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<ul><li>The <keyword id="6393794" type="General" weightage="20" keywordseo="dairy" source="Orion">dairy</keyword> industry has been experiencing a consistent surge in raw <keyword id="6362951" type="General" weightage="20" keywordseo="milk" source="Orion">milk</keyword> prices. </li><li>Both the major dairy brands, <keyword id="15267021" type="General" weightage="50" keywordseo="amul-and-mother-dairy" source="Orion">Amul and Mother Dairy</keyword> had in August hiked milk prices by ₹ 2 per litre. </li><li>This is being done owing to multifold increase in varied input costs.</li></ul> After <keyword id="26280" type="General" weightage="80" keywordseo="amul" source="Orion">Amul</keyword>, another dairy major <keyword id="6376312" type="General" weightage="100" keywordseo="mother-dairy" source="Orion">Mother Dairy</keyword> has raised its milk prices by ₹ 2 per litre on full cream and cow milk variants with effect from Sunday (October 16). A Mother Dairy spokesperson said that the dairy industry has been experiencing a consistent surge in raw milk prices, which has increased by about ₹ 3/kg in the last two months alone, owing to multifold increase in varied input costs. "Increased fodder prices and low rainfall in some northern states have aggravated the situation. We are therefore compelled to revise prices to support farmers and ensure availability of quality milk for consumers," he said. Earlier, during the day, the Gujarat Cooperative Milk Marketing Federation (<keyword id="134812" type="General" weightage="20" keywordseo="GCMMF" source="Orion">GCMMF</keyword>), which sells milk and milk products under the brand name 'Amul' had announced raising the rates of full cream milk and buffalo milk by ₹ 2 per litre amid the festive season. The price of full cream milk has increased from ₹ 61 per litre to ₹ 63 per litre. Both the major dairy brands, Amul and Mother Dairy had in August hiked milk prices by ₹ 2 per litre to compensate the increase in procurement costs. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/us-offer-to-help-india-in-chip-manufacturing-just-lip-service-china/articleshow/94882797.cms">US offer to help India in chip manufacturing just lip service: China</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/news/two-months-with-samsung-galaxy-z-fold-4-as-a-daily-driver-its-only-getting-better/articleshow/94864757.cms">Two months with Samsung Galaxy Z Fold 4 as a daily driver: It's only getting better</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/international/news/us-pilots-are-worried-that-5g-rollouts-can-trigger-altimeter-failures-in-aircrafts/articleshow/94863029.cms">US pilots are worried that 5G rollouts can trigger altimeter failures in aircrafts</a>

Mother Dairy raises milk prices by ₹ 2 per litre on select variants

<ul><li>Dodla Dairy lists at 38% premium from its price band of Rs 421-428 apiece.</li><li>The company’s <keyword id="30335" type="ORGANIZATION" weightage="20" keywordseo="Shares">shares</keyword> had been subscribed 45.62 times on the last day of its subscription.</li><li>Hyderabad-based Dodla Dairy is one of the largest distributors of milk and dairy-based value-added products in south India.</li></ul>The wait has finally ended as Dodla Dairy has listed its shares on India’s stock <keyword id="62298" type="PERSON" weightage="20" keywordseo="exchanges">exchanges</keyword>. The Hyderabad-based dairy company saw its shares listed at ₹582 -- a jump of almost 38% from its initial price ₹421-428 apiece. The shares of Dodla Dairy continued to rise and were trading at ₹600 at 10.27 a.m. The grey market had indicated a strong listing of Dodla Dairy company as it stayed around ₹70-90 premium per share, according to <a href="https://www.ipowatch.in/p/ipo-grey-market-premium-latest-ipo-grey.html">IPOwatch</a>. However, the grey market is not an official measure of the market premium. The 26-year-old company operates in south India. It is the third largest milk producer in the country, with its milk procurement standing at 1.03 million litres per day. Their operations in India are primarily across the five Indian states of Andhra Pradesh, Telangana, Karnataka, Tamil Nadu and Maharashtra. Their overseas operations are based in Uganda and Kenya. Dodla Dairy's ₹520 crore initial share-sale was subscribed 45.62 times at a price band of ₹421-428 apiece. The company has delivered consistent growth over the last three financial years both in terms of financial and operational metrics, mentions a report by HDFC Securities. Its revenue from operations increased at a compound annual growth rate (CAGR) of 15.98% from FY18 to FY20 and amounted to ₹21,393.73 million in FY20. SEE ALSO:<a href="https://www.businessinsider.in/cryptocurrency/news/el-salvador-is-doling-out-free-money-digital-wallets-and-bitcoin-atms-to-pump-up-its-new-crypto-based-economy/articleshow/83841201.cms">El Salvador is pushing for the use of Bitcoin with ATMs, digital wallets and free money — but participation is not ‘mandatory’</a> <a href="https://www.businessinsider.in/cryptocurrency/news/new-cryptocurrency-scam-steals-2-million-in-monero-from-gamers/articleshow/83839775.cms">A new cryptocurrency scam targeting gamers has already siphoned off $2 million in Monero</a>

Shares of milk distributor Dodla Dairy list at 38% premium on exchanges

<ul><li>From black forest jelly, coconut, wheat crispies, popcorn, salted caramel to desi ingredients like paan, thandai, khajoor, kaju katli and masala chai, there are options galore to pick and choose from.</li><li>The five lucky finalists will have the opportunity to visit Mondelez International’s state-of-the-art Global Research, Development &amp; Quality Centre in Mumbai, India, and work with the chocolate experts to experiment with their creations and make their dream bar a reality. </li><li>These limited edition bars are slated to be launched in the latter half of 2020 and will be available to purchase for a limited period across markets in India. </li><li>Conceptualized in partnership with Ogilvy India &amp; Wavemaker, the Madbury campaign will be supported by a 360-degree communication campaign.</li></ul><keyword id="2200852" type="COMPANY" weightage="20" keywordseo="Mondelez-India">Mondelez India</keyword>, the makers &amp; bakers of brands like Cadbury <keyword id="47614" type="ORGANIZATION" weightage="20" keywordseo="Dairy-Milk">Dairy Milk</keyword>, 5Star, Oreo, Bournvita etc., for the very first time throws open the doors, inviting the nation to ‘go Madbury for Cadbury’. Through this initiative, the company is encouraging all the chocolate aficionados to don their culinary hats and tighten their aprons while they create their own Cadbury Dairy Milk bar. This initiative underscores the company’s commitment to stay consumer-obsessed and to empower consumers to snack right, by providing them with more choice and newer eat experiences. In line with Mondelēz International’s recently launched and first-ever State of Snacking™ report, which highlighted how snacking provides Indians with a source of identity and cultural exploration and how snacking as a tradition has also built strong bonds and memories, the ‘go Madbury for Cadbury’ initiative gives an opportunity to Indian consumers to take some time out with the family and friends, take a nostalgic trip and create some unbreakable bonds and everlasting memories – in short just ‘go Madbury for Cadbury.’ 
 <div type="Youtube" id="RrftWVessAw" title="Go make your own Cadbury on Madbury.in" thumbUrl="https://i.ytimg.com/vi/RrftWVessAw/mqdefault.jpg"></div>



 Sharing what inspired the brand to launch this initiative, Anil Viswanathan, Director - Marketing (Chocolates), Mondelez India, said, “As a company, we are always looking for ways to innovate and excite our consumers and Madbury is yet another attempt to further strengthen our connect with them. Through this campaign, we are encouraging our audience to make their unique ‘Home wala’ Cadbury Dairy Milk, and thus come up with suggestions for the next Cadbury Dairy Milk limited edition pack with two different ingredients. It’ll be great to see the imagination of our fans shine through and now we have the chance to make the first fan-based Cadbury Dairy Milk bar a reality.” Users are encouraged to seek the spotlight as the next Cadbury inventor by visiting the website <a href="https://www.madbury.in/">madbury.in</a> and partaking in the challenge. From black forest jelly, coconut, wheat crispies, popcorn, salted caramel to desi ingredients like paan, thandai, khajoor, kaju katli and masala chai, there are options galore to pick and choose from. One can submit up to two of their favourite flavors for the chance to be one of five finalists. What more? Apart from taste and creativity, every bar should have a unique name and an inspiring tale that would have the judges captivated. The company has also tied-up with Amazon.in, for an exclusive Madbury store, where consumers can get some wacky ideas to ‘go Madbury for Cadbury’, with some unique ingredients listed. Entries are open till January 15, 2020. Hemant Sharma, Senior Creative Director &amp; Sagar Jadhav, Creative Director, Ogilvy Mumbai, said, "The brief was truly exciting from the word go and particularly challenging for the Indian market where the taste and flavors are as diverse as the land and its people. So, the old-world wisdom, ‘when there’s a lot to say, sing it’ came to the rescue. We created a jingle with stanzas in 8 different languages celebrating the food and cultural quirks of people across the country. We designed the supporting visuals to bring alive the idea of India’s great multiplicity and love for Cadbury Dairy Milk chocolate." Conceptualized in partnership with Ogilvy India &amp; Wavemaker, the Madbury campaign will be supported by a 360-degree communication campaign, which includes a fun new video asset, innovative outdoor and digital campaigns and strong in-store visibility. The five lucky finalists will have the opportunity to visit Mondelez International’s state-of-the-art Global Research, Development &amp; Quality Centre in Mumbai, India, and work with the chocolate experts to experiment with their creations and make their dream bar a reality. The competition will witness two of the five finalists as champions and their creation will become the latest and most exciting addition to the iconic Cadbury Dairy Milk range. These limited edition bars are slated to be launched in the latter half of 2020 and will be available to purchase for a limited period across markets in India.

Mondelez India invites consumers to create and name their own Cadbury Dairy Milk bar

<ul><li>The <keyword id="11160485" type="UNKNOWN" weightage="20" keywordseo="Dodla-Dairy-IPO">Dodla Dairy IPO</keyword> goes live today, June 16, and it will be open for subscription till June 18.</li><li>The total IPO size is ₹520 crore. The price band is fixed at ₹421-428, and each lot consists of 35 equity shares.</li><li>Analysts suggest that the future prospects of the company make it worth subscribing to the IPO.</li></ul>Initial public offerings (IPO) of dairy companies don’t come around often, so the Hyderabad-based Dodla Dairy’s ₹520 crore IPO stands apart from the rest for this reason, among others. The 26-year-old company operates in South India. It is the third largest milk producer in the country, with its milk procurement standing at 1.03 million litres per day. If that sounds exciting enough, here’s a brief look at the Dodla Dairy IPO details: <table style="border-width: initial; border-style: none;"></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Particulars </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Issue opens </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">June 16, 2021 </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Issue closes </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">June 18, 2021 </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Price band </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹421-428 per share </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Market lot </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">35 shares </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Minimum order value </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹14,980 </td></tr></tbody></table> Here’s how much of the issue is reserved for different categories of investors: <table style="border-width: initial; border-style: none;"></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Particulars </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Share of issue reserved </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Qualified Institutional Buyers </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">50% </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Non-institutional Investors </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">15% </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Retail Investors </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">35% </td></tr></tbody></table> Dodla Dairy counts the US-based equity firm TPG amongst its investors. Out of the ₹520 crore that it aims to raise from the markets, ₹470 crore will be via offer for sale from the existing investors, including TPB and the company’s promoters. The remaining ₹50 crore will be raised via a fresh issue of equity shares. <div type="Article" hostid="261" msid="83433293" title="Dodla Dairy's ₹520 crore IPO isn't to expand into new markets but to strengthen its foothold where it already exists" mstype="2" mssubtype="0"></div> <cmsannotation type="cmsannotation" annotationid="Objects of the issue" comment="subhead" text="Objects of the issue">Objects of the issue</cmsannotation> The company’s prospectus states that out of the ₹50 crore fresh issue, ₹32 crore will be used toward payment of certain borrowings, which will help reduce its cost of finance and make the company debt-free. ₹7 crore will be used towards meeting incremental capital expenditure requirements of the company. The remaining ₹11 crore will go towards general corporate purposes. <cmsannotation type="cmsannotation" annotationid="Here’s what analysts are saying" comment="subhead" text="Here’s what analysts are saying">Here’s what analysts are saying</cmsannotation> Analysts at Angel Broking said that the future prospects of the company look better thanks to an improved product mix. “Dodla Dairy has shown improvement in operating margin with an efficient working capital cycle. Going forward, we believe that it would perform better on the back of an increase in value added product mix,” said the brokerage. Reliance Securities also recommended subscribing considering the long-term prospects of the company. “Going forward, sustainability of recent improvement in operating performance will be the key for DDL’s valuation rerating in the medium-term. Considering strong OCF yield and consumer-centric business, which usually commands higher multiple, we recommend subscribing to the IPO from the long-term perspective,” it said in a statement. <table style="border-width: initial; border-style: none;"></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.9978225000000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Brokerage/analyst </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.9978225000000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Recommendation </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.9978225000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Reliance Securities </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.9978225000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Subscribe </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Angel Broking </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Subscribe </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Dilip Davda </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Subscribe for long term </td></tr></tbody></table> <cmsannotation type="cmsannotation" annotationid="Understanding the business of Dodla Dairy" comment="subhead" text="Understanding the business of Dodla Dairy">Understanding the business of Dodla Dairy</cmsannotation> Dodla Dairy has a network of over 1 lakh farmers across South India, helping it procure over 1.03 million litres of milk per day. This makes it the third largest company by milk procurement, and the second largest private dairy company in terms of market presence. Dodla primarily operates in Telangana, Andhra Pradesh, Karnataka, Tamil Nadu and Maharashtra. It also has operations beyond India, in Uganda and Kenya. Apart from milk, Dodla Dairy also has other value-added products like curd, ghee, butter, paneer (Indian cottage cheese), flavoured milk, ice cream, among other things. <div type="image" title="Dodla IPO Revenue Profits." msid="83548254" hostid="261" caption="&amp;lt;p&amp;gt;Dodla Dairy&amp;#39;s revenue and profit since 2018&amp;lt;/p&amp;gt;"></div> According to the company, its main competitors are Hatsun Agro Products, Heritage Foods, Tirumala Milk Products and Creamline Dairy Products. Here’s how it fares against them: <table style="border-width: initial; border-style: none;"></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Net profit as of 31 March 2020 </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Dodla Dairy </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹49.87 crore </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Hatsun Agro Products </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹1,12.27 crore </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Heritage Foods </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">(₹169.4 crore) </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Parag Milk Foods </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹93.69 crore </td></tr></tbody></table> SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/dodla-dairys-520-crore-ipo-is-set-to-hit-the-market-on-june-16-check-out-all-details/articleshow/83433293.cms">Dodla Dairy's ₹520 crore IPO isn't to expand into new markets but to strengthen its foothold where it already exists</a> <a href="https://www.businessinsider.in/business/news/why-dodla-dairy-has-no-plans-to-expand-beyond-southern-india/articleshow/83503817.cms">Here’s why Dodla Dairy has no plans to expand beyond southern India for at least the next two years even with its IPO</a> <a href="https://www.businessinsider.in/stock-market/news/shyam-metalics-ipo-price-gmp-should-you-subscribe/articleshow/83506838.cms">Shyam Metalics IPO worth ₹909 crore is live – find out if you should subscribe to this Kolkata-based producer of long steel products</a>

Dodla Dairy IPO – find out if you should subscribe to this Hyderabad-based dairy company’s stock

<keyword id="19934680" type="General" weightage="20" keywordseo="Amul" source="keywords" meta.keywordsubtype="org" meta.entityname="Amul" meta.hostid="261" meta.entityid="Amul">Amul</keyword>, has been recognized as the strongest food and <keyword id="20467955" type="General" weightage="20" keywordseo="dairy-brand" source="keywords">dairy brand</keyword> globally, according to the <keyword id="20220223" type="General" weightage="20" keywordseo="Brand-Finance" source="keywords" meta.keywordsubtype="org" meta.entityname="Brand Finance" meta.hostid="261" meta.entityid="Brand Finance">Brand Finance</keyword> Food &amp; Drink 2024 report. In a post on X (formerly Twitter), Amul posted, "We are pleased to inform you that Amul is ranked as the strongest <keyword id="22460165" type="General" weightage="20" keywordseo="food-brand" source="keywords">food brand</keyword> and strongest dairy brand in the world as per Food &amp; Drink 2024, the annual report on the most valuable and strongest food, dairy &amp; non-alcoholic drinks brands by @BrandFinance , world's leading brand consultancy" The annual report by Brand Finance, a global brand valuation consultancy, highlights the growing influence of Amul in the international market. The company's <keyword id="22862818" type="General" weightage="20" keywordseo="brand-strength" source="keywords">brand strength</keyword> was evaluated with a Brand Strength Index (BSI) score of 91.0 out of 100, earning it the prestigious AAA+ rating. Amul's performance in familiarity, consideration, and recommendation metrics solidified its position as a global leader in the food and dairy sectors. While Amul shines in brand strength, the report identifies Nestle and Lay's as leaders in brand value. Nestle retained its title as the world's most valuable food brand, despite a 7 per cent decline in brand value to USD 20.8 billion. The company's ability to adapt to changing consumer preferences and maintain a diverse product portfolio has been key to its enduring success. Lay's, on the other hand, saw a 9 per cent increase in brand value, rising to USD 12 billion and securing the second spot globally. Lay's innovative product offerings, including its Flavour Swap and MAX lineups, have driven its brand value growth. The Brand Finance report also notes a 4 per cent decline in the overall brand value of the food and beverage sector, now totalling around USD 268 billion. This decline is attributed to consumers increasingly favoring smaller, private-label brands offering unique, personalized products over traditional big names. Convenience foods, however, are bucking the trend, with rising brand value due to growing demand from busy consumers. Brands like Healthy Choice and DiGiorno have seen a 17 per cent increase in brand value, driven by innovative product releases and strategic marketing. Amul's ascension as the world's strongest food and dairy brand is a testament to its consistent innovation, effective marketing strategies, and strong consumer trust. The cooperative's commitment to quality and its extensive product range has made it a household name not just in India but across the globe. With an 85 per cent share in the Indian butter market and a 66 per cent market share in cheese, Amul's brand equity continues to grow stronger each year. The dairy industry, however, faces its own set of challenges. The report notes a 6 per cent dip in the total brand value of the top 10 dairy brands, now at USD 43.8 billion. Despite this, Amul has retained its title as the strongest dairy brand for the fourth consecutive year, thanks to its unique cooperative structure and impactful branding efforts. Meanwhile, Valio, a Finnish dairy brand, has emerged as the fastest-growing dairy brand, with a 31 per cent increase in brand value, driven by its acquisition of Planti, a producer of plant-based dairy alternatives. Sustainability continues to be a critical factor for brands. Nestle leads the food sector with the highest Sustainability Perceptions Value at USD 1.4 billion, while Coca-Cola tops the non-alcoholic drinks sector with a value of USD 5.2 billion. The report suggests that brands like Lay's and Pepsi, with high positive gap values, could further enhance their market positions by better communicating their sustainability efforts. SEE ALSO: <a href="https://www.businessinsider.in/business/telecom/news/reliance-jio-and-airtel-gained-over-3-million-subscribers-in-june-vi-lost-nearly-a-million/articleshow/112670406.cms">Reliance Jio and Airtel gained over 3 million subscribers in June, Vi lost nearly a million</a> <a href="https://www.businessinsider.in/tech/mobile/news/the-iphone-pro-models-will-be-made-in-india-for-the-first-time-this-year/articleshow/112653019.cms">The iPhone Pro models will be made in India for the first time this year</a> <a href="https://www.businessinsider.in/stock-market/webstories/orient-technologies-ipo-price-band-to-risk-factors-all-you-need-to-know/slidelist/112646237.cms">Orient Technologies IPO – Price band to risk factors, all you need to know</a>

Amul emerges as world's strongest food and dairy brand, topping global rankings in Brand Finance Food & Drink 2024 Report

The <keyword id="2878534" type="UNKNOWN" weightage="80" keywordseo="maggi-ban">Maggi ban</keyword> has triggered a chain of shocking revelation after another. The latest being the Uttar Pradesh Food and Drug Administration (FDA) finding detergent in a <keyword id="6376312" type="COMPANY" weightage="80" keywordseo="Mother-Dairy">Mother Dairy</keyword>'s milk packets. 
 
"Results showed that the samples were sub-standard and one of the two contained detergent," Ram Naresh Yadav, an UP FDA official in Agra told a PTI reporter. 
 
The samples were collected from Mother Dairy's collection centers in Bah in November 2014. "The samples were first sent to Lucknow and later to Kolkata on the demand of the company," Yadav said. 
 
Mother Dairy has denied any adulteration of milk from its end. 
 
Sandeep Ghosh, Head, Milk, Fruits and Vegetables Section at Mother Dairy in Delhi said, "Mother Dairy milk undergoes four levels of thorough testing at various levels -- input, processing, dispatches and even at market level." 
 
"For any such adulteration, the milk is immediately rejected from further action," he added. 
 
(Image credit: Indiatimes)

UP FDA discovers detergent in Mother Dairy
milk

<ul class="summary-list"><li>I decided to cut out gluten and dairy for a week to see if I would notice improvements to my <keyword id="6354750" type="UNKNOWN" weightage="100" keywordseo="health">health</keyword>.</li><li>I've been a vegetarian for the past year and a half, and gluten and dairy make up about 50% of my <keyword id="6358230" type="UNKNOWN" weightage="60" keywordseo="diet">diet</keyword>.</li><li>It was fun coming up with new recipes and I felt less bloated and more energetic, but I just missed the ease of my old diet too much.</li></ul>When I became vegetarian a year and a half ago, I had no trouble making the switch from eating meat. It was easy to fill in my <a href="https://www.insider.com/healthy-fat-weight-loss-diet-tips-how-to-eat-lessons-2019-6">diet</a> with more dairy and grains in place of meat.However, while stuck at home most of the time during the pandemic, I noticed that I'd been <a href="https://www.insider.com/comfort-food-around-the-world-2018-3">comfort eating</a> quite a bit of cheese, bread, and ice cream, and it was making me feel bloated and sluggish.With all the extra time on my hands, I have been thinking more about my health, and wondered if I could try a new diet that might improve my overall wellbeing.<h2>I decided to cut dairy and gluten out of my diet after researching the potential health benefits</h2><div type="image" title="dairy" height="3648" width="4864" msid="76634044" hostid="261"></div>Though dairy has proteins, vitamins, and minerals, it is also high in calories and <a href="https://www.pcrm.org/good-nutrition/nutrition-information/health-concerns-about-dairy">saturated fat</a>, and <a href="https://www.thehealthy.com/weight-loss/worst-foods-for-your-diet/">can cause stomach pain</a> and indigestion. Some people experience <a href="https://www.insider.com/side-effects-of-eating-too-much-dairy-milk-cheese-2020-3">side effects such as bloating, acne, and nausea</a> from consuming too much dairy.<a href="https://www.health.harvard.edu/blog/dairy-health-food-or-health-risk-2019012515849">According to Vasanti Malik</a>, a nutrition research scientist with the Harvard T.H. Chan School of Public Health,"Eating a well-balanced diet that includes plenty of green leafy vegetables and nuts can better help you get the calcium and protein you need rather than relying too much on dairy."<a href="https://celiac.org/gluten-free-living/what-is-gluten/">Gluten</a> is a group of proteins found in wheat. Like dairy, grains also provide important vitamins and minerals, but they can also have some adverse affects on health. <a href="https://www.medicalnewstoday.com/articles/288406#benefits">According to research</a> published in the Expert Review of Gastroenterology and Hepatology, gluten can cause "altered gut function, irritable bowel syndrome (IBS), and gut microbiome changes" in some individuals. I wasn't sure if I had experienced these symptoms exactly, but I wanted to see if I would feel any changes if I stopped eating gluten.<h2>I made sure to buy groceries that were <keyword id="1658615" type="PERSON" weightage="60" keywordseo="gluten-free">gluten-free</keyword> and dairy-free, but would fulfill my nutritional needs</h2><a href="https://whatsgood.vitaminshoppe.com/dairy-lack-of-nutrients/">According to Whats Good by The Vitamin Shoppe</a>, the nutrients I would need to replace when cutting out dairy were protein, vitamin D, calcium, phosphorus, potassium, vitamin A, magnesium, zinc, and probiotics.<div type="image" title="My dairy and gluten-free groceries for the week." height="3024" width="4032" msid="76634047" hostid="261"></div>It sounded like a big list just for cutting out one food group, but determined to stick with the diet, I found foods that would replace each nutrient: tofu for protein and calcium, mushrooms for vitamin D, almonds for phosphorus, magnesium, and zinc, bananas for potassium, spinach for vitamin A, and sauerkraut for probiotics.<a href="https://www.verywellhealth.com/nutrients-to-boost-if-youre-gluten-free-563076">According to Very Well Health</a>, the nutrients I would need to replace when going gluten-free were vitamin B6, folate, vitamin D, calcium, iron, vitamin B12, thiamin, riboflavin, and niacin — I was surprised by this long list.I wasn't looking forward to having to purchase so many additional foods to meet my nutritional needs. Luckily, I already had calcium and vitamin D covered with my dairy-replacement purchases, the spinach I had would also provide folate, the almonds have riboflavin, and tofu has a decent amount of iron.To complete my grain-free nutritional needs, I bought chickpeas for vitamin B6, beans for thiamin, and I had peanuts on hand for niacin. I already take vitamin B12 supplements that were recommended by my doctor when I went vegetarian, so I left that one out of my purchases.<h2>At first, it was fun looking up new recipes for the week</h2>I enjoyed looking online to find recipes that would fit with my new restrictive diet. I turned to some <a href="https://www.insider.com/easy-vegan-recipes-that-use-only-cupboard-staples-2020-4">vegan recipes</a>, which I knew would already be dairy-free, so all I would have to look for was options without any grains.One of my favorite new recipes is a vegan Caesar salad, which uses baked chickpeas instead of croutons, hummus instead of mayonnaise, and water from capers to give the dressing a briney taste. <div type="image" title="Vegan Caesar salad with crunchy chickpeas." height="3024" width="4032" msid="76634050" hostid="261"></div><h2>But some of my meals, particularly breakfast, became very repetitive</h2>Breakfast was one of the harder meals of the day, since I almost always have a yogurt with granola or a bagel with cream cheese.Since I don't like to wake up early in the morning to cook, I just had a banana with peanut butter for breakfast during the week. It got a bit tiresome by the end of the week, and I would find myself snacking on nuts in between breakfast and lunch.Lunch and dinner were more fun, since I had more time to cook and was able to find new and exciting recipes online. One recipe that I particularly liked for dinner was a <a href="https://yupitsvegan.com/easy-coconut-chickpea-curry/">chickpea coconut curry</a>. Made with tomatoes, coconut milk, and spices and served over rice, I felt very full after eating it, and didn't have the bloated feeling I sometimes get after having a dairy-heavy meal.<h2>By the end of the week, I was missing dairy products a lot, and I was really looking forward to that first hunk of cheese</h2>As the week came to an end, I found myself craving the comfort foods that I had been missing for the past week. By the end of the week I found that <a href="https://www.insider.com/side-effects-of-eating-too-much-dairy-milk-cheese-2020-3">cutting out dairy</a> and gluten did make me feel less bloated throughout the day, and my energy levels seemed somewhat higher than normal. However, though it was a positive change, I felt that I was giving up too much for it.<h2>I decided that I'd rather have the foods I really like than feel only slightly better</h2>I think that cutting these foods out for a week will help me reduce my intake in the future, since I now know so many good substitutes for them. I believe a dairy- and gluten-free diet would be easier for someone who eats meat, since meat contains some of the protein, vitamins, and minerals you miss out on when cutting out gluten and dairy, and you would simply have more options.I'd recommend that anyone who wants to try a similar diet should do their research beforehand, but in my experience, it might provide them with new, healthier options to try when they want to cut down on their gluten and dairy intakes.<ul class="read-more-links"><li>Read more:</li><li><a href="https://www.insider.com/side-effects-of-eating-too-much-dairy-milk-cheese-2020-3">6 side effects of consuming too much dairy, from bloating to acne</a></li><li><a href="https://www.insider.com/what-is-a-gluten-free-diet">What is a gluten-free diet and why it isn't for everyone</a></li><li><a href="https://www.insider.com/ways-to-tell-if-food-is-gluten-free-2018-2">5 tips that will help you figure out if a food is gluten-free</a></li></ul>

I cut out gluten and dairy for a week and while I noticed some improvements, the diet felt too restrictive for me

<ul><li>India is a relatively young market for <keyword id="26528" type="General" weightage="100" keywordseo="cheese" source="Orion">cheese</keyword> but the category has witnessed good growth during the pandemic.</li><li>For the past few years, <keyword id="6359432" type="General" weightage="80" keywordseo="britannia" source="Orion">Britannia</keyword> has been focusing on growing its <keyword id="6393794" type="General" weightage="80" keywordseo="dairy" source="Orion">Dairy</keyword> business and has big plans to grab a larger share in the category.</li><li>We speak to <keyword id="299988" type="General" weightage="20" keywordseo="abhishek-sinha" source="Orion">Abhishek Sinha</keyword>, Vice-President, Dairy Business, Britannia Industries Ltd. to understand what Britannia is doing to give a push to its Dairy business and how its Cheese portfolio is performing. We also talk to him about Britannia Cheese's latest campaign. </li></ul>India’s cheese market is at a relatively nascent stage when compared to global markets but it is a segment that presents a lot of opportunities. Since the pandemic when people were stuck at home, there was an increase in people experimenting with cooking and owing to the role cheese plays in a lot of global cuisines, there was a surge in demand of cheese worldwide, according to reports. Closer home, Britannia Cheese quickly recognized the opportunity and strengthened its digital marketing strategy to make the most of this surge in demand. In fact, in the financial year 2020-21, Britannia Cheese delivered sales of Rs 200-300 crore. Owing to the growth in demand, the brand also released a campaign recently which was aimed at raising awareness about the role the brand can play if included in children’s everyday diet. <div type="Youtube" id="Pdauhv7Ww8A" title="Britannia Cheese Hindi_20sec" thumbUrl="https://i.ytimg.com/vi/Pdauhv7Ww8A/mqdefault.jpg"></div> We recently caught up with Abhishek Sinha, Vice-President, Dairy Business, Britannia Industries Ltd. to understand how the brand has grown in the past few months, its new campaign and how it is ensuring it keeps up with its growth momentum. Excerpts: Q) You have recently released a campaign for Britannia Cheese where you talk about the importance of consumption of good quality proteins for young adults. Tell us a bit more… Our new campaign for Britannia Cheese aims to educate the audiences about its protein-rich qualities. Proteins are by far one of the most important macronutrients that should be a part of a healthy diet. The campaign aims to raise awareness about the role Britannia Cheese plays as a part of children’s nutrition and encourages parents to include it as a rich and delicious source of good quality protein in their children’s diet. With 2 slices of Britannia Cheese that is made of the goodness of cow’s milk, children will be able to get the same amount of protein as 1 glass of milk or 35 gms of paneer. Q) India is still a young market for cheese. Since your campaign is talking about including cheese in children's diet, how are you convincing parents it’s a healthy option? When we started our background work, our starting point was that Britannia Cheese had considerably less amount of fat when compared to our butter. Categories like butter are familiar to us and a part of our daily diet, while cheese is a relatively modern option and hence unfamiliar category for Indian population. Moreover, we also found that 4 out of 5 Indians don’t consume adequate amounts of good quality protein that comes from cow’s milk. Britannia Cheese which is made of cow’s milk is one of the richest vegetarian sources of good quality protein. Also, cheese is a major source of Calcium, Phosphorous and Vitamin A and hence a valuable addition to a healthy and balanced diet. Q) How big is India's cheese market? What is Britannia's market share in the category? As per IMAC Data, the Cheese category was Rs 3100 crore category in 2018 with 40% of the market coming from Retail sales and 60% of the market from institutional sales. In the financial year 2020-21, Britannia Cheese delivered sales of over Rs 230 crore and as per internal estimates, is the second largest player in <keyword id="13131124" type="General" weightage="20" keywordseo="retail-cheese" source="Orion">Retail Cheese</keyword> in the country. Q) What sort of growth has Britannia's dairy and cheese category witnessed in the last few years? What are a few factors that have helped achieve this growth? The financial year 2020-21 saw Britannia Cheese growing at 30% on the back of lockdowns and consumers shifting their consumption from out-of-home to in-home. The growth in the first half of the year was somewhat subdued owing to the large bases of the previous year, however the growth for Britannia and the category has come back in the second half of this year. While Britannia remains strong across top metros and modern trade stores, our key growth markets in recent times have been the next 20 towns beyond the top 8 metros and e-commerce. During and post the pandemic, we realized that the cheese category in Tier II towns has started outpacing the grown in metros and we are looking at growing our distribution in these markets significantly this year. Further the e-commerce business for cheese has been growing at a CAGR of 100% for the last 2 years and we expect to continue the momentum in the coming year as well. Q) Being one of the top players currently, what sort of innovations are you bringing about in the category? Are you also looking at focusing on gourmet/premium cheese offerings? One of the keys towards being India’s largest bakery foods company and one of the most trusted brands is the strength of our R&amp;D function in driving product innovations. The Dairy portfolio is also key in our vision of making Britannia a global Total Foods Company. One of the focus of our investments in the Ranjangoan unit would also be to build a world class R&amp;D facility. This will enable us to develop and grow the Indian Value-Added Dairy category. In the vision for Dairy, we see ourselves as a Leader in the Value-Added Dairy category which we shall achieve by bringing world-class product experiences to consumers at prices that are competitive and yet create margins for investment into the growth of such experiences. Some of the opportunities in Cheese that we would be keen to explore would be to grow the nascent <keyword id="13131123" type="General" weightage="20" keywordseo="cheese-snacking" source="Orion">Cheese Snacking</keyword> category which is very large in western markets. Our back-end competency would also enable us to become a preferred supplier of cheese to hotels, restaurants, QSRs and cafeterias. We would also seek to grow nascent categories like spreads, cream cheese and Mozzarella cheese. Meanwhile, other avenues for innovation that we have outlined lie in the Value-Added Drinks and Yogurts categories through a portfolio expansion for <keyword id="13131122" type="General" weightage="20" keywordseo="winkin-cow" source="Orion">Winkin Cow</keyword> and our Fresh Business. Q) Globally as well as in India, a lot of people are moving away from animal-based foods… What do you think the future of the Dairy category looks like in India? Today we see a large global recognition of the fact that our diets are high in carbohydrates but poor in protein and hence there is a move towards new sources of Protein to be added to our diets. In fact even in India there is a recognition of the fact that 4 out of every 5 Indians don’t consumer adequate amounts of good quality protein in their diet. This recognition is also fuelling the growth of the Dairy Category in the country and hence we see significant growth of categories like Cheese, Value Added Dairy Drinks and Value Added Yogurts. We are extremely bullish about the prospects of the category and hence have invested close to Rs 600 crore in our backward integrated dairy plant at Ranjangoan. Q) What is your focus going to be in terms of marketing your products? What is your target for FY 22-23? We expect FY 22-23 to be an exciting year for Britannia Dairy as this is the year we start manufacturing our own products. We would aspire to grow our business in high double digits led by Cheese, Dairy Drinks and the Fresh portfolio. We have embarked onto a powerful Brand Campaign for Britannia Cheese build on bridging the Protein gap for Indians. This message is being spread through a 3-month Brand Power TVC in mass media across India. We are also investing in digital initiatives for the savvy metro consumer. For Tier II and III towns, we will also be investing in OOH to take the message far and wide. We are also investing robustly in Modern Trade Visibility and across E-commerce platforms. We are also extremely bullish on Winkin Cow, our Dairy Drinks brand. We have regularly invested in advertising for the brand and next year, we plan to extend our offerings to various segments of the Dairy Drinks category, from affordable SKUs to premium and indulgent experiences. Lastly, the Dairy Factory will allow us to incubate Maharashtra as a market to build a robust fresh dairy portfolio.

Here’s how Britannia is strengthening its Dairy portfolio

<ul><li>Mondelez India’s <keyword id="570619" type="PERSON" weightage="20" keywordseo="Cadbury-Dairy-Milk">Cadbury Dairy Milk</keyword> has partnered with <keyword id="13880" type="COMPANY" weightage="20" keywordseo="Mumbai-Indians">Mumbai Indians</keyword>. </li><li>The brand will double the total runs scored in all Mumbai Indians matches to provide health insurance for daily wage earners through its NGO partner Nirmana. </li></ul>As India gears up for the cricket season, Mondelez India’s Cadbury Dairy Milk has partnered with Mumbai Indians, as their official Goodness Partner to spread the message of acknowledging the unacknowledged with the “#SayThankYou” initiative. As part of this initiative, the brand will double the total runs scored in all Mumbai Indians matches to provide health insurance for daily wage earners through its NGO partner Nirmana. Commenting on the partnership <keyword id="1825451" type="COMPANY" weightage="20" keywordseo="Anil-Viswanathan">Anil Viswanathan</keyword>, Senior Director - Marketing (Chocolates), Insights &amp; Analytics, Mondelez India, said “As an optimistic and progressive brand Cadbury Dairy Milk has always believed that a little bit of generosity can go a long way, and often, it’s the smallest gestures that have the biggest impact. This year has made us all realize the value of the people that run our cities, societies, lives and this has been the core thought behind the brand’s #SayThankYou campaign. Cricket being one of India’s biggest passions, we wanted to use the platform of T20 to inspire our consumers to “Say thank you to those who make our lives easier.” So, this season, the total runs that are scored in every Mumbai Indians match will go beyond cricket. We are very excited to have one of the country’s favorite teams, joining us in this journey of acknowledging the unacknowledged and expressing gratitude to those who are working behind the scenes to make the team and its players a success on the field. Cadbury Dairy Milk has been working to acknowledge the unacknowledged by sponsoring health insurance, a critical need for unorganised labour and daily wage earners, through Nirmana. This is a continuation of the Generosity journey where recently Cadbury Dairy Milk has committed part proceeds of its Limited-Edition ‘Thank You’ Bar sale towards this cause supporting insurance for ~17000 daily wagers. Commenting on the association, Mumbai Indians spokesperson, said, “We are extremely pleased to be associated with Cadbury Dairy Milk. At Mumbai Indians, we believe in compassion, gratitude, and togetherness. The ‘One Family’ ideology of Mumbai Indians reflects the same feeling in true spirit. The ‘Say Thank You’ initiative by Cadbury Dairy Milk is a highly commendable initiative that also resonates with our thoughts. The world is witnessing a very challenging time and it is imperative that we extend care and empathy as a united force to the affected. We hope that through this association, we are able to spread smiles and help the ones in need.”

For every run scored by the Mumbai Indians, Cadbury Dairy Milk will sponsor health insurance for 2 daily wage earners in India

<ul><li>With the pandemic creating newer snacking occasions, the campaign nudges consumers to stock up their refrigerators with <keyword id="570619" type="General" weightage="80" keywordseo="cadbury-dairy-milk" source="Orion">Cadbury Dairy Milk</keyword> to turn everyday moments into a ‘meetha’ celebration.</li><li>It is conceptualised by <keyword id="531122" type="General" weightage="20" keywordseo="ogilvy-india" source="Orion">Ogilvy India</keyword>.</li></ul>Cadbury Dairy Milk has rolled out a campaign ‘Fridge Mein Meetha, Toh Ghar Meetha,’ which shows how stocking ‘meetha’ at home can go a long way in making your everyday moments sweeter. With people spending a lot more time indoors, the campaign highlights daily relatable occasions where consumers open their refrigerators for smaller moments of indulgence, knowingly or unknowingly; thus, elevating their everyday moments. With the pandemic creating newer snacking occasions, the campaign nudges consumers to stock up their refrigerators with Cadbury Dairy Milk to turn everyday moments into a ‘meetha’ celebration. It also ties back to <keyword id="2200852" type="General" weightage="20" keywordseo="mondelez-india" source="Orion">Mondelez India</keyword>’s purpose of always bringing to its consumers the right snack, for the right moment, made the right way. <div type="Youtube" id="QvirZgM7uNI" title="Cadbury Dairy Milk - Chilli - Hindi" thumbUrl="https://i.ytimg.com/vi/QvirZgM7uNI/mqdefault.jpg"></div> Commenting on the launch of the campaign, <keyword id="1825451" type="General" weightage="20" keywordseo="anil-viswanathan" source="Orion">Anil Viswanathan</keyword>, Vice-President - Marketing, Mondelez India says, “An integral part of India’s celebratory and indulgent moments since the last seven decades, Cadbury Dairy Milk continues to be synonymous with the word chocolate in the country. Our latest campaign ‘Fridge Mein Meetha, Toh Ghar Meetha’ spotlights occasions where a bar of Cadbury Dairy Milk can turn otherwise mundane moments to sweeter ones and how these happen every day and in every home. As a snacking leader, we want consumers to stock up Cadbury Dairy Milk in their refrigerators and create category growth opportunities beyond instant consumption. We believe that brands that engage with consumers while they nest at home will have a deeper connection and help build lasting relationships.” <div type="Youtube" id="wE7H0Cre16I" title="Cadbury Dairy Milk - Sorry - Hindi" thumbUrl="https://i.ytimg.com/vi/wE7H0Cre16I/mqdefault.jpg"></div> Sukesh Nayak, Chief Creative Officer, Ogilvy India says, “Fridge Mein Meetha, Toh Ghar meetha’ is a campaign that picks up from how our lives have evolved. Today, we have found the time to discover the moments of joy at home that we didn’t earlier. The in-home consumption focused campaign lands this point beautifully, if there is a Cadbury in the fridge it has the sweetness to make every moment of our lives even sweeter.” Shekhar Banerjee, Chief Client Office &amp; Head – West, Wavemaker India adds, “We are very excited about this initiative as it unlocks a huge growth opportunity for the category. One of the toughest task for marketing is to create new habits and we'll be putting to test our behavior change framework based on 4 pillars of Containment, Continuity, Conversion &amp; Content. This is just start of our journey.” <div type="Youtube" id="GylgA1aR6Vo" title="Cadbury Dairy Milk - Dabba - Hindi" thumbUrl="https://i.ytimg.com/vi/GylgA1aR6Vo/mqdefault.jpg"></div> The campaign features 6 heart-warming videos that bring to life everyday tales where people resort to their refrigerator to indulge in their favourite chocolate. Some of these beautifully captured moments include simple situations that India has only gotten more privy to in the last two years of the pandemic. From snacking in the middle of work, midnight cravings to getting over the heat of spicy food or bribing our loved ones with a bar of Cadbury, these shorties are certain to strike a chord with every consumer. <div type="Youtube" id="P9OEKiLDM80" title="Cadbury Dairy Milk - Secret - Hindi" thumbUrl="https://i.ytimg.com/vi/P9OEKiLDM80/mqdefault.jpg"></div> Determined to influence a forever spot for itself in every Indian household, ‘Fridge Mein Meetha, Toh Ghar Meetha’ is set to build a deeper cultural connection through a multi-year high decibel disruptive marketing campaign. Forging a relationship across all generations of Indian households, Cadbury Dairy Milk plans to nudge shoppers to stock the brand at the back of various touchpoints- advertisements, pack interventions, interactive online and offline retail strategies, digital etc. <div type="Youtube" id="uAiapBnFsKs" title="Cadbury Dairy Milk - Speakerphone - Hindi" thumbUrl="https://i.ytimg.com/vi/uAiapBnFsKs/mqdefault.jpg"></div>

Cadbury Dairy Milk nudges consumers to stock up some chocolate to make their everyday moments sweeter in its latest campaign

<ul><li>At least 22 dairy infrastructure projects are now underway in five states - Haryana, Punjab, Karnataka, Maharashtra and Gujarat, with a total cost of ₹31 billion. </li><li>In addition, around ₹80 billion has been allocated towards establishing a fund to equip dairy farmers with cooling technology and milk testing equipment. </li><li>Separately, the government is also drafting a plan to provide a subsidy for dairy farmer cooperatives to transition to solar power equipment.</li></ul>While the recent interim budget presented by Acting Finance Minister Piyush Goyal involved a cash handout programme for farmers, it seems that the Modi government knows that this won’t be enough to solve their problems. In line with the government’s goal to double farmers’ incomes by 2022, Radha Mohan Singh, the Union Minister for Agriculture, just <a href="http://www.pib.nic.in/PressReleseDetail.aspx?PRID=1562782">outlined his ministry’s plans </a>to develop the <keyword id="497138" type="ORGANIZATION" weightage="20" keywordseo="dairy-sector">dairy sector</keyword>. According to an official statement, at least 22 projects are underway in five states - Haryana, Punjab, Karnataka, Maharashtra and Gujarat, with a total cost of ₹31 billion. In addition, around ₹80 billion has been allocated towards establishing a fund to equip dairy farmers with cooling technology and milk testing equipment as well as expanding dairy product manufacturing facilities. The projects broadly fall under three separate schemes - National Programme for Dairy Development, National Dairy Plan Phase-I, and Dairy Entrepreneurship Development Scheme. Recent efforts are aimed at boosting procurement and production process for milk and milk products. India is the world’s largest producer of milk, according to Singh, with a total production of 176.4 million tonnes in the previous fiscal year. The government wants this to increase to 254.5 million tonnes in the next three years. India’s interim budget was met with <a href="https://economictimes.indiatimes.com/industry/cons-products/food/dairy-industry-hails-budget-2019-says-measures-would-increase-farmers-income/articleshow/67792204.cms">a broad degree of approval</a> from India’s dairy farmers. A highlight was the provision of a 2% interest subsidy on loans for farmers engaged in animal husbandry. Separately, the government’s ministry of renewable energy is also drafting a plan to provide a subsidy for dairy farmer cooperatives <a href="https://www.hindustantimes.com/india-news/government-to-announce-30-subsidy-to-milk-farmers-co-ops-in-bid-to-go-solar/story-DOj7lA3RWK4FuING2POJAO.html">to transition to solar power equipment</a>. Given the fact that power outages affect the ability of farmers to store milk, solar power could provide a solution. SEE ALSO: <a href="https://www.businessinsider.in/as-expected-the-modi-administration-just-launched-a-direct-benefit-transfer-scheme-for-the-nations-farmers/articleshow/67786710.cms">India's farmers will get ₹6000 a year from the Modi government</a> <a href="https://www.businessinsider.in/congress-promises-farm-loan-waiver-after-bjp-offers-minimum-income-support-in-budget-2019/articleshow/67827116.cms">There is a bidding war for farmer votes in India</a>

The Indian government’s strategy to double farmer incomes involves a ₹110 billion push for the dairy sector

<ul class="summary-list"><li>In my third year in college, I suddenly started having issues whenever I ate dairy.</li><li>I stopped eating it, and have remained dairy-free for the last 15 years.</li></ul>I grew up eating grilled cheese sandwiches and Frosted Flakes with milk. There was nothing I enjoyed more than going to the ice cream shop.Suddenly, that joy was stripped away from me the summer before my <a target="_blank" href="https://www.businessinsider.com/college-student-studying-abroad-classmates-taking-luxury-trips-2024-4">third year in college</a>. I went from eating ice cream in the dorm cafeteria daily to enduring excruciating pain almost anytime I ate anything with dairy.<h2 id="68e812fa-17c4-452f-b590-a4f5767d18a1">My intolerance for dairy happened out of the blue</h2>The first time I remember experiencing pain was when I took a medication I needed to take with food. I decided to have it with milk and cereal, which I used to love. For the first time, it made me nauseous. I wondered if it was related to the medication, which had given me <a target="_blank" href="https://www.businessinsider.com/guides/health/conditions-symptoms/stomach-ache">stomach pains</a> before. But since it was rare for me to have an upset stomach, I developed an aversion to milk and never had it or took the medicine again.Weeks later, I ate ice cream, and it also led to unbearable, pulsating pain that brought me to my knees for hours. I can now say that pain was almost as bad as <a target="_blank" href="https://www.businessinsider.com/guides/health/reproductive-health/braxton-hicks">labor contractions</a>, except maybe worse, because it was nonstop. I stopped eating ice cream, too.The next semester, I made homemade mac and cheese for a classmate, and after a couple of bites, it immediately upset my stomach. The last straw was when one of my professors bought pizza for our class. I tried to eat it, but within minutes, I was running to the bathroom.I was never officially diagnosed, but I began to believe I was <a target="_blank" href="https://www.businessinsider.com/guides/health/conditions-symptoms/lactose-intolerance-symptoms">lactose intolerant</a>, as I only experienced the unbearable pain when I consumed dairy products. <a target="_blank" href="https://www.hopkinsmedicine.org/health/conditions-and-diseases/lactose-intolerance#:~:text=Lactose%20intolerance%20often%20runs%20in,after%20a%20disease%20or%20infection.">John Hopkins Medicine</a> says that symptoms, which include bloating, diarrhea, stomach cramps, and nausea, may start during the teen or adult years.Although I loved the taste, dairy was no longer worth consuming. Ridding it from my diet proved to be a tall task, especially back then, before alternatives were so common.<h2 id="8e190653-2845-4155-a9c1-ad1c0d135b6d">It's difficult to eat in social situations</h2>I've found that restaurants, especially locally-owned ones, don't always indicate on the menu when they've included cream or cheese in their meals. When I go out to eat, I have to ask a lot of questions about <a target="_blank" href="https://www.businessinsider.com/my-food-allergies-have-eased-but-eating-is-still-complicated-2023-4">food preparation and ingredients</a>. That annoys some people, so I typically stick to eating out with my husband, close family, and friends.If I go to group gatherings, such as weddings, work functions, and parties, I will likely not be able to eat much of the food because it contains dairy. I usually have to contact the host beforehand to find out what's on the menu and let them know I'll need a dairy-free or vegan option.If that's not possible, I'll eat whatever I can, like bread or a side, and then go out to eat afterward. For work functions, I typically don't attend unless they're mandatory, as they seem to center around food I can't consume; it's one of the reasons I prefer to work in a remote environment.It's also more <a target="_blank" href="https://www.businessinsider.com/things-i-wish-i-knew-before-going-dairy-free-2018-3">expensive to be dairy-free</a>. When I go out for coffee, I have to pay extra for soy, almond, or oat milk.<h2 id="e4fc805f-affd-4c48-a3a9-6ea68a69c070">I'm thankful there are now more dairy-free options</h2>My home is my safe place, where I don't have to constantly think about avoiding dairy. Luckily, businesses such as ice cream shops and grocery stores have become way more inclusive in recent years, and it's become easier to find non-dairy alternatives to products like milk, ice cream, and yogurts. I can enjoy Ben &amp; Jerry's <a target="_blank" href="https://www.businessinsider.com/best-dairy-free-ice-creams-2018-9">almond-based ice cream</a>, So Delicious's coconut milk-based vanilla yogurt, and Silk's organic soy milk without fear.Research indicates that people with lactose intolerance and those who have issues with dairy can handle <a target="_blank" href="https://www.niddk.nih.gov/health-information/digestive-diseases/lactose-intolerance/eating-diet-nutrition">different amounts</a> of lactose. That has been confusing for everyone around me. Over the years, I've learned that the only things with dairy that I can handle are Cheez-Its, margarine (some varieties of margarine have dairy, and some don't), and baked goods where milk is cooked into them, such as cookies, biscuits, and pancakes.To compensate for my lack of dairy intake, I pay attention to my <a target="_blank" href="https://www.businessinsider.com/guides/health/diet-nutrition/foods-high-in-calcium">calcium intake</a> and eat foods such as broccoli, oranges, collard greens, and kale. It must be working because my calcium levels have remained normal. I also take a vitamin D supplement.I'm grateful my husband is so accommodating. The meals I prepare do not include dairy, but if my husband wants some, he'll add it to his. He typically orders dairy-based meals when we eat out on the weekends.I know there are lactase tablets I can take before consuming dairy products to help with digestion. I'm too afraid to try them, though, because they may not work.While this journey has been challenging, it has taught me to be more inclusive and mindful of others' dietary restrictions when planning gatherings. It has also helped me become more open to trying new foods. There are pros and cons to every situation. You just have to find the positive.

I've been eating dairy-free for 15 years. I didn't expect it to affect my social life.

<ul><li>Cadbury dropped a new ad last Friday and the internet went gaga over it. The ad went viral immediately and people still haven’t stopped talking about it.</li><li>Mondelez India and <keyword id="531122" type="General" weightage="20" keywordseo="ogilvy-india" source="Orion">Ogilvy India</keyword> gave reimagined one of their popular ads from the ’90s, Cadbury Cricket 1993, and reversed the gender roles to celebrate women athletes.</li><li>And the internet is loving the much-needed plot twist. The giant has reversed the advertisement and this time, a man performs a candid, adorable celebratory dance to cheer his friend/partner.</li><li>We speak to experts to find out why a recreated ad has worked so well and how does it reflect on changing gender narratives in the advertising and marketing industry.</li></ul>I remember watching Cadbury’s iconic Stadium ad in the 90s. It was so liberating to see a woman dance in front of a packed stadium, unabashedly. It is 2021 and we women are still told how to speak, sit and talk and in the 90s, when women barely had any good, non-domestic leading roles in ads, Ogilvy and Mondelez’s ad was revolutionary. She forgets all these filters that are ingrained in our minds and just takes to the stadium to celebrate her friend’s victory, completely carefree. She was breaking the barriers metaphorically to simply express her joy and be herself. It was way ahead of its time. When I first got to know that the old Cadbury Cricket ad has been recreated, I was a little scared, to be honest. It is too iconic to be messed with (watch any Bollywood songs from the 90s which have been recreated recently, the result is disastrous). But again, it is Ogilvy and Cadbury. If someone can recreate an old ad without losing its magic, it is them. I opened the link to the ad and my worries melted away in a second, as a Dairy Milk Silk bar does on a hot day. I felt like a 10-year-old again and at the same time, I was extremely delighted to see a woman cricketer. <div type="Article" hostid="261" msid="86284608" title="Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist" mstype="2" mssubtype="0"></div> This is the contemporary take that was long overdue. The film, conceptualized by Ogilvy India, for Mondelez India, shows a young woman cricketer scoring a winning boundary and her male friend running towards the field dancing with unabashed glee, celebrating her smashing performance, as the crowd cheers on. As he passes by the security team and the woman blushes, I had a huge smile on my face and goosebumps. This ad is definitely staying with me for a long, long time. The film ends with the powerful message of #GoodLuckGirls in recognition of today’s equal world where more women are breaking barriers and pursuing their dreams. And it is not just me. It has become a huge hit online and both millennials and GenZ haven’t stopped talking about it yet. Ogilvy India has beautifully retained the commercial’s soul by using the same background score by <keyword id="4457" type="General" weightage="20" keywordseo="shankar-mahadevan" source="Orion">Shankar Mahadevan</keyword> ‘Asli Swad Zindagi ka’ and keeping the dance unchoreographed. Internet users are, ergo, gushing about its nostalgia value and talking about how they have connected strongly with the ad like they did 28 years ago. Here are a few examples of how they reacted: <div type="twitter" handle="tahira_k" handlename="Tahira Kashyap Khurrana" image="http://pbs.twimg.com/profile_images/1313053660285345792/Fj8Kk_uF_normal.jpg" favoritecount="38" retweetcount="4" status="Love this🌈 https://t.co/8kukAes3ON" createdat="1631860372000" id="1438752798603046915"></div> <div type="twitter" handle="Rajyasree" handlename="Brown Sahiba" image="http://pbs.twimg.com/profile_images/1280013725617930240/lOqSTrkm_normal.jpg" favoritecount="3" retweetcount="1" status="The new Cadbury's dairy milk ad manages to be nostalgic and modern. Clever idea. Reinvent the wheel, but only sligh… https://t.co/WvP7KzddwR" createdat="1631854063000" id="1438726335984070656"></div> <div type="twitter" handle="beastoftraal" handlename="Karthik 🇮🇳" image="http://pbs.twimg.com/profile_images/1140493276316745734/WH-6N17h_normal.jpg" favoritecount="17137" retweetcount="4271" status="Oh wow!! Take a bow, Cadbury Dairy Milk and Ogilvy :) A simple, obvious twist that was long overdue, and staring ri… https://t.co/8rWdYMxf3L" createdat="1631853973000" id="1438725960354779143"></div> <div type="twitter" handle="bathamania" handlename="Vbatham" image="http://pbs.twimg.com/profile_images/1269631899523301381/0AQFq1lF_normal.jpg" favoritecount="0" retweetcount="0" status="@beastoftraal bang on. Brilliant gender reversal of the iconic Cadburys adv...instant reminder of my adolescent years" createdat="1631866588000" id="1438778870723796994"></div> Team Ogilvy was scared and excited to recreate this ad but they trusted the idea and stood up to the challenge. “It needed a brave client back in 1993 to go ahead with the original Cadbury Cricket film that became so popular. It needed an even braver client to attempt something with an iconic film and make magic out of it. I am delighted that the team at Mondelez India and at Ogilvy India has done this magic, made it relevant, exciting, and so Cadbury, in its bold and front foot fashion,” said <keyword id="6375200" type="General" weightage="20" keywordseo="piyush-pandey" source="Orion">Piyush Pandey</keyword>, Chairman of Global Creative &amp; Executive Chairman, India. Sukesh Nayak, Harshad Rajadhyaksha and Kainaz Karmakar, Chief Creative Officers, Ogilvy India said, “To recreate such a big hit is like setting yourself up for a million opinions. The only reason we went ahead was it felt right, and it felt awesome. We loved the idea from our gut. Luckily, so did the client.” We reached out to senior creative folks from the advertising industry to find out their opinion on this remake. Here’s what they had to say: <cmsannotation type="cmsannotation" annotationid="Russell Barrett, CCO &amp; CEO, BBH India and Publicis Worldwide India:" text="Russell Barrett, CCO &amp; CEO, BBH India and Publicis Worldwide India:">Russell Barrett, CCO &amp; CEO, BBH India and Publicis Worldwide India:</cmsannotation> Firstly, let me start by saying that the original Cadbury’s ad was not just a lovely ad for its time, but the sheer infectious joy that ad captured ensured it also travelled well. Even through time. It was at that time already an ad that promoted a strong, confident female narrative. But remaking an old classic does not immediately guarantee that the remake will be successful. Many ads have been remade over the years and have not managed to gain this kind of traction. The ads detractors (yes, there are a few) feel it has been opportunistic, however, I believe that it has made a culturally relevant point at a time where we are seeing the emergence of a strong social narrative. Timing is eventually everything and the timing of this ad couldn’t have been better than today. Especially after the brilliant showing of our female athletes in Tokyo and of course at the onset of the women’s teams tour of Australia. <cmsannotation type="cmsannotation" annotationid="Rahul Mathew, Chief Creative Officer, DDB Mudra Group:" text="Rahul Mathew, Chief Creative Officer, DDB Mudra Group:">Rahul Mathew, Chief Creative Officer, DDB Mudra Group:</cmsannotation> Advertising’s relationship with the Cadbury girl goes way beyond the brand itself. We’ve shamelessly borrowed her for countless manifestoes, avs, references and moodboards to represent carefreeness or unbridled joy. Because in that inimitable jig, all of us saw a bold girl who crossed more than just the boundary rope. Today, that same jig has been used to salute our bold girls in blue. I’ve always believed that the true power of advertising lies in being able to have conversations with society. The girl did it then and the boy is doing it now. <cmsannotation type="cmsannotation" annotationid="Mukund Olety- Chief Creative Officer, VMLY&amp;R India:" text="Mukund Olety- Chief Creative Officer, VMLY&amp;R India:">Mukund Olety- Chief Creative Officer, VMLY&amp;R India:</cmsannotation> The original was the reason behind a lot of people joining advertising. It truly defined a generation. What an iconic it was! And to recreate this classic required some guts, conviction and brave clients. And thank God for that. Hitting straight out of the park, this recreated classic turns gender roles over its head and defines the new generation. As a standalone, it’s a lively ad with a clear message. It’s charming and memorable. Add a sprinkle of nostalgia for goosebumps. I really hope the ad industry does not jump on to the remaking bandwagon. Like Bollywood. The first couple of times, it’s fun but when you overdo it, it gets to you. The changing narrative around gender reflects the changing society and mindset. And I am glad more and more brands are saying the right things, even in their mainstream communication and not just as a one-off or an awards piece. <cmsannotation type="cmsannotation" annotationid="Ramanuj Shastry, Director and Co-founder, Infectious Advertising:" text="Ramanuj Shastry, Director and Co-founder, Infectious Advertising:">Ramanuj Shastry, Director and Co-founder, Infectious Advertising:</cmsannotation> Nostalgia is a powerful feeling and the new Cadbury’s Dairy Milk ad inspires that among the 45+ crowd who watched the original some 27 years back. Refreshing the ad by flipping the genders of the protagonists is a smart move. The ad confirms to the changing gender stereotypes in the A&amp;M Industry.

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