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2 mins read

Meesho targets value-seeking consumers; shares how they can maximise their spends within a budget

Targets three different consumer segments - women, men and young adults

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OMD Mudramax launches outcome-based, AI-backed Media Buying Tool

Bingo acts as a single control layer that keeps all other buying platforms in sync to deliver media…

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8 mins read

Trends 2022: Where advertising is headed in the year to come

Our creative experts tell us what to expect from 2022

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2 mins read

Meesho's latest ad encourages women entrepreneurs to explore social commerce

Meesho celebrates the indomitable spirit of our women entrepreneurs and encourage more women to sta…

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10 mins read

Don't use their queerness as their Achilles heel: DDB Mudra Group's Amit Kekre on what brands should do this pride

How can brands be true allies to queer communities, shares DDB Mudra Group's Amit Kekre

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2 mins read

MS Dhoni takes a trip down the memory lane with his younger self in Gulf Oil India’s latest TVC

The ad draws a parallel between Gulf Oil’s brand ambassador, Dhoni and its product Gulf pride’s con…

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1 min read

Disney+ Hotstar VIP launches a new campaign before IPL with Ajay Devgn and Tamannaah Bhatia

When Ajay Devgn and Tamannaah Bhatia tried to convince the audience to watch their upcoming release…

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6 mins read

India is a market of fascinating creativity and an immense growth potential: Ari Weiss, Chief Creative Officer, DDB Worldwide

Weiss was in India as a part of DDB’s first global creative council meet held in Mumbai last month.

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2 mins read

DDB Mudra Group Announces a Youthful Leadership Transition

With 80% of its talent being under 40, one of India’s premier integrated marketing communications g…

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1 min read

Ola to be the first cab aggregator in India to introduce e-cabs

Sales of electric vehicles in the country rose to 37.5% to 22,000 units in the year ended 31st Marc…

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8 mins read

Lessons 2021 taught our advertising leaders

If 2020 was about self-isolation and prioritizing their physical health, 2021 taught me the importa…

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14 mins read

HUL & Star India declared joint winners as Effie India Client of the Year; McCann Worldwide and Ogilvy Group take home Effie India Agency of the Year

HUL and Star grabbed the top spot with seven and eight metals respectively, with 58 points each, wh…

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7 mins read

Here’s how Indian ad agencies are improving Diversity, Equity and Inclusion within their organisations

Creative agencies tell us all they are doing to strengthen their DEI policies

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8 mins read

Cannes Lions 2021: India crosses 2019’s tally by winning 1 metal on Day 5, bringing our total tally to 22

Despite having the maximum number of metals this year, we couldn't win a Grand Prix