You Searched For "data for advertising" and got 20 results
Sort By:
3 mins read
PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.
PayPal Ads intends to offer ads across its own properties, as well as the sites of tens of millions…
Lara O'Reilly
2 mins read
The app data has spoken, and Gen Z's love for Temu is real
Users between 18 and 24 downloaded the app 41.98 million times in the first 10 months of the year.
Aditi Bharade
4 mins read
Some Democratic political advertisers are still betting on X, despite Elon Musk's allegiance with Donald Trump
X has been successful for Democratic fundraisers and remains a go-to site for breaking news, ad exp…
Lara O'Reilly
4 mins read
Advertisers are scrutinizing the value of AI tools as some early efforts fall flat
Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generati…
Lucia Moses,Lara O'Reilly
3 mins read
Advertisers and publishers call on Apple CEO Tim Cook to suspend the iPhone's new Distraction Control feature
A group of French trade associations said the tool, released in iOS 18, could hit publisher ad reve…
Lara O'Reilly
1 min read
Mikhail Parakhin recently moved from Microsoft to lead Shopify's engineering and data organizations
Before joining Shopify earlier this year, he helped build AI-powered services such as Bing Chat and…
Eugene Kim
5 mins read
A lawsuit accuses Bain Capital's PowerSchool of trafficking in student data. The edtech giant says everything it does is legal.
PowerSchool manages data for more than 60 million students and their educators.
Laura Italiano
2 mins read
WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up
Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he bra…
Lara O'Reilly
2 mins read
Substantiate green claims with data, ASCI tells advertisers
Greenwashing was in the news last year when fashion brand H&M got embroiled in a scandal. It was al…
5 mins read
We're entering advertising's new era
The rise of e-commerce means an increased focus on the valuable information retailers have about th…
Dan DeFrancesco
7 mins read
The scary secret behind the boom in data centers
How Amazon, Google, and Microsoft are monopolizing our AI future
Adam Rogers
3 mins read
Alphabet's earnings show investors are impatient for the data on AI returns. No one has the answer yet.
In Tuesday's earnings call, investors repeatedly asked Alphabet execs for data about returns on AI …
Katherine Tangalakis-Lippert
2 mins read
Stock market today: S&P 500 has its best day since 2022 as stocks rally after encouraging labor market data
Indexes climbed on Thursday as investors gained more confidence in the economy after new data showe…
Kelly Cloonan
1 min read
Reddit stock jumps 14% after it inks data training deal with OpenAI
Content is crucial for the training and improvement of large language models, and OpenAI has inked …
Matthew Fox
1 min read
Reddit announces another big data-sharing AI deal this time with OpenAI
OpenAI and Reddit announced a new partnership on Thursday in a move that will bring the social medi…
Erin Snodgrass
4 mins read
WATCH: As the retail media industry booms, experts say data collaboration and technology will be the proving ground for success for advertisers
A panel of retail media experts gathered to discuss how brands can stay ahead of the changes and ch…
Ashley Davis
2 mins read
Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry
A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the…
Lauren Johnson
4 mins read
Supreme Court expands Patanjali misleading ads hearing to include FMCG companies
The bench said the public apology published in newspapers were not on record and asked those to …
PTI
2 mins read
Why Wall Street is balking at Netflix's decision to stop sharing subscriber data
Netflix stock tanked on Friday despite a blowout earnings report as analysts instead focused on the…
Matthew Fox
5 mins read
The big business of the Super Bowl, from competing advertisers to the ultrawealthy networking
In today's big story, we're looking at the big business of the Super Bowl, from advertisers to the …