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You Searched For "data for advertising" and got 19 results


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3 mins read

PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.

PayPal Ads intends to offer ads across its own properties, as well as the sites of tens of millions…

Lara O'Reilly   


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2 mins read

The app data has spoken, and Gen Z's love for Temu is real

Users between 18 and 24 downloaded the app 41.98 million times in the first 10 months of the year.

Aditi Bharade   


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4 mins read

Some Democratic political advertisers are still betting on X, despite Elon Musk's allegiance with Donald Trump

X has been successful for Democratic fundraisers and remains a go-to site for breaking news, ad exp…

Lara O'Reilly   


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4 mins read

Advertisers are scrutinizing the value of AI tools as some early efforts fall flat

Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generati…

Lucia Moses,Lara O'Reilly   


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3 mins read

Advertisers and publishers call on Apple CEO Tim Cook to suspend the iPhone's new Distraction Control feature

A group of French trade associations said the tool, released in iOS 18, could hit publisher ad reve…

Lara O'Reilly   


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1 min read

Mikhail Parakhin recently moved from Microsoft to lead Shopify's engineering and data organizations

Before joining Shopify earlier this year, he helped build AI-powered services such as Bing Chat and…

Eugene Kim   


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2 mins read

WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up

Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he bra…

Lara O'Reilly   


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5 mins read

Laura Italiano   


Business Insider Latest Story Image
5 mins read

We're entering advertising's new era

The rise of e-commerce means an increased focus on the valuable information retailers have about th…

Dan DeFrancesco   


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7 mins read

The scary secret behind the boom in data centers

How Amazon, Google, and Microsoft are monopolizing our AI future

Adam Rogers   


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3 mins read

Alphabet's earnings show investors are impatient for the data on AI returns. No one has the answer yet.

In Tuesday's earnings call, investors repeatedly asked Alphabet execs for data about returns on AI …

Katherine Tangalakis-Lippert   


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4 mins read

WATCH: As the retail media industry booms, experts say data collaboration and technology will be the proving ground for success for advertisers

A panel of retail media experts gathered to discuss how brands can stay ahead of the changes and ch…

Ashley Davis   


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1 min read

Reddit stock jumps 14% after it inks data training deal with OpenAI

Content is crucial for the training and improvement of large language models, and OpenAI has inked …

Matthew Fox   


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1 min read

Reddit announces another big data-sharing AI deal this time with OpenAI

OpenAI and Reddit announced a new partnership on Thursday in a move that will bring the social medi…

Erin Snodgrass   


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2 mins read

Stock market today: S&P 500 has its best day since 2022 as stocks rally after encouraging labor market data

Indexes climbed on Thursday as investors gained more confidence in the economy after new data showe…

Kelly Cloonan   


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2 mins read

This app wants to pay you to share your data for advertising

Caden, a new app backed by Yahoo co-founder Jerry Yang pays users who share their smartphone data, …

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2 mins read

Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry

A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the…

Lauren Johnson   


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4 mins read

Supreme Court expands Patanjali misleading ads hearing to include FMCG companies

The bench said the public apology published in newspapers were not on record and asked those to …

PTI   


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2 mins read

Why Wall Street is balking at Netflix's decision to stop sharing subscriber data

Netflix stock tanked on Friday despite a blowout earnings report as analysts instead focused on the…

Matthew Fox