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India’s appetite is increasing day by and day and the <keyword id="20676228" type="General" weightage="20" keywordseo="food-services-industry" source="keywords">food services industry</keyword> is on a sizzling plate, projected to grow by 10-12% annually for the next seven years, according to a recent study by <keyword id="19896956" type="General" weightage="20" keywordseo="Swiggy" source="keywords" meta.keywordsubtype="org" meta.entityname="Swiggy" meta.hostid="261" meta.entityid="Swiggy">Swiggy</keyword> and <keyword id="19922375" type="General" weightage="20" keywordseo="Bain-Company" source="keywords" meta.keywordsubtype="org" meta.entityname="Bain &amp; Company" meta.hostid="261" meta.entityid="Bain &amp; Company">Bain &amp; Company</keyword>. This translates to a potential customer base of 45 crore people by 2030! <keyword id="20039605" type="General" weightage="20" keywordseo="online-food-delivery" source="keywords">Online food delivery</keyword>, in particular, is expected to grow at an even faster rate with a compound annual growth rate of 18%. Fueled by a growing population, more eating-out occasions, and a wider variety of food options, India's culinary landscape is undergoing a delicious transformation — delicious for the service providers. But what of the consumers? While the study reveals a fascinating diversity in <keyword id="22275323" type="General" weightage="20" keywordseo="how-india-eats" source="Orion">how India eats</keyword>, it also indicates that the top 50, or Tier 1, cities presently account for 70% of food consumption. This wouldn’t be a problem if eating food from outside weren’t basically synonymous with eating unhealthy food. To exacerbate this problem, statistics suggest that this trend will soon seep into the Tier 2 and 3 cities of the country as well. Further, 70% of consumption came from upper-middle to high income households. As per the study, GenZ and other youngsters represent a significant chunk of the food consumption pie – a whopping 40%! <div type="Article" hostid="261" msid="109113406" title="Millennials and Gen Z&amp;#39;s trendy new splurge: groceries" mstype="2" mssubtype="0"></div>Growing up in the age of smartphones and social media, Gen Z is comfortable navigating the digital world to discover new restaurants and cuisines. They're not afraid to experiment, venturing beyond traditional family favorites and trying over three different cuisines and six restaurants in a year! While GenZ appreciates good food, they also prioritise value for money. Online food <keyword id="20039606" type="General" weightage="20" keywordseo="delivery-platforms" source="keywords">delivery platforms</keyword> allow them to compare prices and offerings before placing an order. Furthermore, this generation is expected to dine out more often as their disposable income increases. The rise of online food delivery has revolutionized the way India eats. It has not only extended our eating hours (think late-night cravings!). With changing lifestyles, mid-meal snacking is becoming a popular trend. This opens doors for innovative brunch and evening snack options, requiring restaurants to adapt their opening hours. Delivery platforms have seen an increase in people ordering food items like chicken biryani, fried rice, butter naan, masala dosa and Margherita pizza, among other things, during odd-hours of the day and night. Convenience, taste, and price are now the holy trinity of ordering decisions. Food delivery platforms have intensified competition by making restaurant discovery and comparison a breeze. However, the rise of these food delivery platforms can have a direct impact on the health of Indians, and judicious use of them is advised. <div type="Article" hostid="261" msid="111758782" title="Zomato and Swiggy increase platform fee by 20% – food deliveries to get costlier" mstype="2" mssubtype="0"></div>

Swiggy report says GenZ contributes to 40% of food consumption; highlights recent trend of binge-eating

<ul><li><keyword id="19901323" type="General" weightage="20" keywordseo="Zomato" source="keywords" meta.keywordsubtype="org" meta.entityname="Zomato" meta.hostid="261" meta.entityid="Zomato">Zomato</keyword> has increased the platform fees to ₹10 per order.</li><li>The <keyword id="20299300" type="General" weightage="20" keywordseo="platform-fee" source="keywords">platform fee</keyword> is charged on each order irrespective of the order value or Zomato Gold membership.</li><li>With this, the platform fees has increased by five times within a year.</li></ul> The festive season is here and you are more likely to order food and sweets from apps like Zomato and Swiggy. Anticipating a rise in food orders, Zomato has hiked the platform fee from ₹6 to ₹10 and has renamed it to the “Festive season platform fee”. “This fee helps us pay our bills to keep Zomato running. To maintain services during festive rush, it has increased slightly,” a notification on the Zomato app said. <div type="image" title="Zo" msid="114496613" hostid="261" sizebytes="39238" caption="&amp;lt;p&amp;gt;Festive season platform fee on Zomato&amp;lt;/p&amp;gt;"></div> Zomato introduced platform fees in 2023, which began at ₹2 per order. This was then increased to ₹3 and then to ₹5 in April 2024. In July 2024, the fee was increased to ₹6 per order. Now, the platform fee has been increased to ₹10, marking a five-fold increase in just a year. The platform fee is different from other charges levied on orders such as GST, delivery charges and restaurant charges. Customers are required to pay this charge irrespective of Zomato Gold membership. Zomato recently approved a fundraising of ₹8,500 crore via a qualified institutional placement (QIP). This is aimed at boosting its cash reserves after its recent acquisition of ticketing business from Paytm. <h2>Zomato share price surges</h2>Zomato’s share price increased by 2.3% on Wednesday after the increase in platform fees. The company’s shares were trading at ₹262.25 at 11:50. The company’s share price has increased by over 140% in the past year. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/upi-refund-scam-to-digital-arrest-scam-here-are-most-common-online-scams-in-india/articleshow/114428011.cms">UPI refund to digital arrest scam, here are some online scams you need to be aware of</a> <a href="https://www.businessinsider.in/personal-finance/news/best-credit-cards-for-online-shopping-in-india/articleshow/114354358.cms">Best credit cards for online shopping this festive season</a> <a href="https://www.businessinsider.in/business/auto/news/the-ola-electric-saga-are-surge-in-complaints-and-declining-market-share-a-wake-up-call-for-bhavish-aggarwal/articleshow/114120828.cms">The Ola Electric Saga: Are surge in complaints and declining market share a wake-up call for Bhavish Aggarwal?</a>

Diwali gift from Zomato – Platform fee increased to ₹10 ahead of the festive season

In today's world, almost any activity can be carried out online. Even dating. While the idea of finding love by swiping left and right on your smartphone may sound super convenient, it often carries an element of risk. After all, the person on the other end could be anything. In a recent case, a <keyword id="20759324" type="General" weightage="20" keywordseo="Bengaluru-woman" source="keywords">Bengaluru woman</keyword> shared a chilling account of how her former <keyword id="23656848" type="General" weightage="20" keywordseo="Bumble-date" source="keywords">Bumble date</keyword> used his access at a food delivery platform to stalk her after their relationship ended. The disturbing story has drawn attention to the risks posed by data being misused by those with insider access. <h2><keyword id="20066274" type="General" weightage="100" keywordseo="Bumble" source="keywords" meta.keywordsubtype="org" meta.entityname="Bumble" meta.hostid="261" meta.entityid="Bumble">Bumble</keyword> date gone wrong </h2> According to a <keyword id="19951562" type="General" weightage="20" keywordseo="LinkedIn" source="keywords" meta.keywordsubtype="org" meta.entityname="LinkedIn" meta.hostid="261" meta.entityid="LinkedIn">LinkedIn</keyword> post by Rupal Madhup, her friend's nightmare began when her relationship with a man, who worked at a food delivery platform, ended. What followed was nothing short of disturbing. The man allegedly flagged her account in the company’s system, giving him access to her real-time delivery locations. He used this information to track her movements, sending her messages like, “Why are you not ordering at your own place at 2 AM? Where are you?” and “Ordering chocolates, are you on your period?” His obsessive behaviour escalated into full-blown digital stalking, where he would question her movements and orders, leaving her shaken. What makes this incident especially alarming is how he used his professional privileges to access her personal data, turning an ordinary breakup into a terrifying experience. In today’s world, where data is valuable, this case underscores how dangerous it can be when such sensitive information falls into the wrong hands. The situation has also prompted discussions around whether digital platforms have robust enough systems to detect and prevent unauthorised access to user data. In an age where every action—from ordering food to taking a ride—leaves a digital footprint, ensuring privacy and security is more crucial than ever. <h2>Tips for staying safe while dating online</h2> As online dating becomes more common, it’s important to take precautions to protect your privacy and personal safety. Here are some tips to keep in mind: 1. Avoid sharing sensitive information like your home address or work location early on. Stick to general locations and public places until you feel comfortable. 2. Many dating apps offer safety features like in-app messaging or the ability to block or report users. Make sure to use these tools if something feels off. 3. Some apps have location-sharing features, which can expose your whereabouts. Keep these settings off unless absolutely necessary, and don’t share your real-time location with someone you’ve just met. 4. If someone is overly interested in where you are at all times or tries to pressure you into sharing personal details, consider it a warning sign and disengage. 5. Before meeting someone in person, try to verify their identity through social media or mutual connections. It’s always a good idea to get a better sense of who they are. 6. Always meet in a public place for the first few dates. This ensures your safety and gives you time to gauge the person before getting more comfortable.

Bumble date turns stalker: Bengaluru woman claims her ex stalked her using location from food delivery app

<ul class="summary-list"><li>Research shows that ordering food for delivery has gotten expensive, yet demand remains high.</li><li>Pandemic habits and time-saving needs drive consumers to prioritize convenience.</li></ul>Convenience comes up with a pretty hefty cost these days.There's now a <a target="_blank" class="" href="https://www.businessinsider.com/ordering-food-through-uber-eats-doordash-gotten-wildly-expensive-2024-9">considerable difference in spending</a> between eating out and getting your meal delivered. But demand for food delivery has remained high — as has its price.The personal finance site FinanceBuzz did <a target="_blank" class="" href="https://financebuzz.com/compare-costs-food-delivery-apps">an experiment</a> in September and found that based on the cost to deliver an entrée, a side, and a drink from 10 popular chains on the same day within 3 miles — organizing dinner with an app such as DoorDash, Grubhub, UberEats or Postmates can cost almost double what it would to collect it yourself. This is when factoring in charges for food, fees, taxes, and suggested tips. Business Insider contacted these delivery companies for comment. Both Uber — which owns UberEats and Postmates — and Grubhub pointed out that restaurants also often set the menu prices for delivery, and these may sometimes be higher than when purchasing in-store. Still, diners aren't necessarily being deterred by the much higher prices.Last week, food delivery company DoorDash, reported an 18% rise in orders year over year in its third quarter of 2024. Revenue grew 25% to $2.7 billion in the same period.While Uber doesn't split out the results of its individual delivery companies, it saw gross bookings for its delivery segment grow by 16% year on year in Q3.So, why has delivery gotten this expensive?<h2 id="ef2204e7-2a73-4ce1-b97e-9e59db13fb63">Consumer competition</h2>"As app delivery has become more popular, apps have to pay more to <a target="_blank" class="" href="https://www.businessinsider.com/drive-for-uber-eats-after-layoff-would-not-recommend-2024-7">drivers</a> to convince them to make deliveries for their team — with many drivers juggling multiple apps throughout their shifts," Anthony Miyazaki, a professor of marketing at Florida International University, told Business Insider."At the same time, demand for delivery pushed consumers to unknowingly compete against each other, with <a target="_blank" class="" href="https://www.businessinsider.com/how-much-to-tip-food-delivery-driver-doordash-ubereats-2023-7">a willingness to pay more for delivery and more for tips</a> to get their food delivered on time," he said. A food delivery driver <a target="_blank" class="" href="https://www.businessinsider.com/how-delivery-driver-gets-big-tips-declines-orders-wealthy-areas-2023-4">previously told BI</a> that he decides to accept or pass on a variety of deliveries often based on the highest upfront tips.<div type="image" title="food on a table from doordash delivery service" height="528" width="772" msid="114979379" hostid="261" sizebytes="27174"></div>This led delivery app companies to take a higher cut from restaurants and raise fees for customers, while at the same time, drivers are looking for higher tips, Miyazaki explained, which all results in a much pricier food order.Matched with inflation resulting in the soaring prices of labor and commodities, many chains — including Starbucks, McDonald's, KFC, In-N-Out, and Olive Garden — <a target="_blank" href="https://www.businessinsider.com/fast-food-price-rises-tipping-point-value-deals-combos-mcdonalds-2024-8">have increased the cost of menu items</a>.There are a couple of reasons that, despite the hikes, Americans are still choosing the ease of using an app to get dinner.<h2 id="5a6cf862-4bfe-4ddc-b330-71cd4f343f80">Creatures of habit</h2><a target="_blank" href="https://www.businessinsider.com/changes-restaurants-pandemic-qr-codes-self-service-kiosks-2024-10">The way we dined changed</a> following the COVID-19 pandemic.But despite lockdowns coming to an end and the country gradually opening back up, people grew accustomed to the trend of ordering food."The pandemic has shifted dining habits, leading more consumers to seek out restaurant-quality meals at home," Alon Chen, CEO of Tastewise, a consumer data platform for food and beverage brands, said."Consumers now consider ordering takeout as a time-saving experience akin to dining out but in the coziness of one's living room," he said.For Miyazaki, because of the rise of streaming, more are comfortable with 'entertaining in' rather than going out for a meal."Also, with more people working from home, they're likely further from lunchtime restaurants and <a target="_blank" class="" href="https://www.businessinsider.com/work-from-home-lunch-experts-broken-not-take-breaks-2024-9">don't feel the need to get away from the office anymore for their lunch break</a>," he said.<h2 id="ad899ce2-c371-4933-b511-e71d9133d92b">Time is money</h2>Oliver Wright, a senior managing director and the global lead for consumer goods and services at Accenture, explained that consumers feel "time-poor."This means that although <a target="_blank" class="" href="https://www.businessinsider.com/personal-finance/cutting-out-cost-of-convenience-for-a-month-2021-11">more money is spent on ordering food</a> than cooking or eating in a restaurant, the customer is saving time, he told BI.The degree to which <a target="_blank" class="" href="https://www.businessinsider.com/why-doordash-instacart-still-delivering-lots-as-consumers-pull-back-2024-8">convenience and ease are playing on consumers' minds</a> to alleviate time pressure has become especially relevant in recent years, Wright said, to the extent that people are willing to spend more if time is saved."Feeling 'time-poor' is a really dominant attribute," he said."The value of time might be very high," Chris Olivola, an associate professor of marketing at Tepper School of Business, told BI.He said that for the rational consumer, whether because of the amount of money earned per hour, how much importance is given to an activity, or the contribution being made to a company, these food delivery apps are popular because of how they assess their time.It's also about expertise, he said."You might be a good cook, but if you want Thai food and you don't know how to cook Thai, you have to teach yourself, Olivola said, "and that takes time."

Food deliveries keep getting more expensive — but we can't stop ordering       

<ul class="summary-list"><li>Ordering <a target="_blank" class="" href="https://www.businessinsider.com/the-delivery-reckoning-is-here-doordash-uber-instacart-gig-work-2024-7">food for delivery</a> can cost twice as much as dining in.</li><li>Some diners say it's enough to make them go get food themselves and save money.</li></ul>The price gap between getting your food yourself at a restaurant and having <a target="_blank" class="" href="https://www.businessinsider.com/how-delivery-driver-gets-big-tips-declines-orders-wealthy-areas-2023-4">dinner delivered</a> has become huge. That's forcing some people to cut back.Others say it's worth the extra cost.Ravi Wadan, a personal finance content creator in Seattle, posted a video on TikTok in February showing the cost of ordering a porchetta sandwich from a local deli through <a target="_blank" class="" href="https://www.businessinsider.com/drive-for-uber-eats-after-layoff-would-not-recommend-2024-7">Uber Eats</a>.The sandwich alone cost $19 through the Uber Eats app, according to the video — a $3 premium compared to what the deli itself charges. But with a service fee, taxes, and a separate fee that Uber Eats added in response to <a target="_blank" class="" href="https://www.businessinsider.com/seattle-gig-worker-new-law-advocate-instacart-job-deactivation-2024-2">Seattle's law on gig worker pay</a>, the cost of the sandwich comes to just over $34. A tip would raise the price even more, he told Business Insider in an interview. Instead of paying twice as much for delivery, Wadan said he now walks the four blocks to the deli to get the sandwich himself. "What's the cost-benefit analysis here? Is it worth me spending 10 minutes walking down the street and saving 20 bucks?" he said. "For me, it is."An Uber spokesperson said that the company operates "a dynamic marketplace" and that the fees on Wadan's order are "not representative of the national average."Uber tries to provide "selection, reliability, and value," the spokesperson said. "Everyone wants to know that when they open the Uber Eats app, they'll find what they're looking for and trust it will be delivered in a timely fashion at a price that works for them."There have been plenty of signs lately suggesting that many low- and middle-income diners are pulling back on spending. Fast-food chains like <a target="_blank" class="" href="https://www.businessinsider.com/restaurants-are-competing-to-offer-the-cheapest-meals-2024-5">McDonald's and Taco Bell</a> are offering revamped value options, hoping to lure in diners on a budget.Many diners are even driving themselves to <a target="_blank" class="" href="https://www.businessinsider.com/dominos-customers-increasingly-picking-up-pizzas-amid-high-delivery-costs-2024-7">Domino's to pick up their own pizzas</a> to save money on delivery costs, the company's CEO told BI in July.The premium that diners pay to have their food delivered can be hefty. A study from FinanceBuzz in January found that orders from <a target="_blank" class="" href="https://www.businessinsider.com/doordash-postmates-food-delivery-costs-twice-as-much-as-pickup-2024-1">McDonald's and Chick-fil-A can cost twice as much</a> through delivery services like DoorDash and Postmates as they would at the restaurant, for instance.That might make delivery seem like an obvious place for consumers to cut back their spending these days.But the delivery companies say that's not actually happening.Both DoorDash and Uber reported earnings this summer that surpassed analysts' expectations — and showed that lots of <a target="_blank" class="" href="https://www.businessinsider.com/why-doordash-instacart-still-delivering-lots-as-consumers-pull-back-2024-8">people are still willing to pay for delivery</a>, even if they're being more thrifty in other areas."We're seeing really strong demand on the consumer side," DoorDash CEO Tony Xu said on the company's earnings call in August. "We're not actually seeing some of the challenges that you may be hearing about or reading about in other headlines."DoorDash customers have continued ordering food — and, increasingly, groceries and other products — from the service, Xu said. Both DoorDash and Uber Eats have also seen growth in their subscription programs, which come with a monthly fee but offer discounts on individual orders, among <a target="_blank" class="" href="https://ir.doordash.com/news/news-details/2024/DoorDash-Partners-with-Max-to-Introduce-First-Ever-Streaming-Benefit-for-DashPass-Members-in-the-U.S/default.aspx">other benefits</a>."By any objective measure, we have not seen a consumer pullback, either broadly or in our own results," a DoorDash spokesperson told BI. "Consumers across very different economic environments are willing to pay for what they value, and we've improved our platform to serve more use cases, to get those things to you at a lower cost, and to make sure you get what you want when you want it."Uber, meanwhile, hasn't seen its customers stop using the platform for delivery or rideshare, CEO Dara Khosrowshahi said during the company's earnings call last month. Uber's clientele skews more affluent, he said, though the company hasn't even seen a drop-off with lower-income customers."It's clear that delivery is much more habitual than many assumed," Khosrowshahi said.Even Wadan, the content creator who posted on TikTok, said he still uses delivery sometimes. He and his wife still have Thai food delivered, for instance, when they have friends over in the evenings and don't want to interrupt socializing with a trip to pick up dinner."There are certain instances where we just order the food because it's convenient and it just makes sense," he said.Do you work for a gig delivery service and have a story idea to share? Reach out to this reporter at <a target="_blank" href="mailto:abitter@businessinsider.com">abitter@businessinsider.com</a>

Ordering delivery has gotten wildly expensive

<ul class="summary-list"><li>Expedia stock climbed 8% while Uber stock fell more than 3% in premarket trading on Thursday.</li><li>Uber spoke with advisors about a potential takeover in recent months, The Financial Times reported.</li></ul>Expedia stock jumped as much as 8% in Thursday's premarket, while Uber tumbled more than 3% following a report the ride-hailing giant recently explored a takeover of the travel group.<a target="_blank" class="" href="https://www.businessinsider.com/5-reasons-why-uber-is-now-profitable-2024-8">Uber</a> met with advisors in recent months to discuss whether an Expedia acquisition would be feasible and how it might be structured, The Financial Times reported late Wednesday, citing three sources familiar with the talks.A third party raised the idea of buying Expedia to Uber, sources told the FT, adding that merger talks were nascent and a deal might not materialize. One source told the newspaper that Uber hasn't formally approached Expedia, and there were no ongoing discussions between the two companies.<a target="_blank" class="" href="https://www.businessinsider.com/inside-the-happiest-workplace-in-the-uk-where-staff-can-get-a-14000-travel-allowance-2016-3">Expedia</a>, which owns the eponymous travel-booking website as well as Hotels.com and Vrbo, would be Uber's biggest acquisition. The company was worth nearly $20 billion at Wednesday's close, less than one-eighth of Uber's $172 billion valuation.The flights-and-hotels specialist generated close to $13 billion of revenue and just over $1 billion of operating income last year, as more than 350 million room nights were booked using its platforms. Uber posted $9.9 billion of revenue and $652 million of operating income in 2023, as users booked more than 2.6 billion trips.A merger would contribute to Uber's ambition of becoming a "<a target="_blank" class="" href="https://www.businessinsider.com/uber-amazon-of-transportation-inside-effort-2021-9">super app</a>." Previous acquisitions such as Postmates and Transplace have allowed it to offer car, plane, train, and boat rides on its platform, as well as restaurant and grocery delivery. It has also moved into corporate logistics and advertising.Notably, <a target="_blank" class="" href="https://www.businessinsider.com/uber-ceo-dara-khosrowshahi-helped-turn-billion-dollar-profit-2024-2">Uber CEO Dara Khosrowshahi</a> ran Expedia between 2005 and 2017 and remains a non-executive director, suggesting any deal would likely be friendly rather than hostile.

Expedia stock jumps on report that Uber explored a takeover of the travel platform

As India gears up for its vibrant festive season, a notable surge in <keyword id="23052492" type="General" weightage="20" keywordseo="seasonal-hiring" source="keywords">seasonal hiring</keyword> is taking place across various industries, with gig roles leading the charge. According to data from job site Indeed, seasonal hiring is projected to rise by 20% this year compared to last, driven primarily by <keyword id="19990771" type="General" weightage="20" keywordseo="e-commerce" source="keywords">e-commerce</keyword>, logistics, and retail sectors, as companies prepare for heightened consumer demand. Sashi Kumar, Head of Sales at Indeed India, emphasised, "The festive season is a crucial period for businesses across India, and we're seeing a significant uptick in hiring for seasonal roles as companies prepare to meet heightened consumer demand." <h3 style="line-height:1.2;margin-top:14.0pt;margin-bottom:4.0pt;">What is gig work?</h3>Gig work refers to flexible, short-term, or freelance employment often facilitated by digital platforms. Unlike traditional full-time jobs, gig workers are hired on a project basis, allowing them to work for multiple employers or companies as needed. These roles are popular in industries like food delivery, transportation, and logistics. During India's <keyword id="21015356" type="General" weightage="20" keywordseo="festival-season" source="keywords">festival season</keyword>, when businesses experience a spike in demand, gig workers play an essential role in ensuring smooth operations across sectors like retail and e-commerce. <h3>Gig labour during festival season</h3>The festive season in India, spanning from September to December, is one of the busiest times of the year for businesses. As a result, companies ramp up hiring to cope with increased sales and customer demand. Seasonal roles in delivery, logistics, warehouse operations, and customer support see the highest demand, as businesses focus on timely deliveries, inventory management, and customer satisfaction. Indeed's data reveals that the top gig roles witnessing a rise in hiring this season include <keyword id="21462485" type="General" weightage="20" keywordseo="delivery-executives" source="keywords">delivery executives</keyword>, <keyword id="22103182" type="General" weightage="20" keywordseo="warehouse-workers" source="keywords">warehouse workers</keyword>, <keyword id="23052493" type="General" weightage="20" keywordseo="logistics-coordinators" source="keywords">logistics coordinators</keyword>, <keyword id="23052494" type="General" weightage="20" keywordseo="in-store-sales-executives" source="keywords">in-store sales executives</keyword>, and customer care executives. While major cities like Mumbai, Bengaluru, and Delhi see a steady increase in demand for gig workers (18-20%), tier-2 and tier-3 cities like Nagpur, Jaipur, and Vadodara are emerging as key contributors, witnessing a hiring surge of 22-25%. <div type="Article" hostid="261" msid="112999246" title="As fast as some jobs are growing, others are losing steam" mstype="2" mssubtype="0"></div><h3><keyword id="3480589" type="General" weightage="20" keywordseo="meesho" source="Orion">Meesho</keyword> major contributor</h3>One of the standout examples this festive season is Meesho, a leading e-commerce marketplace in India. According to sources, the platform has enabled around 8.5 lakh seasonal job opportunities, representing a 70% increase from last year. Of these, 5 lakh jobs were created within Meesho's seller network, while another 3.5 lakh jobs emerged in the logistics sector. Sourabh Pandey, CXO of Fulfilment and Experience at Meesho, shared, "This festive season, we are particularly thrilled to have enabled 8.5 lakh seasonal jobs, especially in tier-3 and beyond cities. Empowering SMBs, local manufacturers, and logistics providers to scale their business is resulting in meaningful economic opportunities that are driving financial inclusion in these regions." Meesho has reportedly also partnered with prominent third-party logistics providers such as Delhivery, Ecom Express, and Shadowfax to meet the increased demands of the festive season. These collaborations have not only expanded logistics capacity but also helped generate gig opportunities in first-mile, middle-mile, and delivery associate roles. Abhishek Bansal, CEO &amp; Co-founder of Shadowfax, commented, "We are particularly excited to nearly double our capacity across several value-added services, such as Reverse Quality Check-Based Pickups and Hand-to-Hand Doorstep Exchange. These efforts ensure smooth deliveries and returns during the festive rush." <div type="Article" hostid="261" msid="112720685" title="If you want to find a job, it&amp;#39;s time to specialize" mstype="2" mssubtype="0"></div><h3 style="line-height:1.2;margin-top:14.0pt;margin-bottom:4.0pt;">The future of gig work in India</h3>The rapid rise in <keyword id="23052491" type="General" weightage="100" keywordseo="gig-hiring" source="keywords">gig hiring</keyword> reflects the evolving needs of today's consumers, particularly during high-demand periods like the festive season. The e-commerce industry, which saw a 35% rise in demand for seasonal workers, is expected to continue driving this trend, with logistics and retail sectors close behind. "The industries that are growing — e-commerce, logistics, quick commerce — are doing so because they're aligned with the needs and behaviours of today's consumers,” Sashi Kumar explains. “This is where the future of India's <keyword id="19916569" type="General" weightage="20" keywordseo="job-market" source="keywords">job market</keyword> could be heading". With a flurry of companies contributing significantly to job creation, particularly in tier-3 and tier-4 cities, gig work is becoming a vital source of employment across the country. As India's job market evolves, gig work is likely to play an even larger role in shaping the future of work, offering flexibility and economic opportunity to millions of workers. (With inputs from agencies)

You Searched For "delivery platforms" and got 7 results

Swiggy report says GenZ contributes to 40% of food consumption; highlights recent trend of binge-eating

Ashmita Gupta

Diwali gift from Zomato – Platform fee increased to ₹10 ahead of the festive season

Sourabh Jain

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