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1 min read
Business by chance - Decoding Baba Ramdev’s FMCG Empire
Ramdev’s Patanjali Ayurved cashed in a whopping Rs 2,500 Crores+ during 2014-15. That puts it at pa…
5 mins read
The power of audio ads — tap into the right moment and make an impact
A deep understanding of our listeners and a constant connection with them throughout thei…
7 mins read
Advertising revenues in the casual gaming segment aggregated Rs 36 billion in FY21 and is expected to grow at a CAGR of ~29% to Rs 99 billion by FY25: KPMG Report
The online gaming segment in India estimated at Rs 136 billion in FY21
2 mins read
Retail with a Quirky Twist – Commerce, the Chumbak Way
And that has made all the difference.” I always had the Chumbak look in mind. I wanted it to be fun…
8 mins read
Case study: How Netflix India created buzz around Kota Factory’s season 2 launch by leveraging Jeetu Bhaiya’s fanbase
The Title Marketing for Kota Factory Season 2 was done by Netflix India in collaboration with The R…
8 mins read
All about ASCI’s latest Gender Next report and what women of the ad world are expecting the industry body to address
The report, to release in September 2021, is expected to be important in understanding the depictio…
2 mins read
Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report
Reveals deeper insights on the evolving shopping patterns this year among the Bargain Hunters, Cate…
5 mins read
54% of businesses have been impacted by covid in India, of which retail, travel and tourism have been hardest hit: Report
With the various shifts that have happened in 2020, the report focuses on two major perspectives – …
1 min read
Trump will see an India much different than what Carter, Clinton and Obama saw, says Mukesh Ambani
A brand new India is welcoming US President Donald Trump in 2020 -- showcasing a thriving digital e…
3 mins read
India becoming a hotspot for global kids' fashion retailers
India is becoming a better place for children to live in with top global retailers eyeing the marke…
3 mins read
3G will die soon, India to become the world’s 3rd largest 4G LTE market by 2016
India would overtake Japan to be the world’s 3rd largest 4G LTE market by 2016, says the Strategy A…
2 mins read
Luxury homes soar to 21 per cent market share; Affordable housing declines to 20 per cent in 5 years
In Q1 2024, of approximately 1.30 lakh homes sold across the top 7 cities, luxury homes priced abov…
ANI
4 mins read
Tata Motors Q4 consolidated net profit jumps over 3-fold at ₹17,528.59 crore
Total consolidated revenue from operations stood at Rs 1,19,986.31 crore, as compared to Rs 1,0…
PTI
1 min read
Amul hikes milk price by ₹2/ltr in Gujarat
The Gujarat Cooperative Milk Marketing Federation (GCMMF) on Saturday hiked the Amul milk price by …
2 mins read
Entropik raises $25 mn from Bessemer Venture Partners, SIG & others
Entropik raises $25 mn from Bessemer Venture Partners, SIG & others
2 mins read
One week to go! The MSME Exchange 2023: Bigger and better
Top industry leaders , investors, government officials, policymakers, and representatives from t…
3 mins read
50% consumers are likely to increase their festive spends this year: Report
This festive season will require marketers to re-think their media strategies in order to be succes…
3 mins read
Adani Enterprises’ Nifty50 inclusion to increase inflows by around $200 mn, say analysts
Adani Enterprises is all set to be included in the benchmark Nifty50 index starting September 30, r…
4 mins read
Conscious shopping behaviour is now on the rise as eco-activismwitnesses a 50%+ surge in conversations; 833K conversations happenaround sustainable packaging: Gipsi report
About 54% of product searches takes place on Amazon, reveals the report
4 mins read
Owned Media: What you need to know
Adept at having a two-way conversation, persuasive (read media pitching) and keeping the audience e…