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Back in 2012, <keyword id="2316316" type="UNKNOWN" weightage="100" keywordseo="Akshay-Narvekar">Akshay Narvekar</keyword>’s personal need for a one-stop online platform which could customise his shirts drove him to build <a href="http://www.businessinsider.in/searchresult.cms?query=BOMBAY&amp;sortorder=effectivedate">Bombay</a> Shirt Company, India’s first online custom shirt brand. 
 
He decided it was time that the country and its men have a platform where they can customise their shirts which are made-to-measure. Someone’s size should be of little consequence. 
 
Narvekar had enough of consuming readymade <a href="http://www.businessinsider.in/searchresult.cms?query=brands&amp;sortorder=effectivedate">brands </a>which do little to help you express one’s personal style. Many a times these<a href="http://www.businessinsider.in/searchresult.cms?query=SHIRTS&amp;sortorder=effectivedate"> shirts</a> don’t even fit, properly. 
 That’s primarily the one thing he set out to change with <keyword id="1803369" type="UNKNOWN" weightage="100" keywordseo="Bombay-Shirt-Company">Bombay Shirt Company</keyword>. 
 
“BSC started with the belief that everyone should be able to wear a custom-made shirt- one that allows them to express their individuality and at the same time reflect the latest sartorial trends,” Narvekar admits. 
 
To ensure that the above is fulfilled, he says that the brand is constantly innovating with fabrics. A curated yet vast selection of on-trend fabrics to choose from which can be made to fit to absolutely anybody’s size does sound too good to be true, to be honest. 
 
But, Narvekar’s confident smile and a growing list of loyal customers are evidence to the fact that it is very real. 
 
 
 For someone whose life revolves around creating <keyword id="3307394" type="UNKNOWN" weightage="100" keywordseo="customised-shirts">customised shirts</keyword> for people, how important does he think the role of well-fitted shirt is in someone’s life? 
 
“Very important- considering I started a business around it,” he laughs, adding “But, in all seriousness, I feel that a good shirt makes all the difference in the world. It gives men a sense of confidence and comfort.” 
 
But certainly, getting such a shirt is bound to be an expensive affair? Narvekar tells me it’s actually the opposite. 
 
“When I started Bombay Shirt Company, the idea was also to prove that custom-made doesn’t necessarily mean expensive. By selling directly to customers, we cut out on the middle men and thus pass the savings to the customer. It doesn’t matter how much you’re customising your shirt- we guarantee that there are no extra charges. With BSC, we intend to make made-to-measure accessible,” he adds. 
 
Besides being customised and affordable, Narvekar’s company also redefines convenient- owing to the brilliant integration of offline and online shopping experience- a detail many businesses takes years to perfect. 
 
 
 
In 2012, BSC started out only as an online-affair that is, you could choose the fabrics online, key in your measurements and instructions and make payment. Your shirt would then be delivered to you in the next week or so. But, now the brand has a solid offline presence as well- with two stores at Bandra and Kala Ghoda in Mumbai. 
 
“So, now you can either place your order on our website or visit our stores or book an appointment with our travelling stylist who’ll pay you a visit at your home” Narvekar explains. 
 
That’s not all. The brand has also recently launched a Shirt Simulator in their stores, which basically lets a customer choose their customisations on screen and also allows him to virtually try the shirt on- which takes away the ambiguity of how the shirt would look like after all the customisations. 
 
And, with frequent collaborations with designers, rest assured Bombay Shirt Company will ensure that you own the trendiest one-of-a-kind shirt. 
 
The best part? It’ll hardly cause a dent in your wallet. 
 
The prices for shirts start as low as Rs 1940. 
 
So men, what are you waiting for? 
 
Pick and choose your style, your fabric, your cut (slim fit or a little roomy)- then pick your combination of print, cuffs, collars, buttons and more, so that the shirt you create is unique to you. Personalize it with your initials and have your perfectly fitted shirt delivered to you at your doorstep. Let’s go! 
 
Remember, you accept the shirt you think you deserve. 
 
Imagecredit: Mid-Day/Purplewindows.com

Meet the guy with a serious agenda to make every man
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Tecno Phantom V Fold Review - Affordable Foldable device with minor compromises

Pune, Jul 5 () At a time when wearing face mask is mandatory to contain the spread of coronavirus, a businessman from Maharashtra's Pune district has got himself a customised gold mask worth Rs 2.89 lakh. Nearly 55 gm of the yellow metal has been used in making the mask, businessman Shankar Kurhade, a resident of Pune's Pimpri-Chinchwad town, told reporters here while wearing the gold mask. "I saw a news on television about a silver mask. I then spoke to my jeweller and ordered a gold mask," he said. The jeweller delivered the mask, costing Rs 2.89 lakh, in 10 days, the businessman said, adding that he also distributed relief material to the needy people amid the COVID-19 pandemic. Earlier, another businessman from Pimpri-Chinchwad Datta Phuge shot to fame in 2012 when got made a shirt of 3.5 kg of gold, worth Rs 1.27 crore, and wore it in public. Phuge, who was in the business of money-lending and chit-fund, was killed here in 2016 by a group of persons over a suspected monetary dispute. A former MNS MLA from Pune, Ramesh Wanjale, was also known for his penchant for wearing gold ornaments that earned him the nickname of gold man in the political circles here. He died of a heart attack in 2011. COR GK GK

COVID-19: Pune businessman gets himself Rs 2.89 lakh gold mask

<div class="KonaFilter image-container display-table"><div><div class="image on-image">Getty ImagesRoger Federer in Uniqlo gear.</div></div></div><ul><li>Roger Federer's five-piece Uniqlo uniform is available to pre-order for $120.</li><li>The Uniqlo outfit includes a shirt, shorts, socks, wristbands, and a sweatband.</li><li>Federer left clothing giant Nike for Uniqlo, a lesser-known brand, last month - and the deal earned him a 300% pay increase.</li></ul> Roger Federer is renowned for his elegance on and off the courts, and now fans can imitate the 20-time Grand Slam champion's fashion sense.Federer's five-piece Uniqlo uniform is now on sale - or is available for pre-order, at least.Roger <a href="https://www.businessinsider.com/roger-federer-new-sponsorship-deal-22-million-2018-6" target="_blank" rel="noopener">Federer left Nike for Uniqlo</a>, a lesser-known brand, in <a href="https://www.businessinsider.com/roger-federer-nike-uniqlo-300-million-deal-2018-7" target="_blank" rel="noopener">a deal reportedly worth $30 million a year</a> - an astonishing 300% pay increase on the deal he had previously.His five-piece Uniqlo outfit <a href="https://www.uniqlo.com/jp/ambpreorder/pc/goods/2000120809994?awc=6771_1532511447_715c7e2ac7d3c333e33adc8037280186" target="_blank" rel="noopener">will cost $120</a> for the shirt, shorts, socks, wristbands, and sweatband.<div class="KonaFilter image-container display-table"><div><div class="image on-image">UniqloUniqlo.</div></div></div>The new sponsorship contract does not include tennis shoes, which explains why <a href="https://www.businessinsider.com/roger-federer-nike-shoes-wimbledon-2018-7" target="_blank" rel="noopener">Federer wore customised Nikes</a> during the 2018 Wimbledon Championships.It is also conceivable that he agrees a shoe deal with Nike, a company he is still in contact with, as <a href="https://www.businessinsider.com/roger-federer-lost-rf-logo-when-he-left-nike-but-he-wants-it-back-2018-7" target="_blank" rel="noopener">he looks to secure the rights to the lucrative "RF" logo</a> - a personalised branding that was originally designed by Nike, rather than Federer. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/world-cup-referee-fifa-official-soccer-2018-7">What it takes to be a World Cup referee</a></h3> <div> </div> </div>

You can now buy Roger Federer's entire 5-piece Uniqlo tennis outfit for $120

<ul><li><keyword id="9324569" type="UNKNOWN" weightage="20" keywordseo="Shashwat-Das">Shashwat Das</keyword>, Founder, <keyword id="7465777" type="UNKNOWN" weightage="20" keywordseo="Almond-Branding">Almond Branding</keyword> shares a few factors on how brands can get their consumers to trust them. </li><li>He further writes how consumer priorities are shifting, brands who can be agile enough to quickly cater to these new unmet needs, will stay on.</li></ul>Find out what’s happening to <keyword id="485911" type="PERSON" weightage="20" keywordseo="brand-loyalty">Brand loyalty</keyword> during Covid. How can brands ensure to retain their loyal consumer base? Let’s start with a simple truth: No one can predict what the world will be like even a day in the future. We don’t know what storms the virus will bring next. Or will it mellow and learn to peacefully co-habit without killing us. Is it a dystopian nightmare or just another passing phase? Only time will tell. Lives have a come to a grinding halt. Realisations are dawning on everyone as they nurse their coffees or whiskeys staring at the Zoom frames on their laptops. The new normal is here. And it’s being redefined every single day. The world of marketing is tilting on its axis! It’s how people’s lives are changing that has brands worried and everyone’s in a tizzy trying to figure it out. Since everyone’s speculating, why not we make some assumptions? Will they need me? The times are perilous. The thought running through everyone’s mind is survival and not if Chilean wine is a tad better than French! Or damn, they only have three silk pajamas! When survival is at risk, our thoughts go back to basics. Do I have enough to eat? What if there’s no supply of medicines or will my infant get enough milk? Will the shops close forever? What do I need to stock up on? What are the things I absolutely must have? In these questions lie a few answers. The first assumption is only those brands will be needed that are necessary for survival. These are our everyday products – medicines, soap, grain, vegetables, eggs and such. A new pair of denims? Probably not. Will consumers remain loyal? The moot point. It would likely depend on several factors. Accessibility If you’re a brand, are you nearby? At hand? Has manufacturing diminished? Are shops amply stocked and is there a regular supply? Are there choices and substitutes to your brand that consumers wouldn’t mind swapping? Sometimes, especially now, it’s better to have the generic product if a particular brand isn’t available. Any strawberry ice cream is better than not getting a brand of choice. Ditto for every other brand from wafers to soap. A little willingness to sacrifice on our part on taste, feel, texture, size and other key parameters will at least mean that some biscuits are stocked at home, if not those special ones. Maybe, a startup can seize the opportunity of the gap between demand and supply and carve a niche for itself. Of course, figuring out how to make and deliver remain the biggest challenges. Affordability Tough times do make one tight-fisted. Cutting corners, being wise in spends, honouring that Excel sheet of home expenses are the new norm. For a lot of people, their favourite can’t-do-without brand is suddenly expendable. Look, I am saving so much. Compromise is the forced habit. Flexibility Well, if loyalty is being chased, how are you making it easier for the consumer? EMIs? Home delivery? Customisation? Pre-sanitised? Discounts? Add-ons? Some brands can and for others, it’s just not possible. But the number of contact points has whittled down to almost one! The home. It’s where you will find people. Not at your shop. Not driving staring at your brand billboard. A friend in need is a friend indeed Now that consumer priorities are shifting, brands who can be agile enough to quickly cater to these new unmet needs, will stay on. Now that you are staying mostly indoors your deo consumption has gone down and is not on top of your shopping list. At this time if the deo brand still tries to woo you into buying, you might just ignore it. However, if that same deo brand reaches out with a disinfectant spray that can keep you safe in your day to day life, you will choose your trusted brand over many other such alternatives. This way you still remain a loyal consumer. The journey from brand to product Take any brand that you love. Its absence will only make one go out (if you dare) and seek a similar product. It won’t matter what brad it is as long as it’s there. Maybe your fave has stopped production citing labour unavailability. But someone’s making the same stuff at home. Strawberry ice cream is strawberry ice cream as long as it’s there in your fridge! Wafers, detergent, milk, bread, wheat, oil, it’s all the same. The emotional commercial will be forgotten. The months spent agonising on design, logo and packaging will be a distant memory. The box will be plain brown but no one will care. If it’s readily available, the well-to-do may have their way with a few brands but even then, it’s not an endless supply chain. If you run out of your Havanas, what then? Or your single malt? Oh right, imports. But no flights, no transport, no way. And there lies the conundrum Will this loyalty fade or will it take a backseat for now? It’s the bigger brands with the deeper pockets that will slowly spring back to life. Ramp up production, hire more people and be ever-present like before. While the little fellow making pickles or t-shirts or whatever out of a small veranda, garage or a small factory may just wither away, victim to a virus that’s wreaking havoc on lives and economies. Or maybe the smaller brand, you never knew about, might enter your household because your favourite brand wasn’t available, and you and your family members may fall in love with it so much so that it stays on to become the new favourite. Who knows? Again, only time will tell. - By Shashwat Das, Founder, Almond Branding.

Is brand loyalty dead due to Covid-19?

This weekend, Pug owners and enthusiasts from across Delhi NCR came together at <a href="http://www.businessinsider.in/searchresult.cms?query=DLF+Place+Saket&amp;sortorder=effectivedate">DLF Place Saket</a> to celebrate the return of one of the most beloved mascots of <a href="http://www.businessinsider.in/searchresult.cms?query=Vodafone&amp;sortorder=effectivedate">Vodafone</a> – the Pug. The cute dog is back to launch the <a href="http://www.businessinsider.in/searchresult.cms?query=Vodafone+SuperNet+4G&amp;sortorder=effectivedate">Vodafone SuperNet 4G</a> campaign. 
 
<a href="http://www.businessinsider.in/searchresult.cms?query=Vodafone&amp;sortorder=effectivedate">Vodafone</a> in association with Petfed organized this parade, inviting all Pugs across Delhi to a treat. Activities included a host of exciting fun engagements like fashion show, merchandise like customised T-shirts, Leashes, Collars, Bandanas for pugs. There were photo booths, free pet grooming sessions, free Vet check-up, Games, etc. 
 
Speaking on the initiative, Apoorva Mehrotra, Business Head, <a href="http://www.businessinsider.in/searchresult.cms?query=Vodafone&amp;sortorder=effectivedate">Vodafone</a> Delhi Circle said, “We are very excited about the comeback of the <keyword id="1126623" type="UNKNOWN" weightage="80" keywordseo="Vodafone-pug">Vodafone Pug</keyword> to launch our <a href="http://www.businessinsider.in/searchresult.cms?query=Vodafone+SuperNet+4G&amp;sortorder=effectivedate">SuperNet 4G services</a>. Research has shown that the endearing <keyword id="15492" type="CITY" weightage="60" keywordseo="Vodafone">Vodafone</keyword> pug has had one of the most impactful and long standing connects with the Vodafone brand symbolic with our network.” 
 
In case you didn’t notice, the Vodafone Pug and the little boy are back on TV commercials on <a href="http://www.businessinsider.in/searchresult.cms?query=Vodafone+SuperNet+4G&amp;sortorder=effectivedate">Vodafone SuperNet</a>. The pug, since its first appearance back in 2003, has been loved by all.

This parade is like no other. It’s Vodafone’s Pug Parade!

Come September 24, one of the biggest pop-culture events of the year will kick off at Hyderabad. <a href="http://www.businessinsider.in/Marvel-Is-About-To-Dominate-Comic-Con/articleshow/39082406.cms">Comic Con</a> India is all set to host its 4th edition of the Hyderabad chapter on 24th and 25th September at Hitex Exhibition Center, Hyderabad. Dedicated to creating <a href="http://www.businessinsider.in/Marvel-Is-About-To-Dominate-Comic-Con/articleshow/39082406.cms">unique events</a> and giving the fans a platform to celebrate their undying love and passion for comics and pop culture, Comic Con has been quite a phenomenon. 
 
With a ‘sold out’ show last year, the Comic Con this season would be much bigger and better with an exhibition area double the size of the previous one along with a range of new activities. This year’s action packed show features the best of <a href="http://www.businessinsider.in/Marvel-Is-About-To-Dominate-Comic-Con/articleshow/39082406.cms">Comics</a>, Merchandise, Toys, Experiential Zones, International Guests, Meet &amp; Greet Sessions, Gaming Tournaments, Fan Meet-ups &amp; Much More. 
 Like every year, <keyword id="3573991" type="UNKNOWN" weightage="20" keywordseo="hyderabad-comic-con">Hyderabad Comic Con</keyword> will feature special guests and has arranged for meet and greet for fans. 
 
What to fall for 
 
Afshan Azad, the British born Bangladeshi actress, known for her performances as Padma Patil in <a href="http://www.businessinsider.in/Marvel-Is-About-To-Dominate-Comic-Con/articleshow/39082406.cms">Harry Potter films</a> is one of the major attractions. As per sources, Dan Parent, American comic book artist and writer best known for Archie Comics would also be there. 
 
David Lloyd, British comic- artist, best known for V for Vendetta; Nicole Marie Jean, a famous cosplayer from California will be attending and taking special sessions at Hyderabad Comic Con this time. 
 
Long story 
 
Apart from the exciting events, the Hyderabad Comic Con will also feature an awesome and a first of its kind <a href="http://www.businessinsider.in/Marvel-Is-About-To-Dominate-Comic-Con/articleshow/39082406.cms">WWE</a> Zone. The WWE experience will have a grand stage complete with a huge LED wall. This will allow fans to select their favourite WWE Superstar’s entrance music, as they make their way down the specially created ramp. WWE is giving fans a never-before experience; a chance to feel, act, and enter the ring just like their favourite WWE Superstar! 
 
Also you can come dressed as your favourite comic hero or super hero and get a chance to win Rs 50,000 cash prize each day. Moreover, there are actually lots and lots of merchandise! Pick up some awesome merchandised T-shirts, mugs, toys, posters, and the list simply doesn’t end. 
 
Other exclusive Experiential Zone at Hyderabad Comic Con includes AXN Zone. It will have lots of fun engagements with a chance to win some cool goodies. Fans can witness some of their favourite characters like Sam &amp; Dean, Sherlock, Heisenberg, Dexter etc come alive and engage with them in the most fun-filled way! 
 
Fans will find an “Artist Alley”. It is a zone, exclusively featuring artists from all over India and Hyderabad. It will give fans an opportunity to interact with awesome artists, illustrators, designers working for comics and related fields. The alley will feature artists like Saumin Suresh Patel, Abhijeet Kini, Reshmi Chandrashekhar, Nikita Das Gupta, Leena Swamy, and many more. 
 
Well known creators like Vivek Goel from Holy Cow Entertainment, Aniruddho Chakraborty from Chariot comics, Shamik Dasgupta from Yali Dreams and Prasad Bhat from Graphicurry will be at the show as well! 
 
The event will also have a unique fan-made costumes and models booth called H.A.V.I.S.H, where there will be customised <a href="http://www.businessinsider.in/Marvel-Is-About-To-Dominate-Comic-Con/articleshow/39082406.cms">Iron Man </a>Mark - XLIII (Classic Comic Book Version Prototype Metal Armored), Captain America - Industrial, Sport and Bike Gear Combined, Wonder Woman Plated Armor, Batman - Battle Armor, <a href="http://www.businessinsider.in/Marvel-Is-About-To-Dominate-Comic-Con/articleshow/39082406.cms">BAT-WING</a> Prototype, He-Man Armor, Mjolnir Hammer, Lemurian Star Shield and Arc Reactor (Hulk-Buster) on display. 
 
Fans can buy the best and most exclusive International merchandise at the convention from across the globe. There will also be exclusive merchandise by Indian merchandisers, including Planet Superheroes, The Entertainment Store, Green Gold, Mc Sid Razz, Alpha Vector, Anime Pop Mall, Bombay Merch, Macmerize, Ai Licensing, Goal Squad, Comic Planet, Hoozinc, I love being Hyderabadi, CEXVY Entertainment and lots more!! <a href="http://www.businessinsider.in/Apples-co-founder-is-giving-Silicon-Valley-its-personal-comic-con-It-is-obviously-going-to-be-a-nerdier-one/articleshow/50943762.cms">Also read: ​ Apple’s co-founder is giving Silicon Valley its personal comic con! It is obviously going to be a nerdier one</a> 
 
Price to pay 
 
This year, Comic Con India has launched a new ticketing category called Buddy Pass. It’s especially designed for fans coming to comic con with their friends in a group. Five friends who book the buddy pass get access to the show with exclusive (limited edition) set of 5 wristbands created only for this year’s event. Gangs can buy Buddy Pass for Rs 1750.

You Searched For "customised shirts" and got 7 results

Meet the guy with a serious agenda to make every man look good

Poulomi Das

Tecno Phantom V Fold Review - Affordable Foldable device with minor compromises

Dhruv Mohan

COVID-19: Pune businessman gets himself Rs 2.89 lakh gold mask

PTI

You can now buy Roger Federer's entire 5-piece Uniqlo tennis outfit for $120

Alan Dawson

Is brand loyalty dead due to Covid-19?

Guest Author

This parade is like no other. It’s Vodafone’s Pug Parade!

BI India Bureau

Highlights of what’s happening at Hyderabad Comic Con this year

Suchayan Mandal

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