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DDB Mudra Group launches a year-long mentorship program to nurture and empower a community of women leaders in the company
It aims to help people who identify as women navigate mental and societal challenges
Meesho targets value-seeking consumers; shares how they can maximise their spends within a budget
Targets three different consumer segments - women, men and young adults
OMD Mudramax launches outcome-based, AI-backed Media Buying Tool
Bingo acts as a single control layer that keeps all other buying platforms in sync to deliver media…
Trends 2022: Where advertising is headed in the year to come
Our creative experts tell us what to expect from 2022
Meesho's latest ad encourages women entrepreneurs to explore social commerce
Meesho celebrates the indomitable spirit of our women entrepreneurs and encourage more women to sta…
Cannes Lions 2021: India brings home a Gold, four Silver Lions and three Bronze Lions on Day 2
Here are the winners of Cannes Lions 2021 on Day 2 from India
Don't use their queerness as their Achilles heel: DDB Mudra Group's Amit Kekre on what brands should do this pride
How can brands be true allies to queer communities, shares DDB Mudra Group's Amit Kekre
MS Dhoni takes a trip down the memory lane with his younger self in Gulf Oil India’s latest TVC
The ad draws a parallel between Gulf Oil’s brand ambassador, Dhoni and its product Gulf pride’s con…
Disney+ Hotstar VIP launches a new campaign before IPL with Ajay Devgn and Tamannaah Bhatia
When Ajay Devgn and Tamannaah Bhatia tried to convince the audience to watch their upcoming release…
Mars Wrigley brings back the iconic ‘Boom Boom Boomer’ tune
Boom Boom Boomer is back!
India is a market of fascinating creativity and an immense growth potential: Ari Weiss, Chief Creative Officer, DDB Worldwide
Weiss was in India as a part of DDB’s first global creative council meet held in Mumbai last month.
On International Day of Persons with Disabilities, McDonald’s India announces the launch of new packaging designed for its specially-abled customers
The EatQual pack has been developed over months of collaboration with an NGO
This Indian agency is the first to update its insurance policy that includes same-sex couples and live-in partners
"Everyone should be able to care for those they love," says the agency.
DDB Mudra Group Announces a Youthful Leadership Transition
With 80% of its talent being under 40, one of India’s premier integrated marketing communications g…
Ola to be the first cab aggregator in India to introduce e-cabs
Sales of electric vehicles in the country rose to 37.5% to 22,000 units in the year ended 31st Marc…
Lessons 2021 taught our advertising leaders
If 2020 was about self-isolation and prioritizing their physical health, 2021 taught me the importa…
HUL & Star India declared joint winners as Effie India Client of the Year; McCann Worldwide and Ogilvy Group take home Effie India Agency of the Year
HUL and Star grabbed the top spot with seven and eight metals respectively, with 58 points each, wh…
Here’s how Indian ad agencies are improving Diversity, Equity and Inclusion within their organisations
Creative agencies tell us all they are doing to strengthen their DEI policies
Rajkummar Rao, Hardik Pandya and Rana Daggubati feature in Glance's multi-media campaign
The campaign has been crafted by DDB Mudra
Cannes Lions 2021: India crosses 2019’s tally by winning 1 metal on Day 5, bringing our total tally to 22
Despite having the maximum number of metals this year, we couldn't win a Grand Prix