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8 mins read

'Emotional blackmail': How Duolingo manipulates its 31 million users

Duolingo's owl mascot constantly rags on users. It's a risky marketing strategy, but Gen Z loves it.

Kelli María Korducki   


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3 mins read

Snap CEO credits AR lenses, short videos for its first profit in over 10 years — says India expansion was 'successful’

“The fourth quarter marked the end of an exciting and productive year for Snap. We grew our comm…

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2 mins read

Threads' user base has plummeted more than 80%. Meta's app ended July with just 8 million daily active users.

The number of Threads users who visit the platform daily dropped from 44 million at its peak to 8 m…

Gabriel Rivera   


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2 mins read

Reliance Jio launches new plan under Rs 200, get 2GB daily data and more

Jio, alongside Vodafone and Airtel, had recently hiked tariff rates. Now, Jio has introduced a Rs 1…

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2 mins read

VPN demand surges in Brazil despite legal threat to fine users nearly $9,000 a day for using workarounds to access X

Brazilian judge Alexandre de Moraes threatened big fines if citizens used VPNs to access X after th…

Katherine Tangalakis-Lippert   


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5 mins read

Snapchat to ‘double down’ on expansion in India as it witnesses over 150% growth in daily active users

Earlier this year, Snapchat revealed it has crossed 60 million users in India. “We’re experien…

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2 mins read

Snapchat's My AI enhances user experience with trivia, gift suggestions, trip planning, and more

At its annual Partner Summit 2023, Snap Inc, the parent company of Snapchat, made waves with exciti…

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1 min read

Audio series catch on as Indians spend up to 1.5 hours per day listening to them

Indians are tuning into audio series more and more. So much so, Redseer projects that the number of…

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2 mins read

Snapchat India sees 150% growth in Daily Active Users

In the past year alone, over 40 million unique viewers in India have watched a show on Snapchat

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1 min read

History made after name change as Facebook reports fall in daily active users for the first time in 18 years

Facebook’s parent company Meta reported its earnings reports for the fourth quarter ending December…

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1 min read

Microsoft's Bing has exceeded 100 million daily active users around a month after its new AI update

Microsoft announced the news about its Bing search engine via a blogpost on Wednesday and called th…

Beatrice Nolan   


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1 min read

Reddit shares soar after company reports strong first-ever earnings with record user traffic

The social media platform beat expectations for its first-ever public quarter, sending the stock pr…

Dominick Reuter   


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2 mins read

Snapchat is gaining traction in India as it hits 265 million daily active users

Despite the cut-throat competition coming from the Facebook family of apps, Snapchat has added 16 m…

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4 mins read

TikTok's aggressive growth tactics are upsetting partners, creators, and everyday users

TikTok is puffing up its chest as it takes on politicians, business partners, and its own users. It…

Dan Whateley,Sydney Bradley   


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3 mins read

Mark Zuckerberg said its Threads community is 'on the trajectory I expect' despite its plummeting daily user base

Meta CEO Mark Zuckerberg said in a Threads post that it's been a "good week" for the X/Twitter riva…

Jyoti Mann   


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4 mins read

TikTok's growth rate has collapsed. 'Life' may be getting in the way for its younger users.

TikTok's user growth lagged behind Snapchat, YouTube, Instagram, and even Facebook in the final qua…

Alistair Barr   


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3 mins read

How many users does Donald Trump's social media company have? He won't say.

Donald Trump's Truth Social released new financials, and they aren't good. They're also missing imp…

Peter Kafka   


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3 mins read

Snapchat reaches 100 million monthly users in India, partners with Flipkart, Zomato and MyGlamm for AR integrations

This is a big jump from the 60 million user base it revealed earlier this year. The company also…

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1 min read

YouTube Music users can now share songs on Snapchat

The first indication that YouTube Music might be able to share songs to Instagram and Snapchat e…

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2 mins read

ChatGPT is coming to Snapchat

Snapchat said its My AI chatbot, limited to paid subscribers, is part of an effort to increase its …

Aaron Mok