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<ul><li>The Delhi High Court has restricted Dabur from circulating the ad on Whatsapp </li><li>The order comes in light of a lawsuit filed by Marico Limited </li><li>The lawsuit claimed that Dabur’s ad was belittling Marico’s amla <keyword id="636852" type="General" weightage="20" keywordseo="hair-oil" source="Orion">hair oil</keyword> </li></ul>A “Dabur Amla Hair Oil” advertisement featuring Bollywood actor <keyword id="598" type="General" weightage="20" keywordseo="deepika-padukone" source="Orion">Deepika Padukone</keyword> has been prohibited from circulating on Whatsapp by the Delhi High Court. A single-judge bench of Justice Navin Chawla passed the restraining order against the multinational consumer goods company. The lawsuit against Dabur was filed by Marico Limited seeking an ad interim injunction to prevent Dabur from circulating or forwarding its WhatsApp and print advertisements for its amla hair oil. It claimed that Dabur's advertisement disparaged the reputation and goodwill of its product, "Nihar Natural Shanti Badam Amla Hair Oil," and its registered "Nihar" trademarks. The court in its judgment stated that Marico failed to establish a prima facie case against the print advertisement but did demonstrate a prima facie case regarding the WhatsApp message/advertisement. Regarding the print advertisement, Marico argued that Dabur's opening statement, "Yaad Rakhna, Sasta Amla, Balo ko Mehenga Padega" (Remember, cheap Amla will cost your hair a lot), was alarming and threatened consumers, suggesting that other inexpensive Amla hair oils were inferior and harmful calling it generic disparagement. While the court declined to injunct the print advertisement, it restrained Dabur and its associates from circulating the WhatsApp message or advertisement for Amla hair oil during the pendency of Marico's lawsuit. Regarding the absence of any explicit reference to Marico in the challenged print advertisement, the court stated that any such reference would require a leap of imagination, which it deemed unwarranted. The court viewed the advertisement as merely suggesting potential negative consequences of using cheaper Amla hair oils in terms of quality and price. Justice Chawla also emphasised that an advertisement should be evaluated from the perspective of an ordinary consumer, who would likely view it as puffery, rather than from the standpoint of a sensitive competitor like Marico. The court concluded that the advertisement merely expressed an opinion that purchasing cheaper Amla hair oil might be harmful to hair, but it was not defamatory towards all hair oils of lower price compared to Marico's product. Regarding the circulation of the challenged WhatsApp advertisement, the court noted that the ordinary consumer would not have access to both the WhatsApp message/advertisement and the print advertisement simultaneously. The connection between the two could only be made by individuals who received the WhatsApp advertisement alongside the print advertisement. With text inputs from IANS SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/news/samsung-galaxy-f54-with-6000mah-battery-108mp-camera-launched-in-india/slidelist/100792922.cms">Samsung Galaxy F54 with mega battery launched in India – Check out price and other details</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/shekhar-kapoor-reported-to-be-working-on-sequel-of-cult-classic-film-masoom-all-we-know-so-far/articleshow/100794875.cms">Shekhar Kapoor reported to be working on sequel of cult classic film Masoom - All we know so far</a>

Dabur Amla hair oil ad featuring Deepika Padukone restricted from WhatsApp circulation

<ul><li>India’s organic food market may grow at a compounded annual growth rate of 20% to $2.1 billion by 2024.</li><li>Dabur accounts for almost 25% of the branded ayurvedic market in India.</li><li><a href="https://www.forbes.com/profile/burman/#3d70a0c86a17">Forbes</a> had estimated Burman’s net worth at $8.3 billion in September 2019.</li></ul><keyword id="6373748" type="COMPANY" weightage="20" keywordseo="dabur-india">Dabur India</keyword>’ share price hit the highest level in a year on February 6. The stock has surged nearly 7% in the last four days since the company reported a lacklustre 5.6% volume growth in the latest quarter ending December 2019. 
 
 
 
 
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The secret of the strength in Dabur’s share price is Chyawanprash, a dietary supplement⁠— based on Ayurvedic texts ⁠— that has everything from sugar, honey, ghee, Indian Gooseberry (amla) jam, sesame oil, berries to various herbs and spices. 
 
 
 
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While Dabur struggled to sell other product segments, Chyawanprash sales grew a solid 25%, lifting the growth in the entire healthcare segment to 12%. Other categories like hair oils, skincare, and home care waddled anywhere between zero and 5%. The overall consumer confidence in India was at a six-year low. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Category </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Growth in the latest quarter </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Digestives </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">16.10% </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Health Supplements </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">12.40% </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Oral Care </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">8.30% </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">OTC &amp; Ethicals </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">5.50% </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Home Care </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.90% </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Foods </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.70% </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Skin Care </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.10% </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hair care </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1% </td></tr></tbody></table> A wave of Indian consumers who prefer tags like organic and ayurvedic products are sweeping products like the Chyawanprash off the shelves. India’s organic food market may grow at a compounded annual growth rate of 20% to $2.1 billion by 2024, according to <a href="https://www.imarcgroup.com/indian-organic-food-market">IMARC</a>. And if that’s not enough, the Indian government has rolled out the red carpet for those making a business out of India’s traditional wisdom. They get support both in terms of infrastructure as well as lower tax rates. The fad and the freebies have attracted even multinationals like Unilever, Colgate, Nestle, Pepsi, and Coke into giving their brands an Indian flavour. Even Dabur’s new launches between October and December 2020 ⁠— Hajmola Chatpati Hing, Odonil Aerosol, Real Aloe Vera Kiwi Juice and Arshoghani Vati ayurvedic tablet ⁠— reflect the same theme. Dabur in the driver’s seat But, it is Dabur that accounts for almost 25% of the branded ayurvedic market in India, according to Dabur. And the FMCG major has thrived even as newer competitors like Patanjali— Baba Ramdev’s venture that sells Ayurveda-based products— <a href="https://economictimes.indiatimes.com/industry/cons-products/fmcg/what-went-wrong-with-patanjalis-dream-run/problems-were-expected/slideshow/69753711.cms">have failed to sustain </a>the momentum. That is the power of the 136-year old Dabur brand. And the company’s billionaire Chairman, Anand C Burman, is making hay even when the sun don’t shine. <a href="https://www.forbes.com/profile/burman/#3d70a0c86a17">Forbes</a> had estimated Burman’s net worth at $8.3 billion in September 2019. In 2015, the Burman family <a href="https://economictimes.indiatimes.com/news/company/corporate-trends/dabur-chairman-anand-c-burman-to-buy-bungalow-in-delhi-for-rs-120-crore/articleshow/61027635.cms">bought </a>a bungalow in New Delhi’s Golf Links area for ₹160 crore ($2.2 million). The Burman family also owns a property in the posh Prithviraj Road in Central Delhi. Dabur ranks among the country’s top five FMCG companies and has an annual consolidated revenue of ₹7,700 crore. It may be even bigger when the tide turns for the better. 
 
 
 
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 SEE ALSO: <a href="https://www.businessinsider.in/business/news/rbi-consumer-confidence-index-falls-further-from-a-six-year-low/articleshow/73987637.cms?src=hp_latest">India’s consumer confidence was at a six-year low— and it just dipped further</a> <a href="https://www.businessinsider.in/business/telecom/news/billionaire-sunil-mittal-net-worth-and-airtel-q3-earnings-report/articleshow/73932668.cms">Billionaire Sunil Mittal got wealthier while Airtel lost a million users every 3 months for a year⁠— here’s why</a> <a href="https://www.businessinsider.in/policy/economy/article/healthy-diets-are-hurting-coke-pepsi-amul-sales-as-well-as-the-economy/articleshow/72976410.cms">Your ‘healthy’ diet is making the Indian economy leaner ⁠— but it’s not for you to change</a>

Chyawanprash, and the government’s blessings, are helping Dabur make hay even when the sun don’t shine

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Dabur Amla hair oil ad featuring Deepika Padukone restricted from WhatsApp circulation

Business Insider India

Chyawanprash, and the government’s blessings, are helping Dabur make hay even when the sun don’t shine

Navdeep Yadav

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