<keyword id="790242" type="COMPANY" weightage="20" keywordseo="WhatsApp">WhatsApp</keyword> is reportedly working on to adding another layer of security via biometric scanning support that will help users secure new sessions on the platform on the Web. According to WABetainfo, a website that tracks WhatsApp in Beta, the mobile messaging platform has dedicated a team to work on making the entire browser service more secure. "One would have to open WhatsApp on their smartphones and scan their fingerprint to initiate the web session of their PC," the report said on Thursday. The new way of logging into WhatsApp's web and desktop apps has some important advantages -- it's much more secure and a lot faster. It's not clear though if Face Unlock support will also be added in the future for devices that support 3D Face Unlocks. The current method of authentication involves using your phone's camera to scan an on-screen QR code to gain access to your account. In addition, WhatsApp is reportedly bringing a fix for a bug that caused the removal of recently used emojis after the app is updated. The feature has been spotted in WhatsApp 2.20.200.10 beta for Android updates. SEE ALSO: <a href="https://www.businessinsider.in/sports/news/dailyhunt-app-founders-confirm-ipl-2020-associate-sponsorship/articleshow/78169667.cms">EXCLUSIVE: Dailyhunt founders confirm IPL 2020 associate sponsorship — promise new release for Josh ahead of India’s biggest cricket tournament</a> <a href="https://www.businessinsider.in/stock-market/markets/news/hcl-tech-enters-the-list-of-top-10-most-valued-companies-in-india/articleshow/78165311.cms">HCL Tech enters the list of top 10 most valued companies in India</a> <a href="https://www.businessinsider.in/science/space/news/first-intact-planet-found-circling-a-dead-star-this-jupiter-sized-anomaly-is-in-orbit-rather-than-being-pulled-apart-at-the-seams/articleshow/78166938.cms">First 'intact' planet found circling a dead star — this Jupiter-sized anomaly is in orbit rather than being pulled apart at the seams</a>

WhatsApp Web may get fingerprint authentication feature

<ul><li>In an interview with Business Insider, <keyword id="40682" type="PERSON" weightage="20" keywordseo="Chingari">Chingari</keyword> founder <keyword id="337346" type="PERSON" weightage="20" keywordseo="Sumit-Ghosh">Sumit Ghosh</keyword> talks about their latest feature which lets users <keyword id="10783612" type="UNKNOWN" weightage="20" keywordseo="shop-within-videos">shop within videos</keyword>.</li><li>Chingari using Artificial Intelligence algorithms picks similar outfits available on Amazon that a user can opt to buy.</li><li>Monetising video through shopping has been of interest to many players across the globe with even giants like YouTube experimenting with the same.</li></ul>When Chinese short video platform <keyword id="6762469" type="UNKNOWN" weightage="20" keywordseo="TikTok">TikTok</keyword> was banned in India in June 2020, Chingari, an Indian app shot to fame overnight. But with that, the startup was burdened with the tag of being a ‘TikTok clone’. Almost eight months later, Chingari founder Sumit Ghosh has launched a new feature with which he believes it has broken away from that perception. “Our whole product team knew that we will build something where we aren’t just a clone, we understand the creator economy we are creating for. We wanted to help users make money on the platform. We aren’t just a TikTok clone, we can innovate,” Ghosh told Business Insider. The startup has launched a ‘shop within videos’ feature, through which users watching a video on the app can pause, and buy the outfit worn by the creator. With a partnership with Amazon, Chingari using Artificial Intelligence algorithms picks similar outfits available on the e-commerce platform that a user can opt to buy. <div type="image" title="Screenshot of Chingari app" msid="81084489" hostid="261" caption="&amp;lt;p&amp;gt;Screenshot of Chingari app&amp;lt;/p&amp;gt;"></div> Monetising video has been of interest to many players across the globe. While Ghosh claimed that Chingari’s is a global-first move, many others have been experimenting with similar video shopping experiences. Google's video streaming platform YouTube is currently testing a variation of shopping by embedding links in video. “Creators in this pilot can add certain products to their videos. Viewers can then see a list of featured products by clicking the shopping bag icon on the bottom left corner of the video,” the company said in a <a href="https://support.google.com/youtube/thread/18138167">blog</a>. This Ghosh believes that this shopping model is the future of video commerce or social commerce. “In the short video space globally, be it TikTok or any other Indian company, the only way to monetise content has been through ads. But that disrupts your user and product experience, we thought of what else that can be done here which adds to the user experience and also helps creators as well as platform to monetise, sustain and grow. So, we are making every video shoppable,” he said. And creators also make money in the process. “If people shop from your video, you also get a cut from it,” he said. While they have just partnered with Amazon so far, as they improve the product over time and perfect the recommendation algorithm they will explore other partnerships. The startup is backed by investors like Brian Norgard, the chief product officer of Tinder, and from leading French entrepreneur Fabrice Grinda, founder of OLX. Chingari has now hit 50 million downloads and claims to have 20 million monthly active users and is still filling the void left behind by Chinese giant TikTok. But Chingari isn’t the only one scrambling for a piece of the pie. It is competing with unicorns and their <keyword id="7795494" type="UNKNOWN" weightage="20" keywordseo="Short-Video-Apps">short video apps</keyword> like ShareChat’s Moj or DailyHunt’s Josh which are backed by big giants like Google, Microsoft, Twitter among others and not to forget, Facebook’s Instagram Reels. And what if an Instagram Reels or a TikTok now launches the same feature? “Yes, they might copy us now. But I will be proud to say that we have built a feature that can be copied,” Ghosh said. SEE ALSO: <a href="https://www.businessinsider.in/india/news/india-issues-new-guidelines-for-passengers-arriving-from-the-uk-brazil-europe-and-middle-east-countries/articleshow/81083248.cms">India issues new guidelines for passengers arriving from the UK, Brazil, Europe and Middle East countries</a> <a href="https://www.businessinsider.in/retail/news/dmart-is-now-a-2-trillion-company-radhakishan-damani-has-many-more-cards-to-pull-the-first-being-e-commerce/articleshow/81054553.cms">DMart is now a ₹2 trillion company – Radhakishan Damani has many more cards to pull, the first being e-commerce</a>

‘Not just a TikTok clone,’ says Chingari founder with their latest shop within videos feature which he claims is the next big thing in social commerce

Amazon India on Friday announced that its smart assistant Alexa that completed one year of its existence is now available on both Android and iOS smartphones in the country. The customers can now interact with Alexa in Hindi using the Alexa app on their mobile devices. "In an effort to make Alexa in Hindi more useful for customers, we have added over 60 new features in the past year. These include improvements such as asking Alexa to whisper, adjust how fast or slow she speaks, and new experiences such as asking Alexa for health-related information, Hindi definitions of words in English, Audible Suno and so on," Puneesh Kumar, Country Leader for Alexa, Amazon India, told IANS. Many users are also purchasing Amazon Echo devices for their parents as they are more comfortable to speak to the devices in Hindi. "We will continue to make Alexa interactions in Hindi even more seamless and conversational. It is still Day 1," Kumar added. Amazon has also added six new Alexa original songs and poems, along with 20 new stories in Hindi. Alexa now has a special message for all users in India. Just ask "Alexa, hamari dosti par poem sunao". Alexa can now understand 50 different ways to play a particular song in Hindi. The Alexa Speech Science team has used the latest advances in deep neural networks, multi-dialect training, and semi-supervised learning to reduce Automatic Speech Recognition (ASR) errors by more than 40 per cent since the launch of Hindi last year. The company said that Alexa is now equipped with hundreds of new words from the Hindi vocabulary, and is also able to understand different ways in which customers can ask for the same information. "Users of the Alexa in Hindi have a unique taste in music. In addition to asking for Bollywood music, they are most likely to ask for devotional and spiritual songs. We also noticed increased requests for songs related to festive occasions such as Raksha Bandhan songs or Chhath Puja," Kumar told IANS. At the launch last year, Amazon had over 500 Hindi skills. Today, it has over 1,000 Hindi Skills, including Audible Suno, Ramayan Katha, Devotional Stories by Hungama, Shilpa Shetty Yoga, Jungle Safari, Kabir's Dohe, Rekhta, Hindi Jokes and so on. Alexa in Hindi can be experienced on the entire Amazon Echo range of smart speakers, Alexa built-in devices by other brands, the company said. SEE ALSO: <a href="https://www.businessinsider.in/sports/news/dailyhunt-app-founders-confirm-ipl-2020-associate-sponsorship/articleshow/78169667.cms">EXCLUSIVE: Dailyhunt founders confirm IPL 2020 associate sponsorship — promise new release for Josh ahead of India’s biggest cricket tournament</a> <a href="https://www.businessinsider.in/stock-market/markets/news/hcl-tech-enters-the-list-of-top-10-most-valued-companies-in-india/articleshow/78165311.cms">HCL Tech enters the list of top 10 most valued companies in India</a> <a href="https://www.businessinsider.in/science/space/news/first-intact-planet-found-circling-a-dead-star-this-jupiter-sized-anomaly-is-in-orbit-rather-than-being-pulled-apart-at-the-seams/articleshow/78166938.cms">First 'intact' planet found circling a dead star — this Jupiter-sized anomaly is in orbit rather than being pulled apart at the seams</a>

Amazon Alexa in Hindi comes to smartphones in India as it turns one

<ul><li>Indian government has banned over 250 <keyword id="6022999" type="UNKNOWN" weightage="20" keywordseo="chinese-apps">Chinese apps</keyword> over the last year, due to the geopolitical crisis with the neighbouring country.</li><li>The ban on Chinese apps impacted the short video segment the most, as it found itself in a void with the absence of top two players in the segment.</li><li>While many alternatives have emerged to give a tough competition to <keyword id="6762469" type="UNKNOWN" weightage="20" keywordseo="TikTok">TikTok</keyword>, any real competition to PUBG still does not exist.</li></ul>You can now find Vassundhara Pandita, a former TikTok creator, entertaining about 4.5 million users on <keyword id="3658" type="LOCATION" weightage="20" keywordseo="India">India</keyword>’s Sharechat-owned Moj app. Just like her, thousands of Indian creators have set their camps on different short video apps that came into existence in the past one year, after the government of India decided to ban <a href="https://www.businessinsider.in/tech/apps/news/checkout-the-name-of-the-chinese-banned-apps-in-india/articleshow/76696132.cms">59 Chinese apps</a> on this day (June 29). The banned apps not only included TikTok, the biggest short video platform in the world with a user base of 200+ million in India alone, but its alternatives Likee and Vigo as well. Vigo was owned by TikTok’s Chinese parent ByteDance that was supposed to be <a href="https://www.businessinsider.in/advertising/ad-tech/news/bytedance-shuts-down-vigo-video-in-india-to-focus-on-other-businesses/articleshow/76382018.cms">shut by October 2020</a> to direct users towards TikTok, but all these efforts were futile. This is how TikTok creators’ hunt began to find the perfect Indian alternative that would help them continue entertaining millions of users and keep the flow of income running. But the first priority on the list was to redirect their followers to other social media platforms, most popularly <keyword id="819905" type="LOCATION" weightage="20" keywordseo="Instagram">Instagram</keyword>. “I had to make short videos on my TikTok and YouTube [channels] to direct my followers to my Instagram handle,” says Vassundhara, who had more than five million followers on TikTok and goes by the username ‘@__vassundhara__’ on Instagram. As expected, Vassundhara and many other creators did lose their followers in this reshuffle, but thankfully finding the next stage turned out to be a little simpler. <h2 style="line-height:1.38;margin-top:18pt;margin-bottom:6pt;">Indian digital businesses fill up TikTok void</h2> Well established digital businesses were already on to finding their way to dominate the Indian short video platform, which was suddenly left with a void with the exit of <a href="https://www.businessinsider.in/slideshows/top-ten-most-downloaded-apps-in-india/slidelist/72977234.cms">top two players </a>-- TikTok and Likee From Sharechat to Dailyhunt, MXPlayer, Gaana, Zee5, you name it and they were already set to launch their Made-In-India offering. A few months later, even YouTube and Instagram decided to grab on to this opportunity and launch their respective hypershots entertainment offering in India. So, the competition was on and it was a pretty hot one. But Indian platforms did fairly well for themselves in this highly competitive market. Just like TikTok, many of these Indian alternatives have set a monetisation practice in place for these creators. Each creator on these platforms, with a specific number of followers and reach, is paid a certain undisclosed amount. Besides this, they are also allowed to take any paid promotional partnerships in their personal capacity without having to share their income with the platforms. There are only three shortcomings to the Indian alternatives at the moment. First, the limited market compared to TikTok that had its presence across the globe. Second, the limited market is further divided among the rival brands. Third, the not-so-great technological innovation and user-experience. While Instagram may have these problems figured out by integrating Reels into their image and video app. However, it is not a great offering in terms of the monetisation aspect. It was much easier for a content to blow up on TikTok, given its artificial intelligence and machine learning algorithms. It also offered more in-depth insights into the audience. On the other hand, it is much more difficult to blow up content on Instagram. “Instagram has its plus points, but it's not offering much payout to influencers at the moment… Also Instagram, I think, is focusing on a more lavish life and a glamorous one with money. Unlike TikTok, we see only one or two videos from the rural parts of India on Instagram. Moj and other Indian apps, and even TikTok for instance, push such contents as well,” Vassundhara added. However, the Indian alternatives have replaced TikTok in the eyes of content creators at least. “If TikTok comes back to India, creators will still take some time to move to the platform. As you know, a lot of controversies have happened around TikTok in India like the <a href="https://indianexpress.com/article/entertainment/entertainment-others/carryminati-amir-siddiqui-youtube-vs-tiktok-6411239/">YouTube roast </a>or questions over its Chinese origin. People will take some time to understand this. By the time, creators will start going back to Moj or any other platform that may establish dominance,” Vassundhara said, adding the platform offers fair income to the creators from their end. Notably, TikTok may to make a comeback to the Indian market soon, as it has <a href="https://theprint.in/tech/tiktok-definitely-hopeful-india-ban-will-be-lifted-in-talks-with-govt-to-resume-operations/683916/">reportedly</a> started discussions with the government once again. <h2 style="line-height:1.38;margin-top:18pt;margin-bottom:6pt;">India Yet To Find PUBG’s Alternative</h2>The Indian government’s attack on Chinese apps took down close to over 250 apps in the last one year. This also includes South Korean online multiplayer battle royale game PlayerUnknown's Battlegrounds (PUBG). PUBG had more than 175 million installations from India alone which accounted for 24% of the total installations worldwide. The ban on the online multiplayer battle royale game came due to its partnership with China-based Tencent Games. Tencent was PUBG Mobile’s licensed publisher in India. The duo ended their partnership in September 2020, and PUBG is now set to make a<a href="https://www.businessinsider.in/tech/apps/news/battlegrounds-mobile-india-is-now-official-check-out-launch-date-downloads-and-more/articleshow/82427206.cms"> comeback</a> in India in a new avatar ‘BattleGrounds Mobile India’. The launch of BattleGrounds Mobile India may be subject to scrutiny as well, after a <a href="https://in.ign.com/battlegrounds-mobile-india/161110/news/battlegrounds-mobile-india-china-server-data-sharing-meity-government-meenakashi-lekhi">IGN India</a> report highlighted that the app was sending user data to China. Despite the spike in India’s e-sports segment over the last one year due to PUBG ban and Covid-19, there haven't been any direct replacements to PUBG Mobile India. Many users simply switched to the web version of the app, which was not banned. For PUBG Mobile India, Bengaluru-based nCore Games did come up with the one alternative -- Fearless And United Guards (FAUG) in September 2020. The company launched the beta version of the app earlier this week (June 27), but is yet to <a href="https://in.ign.com/fau-g-android/161446/feature/faug-team-deathmatch-map-gameplay-story-weapons-future-ncore-games">impress the Indian audience</a>. <h2 style="line-height:1.38;margin-top:18pt;margin-bottom:6pt;">What other segments were disrupted due to the ban of Chinese apps?</h2> The ban on Chinese apps also promoted the Made-In-India sentiment that pushed users towards many Indian alternatives. For instance <keyword id="3518161" type="PERSON" weightage="20" keywordseo="koo">Koo</keyword> and Tooter were the first to arrive as the alternatives to US-based microblogging website Twitter. While Tooter was lost in the crowd, Koo has managed to set itself to a better start, at least. The one-year-old app already has about a third (<a href="https://www.business-standard.com/article/companies/will-double-headcount-lot-of-headroom-for-growing-user-base-koo-121050900174_1.html#:~:text=Koo%20has%20about%2060%20lakh,base%20and%20burgeoning%20Internet%20adoption.">6 million</a>) of Twitter's 17 million users in India. It has also raised about<a href="https://www.businessinsider.in/business/news/indias-micro-blogging-app-koo-raises-30-million-by-tiger-global/articleshow/82965589.cms"> $34 million</a> to date from marquee investors like Tiger Global Management, Accel, Kalaari Capital, and more. The platform is set to accelerate even further amidst Indian government’s ongoing tussle with Twitter. It has also made an<a href="https://qz.com/africa/2024107/nigerian-government-moves-to-indian-app-koo-after-twitter-ban/"> entry</a> into Nigeria after the Nigerian government banned Twitter last week. Even Indian ministers have<a href="https://www.deccanherald.com/national/it-minister-ravi-shankar-prasad-praises-koo-indias-alternative-to-twitter-950088.html"> praised</a> the app on many occasions. China-based document scanning and file storage app CamScanner, which found its biggest market in India with 100 million users, was also banned on June 29, last year. Since then, the app has been shadowed by another new popular option, Gurugram-based alternative Kaagaz Scanner. Launched in March 2020, the platform has over 5 million downloads and 1.7 million plus monthly active users. The platform has raised $575,000 last year from former <keyword id="6354512" type="COMPANY" weightage="20" keywordseo="Infosys">Infosys</keyword> vice-chairman Kris Gopalakrishnan’s Axilor Ventures, Better Capital and Pravega Ventures. SEE ALSO <a href="https://www.businessinsider.in/policy/news/china-will-not-buy-iron-copper-aluminum-zinc-and-some-other-commodities-from-foreign-countries/articleshow/83565216.cms" data-type="tilCustomLink">China has decided to take global commodity bulls by their horns ⁠— to protect the profit margins of its small businesses</a> <a href="https://www.businessinsider.in/sports/news/soccers-most-expensive-young-player-missed-a-decisive-penalty-that-saw-reigning-world-champion-france-crash-out-of-euro-2020/articleshow/83940298.cms" data-type="tilCustomLink">Soccer's most expensive young player missed a decisive penalty that saw reigning world champion France crash out of Euro 2020</a> <a href="https://www.businessinsider.in/cryptocurrency/news/coinbase-ceo-brian-armstrong-says-the-goal-is-for-the-crypto-exchange-to-list-every-asset-that-is-legally-possible/articleshow/83937379.cms" data-type="tilCustomLink">Coinbase CEO Brian Armstrong says the goal is for the crypto exchange to list every asset that is legally possible</a>

One year of Chinese apps ban — Indian alternatives take over TikTok

<ul><li>Microsoft is expanding its partnership with billionaire <keyword id="6355315" type="UNKNOWN" weightage="20" keywordseo="elon-musk">Elon Musk</keyword>’s <keyword id="3169059" type="PERSON" weightage="20" keywordseo="OpenAI">OpenAI</keyword> as it acquires an exclusive license for GPT-3. </li><li>GPT-3 is the largest and most sophisticated <keyword id="9725984" type="UNKNOWN" weightage="20" keywordseo="ai-language-model">AI language model</keyword> on the market right now. </li><li>According to Microsoft CTO Kevin Scott, the company will be utilising the capabilities of GPT-3 in its own products and services. </li></ul>Microsoft already had a partnership going with tech billionaire Elon Musk’s artificial intelligence (AI) research company OpenAI. Now, it’s taking that collaboration a step further with a new exclusive license for the <a href="https://www.businessinsider.in/tech/news/the-largest-ai-language-model-ever-created-can-think-read-and-write-like-a-human-but-it-can-mess-up-like-a-human-too/articleshow/77443718.cms">largest AI language model ever created</a> — GPT-3. The tech behemoth founded by <keyword id="45830" type="PERSON" weightage="20" keywordseo="Bill-Gates">Bill Gates</keyword> was already lending its Azure cloud computing resources to OpenAI for training its many models. Microsoft made a $1 billion investment to become the company’s exclusive cloud provider. “While we’ll be hard at work utilizing the capabilities of GPT-3 in our own products, services and experiences to benefit our customers, we’ll also continue to work with OpenAI to keep looking forward,” said Microsoft’s CTO and executive vice president Kevin Scott in a <a href="https://blogs.microsoft.com/blog/2020/09/22/microsoft-teams-up-with-openai-to-exclusively-license-gpt-3-language-model/">statement.</a> The new license, which gives Microsoft rights over GPT-3, is another signal of the company’s confidence in OpenAI’s research. “The deal has no impact on continued access to the GPT-3 model through OpenAI’s API, and existing and future users of it will continue building applications with our API as usual,” said <a href="https://openai.com/blog/openai-licenses-gpt-3-technology-to-microsoft/">the Musk-owned enterprise</a>. What is GPT-3? Released in July, GPT-3 is the third iteration of the company's growing language model. Despite <a href="https://www.businessinsider.in/tech/news/a-fake-blog-written-by-ai-shot-to-the-top-of-hacker-news-after-people-thought-it-was-real-heres-how-a-college-student-made-it/articleshow/77597445.cms">sparking debate</a> over the ethics of AI and <a href="https://www.businessinsider.in/tech/news/10-things-gpt-3-can-do-examples-and-use-cases/slidelist/77449901.cms">how it's used</a>, GPT-3 has been lauded for being the most sophisticated AI-language model in the industry. <div type="Article" hostid="261" msid="77597445" title="A fake blog written by AI shot to the top of Hacker News after people thought it was real — here's how a college student made it" mstype="2" mssubtype="0"></div> GPT-3 can predict what you want to say before you even ask by running nearly 45 terabytes of text data through 175 billion parameters. It looks at patterns in data to make suggestions. To provide a glimpse of the scale at which GPT-3 operates, Wikipedia’s 6 million articles only make up 0.6% of the entire training dataset. <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">GPT version </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Number of parameters </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">GPT 1 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">117 million </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">GPT 2 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.5 billion </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">GPT 3 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">175 billion </td></tr></tbody></table> SEE ALSO: <a href="https://www.businessinsider.in/tech/news/facebook-india-head-goes-to-supreme-court-against-delhi-assembly-panels-summons-on-hate-speech/articleshow/78267998.cms">Facebook India Head goes to Supreme Court against Delhi Assembly Panel's summons on 'hate speech'</a> <a href="https://www.businessinsider.in/finance/banks/news/yes-bank-ceo-prashant-kumar-clarifies-that-the-forensic-investigation-isnt-restricted-to-the-top-10-defaulters/articleshow/78255868.cms">EXCLUSIVE: YES Bank CEO Prashant Kumar clarifies that the forensic investigation isn't restricted to the top 10 defaulters</a> <a href="https://www.businessinsider.in/tech/apps/news/dailyhunt-to-launch-family-of-bharat-apps-claiming-it-can-push-a-new-mobile-app-every-three-days/articleshow/78250283.cms">EXCLUSIVE: Dailyhunt is curating an entire family of 'Bharat' apps — claims it can push a new mobile app every three days</a>

Microsoft acquires exclusive license for Elon Musk’s largest GPT-3 AI language model

San Francisco, A day after it was disclosed that <keyword id="10474761" type="UNKNOWN" weightage="20" keywordseo="israeli-intelligence-firm-nso-group">Israeli intelligence firm NSO Group</keyword> hacked iPhones of 36 <keyword id="2068899" type="PERSON" weightage="20" keywordseo="Al-Jazeera-journalists">Al Jazeera journalists</keyword>, top tech giants like <keyword id="10387" type="CITY" weightage="20" keywordseo="Microsoft">Microsoft</keyword> <keyword id="6355629" type="DEFINITION" weightage="20" keywordseo="google">Google</keyword>, Cisco, VMware and the Internet Association filed an amicus brief in a legal case brought by Facebook-owned <keyword id="790242" type="COMPANY" weightage="20" keywordseo="WhatsApp">WhatsApp</keyword> against the NSO Group. The NSO Group is currently embroiled in a legal battle with Facebook, which last year accused that the Israeli spyware maker used Pegasus in WhatsApp to infect some 1,400 people, mostly celebrities, journalists and human rights activists. Facebook has submitted detailed proof in the court about the Israeli company and the allegedly hacking into at least 1,400 WhatsApp users via its controversial surveillance software. Tom Burt, Corporate Vice President, <keyword id="10474762" type="UNKNOWN" weightage="20" keywordseo="customer-security">Customer Security</keyword> and Trust at Microsoft, said late on Monday that the NSO Group's business model is dangerous. "One of these 21st-century mercenaries, called the NSO Group, is attempting to cloak itself in the legal immunity afforded its government customers, which would shield it from accountability when its weapons inflict harm on innocent people and businesses," he emphasised. Burt said that private companies should remain subject to liability when they use their cyber-surveillance tools to break the law, or knowingly permit their use for such purposes, regardless of who their customers are or what they're trying to achieve. "That's why today we filed an amicus brief  along with Cisco, GitHub, Google, LinkedIn, VMWare and the Internet Association  in a legal case brought by WhatsApp against the NSO Group," he said. "We hope that standing together with our competitors today through this amicus brief will help protect our collective customers and global digital ecosystem from more indiscriminate attacks". Researchers from Canada-based Citizen Lab have revealed that the Pegasus spyware compromised iPhones of dozens of journalists. In July and August this year, government operatives used NSO Group's Pegasus spyware to hack 36 personal phones belonging to journalists, producers, anchors, and executives at Al Jazeera. The personal phone of a journalist at London-based Al Araby TV was also hacked, said researchers in a report that came out on Sunday. The NSO Group sold Pegasus to governments, which could be installed on a device simply by calling the device via WhatsApp and the device's owner did not even have to answer. "Even if the tools are sold to governments who use them for narrowly targeted attacks, there are a variety of ways they can still fall into the wrong hands," said Burt. According to him, private-sector companies creating these weapons are not subject to the same constraints as governments. "Private actors like the NSO Group are only incented to keep these vulnerabilities to themselves so they can profit from them, and the exploits they create are constantly recycled by governments and cybercriminals once they get into the wild". SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/top-stocks-to-watch-spicejet-interglobe-aviation-tata-motors-pfizer-asian-paints-niit-lupin-and-others/articleshow/79849749.cms">Top stocks to watch – SpiceJet, InterGlobe Aviation, Tata Motors, Pfizer, Asian Paints, NIIT, Lupin, and others</a> <a href="https://www.businessinsider.in/stock-market/news/how-to-check-mrs-bectors-food-specialities-ipo-allotment-status-online/articleshow/79808672.cms?upcache=2">Mrs Bectors Food Specialities IPO allotment today: Here’s how to check share allotment status</a> <a href="https://www.businessinsider.in/business/startups/news/google-microsoft-invest-in-dailyhunt-for-its-short-video-platform-josh-making-it-the-latest-unicorn-in-india/articleshow/79850804.cms">Google, Microsoft invest in DailyHunt for its short video platform Josh – making it the latest unicorn in India</a>

Microsoft, Google and other top tech firms join hands to help WhatsApp against NSO's Pegasus spyware

<ul><li><keyword id="100578" type="COMPANY" weightage="20" keywordseo="Sharekhan">Sharekhan</keyword> today announced its foray into digital-led <keyword id="2888417" type="PERSON" weightage="20" keywordseo="Discount-broking">discount broking</keyword> with a new platform – Espresso.</li><li>In an interview with Business Insider, R Kalyanaraman, Espresso’s Chief Customer Officer, explains why for the 20-year old firm, discount broking was seen as the ‘need of the hour’ to serve India’s new age stock broking investor – the millennial Indian. </li><li>In a bid to win the confidence of the consumer, Espresso works on a model where it will take brokerage fees for intra-day trading only if the user makes a profit.</li></ul>Leading stock broking firm Sharekhan today announced its foray into digital-led discount broking with a new platform – Espresso. For the 20-year old firm, discount broking was seen as the ‘need of the hour’ to serve India’s new age stock broking investor – the millennial Indian. And interestingly, in a bid to win the confidence of the consumer, Espresso works on a model where it will take brokerage fees for intra-day trading only if the user makes a profit. In an interview with Business Insider, R. Kalyanaraman, Espresso’s Chief Customer Officer, talks about Espresso and the company’s plan to take no charge for brokerages services if you register a loss in an intra-day trade. Discount broking foray Kalyan believes that multiple things have happened in the last three-five years that led to Sharekhan’s entry into discount broking. “There is clearly a segmentation of customers. One which seeks services from a full services broker like Sharekhan, they need a relationship manager, reports, and a lot more hand-holding. And in the last few years, we have observed the trend that there are a lot of new to market investors who want to do things by themselves,” he said. So Espresso was built for this emerging clan of customers who just needed digital support but would trade the DIY way. “An Espresso customer would be very different from a Sharekhan consumer,” he said. Espresso will be competing with the likes of Zerodha who have already garnered a good reputation in the market. Espresso Competition <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Users </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Angel Broking </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2.15 million </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Zerodha </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">3 million </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Paytm Money (Mutual funds. Stock broking launched recently) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">6.6 million </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Groww </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">80 lakh </td></tr></tbody></table>Source: Company data Building for the millennial customer Right from the name ‘Espresso’ to the look and feel of the website, it doesn’t look like a traditional stock broking firm. Kalyan says it was an intentional step to build a product for the new-age customer. “The whole idea of branding the new company Espresso was to communicate in clear terms that investing is not a taboo – it’s not something to dread about,” he said. Kalyan shared that in the past few months, discount brokers account for nearly 60-70% of the total new accounts opened, which shows that the average investor age group is getting younger. Sharekhan CEO Jaideep Arora shared during a conference call with reporters that while they have already invested ₹50 crore in Espresso, they would invest more ₹25-30 crore along the way. Free brokerage if you register a loss in intra-day transactions Espresso has also made a bold move with a ‘Pay When You Profit’ pricing model for intra-day trading. With this, the company will charge brokerage fees only when you make a profit on the same day trading. “The idea was to give the customer an additional chance to learn from their mistakes. I’m trying to say that for an intra-day trade, even if you make a mistake, don’t worry, don’t pay me brokerage. There are multiple ways to connect with the customer and this is our way of saying we are in this for the long haul,” said Kalyan. And he dismisses that this model might not be sustainable. Instead, he says if they can build credibility with this model, they will show the consumer that they “are partnering with the user for the road to success”. “We have a huge support from the balance sheet of BNP Paribas (Sharekhan’s parent company) and we can go ahead and paint the town red. We chose not to do so because we don’t want to just spend money and acquire customers. We hope to make a serious name in the stock broking industry and be in the top 3 in the next five years,” said Kalyan. SEE ALSO: <a href="https://www.businessinsider.in/business/news/smaaash-shuts-down-founder-calls-it-a-premature-death-for-the-company/articleshow/78251754.cms">Smaaash shuts down – founder calls it a ‘premature death’ for the company</a> <a href="https://www.businessinsider.in/business/startups/news/insurancedekho-raises-its-maiden-20-million-from-parent-co-plans-to-expand-to-its-reach-in-the-real-bharat/articleshow/78250655.cms">INTERVIEW: InsuranceDekho raises its maiden $20 million from parent co – plans to expand to its reach in the ‘real Bharat’</a> <a href="https://www.businessinsider.in/tech/apps/news/dailyhunt-to-launch-family-of-bharat-apps-claiming-it-can-push-a-new-mobile-app-every-three-days/articleshow/78250283.cms">EXCLUSIVE: Dailyhunt is curating an entire family of 'Bharat' apps — claims it can push a new mobile app every three days</a>

INTERVIEW: Sharekhan’s new discount broking platform will take no fees for a loss-making trade

<ul><li>At 8:00 am, the SGX Nifty was trading 0.07% higher, higher pointing towards a cautious start for Nifty50. </li><li>Here’s a list of stocks to watch for in trade today. </li><li><a href="https://www.businessinsider.in/">Check out the latest news and updates on Business Insider</a>. </li></ul>Indian stock market is likely to open on a tepid note, tracking subdued cues from global markets. At 8:00 am, the SGX Nifty was trading 0.07% higher, pointing towards a cautious start for Nifty50. On Thursday, the US stocks finished lower as the tech shares struggled, weighing on the market. The Dow Jones Industrial Average closed 0.47% lower, and the S&amp;P 500 fell 28.48 points, towards the close. Here’s a list of stocks to watch for in trade on September 18: Dr Reddy's Laboratories Dr Reddy's Laboratories said it had settled litigation with a unit of Bristol Myers Squibb related to patents for Revlimid (lenalidomide) capsules, used to treat various kinds of cancer. "We are pleased with the settlement agreement, and look forward to bringing a generic version of lenalidomide to market soon subject to regulatory approval for the benefit of patients," Dr Reddy's Laboratories North America Generics CEO Marc Kikuchi said. The share price of Dr Reddy's Laboratories closed 4.26% higher yesterday. TVS Motor Company One of India's largest automakers, TVS Motor, has entered into a new distribution partnership in Colombia. The company has tied up with Autotecnica Colombiana SAS (Auteco SAS), a leading motorcycle assembler in Colombia. Autotecnica Colombiana SAS will operate 50 dealerships exclusive for the company and create dedicated space for the brand in over 600 retail outlets, it added. The share price of TVS Motor closed a percent lower on Thursday. Vedanta Vedanta Resources has approached the market regulator SEBI for necessary approvals to start the reverse book building process. The company, earlier in May, announced its plans to delist Vedanta from the Indian stock exchanges by buying out non-promoter shareholding. The share price of Vedanta closed a percent higher on Thursday. IRCTC IRCTC, the company that operates Indian Railways, is planning to levy ‘affordable’ user charges in 700-1,050 stations across the country. It will help build more revenue while providing better facilities and redevelop stations for passengers. The share price of IRCTC closed a percent higher on Thursday. Hindalco and Hindustan Copper Hindalco said that it has entered into a pact with Hindustan Copper for the long-term purchase and sale of copper concentrate produced by the PSU. Under this MoU, around 60% copper content of Hindustan Copper's current concentrate production will be utilised by Hindalco in the manufacture of refined copper. The share price of Hindalco closed 4% lower on Thursday, whereas Hindustan Copper gained 3% during the closing bells. Bharat Forge, Larsen &amp; Toubro, Hindustan Aeronautics Limited, and other defence stocks Defence stocks, including Bharat Forge, Larsen &amp; Toubro, and Hindustan Aeronautics Limited, will be in focus during the trade today since India has permitted foreign direct investment (FDI) of up to 74% under automatic route in the defence sector. The share price of Bharat Forge, Larsen &amp; Toubro, Hindustan Aeronautics, all were trading in red yesterday. Vodafone Idea The telecom giant Vodafone Idea has told the telecom regulator that it is dropping the contentious faster data speed claim as part of priority offering and is in the process of filing a revised plan, according to <a href="https://www.cnbctv18.com/telecom/vodafone-idea-drops-faster-speed-claim-in-priority-offering-informs-trai-about-revised-plan-6939661.htm">media reports.</a> The share price of Vodafone Idea closed 2.17% lower on Thursday. Sterling and Wilson Solar Sterling and Wilson Solar said that the company had won a 106.71 MW solar project in Chile, it's fifth in Latin America, worth $62.6 million (about ₹462 crore). "Sterling and Wilson Solar has signed an order of 106.71 MW worth USD 62.6 million in Chile. The order has been received from a global independent power producer (IPP), work for which is expected to begin in Q4 FY 2021," the company said in a statement. The share price of Sterling and Wilson Solar closed 5% lower yesterday. HDFC Bank A US-based law firm has filed a class-action suit against HDFC Bank, claiming damages for the losses incurred by investors because of "materially false and misleading" representations made by the bank. The share price of HDFC Bank closed a percent lower yesterday. SEE ALSO:<a href="https://www.businessinsider.in/tech/news/instagram-and-facebook-appear-to-be-down-for-some-users-in-north-america-and-europe/articleshow/78176926.cms" data-type="tilCustomLink"> Instagram and Facebook were down for some users in North America and Europe</a> <a href="https://www.businessinsider.in/sports/news/dailyhunt-app-founders-confirm-ipl-2020-associate-sponsorship/articleshow/78169667.cms" data-type="tilCustomLink">EXCLUSIVE: Dailyhunt founders confirm IPL 2020 associate sponsorship — promise new release for Josh ahead of India’s biggest cricket tournament</a>

Top stocks to watch— Dr Reddy's Laboratories, HDFC Bank, TVS Motor, Vedanta, IRCTC, L&T, Bharat Forge, HAL, and more

<ul><li>With the explosion of talent across social media and OTT, the marketing landscape of 2021 looks very different.</li><li> <keyword id="11362330" type="UNKNOWN" weightage="20" keywordseo="Julie-Kriegshaber">Julie Kriegshaber</keyword>, COO <keyword id="6855610" type="UNKNOWN" weightage="20" keywordseo="Chtrbox">Chtrbox</keyword> shares how a brand can choose between celebrities, influencers, and <keyword id="11644166" type="UNKNOWN" weightage="20" keywordseo="ott-stars">OTT Stars</keyword> as endorsers.</li></ul>The context: For years, it’s been pretty straightforward for brands. India’s attention was ruled by her celebrities and all you had to do was look within movies (Bollywood) and sports (cricket) to find your endorsers. With digital making waves over the past many years, the Jio effect and subsequently mobile phones becoming the primary screen, COVID lockdowns, and the explosion of talent building their audiences across social media and OTT, the marketing landscape of 2021 looks very different. While traditional celebrities still rule the roost when it comes to non-digital formats, deciding on endorsers isn’t as straightforward anymore. Let’s take a deeper look. Social Media Influencers: Cutting across age brackets now, they’re the new age media for digitally savvy users. Content creators and experts, they have built their fan following across Instagram, YouTube, Twitter, LinkedIn, and off-late homegrown regional platforms like Josh (Dailyhunt), Moj (ShareChat), and more. Why Influencers are a great choice: 1. Category Experts: Most quality influencers, be it mega, macro and micro, have built their audiences based on genuine expertise and quality of content in a category. This category relevance to your brand is really important to consider especially if your audience has an interest in categories like Beauty, Tech, Dance, Music, Fashion, Food, Fitness, Parenting, etc. 2. Engagement Engineers: Digital influencers know what works to drive conversations on digital, and are adaptable &amp; versatile. The best creators also have a knack for data, and take the real time feedback they get to continuously iterate better content. It also helps in brand storytelling that they’re closest to your consumer profile. 3. Great ROI: Most influencers are economical considering their quality of content and results. Most are comfortable in shooting from home, editing themselves and don’t necessarily require large production shoots requiring large budgets. Why to skip Influencers: 1. Your audience doesn’t follow influencers: Your brand’s primary TG is not digitally savvy, or still not on the internet. 2. You’re approaching it the wrong way: It’s not a priority for your brand, and you’re only looking at a standard list of influencers as an afterthought to amplify content. Much like most things in advertising, influencer marketing too is an art and science and requires intelligent influencer selection and creative content curation. OTT Stars: Nothing ‘over the top’ about the hype and popularity some of these emerging stars are getting. They’re breaking through digital screens of Netflix, Amazon Prime, Hotstar + another 30 OTT platforms now in India and finding parallel fame on social media. Why OTT Stars are a great choice: 1. Great actors and eager to work: Many of these actors are early in their careers, and could be the right fit for diverse and out of the box content formats. They handle the camera with ease, and can tell a story well. 2. Targeting a broad audience: Unlike many social media influencers who have specific audiences with certain interests - OTT provides a platform for more massy followership Pan-India (and sometimes globally with NRI audiences). We tend to see that OTT stars will have a concentration within a particular age range, but otherwise have more generalized audiences. 3. Instant Association with Affiliated Themes: They may have recently acted as a character, or in a series, which connects with your brand, meaning instant further association and affinity. Why to skip OTT Stars: 1. Looking for a niche audience: The flip side to having a general audience is that it may not cater well to targeting specific geographies or interests. 2. Looking for expertise: Because they haven’t built their personal brand on a specific category, but rather were popular for their OTT content, branded content can seem out of place depending on the category. 3. They may lack digital engagement: They may be too new to the game, and not have built a knack for digital yet with poor engagement rates. Celebrities: No introductions needed, they’ve made it to the top of the pyramid, and are recognized and loved beyond the big screen Why Celebs are a great choice: 1. Multifaceted: They’ve worn multiple avatars, and can help take your brand to the mass market best. 2. Great digital reach: Most celebs have adopted well. With a single post by a megastar, you can reach double-digit millions. 3. Credibility: Indian consumers love to see a relevant believable face behind a product, and have massive affinities towards their favorite stars. Why to skip the celeb route: 1. Budget-constrained: Celebs are great, but they do come with a cost, and category blocks. 2. Pressed for time: Celebs have busy schedules so ideally you should plan in advance, especially since it may require full set + production 3. Authenticity: Your consumer set is getting smarter than ever, and will question if brand endorsement from a celeb isn’t authentic. The conclusion: India is seeing a new wave of stars that indeed have broken into the fame game based on a wonderful thing – their merit. Their fame has grown because they’ve discovered content topics &amp; formats, stories &amp; characters which their audiences love. We’re also seeing these above cohorts intermingle and engage with each other a whole lot more: Social Media Influencers who do well are being sought after for OTT, and along with OTT Stars are becoming the next Celebs, where as many Celebs are now figuring out and acing the social media and OTT game. If the past year has taught us anything in marketing, it’s that personal, purposeful, people-powered storytelling is here to stay. Audiences are now all the more digitally connected, engaging on multiple screens and platforms often at the same time. With the right selection framework of advocates and ambassadors, expect to see your brand grow to new heights.

The fame game: Deciding between celebrities, influencers, and OTT Stars as endorsers?

<ul><li>The Narzo 50A is Realme’s latest offering in the super affordable series.</li><li>While the camera has seen a definite upgrade, there’s plenty that could have been better.</li><li>Read the full review to find out about its performance, design and everything that’s on offer. </li></ul>Realme with its Narzo series makes highly affordable smartphones, and earlier this month, the company launched its latest addition to the series — the Narzo 50A and Narzo 50i. We are reviewing the Narzo 50A smartphone, which is the successor to the Narzo 30A that launched in February this year. In this review, we will talk about the Narzo 50A’s overall performance and compare the specifications with its previous generation smartphone and see what’s new on offer. Without further ado, let’s dive in to find out more about the device. <cmsannotation type="cmsannotation" annotationid="Pricing" comment="subhead" text="Pricing">Pricing</cmsannotation> The unit we are reviewing is the 4GB+128GB storage variant in Oxygen Blue colour, which carries a price tag of ₹12,499. In terms of storage, the base model is the 4GB+64GB variant that retails at ₹11,499. The other colour variant is Oxygen Green. <cmsannotation type="cmsannotation" annotationid="Design" comment="subhead" text="Design">Design</cmsannotation> The Narzo 50A features a polycarbonate back with a matte finish and a diagonal stripe design under the camera bump at the back. The rectangular camera module at the back is massive and sits at the top left of the device. Oddly, the rear-mounted fingerprint scanner is integrated with the camera module and adds to its size. <div type="image" title="Side 2" msid="86618144" hostid="261" caption="&amp;lt;p&amp;gt;On the right side is the power button and volume rocker.&amp;lt;/p&amp;gt;"></div> On the front is the 6.5-inch display with a tear-drop notch, housing the selfie camera. The bezels are noticeable, especially at the chin. The right side of the device features both the power button and volume rocker. While the power button can be accessed easily with both hands, you have to make adjustments to reach the volume rockers. The SIM tray has three slots — two for 4G LTE SIM cards and one for the SD card — and is placed on the left side of the phone. <div type="image" title="Sim tray" msid="86618088" hostid="261" caption="&amp;lt;p&amp;gt;The SIM tray has three slots. &amp;lt;/p&amp;gt;"></div> At the bottom, it houses the USB Type C port for charging along with a 3.5mm audio jack and a bottom-firing speaker. The phone weighs 207g and the dimensions of the phone are 164.5mm x 75.9mm x 9.6mm. <div type="image" title="Bottom Design" msid="86618108" hostid="261"></div>Overall, the build may seem sturdy to some, but it is bulky and does not provide the most comfortable feel when holding it. However, the fingerprint scanner is accessible with the index fingers of both left and right hands. Single hand usage is very much possible with this device. <cmsannotation type="cmsannotation" annotationid="Display" comment="subhead" text="Display">Display</cmsannotation> The display is not its most attractive feature. The phone features a 6.5-inch FHD display with a resolution of 720 x 1600 pixels, which does not justify the price. Its competitors like the Poco M3 and Infinix Hot 11S feature Full HD+ displays. The phone comes with a standard 60Hz refresh rate while some other brands offer 90Hz in the same price segment. <div type="image" title="Display (1)" msid="86618816" hostid="261" caption="&amp;lt;p&amp;gt;The display comes with standard 60Hz refresh rate.&amp;lt;/p&amp;gt;"></div> The screen-to-body ratio is 88.7% and the phone offers a peak brightness of 570 nits, making it fairly visible under sunlight. Nothing has changed in terms of display from its predecessor the Realme Narzo 30A. Even though there were no hiccups, media viewing and gaming on this device was just average in terms of the display. <cmsannotation type="cmsannotation" annotationid="Performance" comment="subhead" text="Performance">Performance</cmsannotation> In terms of performance, the phone is powered by the MediaTek Helio G85 chipset, the same as its previous generation device, Realme Narzo 30A. While there has been no upgrade in terms of the chipset, the performance is good. The chipset could handle most tasks very well from gaming, streaming or using social media apps. <div type="image" title="Performance" msid="86618187" hostid="261" caption="&amp;lt;p&amp;gt;The phone is powered by the MediaTek Helio G85 chipset.&amp;lt;/p&amp;gt;"></div> The face unlock and the fingerprint scanner is highly responsive, adding to its decent performance. The performance is consistent for regular usage and I did not encounter any lag while loading apps or switching between them. <cmsannotation type="cmsannotation" annotationid="Gaming" comment="subhead" text="Gaming">Gaming</cmsannotation> Realme markets the G85 processor as a gaming processor and rightly so, the gaming performance in terms of its processing power was smooth. I tried highly demanding games like Call of Duty, Gear Club and also a few lighter games like Golf Battle, World Cricket Championship and the output was more than decent. <div type="image" title="Gaming" msid="86618197" hostid="261" caption="&amp;lt;p&amp;gt;Realme markets the Helio G85 processor as a gaming processor.&amp;lt;/p&amp;gt;"></div> Gaming on the device did result in noticeable heating and drained the battery much more than other applications, including streaming. <cmsannotation type="cmsannotation" annotationid="Battery" comment="subhead" text="Battery">Battery</cmsannotation> One thing you cannot complain about is the battery. With a 6,000mAh power rating, you get around 10 hours of screen on time with regular usage that includes gaming, streaming and using social media apps. It can easily last for two days, depending on the usage. The <keyword id="11306069" type="General" weightage="20" keywordseo="realme-narzo-50a" source="Orion">Realme Narzo 50A</keyword> supports 18W fast charging which takes around 3 hours to charge the battery fully from under 10%. While a higher rating of charger would have been nice, at its price 18W charger is acceptable. Nothing has changed from its previous generation phone in terms of the battery or the supporting charger. Although I did not test it, the device also supports reverse charging as per the company. <cmsannotation type="cmsannotation" annotationid="Camera" comment="subhead" text="Camera">Camera</cmsannotation> The camera is one of the most important features in smartphones, and surprisingly we have an upgrade here when compared to its predecessor. The Realme Narzo 50A features a 50MP AI triple camera set up at the back, up from a 13MP dual camera set up in Narzo 30A. <div type="image" title="Back Camera" msid="86618252" hostid="261" caption="&amp;lt;p&amp;gt;The Realme Narzo 50A features a 50MP AI triple camera set up at the back.&amp;lt;/p&amp;gt;"></div> The triple camera lenses include a 50MP primary sensor, a 2MP macro sensor and a 2MP portrait lens. In terms of photography modes, the camera supports 50MP mode, Night mode, Portrait mode, Ultra-Macro, Panoramic view and the Pro mode that lets users adjust the white balance, ISO, autofocus and click photographs like an expert. <div type="image" title="Main Camera Image Narzo" msid="86618295" hostid="261" caption="&amp;lt;p&amp;gt;The daylight performance was decent with the main camera.&amp;lt;/p&amp;gt;"></div> Now talking about the camera performance, the images taken in daylight offer impressive results with clarity and sharpness. When there is notable contrast, the result comes out well with the HDR feature. The night mode helps capture enhanced images in low-light conditions. The photos I took had definite improvements when using the night mode than the normal Photo mode. <div type="image" title="Night" msid="86618379" hostid="261" caption="&amp;lt;p&amp;gt;The image was taken in night mode and it produced brighter images with enhanced colours. &amp;lt;/p&amp;gt;"></div> The camera supports capturing videos in 1080p resolution at 30fps and 60fps, 720p resolution at 30fps and 60fps, and in 720p resolution at 120fps in slo-mo mode. The video output was impressive as it reproduced natural colours and the image stabilization worked well. <div type="image" title="Portrait Mode" msid="86618422" hostid="261" caption="&amp;lt;p&amp;gt;This image was taken in the portrait mode.&amp;lt;/p&amp;gt;"></div> As for the camera application, it is highly responsive and you can switch between the Night, Video, Photo, Portrait and 50M mode from its main menu but to access other modes like Panoramic, Ultra-Macro you will have to click on More in the main menu. Switching between modes is smooth and there is no noticeable lag. <div type="image" title="Front Camera F" msid="86618480" hostid="261" caption="&amp;lt;p&amp;gt;The 8MP sensor produces artificially enhanced results.&amp;lt;/p&amp;gt;"></div> The front camera features an 8MP sensor with f/2.0 aperture. It delivers artificially enhanced output. The results are fairer than natural skin colour and some of the spots are blurred out. The front-facing camera supports video recording at 1080p and 720p at 30fps. I did not face any issues while video calling with this device as my face looked clear on the screen. The video output with the front camera produced close to natural results in daylight but the output became grainy in low ambient lighting. Overall, the camera performance is fairly decent and some of the results were comparable to the performance of the <a href="https://www.businessinsider.in/tech/mobile/news/realme-8i-review-treat-for-gamers-on-a-budget/articleshow/86097623.cms">Realme 8i</a>. Realme Narzo 50A for its price has a camera with striking performance. <cmsannotation type="cmsannotation" annotationid="Software" comment="subhead" text="Software">Software</cmsannotation> The Realme Narzo 50A features realme UI 2.0 running Android 11 out of the box. The UI offers customisation options such as live wallpapers, shapes and sizes of icons, dark mode, eye comfort and others. The phone comes with pre-installed apps such as Amazon, Prime Video, Josh, Dailyhunt, Snapchat among others. You should be able to delete most unwanted applications except for the realme’s system apps such as Calculator, Compass, Clone Phone, HeyTap Cloud and others. <cmsannotation type="cmsannotation" annotationid="Verdict" comment="subhead" text="Verdict">Verdict</cmsannotation> The Realme Narzo 50A is an average device for regular usage and definitely not value for money, with better options available from other brands. But with an above-average camera module and a massive battery, it could appeal to budget buyers looking for long battery life and good camera performance. The chipset performance is decent. For those of you who already have a Narzo 30A, you have most of what this phone has to offer except for the 50MP triple camera module. SEE ALSO <a href="https://www.businessinsider.in/tech/mobile/news/realme-8i-review-treat-for-gamers-on-a-budget/articleshow/86097623.cms">Realme 8i Review: Treat for gamers on a budget</a> <a href="https://www.businessinsider.in/tech/mobile/news/poco-f3-gt-flagship-smartphone-review/articleshow/86006750.cms">Poco F3 GT review – a return to form for Poco</a> <a href="https://www.businessinsider.in/tech/news/oneplus-buds-pro-review-india/articleshow/85887425.cms">OnePlus Buds Pro Review — Love bass? Your search ends here</a>

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