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Cadbury Dairy Milk nudges consumers to stock up some chocolate to make their everyday moments sweeter in its latest campaign
The campaign is conceptualised by Ogilvy India
Cadbury Dairy Milk's next phase of 'heart the hate' campaign urges bystanders to stand up against cyberbullying by sharing a Purple Heart
It urges Gen Z to support their friends if they face cyberbullying
Celebs like Aubrey Plaza and Emma Roberts are getting slammed for Big Milk ad campaigns: 'I thought we left the cow milk propaganda in the 90s'
Plant-based milk drinkers are speaking out about the campaigns, suggesting star power may not be en…
Jordan Hart
Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist
The year 1994 introduced India to Cadbury Dairy Milk’s iconic campaign ‘Asli Swad Zindagi ka’.
Why Cadbury Dairy Milk’s ongoing campaigns on the theme of generosity became even more important in 2020
Cadbury Dairy Milk sold 15 million Thank You bars this year that helped sponsor insurance for aroun…
Mondelez India opens its first-ever experience center in India; from custom-made milkshakes to 3D printed chocolates, here’s how it is wooing consumers
As Mondelez India opens its first-ever experience center in India, Marketing Director Anil Vishwana…
Cadbury row over beef: Was Mondelez’s crisis management strategy convincing enough to win back its consumers' trust?
Experts advise Mondelez to do more than just automated Twitter response to tackle its beef controve…
Mondelez India invites consumers to create and name their own Cadbury Dairy Milk bar
You can now create and name your own Cadbury Dairy Milk Bar, here is how
I would rate Wavemaker's performance in 2020 A+: Ajay Gupte, CEO – South Asia, Wavemaker
Wavemaker India has won new businesses worth over Rs 700 crore in 2020
For every run scored by the Mumbai Indians, Cadbury Dairy Milk will sponsor health insurance for 2 daily wage earners in India
Cadbury Dairy Milk Partners with Mumbai Indians to make every run count.
Retail will witness an overhaul, but traditional outlets won’t lose their position on the network map: Anil Viswanathan, Mondelez India
How brands are navigating the new normal
Aubrey Plaza's satirical ad for 'wood milk' violated federal law, a new complaint says
The Physicians Committee for Responsible Medicine said that the "Got Milk?" advert illegally took a…
Alex Bitter
5,000 tons of French cheese are at risk of going to waste amid the coronavirus pandemic as demand sinks
French dairy farmers are dealing with a surplus of cheese because the demand for cheese dropped nea…
Jessica Snouwaert
Dunzo pays an ode to some classic ads to connect with the 90's kids
Dunzo made us take a walk down memory lane with its #90sRedun series
Milk consumption is down 20% among younger generations: 'I feel like this is another punch line about us'
The dairy industry is scrambling to increase the popularity of milk among Gen Z, as sales of dairy …
Aidan Pollard
Here’s how Britannia is strengthening its Dairy portfolio
Abhishek Sinha, Vice-President, Dairy Business, Britannia Industries Ltd tells us how the brand is …
Cadbury Dairy Milk Silk's latest ad tells you how to convert everyday moment into something grand and special
It is conceptualised by Mondelez India & Ogilvy India.
From Manyavar’s Kanyadaan to Cadbury’s beef row, here are a few brands that found themselves in trouble in 2021
Advertising campaigns that created controversy in 2021
On World Chocolate Day, we find out how it is like to work at Mondelez India
We'd give up our jobs to work at Mondelez India
French people are being told it's their patriotic duty to eat more cheese after sales have slumped
The industry has launched a campaign to encourage French people to eat more cheese — it's called "F…