Hearing <keyword id="16134" type="General" weightage="20" keywordseo="blake-lively" source="Orion">Blake Lively</keyword> say “grab your friends, wear your florals” to see a film on domestic violence was probably not on anyone’s 2024 bucket list. However, the It End With Us star, some of her co-stars and even her husband Ryan Reynolds were seen engaging in antics that gave us what can only be described as second-hand embarrassment. Unsurprisingly, this has attracted plenty of social media backlash. Emphasising on wearing floral attire and even promoting her business line during the movie’s promotions could somehow be tolerated, but the fact that Lively made little to no effort to talk about the film's serious themes rubbed many the wrong way. While it remains to be seen whether the actor will recover from this ordeal, it is certainly a lesson for movie stars to be more mindful during media campaigns. <div type="Article" hostid="261" msid="112662318" title="The Blake Lively backlash clearly isn&amp;#39;t hurting her movie&amp;#39;s surprising box office haul" mstype="2" mssubtype="0"></div>And speaking of lessons, Bollywood too has seen its fair share of tone-deaf promotions, with stars back home setting cringe-worthy examples of the risks of misaligned promotional strategies in serious films: <h2>1. <keyword id="598" type="General" weightage="20" keywordseo="deepika-padukone" source="Orion">Deepika Padukone</keyword>’s acid attack makeup challenge for Chhapaak </h2>This incident had to be at the top of our list. As the star of Chhapaak, a film about the real-life struggles of an acid attack survivor, Deepika’s decision to promote the movie with an acid attack "makeup challenge" on TikTok was widely condemned. Critics felt it trivialised the trauma faced by victims of such attacks. <h2>2. Shahid Kapoor and Kiara Advani promoting <keyword id="511715" type="General" weightage="20" keywordseo="kabir-singh" source="Orion">Kabir Singh</keyword> </h2>The protagonist Kabir Singh was hardly a stellar example of manhood. And despite the film’s success, the movie was criticised for glorifying toxic masculinity and abusive behaviour. But Shahid and Kiara’s promotional efforts often sidestepped these critical conversations, focusing instead on the film's romantic aspects, drawing ire for downplaying its problematic themes. It is worth noting that director Sandeep Reddy Vanga said the following when Anupama Chopra asked him about the violence depicted in the film: “'If you can't touch your woman, wherever you want, and if you can't slap, you can't kiss, you can't use cuss words. I don't see the emotion there.” <h2>3. <keyword id="6354583" type="General" weightage="20" keywordseo="salman-khan" source="Orion">Salman Khan</keyword>’s rape comment during Sultan</h2>While promoting Sultan, Salman Khan faced backlash for comparing his grueling training regimen to feeling like a "raped woman." His tone-deaf comment caused outrage, highlighting the insensitivity often shown by stars when discussing serious issues. In fact, his co-star in the film, Anushka Sharma, also went on to call his comment insensitive. <h2>4. Kareena Kapoor and Sonam Kapoor on feminism during Veere Di Wedding</h2>When asked if she was a feminist, Kareena Kapoor said she wasn’t and that she believed in equality (???). Sonam responded to this with a supportive “woohoo!” (???). Veere Di Wedding was, by no means, a serious film. But the lead actors’ lack of understanding on what feminism is led to criticism from fans who felt the stars misunderstood and misrepresented the movement, especially given the film’s supposed feminist messaging. <h2>5. <keyword id="6354526" type="General" weightage="20" keywordseo="alia-bhatt" source="Orion">Alia Bhatt</keyword> promoting Gangubai Kathiawadi on Instagram</h2>Alia Bhatt’s promotional reels featuring child influencers mimicking her iconic scenes from Gangubai Kathiawadi were seen as inappropriate. Critics argued that encouraging children to enact scenes depicting an adult's traumatic life undermined the film's more serious undertones. <h2>6. Nitesh Tiwari’s holocaust reference during Bawaal</h2>The director of Bawaal, Nitesh Tiwari, faced backlash for making insensitive references to the Holocaust during the movie's promotions. The comparison of a love story to one of history's most tragic genocides was seen as distasteful and out of place. <h2>7. Ranbir Kapoor and Bobby Deol promoting Animal</h2>Another of Sandeep Reddy Vanga’s controversial films, Animal delves into violent and darker themes. However, Ranbir Kapoor and Bobby Deol's casual promotional strategies failed to address the film’s more serious and potentially triggering content, sparking concerns about glamorising violence without a critical conversation. Rashmika Mandana, thankfully, remained mostly silent. <h2>8. Priyanka Chopra and Nick Jonas’ Holi promotion for The White Tiger</h2>While promoting The White Tiger, Priyanka Chopra and Nick Jonas posted photos of them celebrating Holi. The timing of this promotion, during the COVID-19 pandemic when many were restricted from celebrating due to health protocols, was seen as insensitive, especially since it involved large gatherings. <h2>9. Kangana Ranaut’s Tweets during Thalaivii </h2>During the promotions of Thalaivii, a biopic on former Tamil Nadu Chief Minister Jayalalithaa, Kangana Ranaut sparked controversies with political and inflammatory tweets. While the film focused on Jayalalithaa’s legacy, her promotional tactics often shifted the conversation to unrelated political discourse, detracting from the film's message. These instances highlight how even well-intentioned promotions can backfire when celebrities fail to align their messaging with the gravity of the subject matter. Just as Lively's It Ends With Us promotion ignited debate about <keyword id="22937802" type="General" weightage="100" keywordseo="tone-deaf-marketing" source="keywords">tone-deaf marketing</keyword>, missteps, even unintentional ones, can shift public discourse away from the film's message and lead to <keyword id="22402058" type="General" weightage="20" keywordseo="negative-publicity" source="keywords">negative publicity</keyword>. <div type="Article" hostid="261" msid="110564351" title="From ‘Let Them Eat Cake’ to ‘All Eyes on Rafah’: Did Blockout 2024 make Indian celebrities speak out for Gaza?" mstype="2" mssubtype="0"></div>

As Blake Lively faces backlash for her tone deaf promotion of “It Ends With Us”, here are 9 times Bollywood celebs could’ve done better

<ul><li>The release covers a report survey on the online sentiments for 26 Bollywood actors for the period of August - October 2020. </li><li>The sentiments have been analyzed on the basis of 100 million online impressions which include trends on Twitter, Google search Wikipedia, YouTube.</li></ul>Checkbrand, an online sentiment analysis company today announced the data about online sentiments of top movie stars in the country. As per the report, the brand value in monetary terms, basis the engagement and followers for <keyword id="7099679" type="UNKNOWN" weightage="20" keywordseo="Priyanka-Chopra-Jonas">Priyanka Chopra Jonas</keyword> stood at INR 2.65 billion, for <keyword id="2823" type="PERSON" weightage="20" keywordseo="Akshay-Kumar">Akshay Kumar</keyword> at INR 2.60 billion, followed by <keyword id="6354583" type="UNKNOWN" weightage="20" keywordseo="salman-khan">Salman Khan</keyword> at INR 2.52 billion, <keyword id="598" type="PERSON" weightage="20" keywordseo="Deepika-Padukone">Deepika Padukone</keyword> at INR 2.11 billion and Shahrukh Khan at INR 2.09. The most trending (Twitter, Google Search, Wiki, YouTube etc) actress in the last quarter was Kirti Sanon (2334) followed by Priyanka Chopra (2331) and Alia Bhatt (2277). All the top three places were occupied by Indian actresses. Akshay Kumar (1792), Salman Khan (1421), Aamir Khan (1145), Shahrukh Khan (1133)m followed the chart. In terms of engagement, the top three positions have been occupied by male actors. Salman Khan had an engagement of 2.25 lakhs, followed by Shahrukh Khan at 2.16 lakhs, Akshay Kumar at 1.7 lakhs, Ajay Devgan at 0.64 lakhs and Amitabh Bachchan at 0.62 lakhs. The five actors have a collective engagement of 7.3 lakhs, which was more than rest of the collective engagement of 21 film stars which is meager 3.64 lakhs. The 21 stars included both males and females. Only seven movie stars could cross more than one lakh in terms of social media mentions. The names included with mentions are Salman Khan (4.97 lakh), Shahrukh Khan (4.52 lakh), Kangana Ranaut (3.70 lakh), Akshay Kumar (3.54 lakh), Ajay Devgn (1.95 lakh), Aamir Khan (1.88 lakh), Alia Bhatt (1.80 lakh). Despite the increasing popularity of Ananya Pandey and Bhumi Pendkar, their mentions were less than 500 in the last quarter. King Khan still ruled the overall brand score with 41.76, followed by Priyanka Chopra 41.26, Deepika Padukone 36.54, Shraddha Kapoor 34.48. The lowest score was for Kangana Ranaut 9.87. Even Aamir Khan was the third last at 11.69. The overall score is measured out of 100. Five parameters have been considered for devising this score which are followers (20), trends (10), sentiment (30), engagement (20) and mentions (20). Speaking on the sentiment analysis, Anuj Sayal, MD, ADG Online and Checkbrand.online said, “Some interesting facts have come out in the last few weeks. The overall sentiment for KanganaRanuat has gone down. She slipped to almost last position. It is interesting to note that 71% sentiment for Abhishek Bachchan is positive and Aamir Khan’s sentiment is negative at 28.1%. Anushka Sharma’s overall sentiment is negative at 4.6%” “This is our first report and we plan to add more interesting anecdotes in our next quarterly report. We wanted to create a platform which could help brands understand their real value in terms of presence on Digital media on real time basis. We are eager to work and help them improve their overall digital presence,” he further added.

Priyanka Chopra Jonas’ brand value beats Akshay Kumar and Salman Khan: Report

<img class="gwt-Image" src="/photo/48960734.cms" style="width: 800px; height: 600px;" /> 
 
There’s a reason why <a href="http://www.businessinsider.in/All-Hail-The-Queen-Here-Are-Kangana-Ranauts-Top-10-Looks-So-Far/articleshow/47500080.cms">Kangana Ranaut</a> is referred to as the ‘<a href="http://www.businessinsider.in/Box-Office-Queen-OutshinesGulaab-Gang-Total-Siyapaa-Tanks/articleshow/31848837.cms">Queen</a>’ of Bollywood. Apart from her commendable acting skills which can make any film an overnight success, Kangana’s interviews are a breath of fresh air because of how candid she is, compared to most actors in the film industry. 
 
Hardly afraid to call a spade, a spade, she doesn’t shy away from saying what everyone else is merely thinking in their heads. 
 Diplomacy be damned, when <keyword id="2201" type="PERSON" weightage="80" keywordseo="Kangana-Ranaut">Kangana Ranaut</keyword> is around, for this girl stands for is bluntness! 
 
In a recent interview with RJ Malishka, Kangana Ranaut demystified the meaning of a phrase frequently used by our stars. 
 
According to Kangana, the term’ just good friends’ in reality transcends to a fuck buddy being promoted a little bit. 
 
While social media has been going gaga over Ranaut’s honesty, considering Bollywood is starved of actors speaking their heart out, who don’t prefer hiding behind the veil of diplomacy; this is indeed a big win. 
 However, this is not the first time the <keyword id="6377522" type="POSITION" weightage="80" keywordseo="queen">Queen</keyword> has spoken her mind. Business Insider lists down five instances when Kangana Ranaut has proved that she’s all about the honesty- 
 
1. <a href="http://www.businessinsider.in/Heres-how-Twitter-trolled-Sonam-Kapoor-for-being-Desi-Rihanna/articleshow/47344824.cms">Sonam Kapoor</a>, known for saying things without thinking had on Koffee with Karan suggested that Kangana Ranaut should brush up her English skills. To that, Kangana had the following response- 
 
"I can also things like that but I don't. I don't know what is best for Sonam, I don't know what she should be doing with her life because I don't think about her life. It is very kind of her to think about me, but really I don't need her advice" 
 
2. Sexism is a part and parcel of life if you’re a woman living in country. And, Kangana Ranaut’s following quote proves that you cannot escape that even if you are a National Award winning actress! 
 
“Forget the credit, they (male actors) take all the money as well. We don’t get paid even one-third of what male actors get. It’s not so much about the money, but it’s about ( being a) woman” 
 
3. In an interview with Rajeev Masand, where she was accompanied by <a href="http://www.businessinsider.in/The-Deepika-Padukone-Video-Vogue-Or-Vague/articleshow/46744351.cms">Deepika Padukone</a>, Kangana Ranaut redefined what being frank actually meant. 
Masand asked both the actors if they had signed a movie just for money. While Padukone was quick to retort with ‘No, never’, Kangana, on the other hand spoke the truth- ‘Yes I have’ she said. 
With that answer, she also taught us that we should be proud of your mistakes. We forgive you for Krrish 3 Kangana, We do. 
 
4. Unlike most others in the industry, which includes King Khan himself, Kangana made headlines when she turned down a Rs 2 crore fairness cream, advertisement opportunity. When asked what led to her decision, this was her response- 
 
“Ever since I was a kid, I have never understood the concept of fairness. Especially, in such a case, as a celebrity, what kind of an example would I be setting for younger people? I have no regrets about turning this offer down. As a public figure, I have responsibilities," 
 
You had her heart, but with this you have our respect, Kangana. 
 
5. “I am the struggler of the century” 
 
She’s spent over eight years in the industry and has carved out a name for herself without piggy backing on connections and yet she considers herself as a struggler and not a star. If this is not brutal honesty, I don’t know what is. 
 
Image credit: Indiatimes

Five times Kangana Ranaut proved that she is the queen of sass

<img class="gwt-Image" src="/photo/50309222.cms" style="width: 800px; height: 600px;" /> 
 It wouldn’t be wrong to declare that <keyword id="143" type="CITY" weightage="80" keywordseo="Bollywood">Bollywood</keyword> truly came of age in 2015. 
 
From movies that ditched the stereotypes and dared to think out of the box to heroines who embodied girl-power and spoke their mind and took on challenges, this year saw it all. 
 
As the year draws to the close, we at Business Insider thought it would be a good time to give it up to the seven Bollywood actresses who truly redefined badass and spoke their mind, and made us sit up and take notice. 
 
More power to you, girls! 
 
Image credit: Tumblr

BI Year Round up: Five times Bollywood actresses
made us feel proud in 2015

<img class="gwt-Image" src="/photo/49539596.cms" /> <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> isn’t only a place where dreams are built; it’s also a place where relationships can break with the blink of an eye. Right from Lata Mangeshkar’s long-standing fight with music director S.D Burman to the recent bickering between Karan Johar and Ram Gopal Verma, Bollywood has always seen fights between its dwellers, some of which just don’t end, no matter how much time passes by. 
 
The latest talk of the town is actor Salman Khan’s apparent displeasure regarding the trailer of filmmaker Sanjay Leela Bhansali’s upcoming movie <keyword id="6391813" type="UNKNOWN" weightage="100" keywordseo="Bajirao-Mastani">Bajirao Mastani</keyword> being released with his movie <keyword id="2413271" type="UNKNOWN" weightage="100" keywordseo="Prem-Ratan-Dhan-Paayo">Prem Ratan Dhan Paayo</keyword>. 
 
Before we tell you the reason of Khan’s anger, here is a look at the famous Bollywood feuds that refuse to die.

Salman Khan vs Sanjay Leela Bhansali: Bollywood feuds that just don’t die

<img class="gwt-Image" src="/photo/47453703.cms" /> 
 <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> is full of trends and traditions that start off as gestures but end up being remarkable traditions in the Hindi Film Industry. 
 Be it Shabana Azmi and Javed Akhtar’s Holi party, the #AskSRK sessions by Shah Rukh Khan on Twitter, or the Sunday gatherings outside Salman Khan’s and <keyword id="6357912" type="PERSON" weightage="100" keywordseo="amitabh-bachchan">Amitabh Bachchan</keyword>’s residences, these traditions, private or public, tell us how strongly connected Bollywood is, in itself or to the fans. 
 
One such tradition, off late, has stemmed from the humble nature of megastar Amitabh Bachchan. Whenever Big B finds a performance appealing, he writes a letter to the actor and sends him or her bouquets. 
 
Getting appreciation from none other than someone who is an institution of acting in himself is surely something to be proud of, which is why the whole young brigade of Bollywood secretly aspires to get this letter from Mr. Bachchan. 
 While in the past we have seen <keyword id="598" type="PERSON" weightage="100" keywordseo="Deepika-Padukone">Deepika Padukone</keyword>, <keyword id="106133" type="PERSON" weightage="100" keywordseo="Ranveer-Singh">Ranveer Singh</keyword>, <keyword id="6354535" type="PERSON" weightage="100" keywordseo="Ayushmann-Khurrana">Ayushmann Khurrana</keyword> and <keyword id="6363098" type="PERSON" weightage="100" keywordseo="Richa-Chadha">Richa Chadha</keyword> getting such letters, it was the turn of Kangna Ranaut, who is busy collecting rave reviews for her performance as both Tanu and Datto in the recent release <keyword id="2600630" type="UNKNOWN" weightage="100" keywordseo="Tanu-Weds-Manu-Returns">Tanu Weds Manu Returns</keyword>. 
 
What makes her even happier is that this is not the first time that Kangna has received this appreciation letter from Mr. Bachchan. She had got one for the 2014 movie Queen as well, in which her performance also earned her a National Award. 
 
In a candid chat with the Times of India, the actress shared her delight of getting not one but two letters and bouquets this time, for playing both Tanu and Datto. Below is an excerpt from the interview: "Mr Bachchan sent me a letter for Queen too, but that was written in English and that too, the level of English that he himself speaks, which is high end. This time, he has written a poem and that too in Hindi, so I could read it out as is to my parents as they understand only Hindi. I felt like his two letters were my two medals. I am going to frame these and keep them for life as my memory. For my parents who are not artistes and don't understand performance, this is their proof that I have performed. Mr Bachchan has written about the minutest of details of my performance which makes it so fulfilling for an artiste, coming from a legend like him. This time he has sent me not just one, but two letters and bouquets, one for Tanu and the other for Datto. He wrote, 'It happens very rarely that our eyes fill up watching a performance. You made me cry'. He said for Datto, 'For the girl who is Tanu's lookalike called Datto, I don't know her but please extend my warm wishes to her.' What broke me down reading his letters was when he wrote, 'Main apne aap ko bhagyashali samajhta hoon, ki main uss udyog se juda hoon, jisme Kangana basti hai' (I feel fortunate to be a part of an industry in which Kangana is a part). Being an outsider, I was ridiculed for the longest time with people openly making fun of me. But the flowers Mr Bachchan sent have not just filled up my room, they have left me overwhelmed." 
 
Well, all we can say is that the other actors from the young brigade need to pull up their socks if they want to have this appreciation letter from Mr. Bachchan, who is an idol for many. 
 
Image courtesy Indiatimes

Guess who got a letter and bouquet from Amitabh Bachchan, once again?

<img class="gwt-Image" src="/photo/28176893.cms" /> Just a few hours from now and a brand new 2014 will be upon us with cheering, partying and celebrations taking place all over the world. But how was the <keyword id="17892" type="ORGANIZATION" weightage="100" keywordseo="bollywood-party">Bollywood party</keyword> in the year 2013? How did the <keyword id="1996024" type="PERSON" weightage="100" keywordseo="Dream-merchants">dream merchants</keyword> fare, what about <keyword id="1996031" type="UNKNOWN" weightage="100" keywordseo="Box-office-performance">box office performance</keyword> and most importantly, what was on the platter for the audience? <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> will never be the same again post 2013 – a year that has given the mainstream <keyword id="1996034" type="UNKNOWN" weightage="100" keywordseo="Indian-movie-industry">Indian movie industry</keyword> many reasons to rejoice. 
 
For one, Bollywood has gone big in every sense of the term. Unlike last year when small-budget films managed to make big bucks, 2013 was the year of the biggies and crores of rupees were spent on production and marketing. Movies like <keyword id="24705" type="ENTERTAINMENT" weightage="100" keywordseo="Dhoom-3">Dhoom 3</keyword>, <keyword id="500441" type="ENTERTAINMENT" weightage="100" keywordseo="Krrish-3">Krrish 3</keyword> and <keyword id="227940" type="COMPANY" weightage="100" keywordseo="Chennai-Express">Chennai Express</keyword> top this trend but others are catching up fast. After all, the savvy audience of today wants big-time <keyword id="4578" type="COMPANY" weightage="100" keywordseo="entertainment">entertainment</keyword> that spells perfection and novelty – be it great <keyword id="5210" type="UNKNOWN" weightage="100" keywordseo="Star-cast">star cast</keyword>, exotic <keyword id="6542811" type="UNKNOWN" weightage="100" keywordseo="locations">locations</keyword> or stunning <keyword id="648530" type="ENTERTAINMENT" weightage="100" keywordseo="Special-effects">special effects</keyword>. But all these require big money – a prerequisite for <keyword id="1996041" type="UNKNOWN" weightage="100" keywordseo="Box-office-success">box office success</keyword>. Big-budget movies have not disappointed either and at least nine blockbusters have raced to the coveted <keyword id="925977" type="UNKNOWN" weightage="100" keywordseo="Rs-100-crore-club">Rs 100 crore club</keyword> in CY2013. 
 Also, in a bid to grab a bigger chunk of the <keyword id="182563" type="ORGANIZATION" weightage="100" keywordseo="BO">BO</keyword> pie, Bollywood has pushed global distribution and aggressively targeted as many screens as possible, both in India and abroad. For instance, Dhoom 3 has reportedly grabbed the biggest number of screens this time – around 4,500 in India and 750 screens overseas. The previous record was held by Chennai Express (3,700 screens at home and 700 screens abroad). 
 Bollywood has also witnessed a spate of diverse themes – from <keyword id="6355304" type="PERSON" weightage="100" keywordseo="action">action</keyword> thrillers like Dhoom 3 and <keyword id="115922" type="ENTERTAINMENT" weightage="100" keywordseo="Race-2">Race 2</keyword> to <keyword id="1996044" type="UNKNOWN" weightage="100" keywordseo="Superhero-movies">superhero movies</keyword> like Krrish 3, from romance-dramas like Chennai Express, <keyword id="1886157" type="UNKNOWN" weightage="100" keywordseo="Ram-Leela">Ram-leela</keyword> and <keyword id="791377" type="UNKNOWN" weightage="100" keywordseo="Yeh-Jawaani-Hai-Deewani">Yeh Jawaani Hai Deewani</keyword> to <keyword id="145976" type="UNKNOWN" weightage="100" keywordseo="adult-comedy">adult comedy</keyword> <keyword id="6621270" type="UNKNOWN" weightage="100" keywordseo="Grand-Masti">Grand Masti</keyword> and the impressive <keyword id="394815" type="UNKNOWN" weightage="100" keywordseo="biopic">biopic</keyword> <keyword id="127336" type="ENTERTAINMENT" weightage="100" keywordseo="Bhaag-Milkha-Bhaag">Bhaag Milkha Bhaag</keyword>. Almost every theme found its niche audience and managed to do big business, which indicate we are maturing as movie-goers. Here’s a quick look at this year’s <keyword id="671120" type="UNKNOWN" weightage="100" keywordseo="bollywood-blockbusters">Bollywood blockbusters</keyword>, their financials and a brief recap of the movies. 
 
Images: Wikipedia, Indiatimes

9 Bollywood Blockbusters
That Entered Rs 100 Crore Club In 2013

<img class="gwt-Image" src="/photo/24184680.cms" /> 
With a variety of movies hitting the theatres, the last three months of 2013 could be a happy one for both movie buffs and movie makers. While films like The Lunch Box, Raanjhanaa and Bhaag Milkha Bhaag won critics’ love, the likes of Chennai Express and Grand Masti raked in a lot of money. Still, after the unexpected disaster that Ranbir Kapoor-starrer Besharam has turned out to be (despite the biggest names backing it), a question mark hangs over the fate of the upcoming <keyword id="143" type="CITY" weightage="80" keywordseo="Bollywood">Bollywood</keyword> flicks. 
 
Here’s a look at the 5 big-banner films that will make or break Bollywood’s fortune in the final quarter of CY2013… 
 
<keyword id="22939" type="PERSON" weightage="100" keywordseo="boss">Boss</keyword> This action comedy caper starring <keyword id="2823" type="PERSON" weightage="40" keywordseo="Akshay-Kumar">Akshay Kumar</keyword> is the remake of the Malayalam film Pokkiri Raja. And a lot is at stake concerning this movie, directed by Anthony D’Souza, which is all set to release on 400-plus screens worldwide, including Europe, <keyword id="6378080" type="COUNTRY" weightage="40" keywordseo="North-America">North America</keyword>, South-east Asia and Australia. Will it make it big at the box office, especially when there’s no lead lady paired opposite Khiladi Kumar? Will Aditi Rao Hyadri’s bikini act, Sonakshi Sinha’s item number ‘Saari Raat Party,’ which is touted to be the most expensive song ever (INR 6 million), and Akki’s action-comedy be enough to make Boss rule? The answers will be out on Oct 16 when Boss hits the screens. 
 
Krrish 3 Even <keyword id="1989" type="PERSON" weightage="40" keywordseo="Rakesh-Roshan">Rakesh Roshan</keyword> must be losing sleep over his ‘super hero’ venture starring son <keyword id="6354563" type="PERSON" weightage="40" keywordseo="Hrithik-Roshan">Hrithik Roshan</keyword> – a flick with a high-flying budget of Rs 100 crore. If the buzz is to be believed, good news for the Roshans is that the distribution rights of Krrish 3 are already sold for Rs 140 crore with minimum guarantee, earmarking ‘table’ profit for the ambitious film. It is the third part of the franchise that started with Koi Mil…Gaya. Starring Hrithik Roshan, <keyword id="1655" type="PERSON" weightage="40" keywordseo="Priyanka-Chopra">Priyanka Chopra</keyword>, Kangana Ranaut and <keyword id="13902" type="PERSON" weightage="40" keywordseo="Vivek-Oberoi">Vivek Oberoi</keyword>, Krrish 3 is getting loads of attention for its special effects that are of international quality. Will the movie manage to retain the hype till Nov 1 or will it be yet another bubble burst? 
 
<keyword id="298143" type="PERSON" weightage="40" keywordseo="Ram-Leela">Ram Leela</keyword> 
Ironically, the reasons that make Ram Leela a hotly discussed flick could be the ones that may lead to its failure. So far, we love what director <keyword id="6358308" type="PERSON" weightage="40" keywordseo="sanjay-leela-bhansali">Sanjay Leela Bhansali</keyword> has featured in the trailer, as well as the songs of the movie. Made on a budget of Rs 35 crore, the magnitude of this film is immense, the canvas is vibrant and the protagonists are two most good-looking people (<keyword id="598" type="PERSON" weightage="40" keywordseo="Deepika-Padukone">Deepika Padukone</keyword> and <keyword id="106133" type="PERSON" weightage="40" keywordseo="Ranveer-Singh">Ranveer Singh</keyword>) with a sizzling chemistry. On the flip side, we still remember Saawariya (Ranbir Kapoor-Sonam Kapoor starrer) and Guzaarish (Hrithik <keyword id="1903405" type="UNKNOWN" weightage="40" keywordseo="Roshan-Aishwarya-Rai-Bachchan">Roshan-Aishwarya Rai Bachchan</keyword> starrer), both directed by SLB. Well, one turned out to be a dud and the other was appreciated only by the critics. So this time, we are just keeping our fingers crossed for Ram Leela. 
 
Gori Tere Pyaar Mein Last time when <keyword id="2165" type="PERSON" weightage="40" keywordseo="Kareena-Kapoor">Kareena Kapoor</keyword> and <keyword id="14676" type="PERSON" weightage="40" keywordseo="Imran-Khan">Imran Khan</keyword> came together, the audience didn’t have much fun watching the rom com, Ekk Main Aur Ekk Tu. Will they be able to impress this time around, with this <keyword id="3778" type="PERSON" weightage="40" keywordseo="Karan-Johar">Karan Johar</keyword> production? The trailer failed to create a stir. But then, it’s a relatively small-budget movie and it doesn’t look like a big deal to recover the money, considering Kareena is in the lead role. Now we just hope that her marital status won’t become an obstacle. 
 
<keyword id="24705" type="ENTERTAINMENT" weightage="80" keywordseo="Dhoom-3">Dhoom 3</keyword> 
The last movie release of the year and we can’t think of a reason why Dhoom 3 won’t shine at the box office. The track record of the Dhoom series has been good. And the third installment has added attractions like <keyword id="6355923" type="PERSON" weightage="40" keywordseo="Aamir-Khan">Aamir Khan</keyword> in the first ever negative role and <keyword id="6354850" type="PERSON" weightage="40" keywordseo="Katrina-Kaif">Katrina Kaif</keyword> kicking some ass in the lead. Riding on a whopping budget of Rs 150 crore, we just hope Dhoom 3 ends the year with some fireworks.

5 Big-banner Bollywood Movies To Watch Out For

<img class="gwt-Image" src="/photo/47497856.cms" /><keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword> actor <keyword id="2201" type="PERSON" weightage="20" keywordseo="Kangana-Ranaut">Kangana Ranaut</keyword> is in vogue these days; all thanks to her brilliant performance in the latest <keyword id="2600630" type="UNKNOWN" weightage="20" keywordseo="Tanu-Weds-Manu-Returns">Tanu Weds Manu Returns</keyword>. As viewers are making a beeline at the ticket counters to get the coveted ticket to watch the movie, its Box Office Collections have already surpassed Rs 100 crore (till the time of filing this report). 
 
The film has turned Ranaut into a superstar, but mind you, this stardom has not come overnight; she has a decade long career behind her with nearly 30 films and several awards including the National Film Award. 
 
Ranaut seems to have somewhat altered her strategy. She is choosing scripts where female protagonists lead such as Queen, <keyword id="1132893" type="UNKNOWN" weightage="20" keywordseo="Revolver-Rani">Revolver Rani</keyword> and Tanu Weds Manu Returns. Her brand equity has gone up as audiences see her capable of delivering a good solo performance and are ready to bet their weekend theatre budget on her. 
 
This is what exactly a brand needs from a celebrity endorser; capable of creating conversations and be a talk of the town. And Ranaut seems to have all this and more. 
 
Known for her psychotic roles (Fashion, Gangster, Raaz, Who Lamhe, Metro), Ranaut has had her share of success and failures. While Queen, <keyword id="3893" type="ENTERTAINMENT" weightage="20" keywordseo="Krrish">Krrish</keyword> 3, Tanu weds Manu, Once Upon A Time in Mumbai, Shootout At Wadala got a good response, others like Revolver Rani, I Love NY, Rascals and Double Dhamaal did not do well at the Box Office. 
 
Brands have mostly kept away from her barring a few such as Tanishq (in past), Levi's (in past), Emami (Boroplus), Lawman PG3, Himachal Pradesh Tourism, Myntra, Liva, Askme and others because of her inconsistent career graph. 
 
Well, it's a hard fact that she is no Deepika Padukone or <keyword id="6354850" type="PERSON" weightage="20" keywordseo="Katrina-Kaif">Katrina Kaif</keyword>, who are known and proven Brand Champions. However, after the recent success of Tanu weds Manu Returns, she has got into that league where brands will make a beeline for her? Will they bet large on this Himachal Pradesh girl? Let's see what experts have to say. 
 
Emerging or Non-Emerging 
Geetanjali Bhattacharji, CEO, Marketing Services Audit, Spatial Access, finds Ranaut as a winner but has apprehensions about her brand associations as her personality depicted via films has been that of a non-conformist. 
 
"She has clearly emerged as a winner to shoulder ROI of a film both with Tanu weds Manu returns and her past release being Queen. But it will take an intelligent marketer with spine and a highly creative agency partner to generate propositions with a celebrity like Kangana. Huge opportunities aree there but vey few organizations will put the brand proposition in an interesting context with this celebrity." 
 
However, Shailesh Kapoor, CEO, Ormax Media believes that Tanu Weds Manu Returns is bound to make advertisers and filmmakers look at Ranaut very differently. "Till before Queen, she did not have much notice-ability. Because of Queen, she got noticed for the first time as a serious contender to be a top heroine. But Tanu Weds Manu Returns is going to be a pan-India hit, including the mass centers. This will give Kangana the reach that she did not have earlier," he adds. 
 
Even Darshan M, Director, Spoment Ventures thinks that her value will keep on increasing because she is taking up lead roles, delivering in them and people are liking her. "People are getting opinionated about her and that too in a good sense." 
 
<keyword id="233839" type="PERSON" weightage="20" keywordseo="Sanjay-Shukla">Sanjay Shukla</keyword>, CEO, Percept One begs to differ; he says that she is a great actress, but not a brand endorser. "Previously she was doing very serious roles in movies like Gangster, Woh Lamhe, Raaz 2 and now she is taking up roles where she is like a free soul. She has played a twin personality, even though this is good adds to versatility but I am not how brands will look at it. People are definitely liking her, but she is yet to become a commercial star." 
 
Mass Appeal? 
Undoubtedly, Deepika Padukone and Katrina Kaif are brand champions in India. Both these actors are at the peak of their career, and they both command brands in their kitty and audiences at the theatre. Ranaut, on the other hand, is not yet there, but not that far off either. 
 
Bhattacharji points that brand endorsement is not her space and she clearly doesn't aspire to be there. "She addresses a niche. And intelligent investors (whether brand or producers) will optimize that niche instead of going mass." While Kapoor adds that this will depend on her releases in 2015-17. "Mass popularity takes time to build. Just one or two films cannot do that." 
 
However, Darshan M has a different point of view on this. He believes that Ranaut is natural and convincing, while with the other two there is a plastic and unreal attached to which the audience cannot relate. "Be it from a small or big town, a woman can relate to Ranuat but not Katrina because the latter is the perfect example of the Bollywood actresses who look good on screen but most of it is unreal. She has not become that eye candy or the arm candy, but is looking to lead from the front, which is liked by the people," adds Darshan. 
 
Cross Category Fit? 
It is true that Kangana Ranaut has had a very small list of brand endorsements, but experts believe that brands will be closely monitoring the success of Tanu weds Manu Returns and will be definitely considering her. 
 
While Kapoor believes that brands that want to communicate innovation, talent, women power and inner beauty will go for her, Bhattacharji points at radical fashion brands, unconventional jewellery designers, contraceptives, online players (challenger brands) will find her to be a better fit. 
 
Darshan M believes that Ranaut should not choose regular hair creams, but the ones which are quirky, unexpected, serious and reliable. 
 
Going Forward 
Now Ranaut is no Khan or Bachchan. And hence she will have to keep up to it. Audiences forgive a flop here and there, but they do not like consistency in this domain. Revolver Rani tanked massively at Box Office but Tanu weds Manu did not suffer from it. 
 
"In today's film scenario besides the Khans no actor can risk to be in that situation. She has proven herself time and again as a "Female Hero". The audience expectation will only soar high if not same for her upcoming movies. I think after <keyword id="3844" type="PERSON" weightage="20" keywordseo="Vidya-Balan">Vidya Balan</keyword> she is the only actress who has successfully delivered a film purely on her solo performance," Bhattacharji says. 
 
Today Ranaut is all over the social media, brand promotions and Page 3 and we hope to see her more on the screen, be it through her films or the brand ads that she would endorse.

Is Kangana Ranaut The New ‘Queen’ Of Brand Endorsement In India?

<img class="gwt-Image" src="/photo/41801920.cms" /> <keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword> actresses are having a gala time. Never ever in the history of <keyword id="4636" type="ORGANIZATION" weightage="20" keywordseo="Indian-Cinema">Indian cinema</keyword>, Indian actresses enjoyed power like they enjoy today. Women-oriented films are on the rise, and audiences accepting them whole-heartedly. Recent success of Queen testifies the fact. But who would be the queen of Bollywood in 2014—and get the coveted ‘Heroine No. 1’ title? Let’s take a look. 
	 
	 

	1. <keyword id="6354526" type="UNKNOWN" weightage="20" keywordseo="Alia-Bhatt">Alia Bhatt</keyword> With three back to back hits in a year, Alia is on a roll. Her first release of the year was Imtiaz Ali’s Highway, which brought pride and appreciation her way. After this coming-of-age story, we saw Alia in 2 States next, where she enacted the role of a Tamilian to perfection. Alia’s third movie was Humpty Sharma Ki Dulhaniya, where she was at the top of her act. 

	2. Kangana Ranaut

	Queen proved to be a game changer for Kangana Ranaut. This unconventional movie not only won her accolades for her powerful acting, but also changed contemporaries’ perception about her. 
 

	3. <keyword id="89958" type="PERSON" weightage="20" keywordseo="Shraddha-Kapoor">Shraddha Kapoor</keyword> The Aashiqui 2 girl too had a great run at the Box Office this year. Her film, Ek Villain was a hit and she won appreciations from all corners for her brilliant performance. She will soon be seen enacting the role of a journalist in director Vishal Bhardwaj’s Haider, based on Shakespeare’s Hamlet. 
	 

	4. Vidya Balan

	Vidya appeared twice on screen this year. While her first movie, Shaadi Ke Side Effect failed to impress audience, Vidya managed to make up for the loss with Bobby Jaasoos. The story of an aspiring girl detective struck a chord with the audience and set cash registers ringing at the Box Office. 
	 

	5. Rani Mukherjee

	It won’t be wrong to call Rani Mukherjee’s Mardaani as the movie of the year. After a dud called Aiyya, Rani bounced back with this movie. She excelled in the role of Shivani, a crime branch inspector, and won accolades and adulation from all corners. Not just that, the film was declared tax free in some parts of the country. A Hero-ific act indeed!
 

	6. Priyanka Chopra

	Seems Priyanka Chopra will earn many awards and honours with Mary Kom, a film based on the life of Olympic legend. Critics and junta are going gaga about Priyanka’s performance that packs a punch and lots of power. A well-deserving name for the coveted number one title?
 

	7. Deepika Padukone

	Last year, she was the queen of Bollywood and delivered four back to back mega hits. However, this year Deepika seems to be in a relaxing mood and has only two movies in her kitty. First up is Homi Adjania’s Finding Fanny, where she is playing a Goan girl and next is Farah Khan’s multi-starrer Happy New Year. Will Deepika be able to replicate her last year’s success this year as well? Only time will tell.
 

	8. Parineeti Chopra

	After Hasee Toh Phasee, Parineeti will soon be seen playing a Hyderabadi girl in Daawat-E-Ishq. News is rife that Parineeti took formal training from actress Elaahe Hiptoola to get the deccani accent right. Hope her hard work pays off!
 

	9. Katrina Kaif

	After last year’s Dhoom 3, Katrina will be seen in Bang Bang next. In this much-awaited movie, the sexy lass would be seen romancing Hrithik Roshan and performing some kickass action. Will this bring Katrina back in the ‘number one’ game?

Alia, Kangana, Deepika: Who will be on Number 1?

India's film industry, often referred to as Bollywood, is renowned for its larger-than-life productions, captivating storytelling, and stellar performances. While male actors have traditionally dominated the limelight, there's a notable shift in the industry's landscape with leading actresses not only delivering powerful performances but also commanding substantial paychecks. In this article, we delve into Bollywood's <keyword id="22037768" type="General" weightage="20" keywordseo="highest-paid-actresses" source="keywords">highest-paid actresses</keyword> list as per IMDB, exploring their remarkable careers, notable contributions to Indian cinema, and the significant impact they've made on audiences worldwide. <table style="border-width: initial; border-style: none;"><colgroup></colgroup><col /><col /><col /><tbody><tr><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">Rank </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">Name Of The Actress </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">Approx. fee charged per movie </td></tr><tr><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">1. </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">Deepika Padukone </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">15cr to 30cr per movie </td></tr><tr><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">2. </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">Kangana Ranaut </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">15cr to 27cr per movie </td></tr><tr><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">3. </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">Priyanka Chopra Jonas </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">15cr to 25cr per movie </td></tr><tr><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">4. </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">Katrina Kaif </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">15cr to 25cr per movie </td></tr><tr><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">5. </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">Alia Bhatt </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">10cr to 20cr per movie </td></tr><tr><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">6. </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">Kareena Kapoor Khan </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">8cr to 18cr per movie </td></tr><tr><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">7. </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">Shraddha Kapoor </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">7cr to 15cr per movie </td></tr><tr><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">8. </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">Vidya Balan </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">8cr to 14cr per movie </td></tr><tr><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">9. </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">Anushka Sharma </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">8cr to 12cr per movie </td></tr><tr><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">10. </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">Aishwarya Rai Bachchan </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">10cr per movie </td></tr></tbody></table> <cmsannotation type="cmsannotation" annotationid="Deepika Padukone" comment="subhead" text="Deepika Padukone">Deepika Padukone</cmsannotation> Known for her versatility and grace, Deepika Padukone commands a fee ranging from 15 crores to 30 crores per movie. Her portrayal of the courageous queen in "Padmaavat" and her endearing character in "Chennai Express" have left an indelible mark on Indian cinema. <cmsannotation type="cmsannotation" annotationid="Kangana Ranaut" comment="subhead" text="Kangana Ranaut">Kangana Ranaut</cmsannotation> A force to be reckoned with, Kangana Ranaut demands between 15 crores to 27 crores per movie. Her portrayal of the feisty Rani in "Queen" and the vivacious Tanu in "Tanu Weds Manu" series has earned her widespread acclaim and adoration. <cmsannotation type="cmsannotation" annotationid="Priyanka Chopra Jonas" comment="subhead" text="Priyanka Chopra Jonas">Priyanka Chopra Jonas</cmsannotation> A global icon, Priyanka Chopra Jonas charges a fee of 15 crores to 25 crores per movie. From her compelling performance in "Bajirao Mastani" to her powerful portrayal of Mary Kom in the biopic, she continues to captivate audiences worldwide. <cmsannotation type="cmsannotation" annotationid="Katrina Kaif" comment="subhead" text="Katrina Kaif">Katrina Kaif</cmsannotation> With her mesmerizing presence and effortless charm, Katrina Kaif earns between 15 crores to 25 crores per movie. Her roles in action-packed blockbusters like "Ek Tha Tiger" and heartfelt dramas like "Jab Tak Hai Jaan" have solidified her status as a leading lady in Bollywood. <cmsannotation type="cmsannotation" annotationid="Alia Bhatt" comment="subhead" text="Alia Bhatt">Alia Bhatt</cmsannotation> The epitome of talent and youthfulness, Alia Bhatt demands a fee ranging from 10 crores to 20 crores per movie. Her nuanced performances in films like "Raazi" and "Gully Boy" showcase her range and depth as an actor, earning her accolades from critics and fans alike. <cmsannotation type="cmsannotation" annotationid="Kareena Kapoor Khan" comment="subhead" text="Kareena Kapoor Khan">Kareena Kapoor Khan</cmsannotation> Regal and charismatic, Kareena Kapoor Khan charges between 8 crores to 18 crores per movie. From her iconic portrayal of Geet in "Jab We Met" to her bold performance in "Veere Di Wedding," she continues to reign supreme as Bollywood's leading lady. <cmsannotation type="cmsannotation" annotationid="Shraddha Kapoor" comment="subhead" text="Shraddha Kapoor">Shraddha Kapoor</cmsannotation> With her girl-next-door charm and versatility, Shraddha Kapoor commands a fee of 7 crores to 15 crores per movie. Her memorable roles in films like "Aashiqui 2" and the horror-comedy "Stree" have won her a special place in the hearts of audiences. <cmsannotation type="cmsannotation" annotationid="Vidya Balan" comment="subhead" text="Vidya Balan">Vidya Balan</cmsannotation> Renowned for her powerhouse performances, Vidya Balan charges between 8 crores to 14 crores per movie. Her transformative roles in movies like "The Dirty Picture" and "Kahaani" have set a new benchmark for excellence in Indian cinema. <cmsannotation type="cmsannotation" annotationid="Anushka Sharma" comment="subhead" text="Anushka Sharma">Anushka Sharma</cmsannotation> A blend of talent and grace, Anushka Sharma demands a fee ranging from 8 crores to 12 crores per movie. From her breakout role in "Rab Ne Bana Di Jodi" to her compelling performance in "NH10," she continues to captivate audiences with her on-screen presence and versatility. <cmsannotation type="cmsannotation" annotationid="Aishwarya Rai Bachchan" comment="subhead" text="Aishwarya Rai Bachchan">Aishwarya Rai Bachchan</cmsannotation> A timeless beauty and a powerhouse performer, Aishwarya Rai Bachchan commands a fee of 10 crores per movie. Her illustrious career boasts memorable performances in films like "Devdas" and "Jodhaa Akbar," making her an integral part of Indian cinema's legacy. <cmsannotation type="cmsannotation" annotationid="Frequently asked questions" comment="subhead" text="Frequently asked questions">Frequently asked questions</cmsannotation> 1. Who is currently the highest-paid actress in Bollywood? Deepika Padukone holds the title of the highest-paid actress in Bollywood, commanding a remuneration ranging from 15 crore to 30 crore per movie. 2. What factors contribute to an actress's remuneration in the Indian film industry? An actress's remuneration is influenced by various factors such as her box office success, popularity among audiences, critical acclaim for her performances, demand for her in the industry, and the scale of the movie production. 3. Can you provide examples of some notable works by these top-paid actresses? Certainly! Deepika Padukone is known for her roles in movies like "Padmaavat" and "Chennai Express". Kangana Ranaut has delivered outstanding performances in films like "Queen" and "Tanu Weds Manu". Priyanka Chopra Jonas gained international acclaim for her role in "Quantico" and has starred in Bollywood hits like "Bajirao Mastani". Katrina Kaif is recognized for her roles in "Tiger Zinda Hai" and "Bharat". Alia Bhatt's notable works include "Raazi" and "Gully Boy". SEE ALSO: <a href="https://www.businessinsider.in/thelife/personalities/article/top-10-highest-paid-actors-in-india-in-2024/articleshow/110940817.cms" data-type="tilCustomLink" target="_blank">Top 10 highest-paid actors in India</a> <a href="https://www.businessinsider.in/thelife/personalities/article/top-10-most-richest-women-in-the-world/articleshow/110941545.cms" data-type="tilCustomLink" target="_blank">Top 10 richest women in the world</a>

Top 10 highest-paid actresses in India in 2024

<ul><li>March 2022 turned out to be the best months for both <keyword id="799" type="General" weightage="20" keywordseo="pvr" source="Orion">PVR</keyword> and <keyword id="6407732" type="General" weightage="20" keywordseo="inox" source="Orion">INOX</keyword> Leisure due to stellar movie releases.</li><li>The companies can still replicate the March success due to the strong movie pipeline set up for this year.</li><li>“2022 or financial year 2023 will be one of the best for the Indian film industry,” INOX CEO Alok Tandon said.</li></ul>Afer a stellar March business, movie theatres are hoping to make a comeback — but they need movies that can move the audiences away from OTTs and TVs. This is the view held by five brokerage firms — ICICI Securities/Direct, Motilal Oswal, Prabhudas Lilladher and ShareKhan. They believe that good movies can help them replicate the March success which came with superhits like the controversial Kashmir Files; Rajamouli’s RRR, Sanjay Leela Bhansali’s period drama Gangubai Kathiawadi, followed up by KGF 2 in April. “They witnessed a March — which was the best ever in the history, led by superlative performances of movies,” ICICI Direct said in its views on PVR and INOX both. The March footfalls made up for half of the Jan-March quarters footfalls in theaters. But both these companies need more than a good month to turn things around. A strong recovery in footfalls and sales of these listed theatre companies will be driven by ‘strong content slate lines’, as per ICICI Direct. If all goes well, it estimates that both these companies can cross their pre-covid earnings in the current financial year. These companies are in desperate need of a ‘recovery worthy’ movie releases. In spite of a good revenue growth, INOX and PVR both are still in the red — posting losses of ₹239 crore and ₹478 crore in the fourth quarter, respectively. <cmsannotation type="cmsannotation" annotationid="The Khan-Karan factor" comment="subhead" text="The Khan-Karan factor">The Khan-Karan factor</cmsannotation> The next phase of turnaround can come from another set of long-delayed and much-hyped movies with A-list stars. All the three Khans have movies planned this year — which had become a rare occurrence even in the years before the pandemic. Aamir Khan has Lal Singh Chaddha, that’s a remake of Tom Hanks’ Forrest Gump. Salman Khan also promises another movie from his formulaic stable — called Kabhi Eid Kabhi Diwali. The King of Khans — Shah Rukh Khan too is releasing a movie after four years called Pathan. The fact that these Khan movies are ‘much-awaited’ can help drive footfalls. INOX CEO Alok Tandon spoke of an influx of good releases in FY23, in a conversation with Business Insider India. “2022 or financial year 2023 will be one of the best for the Indian film industry… I feel like we have some very, very strong lineup,” Tandon said. He also confirmed that March was their best month yet and the movie business had been operating in limited capacity over the last few years due to Covid-19. Then other bankable stars like Ranveer Singh and Ranbir Kapoor too have releases this year — at least one of them is bankrolled by Dharma Productions, lead by Karan Johar. <cmsannotation type="cmsannotation" annotationid="Movies that can move PVR, INOX Leisure’s profits from red to green" comment="subhead" text="Movies that can move PVR, INOX Leisure’s profits from red to green">Movies that can move PVR, INOX Leisure’s profits from red to green</cmsannotation> <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"><colgroup></colgroup><col /><col /><col /><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Upcoming Movie </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Expected Release </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Cast </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Samrat Prithviraj </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">June 2022 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Akshay Kumar, Sanjay Dutt, Sonu Sood </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ek Villain Returns </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">July 2022 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">John Abraham, Arjun Kapoor, Aditya Roy Kapur, Disha Patani </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Laal Singh Chaddha </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">August 2022 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Aamir Khan, Kareena Kapoor </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Brahmastra </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">September 2022 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ranbir Kapoor, Alia Bhatt, Amitabh Bachchan, Nagarjuna, Mouni Roy </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Avatar: The Way of Water (English) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">December 2022 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"> Zoe Saldaña, Sigourney Weaver, Stephen Lang, Cliff Curtis </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Kabhi Eid Kabhi Diwali </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">December 2022 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Salman Khan, Pooja Hedge, Kriti Sanon, Aayush Sharma </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Pathaan </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">January 2023 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Shah Rukh Khan, Deepika Padukone, Salman Khan, Dimple Kapadia, Ashutosh Rana, John Abraham </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Rocky Aur Rani Ki Prem Kahani </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">February 2023 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ranveer Singh, Alia Bhatt, Dharmendra, Shabana Azmi </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Luv Ranjan's next starring Ranbir Kapoor </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">March 2023 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ranbir Kapoor, Shraddha Kapoor </td></tr></tbody></table> <cmsannotation type="cmsannotation" annotationid="Badly in need of a superhit" comment="subhead" text="Badly in need of a superhit">Badly in need of a superhit</cmsannotation> The many high profile releases must deliver as per expectations with ‘superhits’, for the companies to get back to their pre-Covid financials and footfalls. “Deterioration of content quality might affect footfalls and advertising revenue growth, inability to take adequate price hikes at the right time might affect earnings given rising input cost, and inability to maintain cost savings initiatives likely to impact operating profitability,” a ShareKhan report read. A lot of high profile releases also fell flat in the months ahead of March. There was a big buzz around Ranveer Singh and Deepika Padukone-starrer 83 — which was based on the 1983 cricket world cup that India won. However, it disappointed movie distributors as it was declared a theatrical flop. Singh’s Jayeshbhai Jordaar too did not live up to its expectations. Kangana Ranaut’s Dhakkad, Akshay Kumar’s Bachchan Pandey, Prabhas’ Radhe Shyam too failed to impress the audiences. Apart from 83, all the other movies were released after India had overcome the third Covid-19 wave. Pushpa and Spider Man in the Hindi belt — both released in December along with 83 — were among the few movies that managed to do well despite Omicron fears. SEE ALSO <a class="tout-title-link" href="https://www.businessinsider.in/thelife/personalities/news/mukesh-ambani-gets-his-richest-indian-crown-back-with-a-wealth-of-104-4-billion/articleshow/91977090.cms" style="">Mukesh Ambani gets his ‘richest Indian’ crown back with a wealth of $104.4 billion</a> <a href="https://www.businessinsider.in/careers/news/inox-leisure-to-hire-3000-people-as-it-plans-to-add-77-new-movie-screens/articleshow/91964819.cms" style="">INTERVIEW: INOX Leisure to hire 3,000 people as it plans to add 77 new screens</a> <a href="https://www.businessinsider.in/business/startups/news/india-created-14-unicorns-in-the-first-half-of-2022-before-funding-slowdown-hit-them/articleshow/91955385.cms" style="">India created 14 unicorns in the first half of 2022 — before funding slowdown hit them</a>

Brahmastra, Laal Singh Chaddha and Avatar — movies that can determine the fortunes of INOX and PVR

<img class="gwt-Image" src="/photo/47830635.cms" />June is at the fag end and we almost have a mid-year report card of Bollywood. Though the year started on a dismal note, it picked up towards May and June. 
 
This year, January was like a drought month and even movies starring big names did not interest the audience. As Arjun Kapoor and Sonakshi Sinha starrer-'Tevar'- failed to take off, even the Horrex (horror + sex) formula did not work out for ‘Alone’ and ‘Khamoshiyan’. 
 
Other movies that released in January and failed to make a mark included Sonam Kapoor-starrer ‘Dolly Ki Doli’, 'Sharafat Gayi Tel Lene', ‘Crazy Cukkad Family’, ‘Hawaizaada’ among others. 
 
The only respite that the Bollywood lovers got was from Akshay Kumar’s ‘Baby’, which also became the first movie of 2015 to enter the Rs 100 crore club. 
 
But the jinx did not end in January as February continued to bring more bad news for the industry. 
 
The big shocker came in the form of ‘Shamitabh’. The movie, starring Amitabh Bachchan and Dhanush, was directed by R Balki, the maker who has given us movies like Pa and Cheeni Kum. 
 
Later in the month, ‘Roy’ released, which recorded a good start but by weekend the movie fizzled out. Most trade pundits pegged the crucial India-Pakistan match at the World Cup as the reason for the drop of sales on Sunday but the movie could not recover much post this phase also because of negative word of mouth. 
 
Thankfully, later in the same month we had movies like ‘Badlapur’ and ‘Dum Laga Ke Haisha’. Both managed to gather decent collections at the Box Office. In fact, ‘Dum Laga Ke Haisha’ was a complete surprise package and managed to pull crowds even in its third week . 
 
March threw a mixed bag as Anushka Sharma starrer 'NH-10' received critical acclaim. April again was a dry month as Bollywood had nothing to offer that could have clicked with the Bolly buffs. 
 
However, Bollywood saw a turnaround in May. It started on a high note with Akshay Kumar starrer ‘Gabbar is Back’, which went to collect Rs 86.55 crore at the Box Office. This was followed by Deepika Padukone, Amitabh Bachchan and Irrfan Khan’s 'Piku', which struck a right chord with the audience and collected Rs 111 crore worldwide. 
 
Later in the month, Kangana Ranaut wowed the audience with her spectacular acting in ‘Tanu Weds Manu Returns’. As per reports, the movie managed to collect Rs 190.87 crore worldwide. Given that the movie was made with Rs 31 crore budget, it stood out and is the most profitable movie of 2015 till date. 
 
But, the disappointment came from ‘Bombay Velvet’. Everybody had high hopes from Ranbir Kapoor’s flick but it fell flat. 
 
The momentum seems to continue with ‘Dil Dhadakne Do’ and ‘ABCD 2’. ‘Dil Dhadakne Do’ has managed Rs 37.05 crore in the first weekend and is holding the fort well. Also ABCD 2, sequel of ABCD, managed to get the biggest opening for 2015 and continues to do a good business over the week. 
 
The later half will see a slew of big- starrer movies such as Salman Khan starrer ‘Bajrangi Bhaijaan’, Vikas Bahl of Queen fame’s ‘Shaandaar’, ‘Singh is Bling’ featuring Akshay Kumar, Nikhil Advani’s ‘Katti Batti’, Aishwarya Rai’s comeback movie ‘Jazbaa’ and also ‘Dilwale’ in which fans will see Shah Rukh Khan and Kajol paired together. In addition, there will also be a third installment of ‘Hate Story’, ‘Hera Pheri’ and ‘Kya Kool Hai Hum’ to look forward to. 
 
Commenting on the movie sentiment of 2015, Komal Nahata, Trade Analyst shared, “It has been a good 2015 so far. Sure there were some upsets in the start of the year but May has been extremely kind and the rest of the year looks really promising." 
 
We hope that the forthcoming movies get the cash ringer buzzing for Bollywood and we continue to see some entertaining movies in the latter half of the year. 
 
(Image: Indiatimes)

Mid-year assessment: It was a roller coaster ride for Bollywood

<ul><li><keyword id="7162500" type="UNKNOWN" weightage="20" keywordseo="tanhaji">Tanhaji</keyword>: The Unsung Warrior has crushed the box office records ever since its release on January 10, with a whopping ₹224 crore collection in three weeks. </li><li>Tanhaji is dominating the box office primarily because there are no films to compete against it. </li><li>Republic Day also gave a big boost to Tanhaji’s huge growth on its third Sunday — with trade analyst suggesting earnings going up by ₹15 crore. </li></ul><keyword id="6354714" type="PERSON" weightage="20" keywordseo="ajay-devgn">Ajay Devgn</keyword>’s Tanhaji:The Unsung Warrior crushed the box office records with a whopping ₹224 crore collections in three weeks. It is the first film of 2020 to cross the ₹200 crore club. The movie which is still running to packed houses, earned ₹5.4 crore on January 24 and ₹9.5 crore on January 25. The film is on the path to become the biggest blockbuster for Ajay Devgn, beating his comic caper hit, Golmaal Again. <keyword id="6354713" type="PERSON" weightage="20" keywordseo="kajol">Kajol</keyword>, who also features in the film, took to instagram to express her excitement about Tanhaji’s success. She is now waiting for the box office collection to cross ₹250. <div type="javascript" title="Instagram" contenttype=""><cdata><![CDATA[
<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/B7u7snQJJIe/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/B7u7snQJJIe/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div></a> <a href="https://www.instagram.com/p/B7u7snQJJIe/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Thank you for 200 crores people .... waiting with my hands clasped for 250 now 😉 #gratitude #peoplelove #sogratefulforsomuch</a> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a href="https://www.instagram.com/kajol/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> Kajol Devgan</a> (@kajol) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2020-01-25T06:55:12+00:00">Jan 24, 2020 at 10:55pm PST</time></div></blockquote>
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 “The collections are lopsided and it's rare for films that are lopsided to become a blockbuster but Maharashtra is simply insane at all its centres,” <a href="https://www.boxofficeindia.com/report-details.php?articleid=5851">said Boxofficeindia. </a> The patriotic movie was declared tax-free in Maharashtra, Uttar Pradesh and Haryana after it entered the ₹100 crore club. Tough competition to Street Dancer 3D and Panga Tanhaji also owes its success to little competition from new releases. Remo D’Souza’s Street Dancer 3D, released on January 24, failed to woo the audiences. The film received poor reviews — for being ‘boring’. “Street Dancer 3D Review: Just Watch TikTok Instead,''<a href="https://www.huffingtonpost.in/entry/street-dancer-movie-review-varun-dhawan_in_5e2ab14ac5b67d8874afbd31"> wrote</a> Ankur Pathak from HuffPost India. But Street Dancer 3D isn’t the only disappointment as Panga featuring Kangana Ranaut too minted a mere ₹12 crore on its opening weekend. Tanhaji also beat Deepika Padukone’s <keyword id="7140139" type="UNKNOWN" weightage="20" keywordseo="Chhapaak">Chhapaak</keyword> which also released on the same day. It earned thrice that of Chhapaak on the release day to clock in ₹50 crore for the weekend. The film is based on the life of <keyword id="2133659" type="PERSON" weightage="20" keywordseo="Tanaji-Malusare">Tanaji Malusare</keyword>, the military leader of Maratha king Chhatrapati Shivaji army. The winning formula of patriotism The Republic Day weekend also gave a big boost to Tanhaji’s footfalls on its third Sunday. For the weekend, it might have earned as much as ₹15 crore, say analysts. According to s<a href="https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/heres-why-ajay-devgn-and-saif-ali-khans-period-drama-tanhaji-the-unsung-warrior-is-a-phenomenal-success-senior-trade-analyst-shares-his-view/articleshow/73651366.cms">enior trade analyst Taran Adarsh</a>, the historical plot of the film clubbed with brilliant performances aided its remarkable run. Patriotism has become a superhit formula for Bollywood. In 2019, <keyword id="71431" type="CITY" weightage="20" keywordseo="Uri">Uri</keyword>: the surgical, based on the fictional account of a covert operation by the Indian army, also earned a whopping ₹342 crore. Aditya Dhar, director of Uri, believes that patriotic fervour <a href="https://www.bbc.com/news/av/entertainment-arts-50577448/the-success-of-india-s-patriotic-movies">played a big role in its success. </a> “As long as it's a patriotic film and as long as the story is great, it will work,” <a href="https://www.bbc.com/news/av/entertainment-arts-50577448/the-success-of-india-s-patriotic-movies">he told BBC. </a> Another patriotic film that won the hearts of the audience was Mission Mangal featuring Akshay Kumar and Sonakshi Sinha. The fictional film is based on India’s ambition mission to Mars, and earned ₹209 crore. See also: <a href="https://www.businessinsider.in/entertainment/news/pvr-and-inox-are-all-set-to-rise-ticket-prices-but-for-the-first-time-in-2-years/articleshow/73520251.cms">PVR and Inox are all set to rise ticket prices — but for the first time in 2 years</a> <a href="https://www.businessinsider.in/entertainment/news/weekend-watchlist-the-top-shows-on-netflix-amazon-prime-and-other-streaming-services/articleshow/73572808.cms">Weekend Watchlist: The top shows on Netflix, Amazon Prime, and other streaming services</a>

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