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<ul><li>DD channels received the highest viewership across genres with 1.9 billion impressions in week 4th and 10th April. </li><li>In fact, <keyword id="6373819" type="PERSON" weightage="20" keywordseo="ramayan">Ramayan</keyword> received 3.5 times more views than yet another mythological epic - Mahabharata. </li><li>The top 5 Hindi news channels — Aaj Tak, ABP News, India TV, Republic Bharat and Zee news — together received 1.4 bn impressions for the week 4th to 10th April. </li></ul>Indians are not just binge-watching web series but are shifting to old-style TV which grew by 32% the week after April 4. According to CARE Ratings report, TV viewership in India grew to 20.4 billion impressions — total exposure to channels — within a week. Unlike other times, it is not driven by sports as India’s biggest cricketing event, IPL was cancelled. In fact, the top five sports channels received a cumulative 238 million viewers during the same time, as per a CARE Ratings report. “Sports channels are at a sure loss of viewership as well as advertisement income, as most sports events scheduled during this time of the year have either been postponed or cancelled. Other categories such as news, general entertainment channels, movies gained viewership,” the report said. In India, about 298 million households have a TV connection — that’s 66% of the total population. And, there are more than 800 channels that people can browse through. The return of the Golden Era As the COVID-19 pandemic is keeping people locked down in their homes, Doordarshan brought back its Golden Era shows back on TV — Shaktimaan, Mahabharat, and Byomkesh Bakshi. In fact, DD channels received the highest viewership across genre with 1.9 billion impressions in week 4th and 10th April, said the CARE Ratings report. The re-telecast of three-decades-old mythological series Ramayan made DD national the most-watched channel. Its viewership grew 22% within a week (April 4-10). “This TV channel’s popularity can be largely attributed to the telecast of the super hit show ‘Ramayan’, which was initially telecasted on TV in the year 1987. In the week 4th to 10th April, viewership of DD national grew sharply by 22%,” said the report. In fact, Ramayan received 3.5 times more views than yet another mythological epic - Mahabharata. Among the top Hindi entertainment channels were DD national, Dangal, Sony SAB, Big Magic and Zee Cinema. Ramayan and Mahabharat continue to grab the highest number of viewers in India. Other shows which became popular during this week were ‘Pyaar ki Luka Chhupi’, ‘Mahima Shanidev ki’ and ‘Baba Aiso Var Dhundo’. Hindi and Marathi news channels receive highest viewers While people pass time with classics from the 80s, they are also keeping themselves up to date with current affairs. The top 5 Hindi news channels — Aaj Tak, ABP News, India TV, Republic Bharat and Zee news — together received 1.4 billion impressions for the week 4th to 10th April. “Marathi news category was leading with 552 million impressions, followed by Kannada (484 million impressions), Telugu (417 million impressions), Tamil (387 million impressions), Bangla (286 million impressions), Malayalam (249 million impressions), Oriya (159 million impressions) and Assamese (121 million impressions),” said the report. See also: <a href="https://www.businessinsider.in/india/news/mukesh-ambanis-reliance-industries-loses-30000-crore-in-the-first-few-minutes-of-trading/articleshow/75263790.cms">Mukesh Ambani’s RIL loses ₹30,000 crore in the first few minutes of trading</a>

Ramayan trumps Mahabharata in TV viewership as Indians crowd to DD National

<ul><li>(March 28)Ramayan received 170 million views in four episodes aired over the weekend, the Broadcast Audience Research Council. </li><li>The importance of each episode is so much that the time slot for airing Ramayan was changed on April 3 as it coincided with PM Modi’s special address to the nation.</li><li>Unlike other paid channels, DD Channel is free-to-air and is accessible to a large number of people. </li></ul> Ramayan, three-decades-old TV series, received 170 million views in four shows aired over the weekend, said the Broadcast Audience Research Council. This catapulted the Ramanand Sagar production as the highest watched “serial” in the Hindi general entertainment space ever. In fact, it receives so many eyeballs that the time slot for airing Ramayan was changed on April 3 as it coincided with PM Modi’s special address to the nation. Prasar Bharati didn’t want people to miss a single episode. <div type="twitter" handle="shashidigital" handlename="Shashi Shekhar" image="http://pbs.twimg.com/profile_images/1242408594290561026/mJSWmjfB_normal.jpg" favoritecount="7126" retweetcount="2300" status="Thrilled to share that the re-telecast of RAMAYAN on @ddnational has garnered the highest ever rating for a Hindi G… https://t.co/EnDeOJwOv1" createdat="1585825496000" id="1245668531695308801"></div> <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Week Day </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Slot </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Viewers (in million) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Rat% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Saturday (March 28)</td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Morning </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">34 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">3.4 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Saturday (March 29) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Evening </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">45 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">5.2 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sunday (March 30) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Morning </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">40 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">4.7 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sunday (March 30) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Evening </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">51 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">6.6 </td></tr></tbody></table>Source: BARC According to Sunil Lulla, BARC’s chief executive, the numbers notched up by the series was a bit surprising and called the move as a “brilliant” one by Prasar Bharati. He said the show will attract advertisers soon Unlike other paid channels, DD Channel is free-to-air and is accessible to a large number of people. As the Covid-19 pandemic is keeping people locked down in their homes,Doordarshan brought back its Golden Era shows back on TV — Shaktimaan, Mahabharat, and Byomkesh Bakshi. In fact, DD channels received a lot of viewership after the introduction of broadcasters like Star and Zee which took over the market. But now, the tables have turned as some of India’s youngest are watching the series and actively debating it on social media. The <a href="https://www.businessinsider.in/thelife/news/indian-social-media-finds-a-new-komolika-in-kaikeyi-as-ramayan-fever-catches-on/articleshow/74923893.cms">number of memes and discussion of feminism in the series shows that the novelty factor </a>and its old-world charm has brought it a new set of fans. And, it has changed the brand image of DD as well. In 2019, the total number of viewers on all DD channels was 193 million — a little more than what Ramayan’s four episodes garnered in two days. “Prasar Bharati has subscribed to the services of M/s Broadcast Audience Research Council (BARC), India for viewership data of <keyword id="6408304" type="UNKNOWN" weightage="20" keywordseo="doordarshan">Doordarshan</keyword> (DD) channels. As per BARC data, viewership of <keyword id="438518" type="ORGANIZATION" weightage="20" keywordseo="DD-National">DD National</keyword> channels increased from 15.81 crore in 2018 to 18.31 crore in 2019, while that of DD Regional channels has increased from 15.78 crore in 2018 to 19.33 crore in 2019,” Information &amp; Broadcasting (I&amp;B) minister Prakash Javadekar said in the Lok Sabha. See also: <a href="https://www.businessinsider.in/entertainment/news/list-of-disney-movies-available-on-disney-hotstar/articleshow/74949934.cms">Reset your mood with these feel-good movies live on Disney+ Hotstar from April 3</a>

Ramayan’s 170 million views from four episodes says India still can’t get over popular mythological shows from the 80s

Doordarshan will be telecasting mythological series "<keyword id="6373819" type="PERSON" weightage="20" keywordseo="ramayan">Ramayan</keyword>" from Saturday on public demand, Union minister <keyword id="119642" type="PERSON" weightage="20" keywordseo="Prakash-Javadekar">Prakash Javadekar</keyword> said on Friday. Many social media users had demanded the airing of "Ramayan", directed by <keyword id="143564" type="PERSON" weightage="20" keywordseo="Ramanand-Sagar">Ramanand Sagar</keyword>, and Mahabharat, directed by BR Chopra, during the 21-day nationwide lockdown and two days ago, Prasar Bharati CEO Shashi Shekhar said they were working on it. On Friday, Javadekar tweeted about the <keyword id="6355210" type="UNKNOWN" weightage="20" keywordseo="development">development</keyword>. "Happy to announce that on public demand, we are starting retelecast of 'Ramayana' from tomorrow, Saturday March 28 in DD National, One episode in morning 9 am to 10 am, another in the evening 9 pm to 10 pm. @narendramodi @PIBIndia @DDNational," the Union minister of information and broadcasting wrote on Twitter. The Prasar Bharati CEO thanked Javadekar and the Sagar family for the development in a series of tweets. "Thank you Sir for all your guidance and support in making this happen at this time," Shekhar said. "A dedicated team of DD officers worked through the day yesterday and through the night to make this happen even as they stayed away from home and their families. Kudos to the entire team who worked on a war footing in response to immense demand from the viewers to watch the epic," he added. "Heartfelt thanks to the Sagar Family for this service to the Nation during this moment who took immense effort to mobilise their resources and made available content to Team @ddnational in Mumbai on a war footing," the Prasar Bharati CEO said in another tweet. Based on Lord Ram's life, "Ramayan" was first aired on Doordarshan in 1987 and attained a cult status. It featured Arun Govil in the role of Lord Ram and Deepika Chikhaliya in the role of Sita. It was brought to the screen by Sagar Arts.

Doordarshan brings back 80s superhits - Ramayan and Mahabharat - on popular demand

More than 20 years after its broadcast, Ramanand Sagar's epic mythological series "<keyword id="951735" type="PERSON" weightage="20" keywordseo="Shri-Krishna">Shri Krishna</keyword>" is all set to make a comeback on <keyword id="6408304" type="UNKNOWN" weightage="20" keywordseo="doordarshan">Doordarshan</keyword>, the broadcaster announced on Sunday. The show joins other popular epics such as "Ramayan" and "Mahabharat" to be re-run amid the nationwide lockdown due to the coronavirus pandemic. "Coming soon: 'Shri Krishna'," the post on DD National channel's official handle read. Created, written and directed by Sagar, the series chronicled the life of <keyword id="3198" type="PERSON" weightage="20" keywordseo="Lord-Krishna">Lord Krishna</keyword>. The show was first broadcast on Doordarshan's Metro Channel (DD 2) from 1993, but moved to DD National in 1996. "Shri Krishna" starred actor Sarvadaman D Banerjee as the adult Krishna, while Swwapnil Joshi played the teenage version of the character. The show also starred Deepak Deulkar, Pinky Parikh among others. See also: <a href="https://www.businessinsider.in/india/news/dhfls-kapil-and-dheeraj-wadhawan-taken-into-custody-by-cbi-for-role-in-yes-bank-scam-case/articleshow/75388823.cms">DHFL's Kapil and Dheeraj Wadhawan taken into custody by CBI for role in Yes Bank scam case</a> <a href="https://www.businessinsider.in/india/news/pm-modi-says-indias-fight-against-coronavirus-is-people-driven/articleshow/75387305.cms">PM Modi says India's fight against Coronavirus is 'people-driven'</a> <a href="https://www.businessinsider.in/india/news/lockdown-may-be-extended-in-covid-19-hit-urban-areas-of-maha/articleshow/75386981.cms">Coronavirus lockdown may extend beyond May 3 in urban areas of Maharashtra</a>

Doordarshan has plans to bring back 'Shri Krishna' after 20 years

Doordarshan is all set to make staying at home more enjoyable for people during the lockdown by bringing its Golden Era shows back on television. The following shows are scheduled for re-telecast 1. <keyword id="120638" type="PERSON" weightage="20" keywordseo="chanakya">Chanakya</keyword>: 47 episodes, directed by <keyword id="554125" type="PERSON" weightage="20" keywordseo="Chandraprakash-Dwivedi">Chandraprakash Dwivedi</keyword> is planned for daily telecast in the afternoon time bands of DD Bharti from 1st week of April, 2020. 2. Upanishad Ganga: 52 episodes, produced by <keyword id="162673" type="COMPANY" weightage="20" keywordseo="Chinmaya-Mission">Chinmaya Mission</keyword> Trust and directed by Dr Chandraprakash Dwivedi, also scheduled for afternoon slots on DD Bharti starting 1st Week of April, 2020. 3. Shaktimaan: the famous serial featuring Mukesh Khanna planned for a 1-hour daily telecast on DD National network from April 2020 at 1 PM. 4. <keyword id="760675" type="ENTERTAINMENT" weightage="20" keywordseo="Shriman-Shrimati">Shriman Shrimati</keyword>: the rib tickling comedy produced by Markand Adhikari is scheduled for a comeback on DD National from April 2020 in the 2 PM slot. 5. Krishna Kali: 18 episodes are scheduled for a daily telecast at 8:30 PM on DD National Ahead of the above television serials, the re-telecast of the following has already begun on March 28, 2020. 1. Ramayan: from the stable of Ramanand Sagar's catalogue comprising 78 episodes(35 minutes each) and 30 episodes(30 minutes each) being telecast on DD National everyday at 9 AM and 9 PM 2. Mahabharat: 97 episodes (45 minutes) is being telecast in the 12 noon and 7 PM slots. 3. Byomkesh Bakshi: 52 episodes telecast for 1 hour daily at 11 am 4. Circus: 19 episodes and featuring <keyword id="6357753" type="PERSON" weightage="20" keywordseo="Shahrukh-Khan">Shahrukh Khan</keyword> is being aired at 8 PM 5. Hum Hain Na: comprising of 60 episodes has been scheduled starting from 28.3.2020 as a daily serial at @10.00pm on DD National Network 6. Tu Tota Main Maina: comprising of 26 episodes has been scheduled as a daily serial from 28.3.2020 everyday @10.30pm on DD National Network. It is further highlighted that it is mandatory for all the DTH/Cable operators to show all the DD Channels as well as Lok Sabha and Rajya Sabha Channels as per the Cable Television Networks (Regulation) Act. Non carriage of these channels is liable for action under Section 11, 12 and 18 of the Act. In case viewers are not able to see the desired DD Channel they can complain about the same to the Station Head of the nearest Doordarshan Kendra or e-mail at ddpb.inform@gmail.com. A letter to this end has been issued by Ministry of Information and Broadcasting. --IANS rt/

Shatikmaan, Chanakya and Shrimaan Shrimati to be brought back by Doordarshan

Credits: <keyword id="6408304" type="UNKNOWN" weightage="20" keywordseo="doordarshan">Doordarshan</keyword> <ul><li>Ramanand Sagars popular TV serial '<keyword id="6373819" type="PERSON" weightage="20" keywordseo="ramayan">Ramayan</keyword>' — which is re-airing on Doordarshan — became the world's most-watched show on April 16 with 7.7 crore viewers. </li><li>Ramayan had nearly 6 times viewers than HBO’s most-watched episode — the finale of Game of Thrones on April 16. </li><li>Ramayan gained 174 million viewers within four days of re-telecast. Whereas, it received more than 500 million views between 28 March and 4 April. </li></ul>Ramanand Sagars popular TV serial 'Ramayan' — which is re-airing on Doordarshan — became the world's most-watched show on April 16 with 7.7 crore viewers, says Doordarshan. <div type="twitter" handle="DDNational" handlename="Doordarshan National" image="http://pbs.twimg.com/profile_images/936893913650012160/yeaKQaZ5_normal.jpg" favoritecount="18233" retweetcount="5499" status="WORLD RECORD!!Rebroadcast of #Ramayana on #Doordarshan smashes viewership records worldwide, the show becomes most… https://t.co/db5WZi2o79" createdat="1588264140000" id="1255896948474654720"></div> Ramayan had nearly 6 times viewers than HBO’s most-watched episode — the finale of Game of Thrones. . According to Nielsen data,<a href="https://www.businessinsider.in/entertainment/the-game-of-thrones-finale-was-hbos-most-watched-episode-of-all-time-even-before-counting-piracy/articleshow/69419749.cms"> an estimated 1.36 crore viewers watched the last episode</a> of GOT. Moreover, this isn't the time Ramayan made a world record . From 1987 to 1988, 'Ramayan' became the most watched serial in the world. Till June 2003, it remained recorded in the Limca Book of Records as "the most watched mythological serial in the world". After India shut itself down to contain the COVID-19 outbreak, Doordarshan brought back all its classics from the eighties to entertain people. Ramayan gained 174 million viewers within four days of re-telecast. Whereas, it received more than 500 million views between 28 March and 4 April. The re-telecast of three-decades-old mythological series Ramayan made DD national the most-watched channel. Its viewership grew 22% within a week (April 4-10), according to rating agency BARC. Apart from Ramayan, Doordarshan brought back its Golden Era shows back on TV — Shaktimaan, Mahabharat, and Byomkesh Bakshi. In fact, DD channels received the highest viewership across genre with 1.9 billion impressions in week 4th and 10th April, said the CARE Rating report. Ramayan was originally broadcast from January 25, 1987 to July 31, 1988. Then, every Sunday, at 9.30 a.m. the show was aired on TV. Interestingly, when the serial started airing in the country for the first time, people used to remain glued to the TV sets. Since there were less TVs at homes then, most of the people used to gather at some neighbour's place to watch 'Ramayan'. (With IANS) See also: <a href="https://www.businessinsider.in/entertainment/news/doordarshan-received-174-million-views-from-four-episode-of-ramayan-in-2-days/articleshow/74964788.cms?upcache=2">Ramayan’s 170 million views from four episodes says India still can’t get over popular mythological shows from the 80s</a>

Ramayan is the most-watched entertainment show in the world, says Doordarshan

Mumbai, Apr 16 () Prime Minister Narendra Modi's address extending the lockdown by 19 days was watched by a record 203 million across the country on television, exceeding previous records held by him, the BARC said on Thursday.Even though a record number of people have downloaded the contact tracing Aarogya Setu app, only a tenth of those are using the app, market research agency AC Nielsen said.Modi has had four telecasts to the nation since the pandemic began in India and the addresses have given calls including the one-day 'Janta' curfew, declaration of the lockdown, cheering the medical fraternity by banging plates and lighting lamps.The previous record on viewership was 193 million for the second address when he declared the 21-day lockdown.The fourth address on Tuesday, where Modi extended the lockdown by 19-days in a 25-minute speech, was telecast by 199 broadcasters and generated nearly 4 billion viewing minutes, which is also a record, Broadcast Audience Research Council's chief executive Sunil Lulla told reporters.The council reported that the overall TV consumption in the week to April 12 has gone up 38 per cent when compared to the pre-COVID period.Lulla hinted that it is primarily driven by national broadcaster Doordarshan, which has outsmarted the private sector channels by launching its classic shows like Ramayan and Mahabharat and added that the general entertainment channels as a category grew only because of DD.However, on the flip side, this growth in the number of eyeballs has been accompanied by a downfall in advertising and the data for the reporting week said the overall time had decreased by 26 per cent.Lulla attributed the fall to the lockdown, pointing out that with no consumption happening or deemed to happen till May 3, advertisers are not forthcoming.Meanwhile, on the same call, market researcher AC Nielsen, which studies trends on select universe of Android phones, said that despite breaching records on downloads, the state-pushed Aarogya Setu app is being used by only 10 per cent people.Nielsen's Dolly Jha said that smartphone users continue to be very concerned about the COVID-19 pandemic, and added that over 40 per cent searches on Google were on topics related to the virus.Apart from that 8 per cent of people are frequently visiting websites dedicated for the pandemic, with an increased interest being shown by males, she said. AA MR

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