, Kalki Fashion, Bioderma, Raymond, D’ Décor, Ensemble, Swiggy, Merck, Berger Paints, Asus, Schwarzkopf, Larsen &amp; Toubro, Carrier etc.</li></ul>To align its years of commerce expertise under one umbrella and deliver efficient business outcomes, <keyword id="10032656" type="COMPANY" weightage="20" keywordseo="dentsu-international">dentsu international</keyword> has launched its global commerce unit ‘<keyword id="10588639" type="UNKNOWN" weightage="20" keywordseo="total-commerce">Total Commerce</keyword>’ in India. ‘Total Commerce’ unites all of the conglomerate’s commerce capabilities under a single umbrella, encapsulating every aspect of e-commerce, last-mile delivery as well as retail radius communication. ‘Total Commerce’ is an attempt to find solutions to a world where manufacturers are jumping to consumers directly, where start-ups are disrupting the marketplace, and where branding is playing a significantly unique role. The solution has already, and over time, allowed many brands and retailers to take on various marketplaces and big-box distributors, thereby, enabling several wins. This has been achieved by helping brands prioritize and succeed anywhere in commerce by mapping their commerce maturity to a strategic road map covering creative, data and ops, experience, and performance and media. The end-to-end offering activates a research based success framework that ensures: Desirability (Brand equity): Are we loved and sought after by consumers? Availability (Distribution strategy): Planning presence and availability priorities by audience and demand Findability (Position Optimization): Optimizing visibility where audience are Buyability (Content Effectiveness): Optimizing product listings for purchase conversion Repeatability (Purchase Experience): Auditing reviews and sentiments Brands, under the four broad groups of Performance and Media, Creative, Interactive, and Data &amp; Ops and through the <a href="https://assets-eu-01.kc-usercontent.com/44bc0180-e274-014f-6b99-e5fc8ab7f759/bc0cb86d-f00d-404c-8ac0-07ac4326a842/The%20Total%20Commerce%20Playbook%20August%202020.pdf">Total Commerce</a> framework, will now be able to tap onto several proprietary products and solutions designed to support all stages of the commerce journey. These will include: <ul><li>Total Commerce Analytics</li><li>B2B Commerce Transformation</li><li>Commerce Intelligence</li><li>020 Commerce Framework</li><li>E-commerce Enablement</li><li>Loyalty &amp; Customer Lifetime Value Optimisation</li><li>Dentsu Tracking</li><li>Fast Track Commerce</li><li>Symphony Product Merchandising</li><li>Marketplace Consulting</li><li>eRetail &amp; Performance Activation</li><li>Marketplace Optimisation</li></ul>Speaking on the latest integration, <keyword id="7491447" type="UNKNOWN" weightage="20" keywordseo="Anand-Bhadkamkar">Anand Bhadkamkar</keyword>, CEO India, dentsu said, “We have always been focused on the changing market scenario and have built capabilities ahead of the market. In line with this, we had built capabilities in Commerce, Performance, Retail design and last-mile and experience design. All these capabilities are now being brought together under one umbrella of dentsu Commerce. In these testing times, we are certain that the capabilities of building on D2C offerings will enable our clients to stay ahead of the market and harness the power of the digitally comfortable consumer.” To ensure that clients have a specialist in every field, dentsu Commerce has built a team with Nihal Nambiar (AVP - Strategic Solutions, iProspect) for Performance Media, Krutika Shroff (Senior UX Lead, Fractal Ink Linked by Isobar) and Richa Gupta (Senior UX Lead, Fractal Ink Linked by Isobar) for Design and Experience, Aniket Khare (VP - Business Development, Merkle Sokrati) for Data and Analytics, Deepak Kumar (Director, Hyperspace) for Retail design and experience and Provit Chemmani (Group Tech – Ecommencify, WATConsult) for holistic e-comm design and delivery. It is pertinent to note here that this group will be the lead team. They have been empowered to bring together every capability of the group to build solutions for brands. Speaking on the consolidation of capabilities, the team said, “It’s a great thing that denstu has formalised the Commerce capabilities under one umbrella. We have been delivering solutions to clients at different stages of their commerce journey and now we will be able to help clients get a frictionless solution across the journey by planning and building solutions from end to end. We understand that clients themselves may be at different stages and may have varying requirements which is why working as a group helps us to pick and choose the best and most relevant solutions for our clients. Powered by our own commerce in a box solution e-commencify as well as best in class market solutions from Salesforce and Magento, we plan to work to quickly get clients connected with their consumers in the commerce space. And deliver solutions like never before.”

Dentsu India merges all its commerce capabilities under its Total Commerce offering

<ul><li><keyword id="10032656" type="COMPANY" weightage="20" keywordseo="dentsu-international">dentsu International</keyword> is undergoing a massive global restructuring and will cut down around 6,000 jobs globally in the next two years.</li><li>It will also consolidate it's 160+ global brands to six global leadership brands.</li><li>We talk to <keyword id="7491447" type="PERSON" weightage="20" keywordseo="Anand-Bhadkamkar">Anand Bhadkamkar</keyword>, CEO, India, dentsu, who tells us the impact this global consolidation will have on its India business.</li></ul>Japanese advertising network dentsu International is undergoing a massive global restructuring. The company announced last week that as a part of its accelerated restructuring plans, it will cut down around 12.5% or roughly 6,000 jobs globally. In an official statement, a dentsu spokesperson said, “Consumer intelligence is at the heart of everything we do at dentsu international. We believe integrating our business around the consumer is the greatest advantage we can give our clients and the greatest competitive advantage we can give ourselves. We will do this by accelerating the transformation journey we started last year to simplify further how we operate, delivering even greater agility through a focused portfolio of six global leadership brands with prioritized investment and resources in capabilities of high client demand and growth. “In our H1 2020 financial results, we announced a comprehensive review of our business. As we work through this process, we will take the critical and necessary steps, that many other companies are, to address the impacts the global pandemic has had on our business and ensure we work closely with our people and our clients as we move through this period of accelerated transformation.” As a part of the restructuring, denstu will consolidate its 160+ brands into 6 consolidated leadership brands - Carat, <keyword id="4814486" type="COMPANY" weightage="20" keywordseo="Merkle">Merkle</keyword>, dentsu X, <keyword id="4120995" type="COMPANY" weightage="20" keywordseo="iProspect">iProspect</keyword>, dentsumcgarrybowen, and Isobar. Closer home, dentsu India Network currently has around 3,200 employees under its 20 agencies. In a recent conversation with Anand Bhadkamkar, CEO, India, dentsu, we tried to understand what the global restructuring will mean for dentsu in India, and whether employees in India need to worry about the proposed jobcuts. Excerpts: Q) Dentsu has announced a massive restructuring globally, which will also include around 6000 job cuts. What kind of impact will this have on dentsu India? Globally, we are reorganizing our businesses under three service lines – Creative, Media and Customer Experience Management. Currently, on a global level, we have around 160 brands that are a part of the organization and dentsu is planning to bring that down to six global brands by the end of 2022. In India, along with the 6 brands, Carat, Merkle, dentsu X, iProspect, dentsumcgarrybowen, and Isobar, we will have Posterscope as an additional brand because OOH has been our strength over the last few years. Currently, almost 45% of our revenue is coming from Digital. While the pandemic affected OOH and Experiential really badly, things should start to come back to normal soon. The global restructuring is more about centralization of capabilities across service lines and we aim to achieve this over the next 2 years. The idea is to ultimately stand true to our One Dentsu strategy. Our focus will be on bringing the best of our services and capabilities to our clients and providing those specializations without any hassles. In India, increasingly we will invest in the high growth areas. We are quite strong on digital, be it performance, customer experience, social media or digital transformation journeys for our clients. We will continue investing in those areas. And as part of our overall business process, the underperforming teams or staff will be re-oriented. Q) So how concerned do your employees in India need to be, considering there are plans of job cuts globally? Globally they need to restructure 160 brands to 6. In India, things won’t be as drastic because we have already started our consolidation journey. All our businesses are working closely, based on our One Dentsu strategy. It is more about re-investing in the high-growth areas. Q) There is a talk that globally Dentsu will aim to reduce its focus on the traditional creative and media agencies and focus more on the data-focused businesses. Will the organization go a similar route in India too? It is not about reducing focus on traditional creative or media versus data focused businesses, but working with the clients on solving their business problems. The focus is on partnering with clients to help them gain competitive advantage in the market. As a network, we are ideas-led, tech-enabled and data-driven, and that is at the core of everything Dentsu does. So, ideas will always remain at the center of whatever we do. The solution can be either through creative, digital or personalized experience, based on the client problem we need to solve. So overall our focus remains unchanged. However, the current year has led to a lot of changes. Consumer behavior has undergone a lot of change, adoption of digital has fast tracked which is resulting in the entire value-chain moving to digital platforms or e-commerce. So our focus and investments will be on coming up with the best solutions for our clients on their digital transformation journeys. A lot of our investments will go to Adtech, Martech, content creation, providing personalized solutions and experiences will be critical for us. Q) We’re almost at the end of 2020. As a leader, what will your key focus areas be in 2021? 2020 has been a challenging year, not just from a business but from a societal perspective. As an industry, we are seeing a de-growth of around 16-18%. So that has had an obvious impact on our business as we saw spends come down. However, we started seeing recovery from Q3, during IPL and the festive period. The last quarter has been even better than we anticipated. Some of our agencies have also recovered much faster. And, our digital businesses have been doing well. So while overall the year has been muted, we have seen much faster recovery. For 2021, our focus will remain on the high-growth areas – digital, providing relevant data driven solutions for clients and creating relevant experiences for consumers with investments in ad-tech, martech. We will also focus on e-commerce which we've been working on extensively with a lot of our clients across brands. Last year, there was also a lot of focus on voice, video and vernacular, and that will continue to remain a key focus area because it became even more relevant in this pandemic year. We are also seeing gradual recovery of OOH so we will also focus on Digital OOH next year.

Here’s what dentsu’s global restructuring will mean for India

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">FetchThe merged Fetch and Steak team.</div></div></div><keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">Advertising</keyword> network Denstu Aegis is merging the UK-based mobile agency Fetch and another of its UK-based digital specialists, Steak.Fetch will take on board all of Steak's 30 staff, bringing its total headcount to around 180 people.James Connelly launched Fetch in London in 2009. Fetch made a name for itself as a mobile specialist that works with startups or legacy businesses looking to turnaround the mobile element of their business, through apps, mobile websites, mobile products, and mobile ads. Its clients have included Uber, Facebook, eBay, Expedia, and Hulu. <a href="http://www.campaignlive.co.uk/article/james-connelly-became-mobile-multimillionaire/1321536">Connelly sold Fetch to Dentsu Aegis Network in a deal Campaign estimated was worth £30 million</a> (the price was never made public) in 2014.Steak, meanwhile, was founded in 2005 and specializes in digital performance services like search, online content, and digital ad-buying. The company's tagline is "Digital. Well Done" - a steak reference. Its biggest client is Selfridges.Fetch and Steak first began working with each other in November this year on a pitch to win a project with The Daily Telegraph. They won the account and the merger became official this month, with Steak's management team now reporting into Fetch UK managing director Jo Sutherland.Connelly told Business Insider Fetch had already grown "well over" 50% in terms of revenue last year, not including Steak. He said the merger will mean Fetch can shake off its perception of just being a mobile agency and will help it immediately broaden out its digital offering.He explained the rationale behind the move: "Broadly speaking, we have two types of clients: the startups and the turnarounds. Most agencies set themselves up to focus on their turnarounds. Specialists businesses, or large digital agencies, they dream of working with Unilever and P&amp;G - that's success for them. What's unique about Fetch is that it has unashamedly designed the agency for startups but it is respected by turnarounds. As startups grow and, ironically, act more traditionally, they become scaled, their KPIs [key performance indicators] change, [and] people in the business come in from traditional backgrounds. So we need to offer capabiltiies outside of mobile and performance and the growth marketing world." <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/wwe-chief-marketing-revenue-officer-michelle-wilson-ces-interview-2017-1">WWE's marketing and revenue boss says its content output has doubled in the last 5 years, all thanks to digital</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="A5cGMxOTE6oUhPOPDBPRWLoCAT8iKGn4" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

You Searched For "denstu merger" and got 3 results

Dentsu India merges all its commerce capabilities under its Total Commerce offering

BI India Partner

Here’s what dentsu’s global restructuring will mean for India

Samarpita Banerjee

Dentsu Aegis is merging mobile agency Fetch with digital specialist Steak

Lara O'Reilly

Popular Keywords

Buying Guides