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Meet the typical Walgreens shopper, a white college-educated suburban baby boomer earning $80,000

Roughly two-thirds of US shoppers shop at Walgreens, and the typical customer visits every three we…

Dominick Reuter   


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Meet the typical CVS shopper: a white, Gen X, college-educated city dweller earning a high income

Roughly half of US shoppers shop at CVS, and the typical customer visits every other week, spending…

Dominick Reuter   


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Meet the typical Kroger shopper, a married suburban Baby Boomer earning over $80,000

Nearly half of US shoppers shop at a Kroger-owned grocery store, and the typical shopper visits at …

Dominick Reuter   


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Chinese app TikTok still has troves of personal data of Indians: Report

Facing a nationwide ban in the US, Chinese short-form video making platform TikTok still have acces…

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Meet the typical Trader Joe's shopper: a younger, married, college-educated person earning over $80,000

The typical Trader Joe's shopper visits about once a month and spends about $42 per trip, often on …

Dominick Reuter,Heather Schli…   


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The typical Home Depot customer is a 45-year-old white man with a college degree earning over $80,000

The typical Home Depot shopper buys six items per visit for an average cost of $83.55, and they mak…

Dominick Reuter   


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This map shows the fastest growing and shrinking cities in America over the last decade

Most of the United States' 384 metropolitan areas added population between 2010 and 2020. The bigge…

Andy Kiersz   


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Meet the typical Amazon customer, a college-educated married woman in the Southeast earning $80,000

The typical Amazon customer buys just one or two items per transaction, and they make 83 purchases …

Dominick Reuter   


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Meet the typical Whole Foods shopper, a highly educated West Coast millennial woman earning $80,000

People who shop at Whole Foods typically visit a little more than once per month and spend about $4…

Dominick Reuter   


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1 min read

Meet the typical Target shopper, a millennial suburban mom with a household income of $80,000

The typical Target shopper visits every two to three weeks — about 23 trips per year — …

Dominick Reuter   


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Meet the typical Costco shopper, a 39-year-old Asian American woman earning more than $125,000 a year

The typical Costco shopper visits a little more than every other week — about 30 trips a year…

Dominick Reuter   


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1 min read

Meet the typical Walmart shopper, a 59-year-old white suburban woman earning $80,000 a year

The typical Walmart shopper visits at least once per week — about 63 trips per year — a…

Dominick Reuter   


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4 mins read

Women are the majority in education, yet still find themselves overlooked for promotions and making less than their male peers

"I think my principal has his boys club of male teachers," Judy, a public middle-school teacher in …

Katherine Hekker   


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3 mins read

The labor shortage is a demographic and immigration problem, the chief global strategist at JPMorgan Asset Management says

David Kelly said the US should speed up immigration to help fill a need for workers, but instead Co…

Madison Hoff   


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2 mins read

Plummeting sperm counts are threatening the future of human existence, and plastics could be to blame

Fertility researcher Shanna Swan found harmful environmental factors are physiologically changing f…

Julia Naftulin   


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3 mins read

A data analyst and tech TikTok creator listed her salaries for past jobs on her LinkedIn profile — but she doesn't recommend others do it

Data analyst and Break Into Tech founder Charlotte Chaze sparked a conversation when she posted her…

Sarah Jackson   


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3 mins read

The tribe that killed the demographic

As e-commerce and the OTT platforms are disrupting lives, they are simultaneously disrupting consum…

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5 mins read

Ensuring personalisation in a cookieless world

The internet is decades old, but many of its fundamental aspects remain the same. It's a collection…

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2 mins read

Madison Hall   


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4 mins read

The demographic that won Joe Biden the election: Higher-earning, college-educated white people near major cities

Of the 202 counties in the United States with a Whole Foods Market, President-elect Joe Biden won 1…

Jake Lahut