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<keyword id="19901201" type="General" weightage="20" keywordseo="Sebi" source="keywords">SEBI</keyword> has proposed that registered <keyword id="21253972" type="General" weightage="100" keywordseo="investment-advisers" source="keywords">Investment Advisers</keyword> (IAs) and <keyword id="21511721" type="General" weightage="20" keywordseo="research-analysts" source="keywords">Research Analysts</keyword> (RAs) who employ artificial intelligence (AI) tools in their services must disclose the extent of their usage to clients, emphasizing the importance of strong security measures to avoid unintended data exposure. This transparency is crucial for clients to understand how <keyword id="20096338" type="General" weightage="20" keywordseo="AI-tools" source="keywords">AI tools</keyword> contribute to their investment decisions and to make informed choices about their advisory services. "The possibility of unintended data exposure highlights the need for strong security measures and clear disclosure to clients about the extent of AI tool usage", Trivesh D, COO at Tradejini, a stock trading platform, told PTI. The Securities and Exchange Board of India (SEBI), in its consultation paper earlier this month, highlighted the growing usage of AI tools in Investment Adviser (IA) and Research Analyst (RA) services. With technological innovations and advancements, many AI tools are currently available in chatbot form such as OpenAI's ChatGPT, Google's Gemini, etc. AI-based tools allow one to have human-like conversations and receive human-like responses with the chatbot. These tools assist various tasks such as summarising and analysing data and may help in improving efficiency and productivity. "These AI tools, however, may not adequately safeguard sensitive data shared during conversations, potentially leading to unintended data exposure and concerns related to <keyword id="19900735" type="General" weightage="20" keywordseo="data-security" source="keywords">data security</keyword>," SEBI said in its consultation paper issued last week. Feroze Azeez, Deputy CEO, Anand Rathi Wealth Ltd said "while embracing this innovation, we must be mindful of its implications and responsibilities". IAs provide personalised services according to client-specific requirements, based on <keyword id="22797015" type="General" weightage="20" keywordseo="risk-profiling" source="keywords">risk profiling</keyword> and suitability. Similarly, RAs provide recommendations based on certain parameters and methodology adopted and are required to keep records of the research report, research recommendations and rationale for arriving at research recommendations. While AI tools can provide significant assistance in the work of IAs and RAs, they may not always give meaningful outputs that are expected to be based on the understanding of complex security-specific or client-specific scenarios/ requirements such as personal/ financial conditions or goals, SEBI stated. Further, such tools may not always provide all the information based on which output/ recommendation has been generated. For example, AI tools may not bring out whether the requirements of risk profiling and suitability have been complied with by IA, it added. "An IA/RA who uses AI tools for servicing its clients must provide complete disclosure of the extent of use of such tools to its prospective clients, to enable them to take informed decisions of continuance or otherwise with the IA/RA," SEBI suggested in the consultation paper. Considering that the investment advice/ research services provided by IA/RA based on AI tools would affect the investment decision of clients, SEBI said, the responsibility of data security, compliance with the regulatory provisions governing investment advisory services/research services lies solely with the IA/ RA, irrespective of the scale and scenario of IA/ RA using AI tools. Trivesh believes that <keyword id="19901571" type="General" weightage="20" keywordseo="technology" source="keywords">technology</keyword> can significantly enhance the efficiency and reach of investment advisory service, but it should be used as a complementary tool, rather than a complete replacement for human judgment and expertise. "The dynamic and culturally diverse nature of India's financial landscape demands personalized investment advice that AI alone cannot provide. Since AI will undoubtedly continue to change the <keyword id="19976433" type="General" weightage="20" keywordseo="financial-services" source="keywords">financial services</keyword> sector, efforts to integrate it into IA and RA services should be pursued with a balanced approach, leveraging its strengths while addressing its limitations," he added. Additionally, SEBI is also looking to create a closed ecosystem for fee collection by registered investment advisers and research analysts through a separate mechanism in order to help investors ensure that their payments are reaching only registered IAs and RAs and help them identify, isolate and avoid unregistered entities, who would be unable to access this closed ecosystem.

Investment Advisers, Research Analysts should disclose AI tools usage to clients, notes SEBI

New Delhi [India], May 24 (ANI): <keyword id="21790772" type="General" weightage="20" keywordseo="Indias-data-centre-industry" source="Orion">India's data centre industry</keyword> to attract an investment of USD 5.7 billion by 2026 amid the growing demand for <keyword id="19899640" type="General" weightage="20" keywordseo="AI" source="keywords">AI</keyword> (<keyword id="107950" type="General" weightage="20" keywordseo="artificial-intelligence" source="Orion">Artificial Intelligence</keyword>), says a report by real estate and investment management company, JLL. The report highlights that India's <keyword id="13391374" type="General" weightage="20" keywordseo="data-centre-industry" source="Orion">data centre industry</keyword> will add 791 MW capacity by 2026 and this expansion will lead to a demand of 10 million sq. ft of real state space. "The <keyword id="126804" type="General" weightage="20" keywordseo="data-centre" source="Orion">Data Centre</keyword> (DC) industry in India is set to witness remarkable growth, with projections of adding 791 MW capacity by 2026. This expansion will drive demand for 10 million sq. ft. of real estate space, attracting investments worth USD 5.7 billion" said the report. A data center is a facility that centralises an organisation's IT operations and equipment to store, process and transfer data and applications. The report highlights that growth in computing power and the resulting new applications are expected to drive strong demand for DC industry over the medium term. The expected demand of the Indian data centre industry to reach 650-800 MW during 2024-26. The surge in demand for data centres is primarily fuelled by the increasing adoption of Artificial Intelligence (AI). The report points out that Cloud Service Providers (CSPs), who essentially offer IT infrastructure systems primarily for data storage and computing power accessible through the Internet, have realigned their requirements to factor in AI-led demand. The CSPs have also announced higher investments to scale up AI-led growth. "The exponential growth in processing power and data volumes, driven by AI, necessitates the development of new data centres capable of meeting energy, processing, and cooling needs. The anticipated expansion and progression of diverse AI disciplines are projected to create additional demand for data centres, expanding their capacity requirements and advancing their capabilities" said Rachit Mohan, Head, Data Centre Advisory, India, JLL. According to the report in the second half of 2023, there was a 12 per cent increase in absorption to 81 MW compared to 72 MW during the same period last year. This growth can be attributed to cloud service providers (CSP) gaining momentum after a brief hiatus during the first half of 2023. In Mumbai, absorption nearly doubled during this period as CSPs renewed their pace of absorption. "India is poised to be the third-largest economy, with a projected USD 5 trillion GDP by 2027 with digital economy contribution of around 20 per cent. This digital expansion is anticipated to propel the growth of India's data centre industry, projected to increase from 853 MW in 2023 to 1,645 MW by 2026," said Dr. Samantak Das, Chief Economist and Head of Research &amp; REIS, India, JLL. There was a lower supply addition of 75 MW during H2 2023 as the available supply from the first half was utilised to meet the demand, resulting in tighter vacancy levels of 5.5 per cent. With a large user market, talented workforce, and thriving startup ecosystem, India presents a significant opportunity to emerge as a global data hub, driven by sustainable practices. The country's DC sector expanded from 350 MW in 2019 to 854 MW in 2023, in line with the increasing digital usage trends.

Amid growing demand for AI, India's Data Centre boom to drive USD 5.7 billion investments by 2026: JLL

<ul><li>Having a strong password is important to ensure your money and data is safe.</li><li>People often use weak passwords as they are easier to remember.</li><li>Here are some tips to make sure that your password is strong and secure.</li></ul> In an increasingly digitised world, the importance of passwords has surged as a critical safeguard for data and privacy. From online banking to social media platforms, a strong password keeps our personal information secure. However, people often make the mistake of choosing weak passwords as they are easier to remember. This also makes it easier for others to breach your account, gaining access to your money or data. NordPass, a password manager developed by NordVPN, has released its latest report on most commonly used passwords. The 2023 report highlights the commonly used passwords in India and how long it would take for hackers to crack them. The below passwords have been extracted from publicly available databases, meaning these are the passwords that were leaked in security breaches. <cmsannotation type="cmsannotation" annotationid="Most commonly used passwords in India" comment="subhead" text="Most commonly used passwords in India">Most commonly used passwords in India</cmsannotation> <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Password </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Time to crack </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Count </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">123456 </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">&lt;1 Second </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">3,63,265 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">admin </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">&lt;1 Second </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">1,18,270 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">12345678 </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">&lt;1 Second </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">63,618 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">12345 </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">&lt;1 Second </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">56,676 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">password </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">&lt;1 Second </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">52,334 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Pass@123 </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">5 Minutes </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">49,958 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">123456789 </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">&lt;1 Second </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">41,403 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Admin@123 </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">1 Year </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">22,646 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">India@123 </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">3 Hours </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">16,788 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">admin@123 </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">34 Minutes </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">16,573 </td></tr></tbody></table> Source: NordPass The password “123456” is a clear favourite among Indians and has emerged 3,63,265 times. It takes less than a second to crack it. The next two commonly used passwords include “admin” and “12345678”, which also take less than a second to crack. The most secure password in the commonly used passwords list is “Admin@123”, which makes use of uppercase letters, lowercase letters, symbols and numbers. This was used by 22,646 people and takes around a year to crack. <cmsannotation type="cmsannotation" annotationid="Tips for a strong password" comment="subhead" text="Tips for a strong password">Tips for a strong password</cmsannotation> <cmsannotation type="cmsannotation" annotationid="Create long and complex passwords" comment="subhead2" text="Create long and complex passwords">Create long and complex passwords</cmsannotation> To ensure that you select a strong password for your accounts, use a long and complex password that uses a combination of upper and lowercase letters, number and symbols. <cmsannotation type="cmsannotation" annotationid="Avoid reusing passwords" comment="subhead2" text="Avoid reusing passwords">Avoid reusing passwords</cmsannotation> One of the most important things that you need to remember is that you should not reuse your passwords. Ensure that your passwords are unique so that a breach on a single account does not affect your other accounts. <cmsannotation type="cmsannotation" annotationid="Password managers" comment="subhead2" text="Password managers">Password managers</cmsannotation> Another simple method to securely store your passwords is to use a password manager. In addition to storing your passwords, some of the password managers also allow you to generate and store unique passwords that are difficult to crack. Some popular and trusted password managers include 1Password, LastPass, NordPass and Enpass, among others. <cmsannotation type="cmsannotation" annotationid="Start using passkeys" comment="subhead2" text="Start using passkeys">Start using passkeys</cmsannotation> A lot of websites are now offering the option to access your accounts with<a href="https://www.businessinsider.in/tech/news/passkeys-may-soon-replace-passwords-everything-you-need-to-know/articleshow/104361209.cms"> passkeys</a> instead of a traditional password. While passkeys may not completely replace passwords just yet, their usage is on the rise, with companies like<a href="https://www.businessinsider.in/tech/apps/news/whatsapp-rolls-out-passwordless-logins-with-passkeys-on-android/articleshow/104486703.cms"> WhatsApp</a> also adopting them. <cmsannotation type="cmsannotation" annotationid="Do not write down or store your passwords" comment="subhead2" text="Do not write down or store your passwords">Do not write down or store your passwords</cmsannotation> One of the common mistakes that people make is to write down their passwords in a paper or a word document on their computer. It makes your passwords vulnerable to anyone who gets their hands on these documents. SEE ALSO: <a href="https://www.businessinsider.in/sports/webstories/list-of-records-broken-during-india-vs-new-zealand-odi-world-cup-2023-semi-final/slidelist/105253225.cms">Kohli's four to Shami’s two – Records galore in India vs NZ semi final</a> <a href="https://www.businessinsider.in/business/auto/news/top-affordable-automatic-suvs-in-india-nissan-magnite-to-tata-punch/slidelist/105249311.cms">Top affordable automatic SUVs in India – Nissan Magnite to Tata Punch</a> <a href="https://www.businessinsider.in/tech/apps/news/google-to-stop-offering-unlimited-whatsapp-backups-heres-what-it-means/articleshow/105230545.cms">Google to stop offering unlimited WhatsApp backups – here’s what it means for you and me</a>

The most common passwords in India and how long it takes to crack them

<ul><li>The early stage of AI development also brings forth certain inherent <keyword id="6355587" type="General" weightage="20" keywordseo="legal" source="Orion">legal</keyword> complexities and hurdles that advertisers need to take into account. </li><li>These include concerns regarding the ownership of AI-generated content, <keyword id="42436" type="General" weightage="20" keywordseo="copyright" source="Orion">copyright</keyword> issues, data security, potential AI bias, and so on. </li><li>Obtaining proper authorisations and licences for uploaded materials, particularly copyrighted and trademarked content, is crucial. </li></ul><keyword id="15777223" type="General" weightage="20" keywordseo="generative-ai" source="Orion">Generative AI</keyword> has brought significant advancements to the <keyword id="35666" type="General" weightage="20" keywordseo="advertising" source="Orion">advertising</keyword> sector, reshaping content creation, customer engagement, and backend operations. Through the use of generative AI tools, advertisers can automate the production of original content such as text, images, articles, and marketing materials. However, despite the advantages related to efficiency, cost savings, and productivity that generative AI brings, the early stage of AI development also brings forth certain inherent legal complexities and hurdles that advertisers need to take into account. A report by law firm Khaitan &amp; Co and the Advertising Standards Council of India (ASCI) has pointed out the legal ramifications like copyright infringement are necessary to keep in mind more than ever in these changing times. There are also concerns regarding the ownership of AI-generated content, data security, potential AI bias, and more. <cmsannotation type="cmsannotation" annotationid="Danger 1: Copyright infringement" text="Danger 1: Copyright infringement">Danger 1: Copyright infringement</cmsannotation> When it comes to copyright infringement, generative AI can get tricky. For example, a song featuring AI-generated and cloned voices of 'The Weeknd' and 'Drake' was uploaded and subsequently streamed over 15 million times before it was eventually taken down. In another instance, photographer Boris Eldagsen declined a Sony world photography award after disclosing that his winning image was generated using AI. This revelation has sparked a debate about the role of AI in photography. <cmsannotation type="cmsannotation" annotationid="Copyright act: Status of AI generated content unclear" comment="subhead" text="Copyright act: Status of AI generated content unclear">Copyright act: Status of AI generated content unclear</cmsannotation> The Copyright Act of 1957 provides copyright protection in India for original works and defines the 'author' as the creator. AI-generated content faces uncertainty regarding copyright protection due to AI not being recognized as a legal entity, raising concerns about ownership and infringement. Advertisers and marketing agencies may encounter challenges in claiming legal ownership of AI-generated works. Generative AI models use two types of data, training data, and user input, which require due diligence to avoid copyright infringement. The unclear status of AI in copyright law necessitates careful consideration to ensure compliance and protection. <cmsannotation type="cmsannotation" annotationid="The misrepresentation fear" comment="subhead" text="The misrepresentation fear">The misrepresentation fear</cmsannotation> Training generative AI models using data from open sources or the internet can introduce biases, misinformation, and misleading information into the output. Limited diversity in datasets may result in underrepresentation of cultures, races, and genders, perpetuating historical stereotypes. The effectiveness of AI tools relies on the quality of training data, but concerns arise from the dominance of English language data and models, potentially making it disadvantageous to non-English speakers and those outside of the Global North. Global cooperation is crucial to avoid linguistic discrimination and exclusion in AI development. <cmsannotation type="cmsannotation" annotationid="Why advertisers need to be conscious and careful" comment="subhead" text="Why advertisers need to be conscious and careful">Why advertisers need to be conscious and careful</cmsannotation> The report points out that in India, AI is not recognised as a legal entity, leaving AI-generated works without human involvement ineligible for copyright protection. Consequently, advertisers may find themselves without legal ownership of AI-generated content and limited recourse in the event of infringement by third parties. Moreover, marketing agencies may encounter challenges in fully transferring ownership of AI-created content to their clients if they are not deemed rightful owners. <cmsannotation type="cmsannotation" annotationid="How advertisers can mitigate liability risks" comment="subhead" text="How advertisers can mitigate liability risks">How advertisers can mitigate liability risks</cmsannotation> As per the report, a critical focus is on thoroughly reviewing AI platform terms, securing proper authorizations for copyrighted content, and carefully avoiding prohibited input. The implementation of robust content review processes, setting up guidelines, and incorporating AI disclaimers plays a significant role in mitigating potential liabilities. It is also vital to safeguard confidential data by enforcing non-disclosure agreements and implementing strong security measures. Upskilling human labour is recommended to maintain human control, ensuring responsible AI use, and effectively minimising legal and ethical risks. <cmsannotation type="cmsannotation" annotationid="Future outlook" comment="subhead" text="Future outlook">Future outlook</cmsannotation> The Khaitan-ASCI white paper points out that stakeholder engagement is crucial in navigating AI complexities, involving developers, policymakers, experts, users, and the public. In India, the government's awareness of AI is evident through the Ministry of Electronics and Information Technology, Government of India ( MEITY) and NITI Aayog initiatives and the proposed Digital India Act with AI regulations. Emphasising fairness, accountability, transparency, and ethics guides responsible AI development. Learning from global perspectives, like the EU AI Act, harmonises regulatory standards. Effective policies balance innovation with rights, privacy, and workforce impact. A collaborative approach fosters trust, responsible AI practices, and societal benefits.

Generative AI usage advertising comes with its legal implications

<ul><li><keyword id="19896911" type="General" weightage="20" keywordseo="Reliance-Jio" source="keywords" meta.keywordsubtype="org" meta.entityname="Reliance Jio" meta.hostid="261" meta.entityid="Reliance Jio">Reliance Jio</keyword> has become the world's largest mobile operator in terms of data traffic.</li><li>The total traffic on the <keyword id="2003276" type="General" weightage="20" keywordseo="jio" source="Orion">Jio</keyword> network has reached 40.9 Exabytes, marking a 35.2 per cent year-on-year increase.</li><li>This surge is attributed to the growing adoption of <keyword id="19916120" type="General" weightage="20" keywordseo="5G" source="keywords">5G</keyword> and Home services.</li></ul>Reliance Jio, the telecom giant of India, has become the world's largest mobile operator in terms of data traffic, surpassing <keyword id="20669190" type="General" weightage="20" keywordseo="China-Mobile" source="keywords" meta.keywordsubtype="org" meta.entityname="China Mobile" meta.hostid="261" meta.entityid="China Mobile">China Mobile</keyword>. The announcement came on Monday as Jio revealed its quarterly results, showcasing staggering numbers and milestones achieved in various segments. As of March 2024, Jio boasts a subscriber base of 481.8 million, out of which 108 million subscribers are on Jio's True5G Standalone network. The number reflects Jio's stronghold in the Indian telecom market. According to a press release, the total traffic on the Jio network has reached 40.9 Exabytes, marking a 35.2 per cent year-on-year increase. This surge is attributed to the growing adoption of 5G and Home services. Notably, 28 per cent of the traffic comes from 5G subscribers, indicating a swift transition towards next-generation connectivity. Additionally, Jio's Fixed Wireless Access (FWA) services have contributed significantly to the data traffic. Since the onset of the COVID-19 pandemic, there has been a dramatic 2.4x increase in annual data traffic, with per capita monthly data usage skyrocketing to 28.7 GB from just 13.3 GB three years ago. This surge underscores the growing reliance on digital connectivity in India. Commenting on the results, <keyword id="3820" type="General" weightage="20" keywordseo="Mukesh-Ambani" source="Orion">Mukesh Ambani</keyword>, Chairman and Managing Director of Reliance Industries Limited, expressed his satisfaction with the company's performance and its contribution to the Indian economy. He highlighted the significant achievements, including becoming the first Indian company to cross the Rs 100,000-crore threshold in pre-tax profits. Ambani said, "Initiatives across RIL's businesses have made a remarkable contribution towards fostering growth of various sectors of the Indian economy. It is heartening to note that alongside strengthening the national economy, all segments have posted a robust financial and operating performance. This has helped the Company achieve multiple milestones. I am happy to share that this year, Reliance became the first Indian company to cross the Rs 100,000-crore threshold in pre-tax profits." Ambani also emphasized Jio's role in driving the digital transformation in India, from upgrading 2G users to smartphones to leading the effort in producing AI-driven solutions. He noted, "With over 108 million True 5G customers, Jio truly leads the 5G transformation in India. From upgrading the hitherto 2G users to smartphones, to leading the effort of producing AI-driven solutions, Jio has proved its capability in strengthening the nation's digital infrastructure." He reiterated Jio's commitment to strengthening the nation's digital infrastructure and its continued efforts to provide innovative solutions to consumers. The company's retail arm, Reliance Retail, also showed robust growth, with a 36 per cent increase in footfalls and strong digital commerce platforms offering a broad brand catalogue. "Reliance Retail continued to provide customers endless choices through its robust omni-channel presence. We continue to offer product differentiation and superior offline experience through stores remodelling and revamping of layouts. Our digital commerce platforms also provide newer solutions to users with a broad brand catalogue. Reliance Retail also works towards strengthening millions of merchants through its unique initiatives in new commerce space", said Ambani. In addition to its telecom and retail segments, Reliance Industries Limited has shown resilience in its Oil to Chemicals (O2C) segment, despite challenging market conditions. The KG-D6 block has achieved significant production milestones, accounting for 30 per cent of India's domestic gas production. Ambani emphasised, "Strong demand for fuels globally, and limited flexibility in refining system worldwide, supported margins and profitability of the O2C segment. Downstream chemical industry experienced increasingly challenging market conditions through the year." He added, "Despite headwinds, maintaining leading product positions and feedstock flexibility through our operating model that prioritises cost management, we delivered a resilient performance. The KG-D6 block has achieved 30 MMSCMD of production and now accounts for 30 per cent of India's domestic gas production." In terms of financial performance, Reliance Jio has achieved several remarkable milestones. The consolidated EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) at Rs 178,677 crore, while the consolidated Profit Before Tax (PBT) has surpassed Rs 100,000 crore. The company's market capitalization has crossed Rs 20,00,000 crore, further solidifying its position as one of India's most valuable companies. SEE ALSO:<a href="https://www.businessinsider.in/tech/mobile/news/google-pixel-8a-may-be-more-expensive-than-its-predecessor-as-per-a-new-leak/articleshow/109499394.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/news/google-pixel-8a-may-be-more-expensive-than-its-predecessor-as-per-a-new-leak/articleshow/109499394.cms" target="_blank">Google Pixel 8a may be more expensive than its predecessor, as per a new leak</a><a href="https://www.businessinsider.in/stock-market/news/vodafone-idea-fpo-allotment-how-to-check-allotment-gmp-and-more/articleshow/109504341.cms" target="_blank"></a> <a href="https://www.businessinsider.in/stock-market/news/vodafone-idea-fpo-allotment-how-to-check-allotment-gmp-and-more/articleshow/109504341.cms" target="_blank">Vodafone Idea FPO allotment – How to check allotment, GMP and more</a><a href="https://www.businessinsider.in/business/telecom/news/telecom-companies-may-hike-tariffs-by-up-to-17-after-the-general-elections-as-per-analysts/articleshow/109240274.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/telecom/news/telecom-companies-may-hike-tariffs-by-up-to-17-after-the-general-elections-as-per-analysts/articleshow/109240274.cms" target="_blank">Telecom companies may hike tariffs by up to 17% after the general elections, predict analysts</a>

Reliance Jio emerges as World's largest mobile operator in data traffic, surpassing China mobile

With <keyword id="19899402" type="General" weightage="20" keywordseo="digital" source="keywords">digital</keyword> adoption fast gaining currency, <keyword id="19895063" type="General" weightage="20" keywordseo="India" source="keywords">India</keyword> is likely to see <keyword id="19992513" type="General" weightage="20" keywordseo="retail" source="keywords">retail</keyword> <keyword id="19989657" type="General" weightage="20" keywordseo="digital-payments" source="keywords">digital payments</keyword> double to USD 7 trillion by 2030 from current levels, a study by Kearney and <keyword id="19942875" type="General" weightage="20" keywordseo="Amazon-Pay" source="keywords" meta.keywordsubtype="org" meta.entityname="Amazon Pay" meta.hostid="153" meta.entityid="Amazon Pay">Amazon Pay</keyword> said. In the report 'How Urban India Pays', Kearney-Amazon Pay said strong adoption of digital payments in <keyword id="21056201" type="General" weightage="20" keywordseo="online-purchases" source="keywords">online purchases</keyword> has potentially led to a permanent shift in consumer behaviours, fuelling offline adoption as well. While 90 per cent of the respondents of the survey preferred digital payments when making online purchases, affluent consumers lead the way with the highest Degree of Digital Payment Usage (DDPU), tending to use various modes of digital payment for 80 per cent of their transactions. "<keyword id="19955338" type="General" weightage="20" keywordseo="millennials" source="keywords">Millennials</keyword> and Gen X are leading in the adoption of all types of digital payment instruments," it said. "Men and women both use digital payments in about 72 per cent of their transactions, indicating gender parity." The research was based on an online survey of over 6,000 consumers along with more than 1,000 merchants through offline and online methods across 120 cities with representation from various regions, income groups, city categories, age brackets and genders. India has seen a surge in <keyword id="19990771" type="General" weightage="20" keywordseo="e-commerce" source="keywords">e-commerce</keyword>, with the market valued at USD 75 billion to USD 80 billion in 2022 and expected to grow at a 21 per cent CAGR until 2030. "In line with India's digital journey, retail digital payments have grown dramatically over the past five years - from USD 300 billion in FY18 to USD 3.6 trillion in FY24. By FY30, they are likely to double to USD 7 trillion," the report said. The Unified Payments Interface (<keyword id="19900911" type="General" weightage="100" keywordseo="UPI" source="keywords">UPI</keyword>) has been a key driver of this growth, demonstrating a CAGR of 138 per cent in its volumes during FY18-24. Other instruments such as cards and digital wallets are also gaining in popularity, contributing 10 per cent of digital transaction value today. "With such dynamic developments, it is no wonder that India is a global frontrunner in the digital payment landscape, accounting for a stellar 46 per cent of the global digital transaction volumes in 2022," it said. Digital payments have penetrated small towns, with respondents in these areas highlighting that 65 per cent of their transactions are digital, while respondents in larger cities cited this ratio to be 75 per cent. "There is a strong correlation between a city's average DDPU and its retail potential, as measured by the Kearney India Retail Index, with the top six metros displaying both high DDPU and high retail potential," the report said. DDPU surpasses retail potential in some cities such as Lucknow, Patna, Bhopal, Jaipur, Bhubaneswar, Indore, Ahmedabad and Pune, which have a high DDPU nearly matching that of larger metropolitan cities despite having a lower retail potential than the top six metros. The report said co-branded credit cards are gaining momentum. "Emerging methods such as buy now, pay later (BNPL), wearable payments and voice assistant-based payments are also starting to make inroads." Digital modes of payment constitute around 69 per cent of the total transaction volumes for the Indian merchants that were surveyed. Even street vendors such as paan shops, fruit and flower sellers, food stalls, and kirana stores are joining the digital payment brigade. "Challenges for merchant adoption mirror consumer concerns, emphasizing issues of financial fraud, limited connectivity and trust," it said. The report said the next wave of growth in digital payments will be fueled by increasing penetration in segments with lower DDPU, such as consumers in lower-income groups and smaller towns, along with enhancing the value of spending via digital modes of payment in the higher DDPU segments by addressing their concerns. "All key stakeholders across the digital payments' ecosystem, including payment providers, the government, and value-added services players, will need to play a part in expanding digital payment adoption," it said. The focus areas should be empowering communities with financial education by launching target programmes to boost awareness of digital payments and new methods such as UPI Lite and UPI Lite X, especially for aspiring consumer segments, women in small towns, and street commerce merchants, to encourage higher adoption. Also, there is a need to create user-friendly consumer journeys by streamlining documentation and know-your-customer (<keyword id="19910870" type="General" weightage="20" keywordseo="kyc" source="keywords">KYC</keyword>) processes, optimising user interfaces, and establishing responsive customer complaint resolution mechanisms, it said adding also there is a need to enhance digital infrastructure by addressing systems and network issues and exploring innovations such as UPI Lite X for areas with limited internet. Also, the risk of fraud has to be minimised and access to credit-based payment methods expanded by using alternate data for underwriting risk, developing innovative credit products and promoting credit education for financial health. "These areas can help India overcome challenges in the digital payment ecosystem by fostering a more inclusive, secure, and user-friendly environment, thereby enhancing the adoption of digital payments among consumers and merchants in India," it added.

India to see retail digital payments to double to USD 7 tn by 2030: Report

Nalin Bansal, Chief Relationship Management at the National <keyword id="20242630" type="General" weightage="20" keywordseo="payments" source="keywords">Payments</keyword> Corporation of India (<keyword id="19998946" type="General" weightage="20" keywordseo="NPCI" source="keywords">NPCI</keyword>), speaking at the Global Fintech Festival 2024 on Wednesday, emphasized that only 25 per cent of payment users are <keyword id="19900675" type="General" weightage="20" keywordseo="women" source="keywords">women</keyword>, with even lower penetration in semi-urban and rural areas. "While we've achieved significant scale in <keyword id="20377974" type="General" weightage="20" keywordseo="financial-inclusion" source="keywords">financial inclusion</keyword>, penetration remains a challenge, with only 25% of payment users being women, and even fewer in semi-urban and rural areas. Many women's mobile numbers are not linked to their bank accounts, hindering their participation," Bansal said. He added, "Yet, data shows women are 50% less prone to fraud and are highly loyal and engaged users. As an ecosystem, we must prioritize personalized, assisted services and continuous engagement across all channels. UPI123 has made strides, especially for initiatives like Ujjwala, and prepaid instruments hold promise as a 'secret purse' for women. Building trust is crucial, and it is our collective responsibility to foster it." Women are more likely to adopt <keyword id="20853683" type="General" weightage="100" keywordseo="digital-financial-services" source="keywords">digital financial services</keyword> when introduced by local agents or <keyword id="22950816" type="General" weightage="20" keywordseo="community-influencers" source="keywords">community influencers</keyword>, particularly women who can help them overcome social and technological barriers. Women who make at least five <keyword id="19971375" type="General" weightage="20" keywordseo="transactions" source="keywords">transactions</keyword> in the first week of onboarding are twice as likely to continue using <keyword id="19900911" type="General" weightage="20" keywordseo="UPI" source="keywords">UPI</keyword>. This highlights the need for financial service providers to rethink in-app nudges and sales metrics to encourage consistent usage. 93 per cent of women surveyed expressed the need for ongoing support during the first three months of using digital payments, particularly for grievance redressal during failed transactions. Kalpana Ajayan, Regional Head - South Asia, Women's World Banking, said, "We recognize that digital payments can serve as a powerful tool for women, enabling them to manage their finances more effectively, access a broader range of services, and ultimately secure a better future for themselves and their families." She added, "By addressing the specific barriers that women face in adopting digital payments, we open up a new frontier for growth. This initiative is about much more than inclusion--it's about positioning women as key drivers in the digital financial ecosystem." The NPCI's UPI platform has already revolutionized India's payment landscape, with UPI transactions soaring from Rs 920 million (USD 11.08 million) in FY 2017-18 to Rs 83750 million (USD 1.01 billion) in FY 2022-23, reflecting a staggering CAGR of 147 per cent. The value of UPI transactions reached INR 80.79 trillion (USD 96,287) across approximately 55.66 billion transactions in the first four months of FY 2024-25. Of the 536 million women aged 15 years and older in India, 37 per cent report using mobile internet, making the addressable market for UPI solutions among women around 200 million strong.

Women are more likely to adopt digital financial services when introduced by local agents or women community influencers

<ul><li>The government has warned about a new way <keyword id="19962622" type="General" weightage="20" keywordseo="scammers" source="keywords">scammers</keyword> are trying to obtain <keyword id="20189059" type="General" weightage="20" keywordseo="personal-information" source="keywords">personal information</keyword>.</li><li>Users have reportedly received an SMS asking them to update their PAN to unblock their <keyword id="20417750" type="General" weightage="20" keywordseo="bank-account" source="keywords">bank account</keyword>.</li><li>Here's everything you need to know about the <keyword id="22918614" type="General" weightage="100" keywordseo="fake-PAN-SMS" source="keywords">fake PAN SMS</keyword> and how to stay safe.</li></ul>Increased usage of the internet has also resulted in an increase in <keyword id="20025584" type="General" weightage="20" keywordseo="online-fraud" source="keywords">online fraud</keyword>. Scammers are finding new ways to fool people and steal from them. A new method has now been revealed, which preys on users with an account in <keyword id="19985316" type="General" weightage="20" keywordseo="India-Post-Payments-Bank" source="keywords" meta.keywordsubtype="org" meta.entityname="India Post Payments Bank" meta.hostid="261" meta.entityid="India Post Payments Bank">India Post Payments Bank</keyword>. According to a post by PIB Fact Check, several users have received an SMS which claims to be from India Post Payments Bank. However, the message is fake and is an attempt to steal user data. “This claim is #Fake. @IndiaPostOffice never sends any such messages. Never share your personal &amp; bank details with anyone,” PIB Fact Check said in its post on X. <div type="twitter" handle="PIBFactCheck" handlename="PIBFactCheck" favoritecount="0" retweetcount="0" id="1825494609881170290"></div> <h2>What is the fake PAN SMS?</h2> In the SMS, the user is warned that their India Post Payments Bank account has been blocked. It then asks the users to update their PAN to get their account unblocked. The user is then given a link, asking them to click on the link to update their PAN. <div type="Article" hostid="261" msid="111512587" title="Jio vs Airtel vs Vi recharge plans comparison – plan benefits and price comparison after tariff hike" mstype="2" mssubtype="0"></div> The link then redirects the user to a <keyword id="20182216" type="General" weightage="20" keywordseo="phishing" source="keywords">phishing</keyword> page, aimed at stealing user data such as their bank account login details to gain access to their account. Once you enter your bank account login details, they will be sent to the scammer. <h2>What is phishing?</h2>Phishing is a cyber-attack where attackers impersonate legitimate organisations or individuals to trick people into revealing sensitive information like passwords or credit card details. This is usually done through deceptive emails, messages, or fake websites. <h2>How to stay safe from phishing attacks?</h2>Here are some ways you can identify phishing attacks and stay safe: <ul><li>Verify the sender: Check the sender’s email address or phone number carefully. Phishers often use addresses that look similar to legitimate ones but have small differences.</li><li>Look for red flags: Be wary of unexpected messages, especially those requesting sensitive information or containing urgent or threatening language.</li><li>Verify before opening: Only open attachments from trusted sources. Phishing emails often contain malware disguised as legitimate files.</li><li>Add two-factor authentication: Enable two-factor authentication on your accounts. This adds an additional layer of security even if your password is compromised.</li><li>Contact directly: If you receive a request for sensitive information, verify the request by contacting the organisation directly through known and trusted channels.</li><li>Report phishing attempts: Report phishing emails to your email provider or the relevant authorities. This helps in tracking and stopping phishing schemes.</li></ul>SEE ALSO: <a href="https://www.businessinsider.in/tech/how-to/how-to-add-music-to-instagram-profile/articleshow/112732934.cms">You can now add music to your Instagram profile – here's how</a> <a href="https://www.businessinsider.in/business/auto/webstories/2024-tvs-jupiter-vs-honda-activa-6g-which-110cc-scooter-should-you-buy/slidelist/112730069.cms">2024 TVS Jupiter vs Honda Activa 6G – which 110cc scooter should you buy?</a> <a href="https://www.businessinsider.in/tech/mobile/webstories/iqoo-z9s-pro-vs-moto-edge-50-fusion-which-is-the-best-smartphone-under-25000/slidelist/112703633.cms">iQOO Z9s Pro vs Moto Edge 50 Fusion – which is the best smartphone under ₹25,000?</a>

Govt warns about fake SMS asking users to update their PAN – what it is and how to stay safe

Nearly 68 per cent of employees use one smartphone for both work and personal purposes while 32 per cent use two smartphones, though not always simply one for work and one for personal use, a Google-led study has revealed, as a large percentage of mobile workforce continues to work from home. Across the various user groups surveyed, 70 per cent said they would prefer a user interface (UI) on their phones that clearly separates work and personal apps and <keyword id="6355729" type="ORGANIZATION" weightage="20" keywordseo="data">data</keyword>, over a UI with no separation. "<keyword id="66720" type="COMPANY" weightage="20" keywordseo="users">Users</keyword> mentioned that a clear delineation between work and personal apps and data can help them improve digital wellbeing and balance between their personal lives and their work," said the <keyword id="6355629" type="COMPANY" weightage="20" keywordseo="google">Google</keyword> study done along with experience management firm <keyword id="7027459" type="COMPANY" weightage="20" keywordseo="qualtrics">Qualtrics</keyword>. Nearly 85 per cent of employees use at least one smartphone for both work and personal use. "With the increase of workers at home, and a large number of companies announcing hybrid work plans, employees are increasingly juggling work and personal life on a single device. Many are struggling to find the right balance between creating separation of work-life balance and maintaining privacy," Google said in a blog post on Thursday. The data showed that work profile users (81 per cent) are more satisfied than non-work profile users (71 per cent) with their experience of managing work and personal life on the same device. When there is a distinct separation between work and personal apps, people are more conscious about their data and the boundaries they can and cannot cross. Work profile users are more aware than non-work profile users that the data linked to their work account can be seen by their company and more satisfied that their work data can be kept secure. For example, 63 per cent of work profile users are aware that <keyword id="11336898" type="UNKNOWN" weightage="20" keywordseo="work-app-usage">work app usage</keyword> (data captured on work apps) is visible to IT, compared to only 39 per cent of non-work profile users who also use work apps on their phone. "Our study shows that work profile users are significantly more satisfied with their work-life balance compared to non-work profile users," Google said. SEE ALSO <a target="_blank" class="c-link" href="https://www.businessinsider.in/tech/apps/news/whatsapp-moves-the-delhi-high-court-against-indias-new-it-laws-says-report/articleshow/82965251.cms">WhatsApp moves the Delhi High Court against India’s new IT laws, says report</a> <a target="_blank" class="c-link" href="https://www.businessinsider.in/science/environment/news/cyclone-yaas-will-unleash-its-fury-for-another-12-to-18-hours-after-making-landfall/articleshow/82964922.cms">Cyclone Yaas will unleash its fury for another 12 to 18 hours after making landfall</a> <a target="_blank" class="c-link" href="https://www.businessinsider.in/tech/mobile/news/oneplus-is-giving-away-9000-worth-google-stadia-bundle-for-free-but-its-not-available-in-india/articleshow/82965884.cms">OnePlus is giving away ₹9,000 worth Google Stadia bundle for free – but it’s not available in India</a>

A Google-led study states that 68% of employees use one smartphone for both work and personal use

India has witnessed the fastest jump in alternative payment share for <keyword id="21422684" type="General" weightage="100" keywordseo="e-commerce-payments" source="keywords">e-commerce payments</keyword> in the <keyword id="20122305" type="General" weightage="20" keywordseo="Asia-Pacific-region" source="keywords">Asia-pacific region</keyword> from 20.4% in 2018 to 58.1% in 2023 as per a report by GlobalData, a data and analytics company. Options for payment other than traditional cash include <keyword id="19900911" type="General" weightage="20" keywordseo="UPI" source="keywords">UPI</keyword>, <keyword id="6354770" type="General" weightage="20" keywordseo="debit-cards" source="Orion">debit cards</keyword> and <keyword id="6387037" type="General" weightage="20" keywordseo="credit-cards" source="Orion">credit cards</keyword> among others. "This significant uptake of alternative payment solutions can be attributed to the widespread usage of <keyword id="21223853" type="General" weightage="20" keywordseo="mobile-wallets" source="keywords">mobile wallets</keyword>, largely driven by UPI, which facilitates mobile payments in real-time simply by scanning <keyword id="19993724" type="General" weightage="20" keywordseo="QR-codes" source="keywords">QR codes</keyword>," GlobalData report elaborated. The report highlights that in the Asia-Pacific (APAC) region, the payment solutions such as mobile and digital wallets have displaced traditional payment methods like cash and bank transfers for e-commerce payments. The report states that such alternative payments are already immensely popular in countries like <keyword id="1334" type="General" weightage="20" keywordseo="china" source="Orion">China</keyword> and India and are also gaining traction in other APAC markets as well. However, China led the way in 2023, with alternative payments accounting for nearly two-thirds of the total e-commerce payments value in 2023 that took place in the entire Asia Pacific region. However, India is also not far behind, with a significant surge in alternative payment methods since 2018. The e-commerce analytics by the company revealed that even traditionally cash-intensive countries in APAC such as the Philippines, Malaysia, and Indonesia, are witnessing a similar trend. "While most Asian markets are traditionally cash-dominated, the adoption of alternative payment methods for both online and in-store payments is growing across many markets in the region, even outpacing the West. This trend is driven by the rising smartphone and internet accessibility, increasing convenience of electronic payments, and the proliferation of mobile and QR code-based payment solutions" said Shiv Gupta, Senior Banking and Payments Analyst at GlobalData. The report also highlights that within the Asia-Pacific region, China and India have a higher adoption rate of alternative payment methods as compared to their peers. According to the company's 2023 Financial Services Consumer Survey, alternative payment solutions account for more than 65% of the e-commerce transaction value in China, the largest e-commerce market globally. It represents a significant increase from 53.4% in 2018. Other Asian markets like Indonesia, Hong Kong, Singapore, and the Philippines are also seeing higher adoption of alternative payment solutions. "Alternative payment solutions accounts for lion share in e-commerce markets across many APAC countries, supported by rising internet and smartphone penetration, and growing acceptance of digital payments by merchants. With the convenience, speed, and security they offer, coupled with high expected growth in the overall e-commerce market in the region, these payment tools are anticipated to further gain traction and disrupt the consumer payment space in the region" said Gupta.

India's non-cash payments on e-commerce platforms surge to 58.1% in 2023

<ul><li>Given <keyword id="3658" type="General" weightage="100" keywordseo="india" source="Orion">India</keyword>’s strategic location and availability of submarine cable landing infrastructure, land supply, vast green energy resources, skilled manpower and favourable regulations, the country has the potential to become an <keyword id="156416" type="General" weightage="50" keywordseo="apac" source="Orion">APAC</keyword> data centre hub. </li><li>The <a href="https://www.researchandmarkets.com/reports/5557791/india-data-center-market-industry-outlook-and?utm_source=GNOM&amp;utm_medium=PressRelease&amp;utm_code=zlj8pc&amp;utm_campaign=1678877+-+India+Data+Center+Market+Outlook+%26+Forecast+Report+2022-2027%3a+Market+by+Area+is+Expected+to+Reach+2%2c200+Thousand+Square+Feet&amp;utm_exec=chdo54prd">India data centre market </a>is expected to grow at a CAGR of 15.07% during 2022-2027. </li><li>We see greater momentum towards building modern, software-controlled data centres through deployment of new-age digital technologies.</li></ul>The Covid-19 pandemic has reinforced the importance of digital transformation across industries. Workforces were shifted to productive work-from-home models almost instantaneously when the pandemic struck. Patients could no longer visit the hospitals and their doctors in person, so telemedicine use cases exploded. Students transitioned to virtual classes, which was never anticipated, resulting in increased usage of HD collaboration apps. Physical retail locations were closed so reliance on e-commerce increased, further driving up data consumption on phones. The impact of Covid-19 coupled with technology advancements such as cloud adoption, Internet of Things (<keyword id="1967280" type="General" weightage="80" keywordseo="iot" source="Orion">IoT</keyword>) devices, high-definition (HD) video apps etc. has put massive pressure on the existing IT infrastructure as huge amounts of data need to be processed and stored optimally. The lights need to be kept on 24/7. Growing need for robust digital infrastructure This increase in usage forced enterprises to take a relook at their digital infrastructure strategy. Captive data centres (DCs) are not sufficient to host digital content of this scale. Also, maintaining captive DCs proved too challenging for organisations because of the limited mobility and access issues during the pandemic. All this has resulted in increased demand for secure, scalable, and connected 3rd-party data centres across India. Further, industry-friendly regulations, data localisation and protection norms, and the government’s digital initiatives and investments have all been implemented to lend a structural push to India’s data centre industry, which is poised to become a key pillar of our digital economy. The data centre capacity is expected to increase multi-fold in the next couple of years. The <a href="https://www.researchandmarkets.com/reports/5557791/india-data-center-market-industry-outlook-and?utm_source=GNOM&amp;utm_medium=PressRelease&amp;utm_code=zlj8pc&amp;utm_campaign=1678877+-+India+Data+Center+Market+Outlook+%26+Forecast+Report+2022-2027%3a+Market+by+Area+is+Expected+to+Reach+2%2c200+Thousand+Square+Feet&amp;utm_exec=chdo54prd">India data centre market </a>is expected to grow at a compound annual growth rate (CAGR) of 15.07% during 2022-2027. Given India’s strategic location in the <keyword id="52011" type="General" weightage="50" keywordseo="south-asia" source="Orion">South Asia</keyword> region and availability of submarine cable landing infrastructure, land supply, vast green energy resources, skilled manpower and favourable regulations, the country has the potential to become an Asia-Pacific (APAC) data centre hub. We are already seeing large investment commitments from major domestic and international players and believe that this trend will only accelerate going forward. Environmental sustainability at the core We are witnessing an unprecedented consensus across the globe on the need for closer alignment between enterprises and individuals on climate change. Adoption of global best environmental, social, and governance (ESG) practices is topping the list of strategic business priorities to stay ahead of the curve. Traditionally data centres have been seen as power guzzlers, consuming a huge amount of power to run mission-critical digital infrastructure. With the government granting ‘infrastructure’ status to data centres, data centre players can get long-term funding at a lower cost and expand a lot faster. Globally, there has been a push by investors who prefer to invest in innovative green data centre technologies. There has also been a shift in consumer preferences towards greener and sustainable alternatives. Adopting greener energy options and replacing outdated or inefficient technologies is not only helping to reduce the cost of running data centres but also to minimise the carbon emissions generated by data centres. At <keyword id="7077052" type="General" weightage="50" keywordseo="nxtra" source="Orion">Nxtra</keyword>, for example, we aim to reach net zero by 2031 and meet over 50% of our power input through renewable energy sources by FY23, thus contributing to <keyword id="15491" type="General" weightage="50" keywordseo="airtel" source="Orion">Airtel</keyword>'s commitment to reduce its carbon footprint. The way ahead Rapid digitization of the Indian economy coupled with the lowest data tariffs in the world and affordable smartphones have fueled the demand for digital content and applications. The rising demand for digitalization has already fueled a clear transition of IT Infrastructure to cloud, a trend that will get further accentuated with the roll out of 5G, IoT infrastructure and Industry 4.0 applications. 5G specifically will bring edge alive and it will demand infrastructure be deployed as near to the customers as possible, to avail critical latency benefit. This will mean a huge surge in demand for network dense edge data centres. It will also enable very high data consumption across video, gaming, real time applications, IoT, virtual reality (VR) etc., which will in turn lead to exponential demand for hyperscale data centre facilities that are connected on a robust network fabric. We see greater momentum towards building modern, software-controlled data centres through deployment of new-age digital technologies. With this, enterprises are racing toward the goal to simplify data centre processes and facilitate smarter and quicker decisions, reduce operational risks, and provide instant services and solutions to customers. <keyword id="7998637" type="General" weightage="50" keywordseo="rajesh-tapadia" source="Orion">Rajesh Tapadia</keyword> is CEO of Nxtra by Airtel. The opinions expressed by the author do not necessarily reflect the views of <keyword id="1857762" type="General" weightage="50" keywordseo="business-insider-india" source="Orion">Business Insider India</keyword>.

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