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<ul><li>As the whole country became more health-conscious and ‘immunity’ became the talk of town after COVID, Indian <keyword id="3224780" type="PERSON" weightage="20" keywordseo="Healthtech-startup">healthtech startup</keyword> <keyword id="4506924" type="PERSON" weightage="20" keywordseo="cure-fit">Cure.Fit</keyword> added 1.5 million users post-pandemic. </li><li><keyword id="4157434" type="PERSON" weightage="20" keywordseo="naresh-krishnaswamy">Naresh Krishnaswamy</keyword>, Growth &amp; Marketing Head, Cure.Fit speaks to us about fitness industry’s future, Cure.fit’s growth trajectory, changing consumer sentiment, and goals for 2021. </li></ul>Health, immunity and fitness have become one of the top concerns for Indian consumers post COVID-19. And those who were already battling with other problems like anxiety or depression—have found their stress levels kicking through the roof and struggles intensified. Fitness apps and on-ground gyms rose to the occasion by shifting their focus online and providing personalised services based on different body types. With this, the Indian healthtech space saw a surge in user traffic and became a part of the new normal. According to Valuates Report, the Global Fitness App Market size is expected to grow from $3,312.58 Million in 2019 to $13,016.77 Million by the end of 2025 at a Compound Annual Growth Rate (CAGR) of 25.61%. As the demand for healthier living records a drastic rise, Cure.fit is aiming to occupy 50% of the offline fitness market in a few years. After the pandemic, Cure.fit added 1.5 million and out of these 1.5 million, 1 million users joined the platform during the lockdown in April and May. Elaborating on the growth trajectory during lockdown, Naresh Krishnaswamy, Growth &amp; Marketing Head, Cure.Fit said, “The spike came in a very big way, in the two, three months post lockdown. We used to have about 250,000 paid subscribers on Cult and within a matter of two months, we were able to get 1 million completely new customers to try the digital products, which was quite heartening to see. And we launched a paid version of the product only in May. So this 1 million base that tried our product was free, and eventually, we've managed to acquire about 100,000 paid subscribers on specifically our <keyword id="10404706" type="UNKNOWN" weightage="20" keywordseo="fitness-digital-offerings">fitness digital offerings</keyword>.” Transition from lockdown to unlock Cure.fit was quick to realise that digital was here to stay and focused on improving its app to woo its users. It launched 10-12 new online services during the lockdown period to help its users transition from offline to online. Sharing how the lockdown impacted its business, Krishnaswamy said, “We always had this vision that at some point, digital fitness will become important, but the first implication was making that product live immediately. Later, there was a good shift over to lots of forms of digital health like fitness class online, consulting doctors, nutritionist. So the next thing, we launched a huge bunch of products in the April-May timeframe to leverage the fact that people now don't have access to many of these services offline, and will want to consume them digitally. We had to reimagine all of us services, whether it's mental wellness, primary care or fitness. We realised that digital is going to grow massively. We also did a lot of marketing around that time with celebrity classes and some television ads, etc. ” While the offline fitness industry hit a major roadblock during the lockdown, Cure.fit started planning for its comeback. It focused on improving its strategy for offline services and once the country started walking again, Cure.fit sped up the pace at which the industry is evolving. “We decided to focus squarely on two things. One, our offline fitness business: how do we preserve it? And second, once we are allowed to reopen, how do we grow faster? And how do we take advantage of industry as well, because right now a lot of people will have concerns on physical centers, safety, quality, etc. So we felt that was a great opportunity for us as a brand to expand physical centers once the time is right because there'll be a lot of customers wanting to join in and looking for better quality of service. While the fitness business has taken a temporary sabbatical, we potentially can come back a lot stronger, which is something that we are seeing as well because we have grown so much in a short time,”said Krishnaswamy. However, consumer demographics adopting digital services were different than offline. More women felt safer to use digital services and boomers used yoga and doctor consultation services. So, Cure.Fit also pivoted its marketing strategy to speak to a wider set of audience and its media plan did not change much as it has always been a digital-heavy company. On how the demographics have changed after lockdown and new surge in users, Krishnaswamy said, “With digital products, to acquire customers from everywhere around the country, we had to change our marketing strategy to target a wider audience base. Young people are more comfortable with gyms and with digital, any walk in age could consult a doctor or do a yoga workout. So, there's a bit of a change in what kind of segments of customers we see -- whether it is age, city, gender, income groups. Our gyms are fairly expensive, like 18,000 rupees a year and digital products are a lot cheaper, which has given us more access to other economic segments of customers as well.” Now that gyms have opened up, Krishnaswamy told us that around 35% of customers are coming back to gym. However, smallers gyms that don’t have the resources for following government protocol and winning consumers with a marketing campaign, are still struggling. Fitness enthusiasts are, therefore, choosing the gyms they can trust. “I think one thing is clear is that a lot of people are waiting to come back to the physical centers. And the reason being, they are missing working out with the equipment with a social group. There are, of course, a good number of people that want to come back, but are just waiting for the right time. So broadly, you can assume that about 30-35% of people have come back. There is a section of the population that is just saying that they'll wait for the vaccine. We didn't expect anything different. We also spoke to a lot of local gyms, they are not seeing as much recovery as Cult and that is because of our ability to communicate safety to users and fine equipment. So, we have been seeing a good influx of new users for offline gyms as well because they trust us,” said Krishnaswamy. Future of <keyword id="7829777" type="UNKNOWN" weightage="20" keywordseo="Cult-Fit">Cult.fit</keyword> and the fitness industry In the future, Cult.fit is going to focus on improving its online group classes, polish its hybrid model and consolidate local gyms under its network. It is aiming to aggregate demand for all its gyms by giving its members access to different kinds of equipment and training across the city they live in through one pass. The model is in process and soon to be launched in Bangalore. Explaining its consolidation plan, Krishnaswamy said, “At Cult, we want to now participate in the overall offline fitness business. We have predominantly been doing group classes, and disrupted the gym model with that but we want to get into gyms as well because there's a segment of people who want to do machine-based workouts. So, we are tying up with a lot of gyms. We are going to create a one membership card, which gives you access to all the good quality gyms in your city. For example, you buy a membership in Bangalore, you'll have 14-15 options in the same city you can go to. As a user, you may decide to attend a few gyms that have good equipment one day and go to another gym that offers great Zumba classes. It just gives users a tremendous amount of choice and freedom.” Cure.fit will also resume its expansion plan later next year once the world starts inching towards normalcy or demand comes back to 50%. Meanwhile, it is focusing on improving the quality of online workouts and investing in technology to identify different body types and body movements as users workout. Throwing some light on the company's tech model, Krishnaswamy said, “In our digital product, with the user's permission, the camera turns on and it can detect your movements and give you an Energy Score. We are investing behind that. In the future, if you're working out in front of a screen, with your permission, our software can calculate what number of reps you've done, or it can correct your posture, etc.” As we enter 2021, Cure.fit’s focus will be on reviving its business and winning in the offline fitness business and gym aggregation. It aims to onboard 300-400 gyms by the end of next year into its network. Sharing the company’s vision, Krishnaswamy said, “We want to stay in a dominant market share of all kinds of fitness. So our ambition is to gain 50% market share of all forms of fitness in the next few years. That will happen if we expand our current Cult centers and aggregate a large number of gyms on our platform. That means a big change from what we've been doing so far, which is focusing only on online to now focusing on gyms as well. Also, I think it's not enough to just partner with gyms. We are working very closely with these gyms to improve their safety and quality of housekeeping, trainer and equipment, etc.”

Cure.fit wants to dominate the fitness industry, here is its roadmap behind its vision

<ul><li>Indian health startup cure.fit has raised $120 million in a series D round. </li><li>In May, Business Insider reported that cure.fit had raised $75 million in the first tranche of the round. </li><li>Cure.fit now plans to take up its centres from 180 to 800 in India and Dubai.</li></ul>Indian health and fitness startup cure.fit has raised $120 million in a Series D round of funding. In May 2019, a paper.vc <a href="https://www.businessinsider.in/curefit-raises-75-million-from-anand-piramal-accel-partners-and-others/articleshow/69215063.cms">report </a>said that the startup raised $75 million in the first tranche of the series D round. <keyword id="3465872" type="PERSON" weightage="20" keywordseo="curefit">Curefit</keyword> was founded in 2016 by Myntra co-founder <keyword id="705865" type="PERSON" weightage="20" keywordseo="Mukesh-Bansal">Mukesh Bansal</keyword> and former Flipkart Chief Business Officer Ankit Nagori. It has fitness centres under the Cultfit brand and a health app called Curefit. It also has diagnostic centres called Carefit and yoga and meditation centres called mindfit. "Leveraging deep tech and strong on-ground network, we aspire to service over 100 million consumers over the next 10 years," said Bansal. In three years, the startup registered 4 lakh users for curefit, with 180 centres across Bengaluru, Delhi NCR, Mumbai and Hyderabad. All these provide an annual revenue of $100 million. The company now plans to grow to 800 centres by 2020. The startup has also expanded its operations to Dubai. This recent round was led by Chiratae Ventures, Accel Partners, Kalaari Capital &amp; Oaktree Capital, while new investors like Epiq Capital, Unilever Ventures, Innoven Capital and Kotak Mahindra Bank too chipped in. Curefit’s <a href="https://www.livemint.com/companies/start-ups/curefit-raises-75-million-valuation-crosses-500-million-1557206291458.html">reported</a> valuation is pegged at $500 million, after the latest fundraising. Earlier, the startup also raised funding from Bollywood actor Hrithik Roshan, who is also the brand ambassador since 2017. Roshan had <a href="https://inc42.com/buzz/hrithik-roshan-pours-in-878-2k-in-fitness-startup-cure-fit/">reportedly </a>invested $14.63 million into the startup. See Also: <a href="https://www.businessinsider.in/curefit-raises-75-million-from-anand-piramal-accel-partners-and-others/articleshow/69215063.cms">Three-year old Curefit clocks in $100 mn in revenue and over $245 mn in total funding</a>

Cure.fit raises $120 million in a series D round of funding

<ul><li><keyword id="3465872" type="PERSON" weightage="20" keywordseo="curefit">Curefit</keyword> has raised $75 million in the first tranche of series D round of <keyword id="6357455" type="UNKNOWN" weightage="20" keywordseo="Funding">funding</keyword>. </li><li>Its range of investors now include <keyword id="192487" type="PERSON" weightage="20" keywordseo="Anand-Piramal">Anand Piramal</keyword> Trust, Accel Partners, Kalaari Capital, IDG Ventures among others. </li><li>This takes the startup’s reported valuation to $500 million. </li></ul>Health and fitness startup Curefit has raised $75 million in a series D round. According to the filing sourced by Paper.vc, the investment was raised from Accel Partners, Anand Piramal, Kalaari Capital, IDG Ventures India and Pratithi Investment Trust. While the investment is a first tranche of a series D round, Curefit’s <a href="https://www.livemint.com/companies/start-ups/curefit-raises-75-million-valuation-crosses-500-million-1557206291458.html">reported</a> valuation with the recent fundraise goes up to $500 million. Curefit has not released an official statement regarding the fundraise. Curefit, founded in 2016 by Myntra co-founder Mukesh Bansal and former Flipkart Chief Business Officer Ankit Nagori, has gained popularity in India through its fitness centres - <keyword id="6825388" type="UNKNOWN" weightage="20" keywordseo="cultfit">Cultfit</keyword>, health app - Curefit, diagnostic centres - Carefit and yoga and meditation centres - mindfit. The duo’s success with their previous businesses seems to have rubbed off on their current venture too. In just three years, the startup has registered 4 lakh users for curefit, with 160 centres across Bengaluru, Delhi NCR, Mumbai and Hyderabad – all adding up to an annual revenue of $100 million. Curefit had last raised funding of $120 million in July 2018. Earlier, it had also raised funding from Bollywood actor Hrithik Roshan, who had been signed as the brand ambassador for the fitness startup in 2017. Roshan had <a href="https://inc42.com/buzz/hrithik-roshan-pours-in-878-2k-in-fitness-startup-cure-fit/">reportedly </a>invested $14.63 million in the startup. Since its inception, Curefit has acquired 5 <keyword id="6362513" type="UNKNOWN" weightage="20" keywordseo="startups">startups</keyword> in the <keyword id="245935" type="ORGANIZATION" weightage="20" keywordseo="Health-and-Wellness">health and wellness</keyword> space, and has been fast growing its business. The Bengaluru-based startup has also been <a href="https://tech.economictimes.indiatimes.com/news/startups/cure-fit-plans-to-enter-dubai-as-local-business-achieves-critical-mass/67579215">looking</a> at opportunities to go global with Dubai and Southeast Asian countries. See Also: <a href="https://www.businessinsider.in/healthifyme-indias-top-rated-healthapp-on-playstore-is-set-to-turn-profitable-this-year/articleshow/68900244.cms">This startup helping 9 million Indians lose weight may soon turn profitable</a> <a href="https://www.businessinsider.in/world-health-day-india-needs-laws-to-protect-online-medical-data/articleshow/68771225.cms">India has millions of medical records online but no law to keep the data safe</a>

Three-year old Curefit clocks in $100 mn in revenue and over $245 mn in total funding

The startup boom in <keyword id="3658" type="COUNTRY" weightage="20" keywordseo="India">India</keyword>, which some say peeked in 2015, is still looked at as the key to innovation and entrepreneurship in the country. Analysing these <keyword id="6362513" type="UNKNOWN" weightage="20" keywordseo="startups">startups</keyword>, <keyword id="28120" type="CITY" weightage="20" keywordseo="Linkedin">LinkedIn</keyword> published the 2018 LinkedIn Top Startups List for India. The world’s largest professional network looked at actions taken by more than 50 million professionals on the site and came up with a list of the 25 most attractive startups where people want to work. <keyword id="2808667" type="PERSON" weightage="20" keywordseo="OYO">OYO</keyword>, India’s largest hospitality company, tops the list. Their aggressive expansion plan has led them into Malaysia, China and the UK in just the last 9 months. Currently the company is in conversation to raise $1 billion which will bring its total valuation to over $4 billion. The health and wellness startup, <keyword id="4506924" type="PERSON" weightage="20" keywordseo="cure-fit">Cure.fit</keyword> came in second, which isn’t really a surprise considering they offer their employees unlimited leave, fixed increments every six months and a concierge service for personal tasks. It’s followed by <keyword id="6890164" type="UNKNOWN" weightage="20" keywordseo="dunzo-in">Dunzo.in</keyword>, a concierge services venture, in third place. That being said, Dunzo.in isn’t pan-India yet and only has services available in Pune, Bangalore and Gurgaon. While the list is extensive, there is no set trend to what sector of startups people prefer. <div type="image" title="Orange and Black Vector Job Fair Flyer" tempid="251815" msid="65866696" hostid="261"></div>

 Unicorn club Other than OYO, Rivigo and Udaan.com are two other startups on the list that are near unicorn status. Rivigo, a logistics startup, is almost at $1 billion after recently raising an additional $50 million in funds. Udaan.com is leading the pack, according to the report, with it being valued at over $ 1 billion after its round of September fundraising. Employee engagement matters Some of the startups on the list have made it there because they recognise that it’s important for employees to feel a sense of ownership. For instance, OYO ensures that all new hires are exposed to actual business problems from their first day at work so that they understand their responsibility and accountability. Razorpay, on the other hand, has a unique regulation where every team member has to take fours hours of customer support calls, regardless of seniority or role. Other companies employ innovative appraisal methods instead. Jumbotail, for example, flouts the norm by giving 80% weightage to peer feedback and only 20% to manager feedback while looking at annual reviews. The startups on this list have been measured across four pillars - employment growth, engagement, job interest and top talent. While a lot of disruptive and new startups made it to the list, older names like Flipkart, Swiggy and BigBasket are missing.

These are the 25 most sought after startups in India: Report

<ul><li>Health, immunity and fitness have become one of the top concerns for Indian consumers post COVID-19.</li><li>Healthtech platform Cult.fit has had a pretty busy year so far. It acquired three platforms, revamped its business model and brand identity, closed another funding round, and has recently launched a new campaign to target India’s youth.</li><li>Naresh Krishnaswamy, Growth &amp; Marketing Head, Cult.fit speaks to us about the platform's growth trajectory, idea behind its latest campaign and goals for 2021.</li></ul>What is that image that comes to your mind anytime someone says ‘fitness’? Do you see a petite woman with flawless skin, voluminous hair, a perfect smile posing with a small piece of gym equipment or a muscular man pumping ridiculously heavy weights? If the answer is yes, it is not your fault. Our definition of fitness is formed by the unidimensional communication we have grown up seeing. When it comes to fitness, all brands have tried to sell an ideal, unreal body image to their customers. They hire obscenely thin women who are further skewed to look even more ‘appetizingly perfect’ or muscular men who are photoshopped with 6 packs. Just in one Google image search of the word ‘fitness,’ you would notice a pattern of photoshopped images and how flawed the overall communication in the fitness industry is. The imagery we have seen in fitness advertisements, whether on billboards, TV or social media, have created a perception that has made us feel under confident in our own bodies. And people who don’t meet these idealistic body standards, feel intimidated to join a gym. Healthtech brand Cult.fit has been consciously trying to move away from this, reminding its audience that fitness is for everyone and people should exercise to feel good, stronger, and happier. Cure.fit’s latest campaign ‘Fitness is not an option’ imitates iconic Bollywood scenes to show how they would play out if the actors weren’t fit. It reenacts famous running scenes from Bollywood like ‘The Train’ scene from Dilwale Dulhania Le Jayenge and ‘The Bull’ scene from Zindagi Na Milegi Dobara but there’s a twist in the plot; the actors start panting and wheezing instead, reiterating the message that fitness is not an option anymore but an absolute necessity. Everyone should take fitness more seriously. While it has been appreciated on social media for its creativity, sense of humor and great execution, there’s another reason why it stands out. It doesn’t sell an idealistic body image to its target audience. <div type="Youtube" id="xAB3CZC1BcI" title="Fitness Is Not An Option (cult.fit)" thumbUrl="https://i.ytimg.com/vi/xAB3CZC1BcI/mqdefault.jpg"></div> Naresh Krishnaswamy, Growth and Marketing Head, Cult.fit told us the genesis of the campaign. He said, “First, the idea was to go at a higher level and attack the barriers of the industry. Typically, you see a lot of fitness communication around building up muscles and looking more attractive, desirable and pumping weights, etc. We, with our communication, now and in the future, want to really drive this whole thought of fitness being really essential to life, something that you can no longer ignore and it is for everybody. Fitness can be anything from running, that you see in one of the ads, to working out in the gym or home, etc. So, the objective was to pivot communication to drive fitness as a lifestyle habit as opposed to what’s been traditionally talked about -- weight loss, muscle gain, etc. Secondly, we have significantly expanded our fitness offerings and we wanted to show Cult as a wide fitness option.” The core insight ‘fitness is not an option’ was brainstormed and finalised internally, further woven into scripts by freelancers and finally produced by <keyword id="3167731" type="General" weightage="20" keywordseo="supari-studios" source="Orion">Supari Studios</keyword>. The first TVC in the campaign has gone live on Cult.fit’s owned media channel, across all Sony TV channels and OTT platforms including SonyLiv. It was played during India vs England test matches and will extend into the IPL season which is set to resume on September 19. Unfortunately, Cult.fit’s first advertisement ‘Jaa Simran Jaa’ recently hit a minor roadblock. It has been taken down from YouTube after Yash Raj Films flagged it for violating copyright protocol. However, it is already back on Instagram. Krishnaswamy said that Cult.fit’s legal team is working to bring the film back. “We did our due diligence before launching that ad and we think it is completely in the clear. We are sorting a few things out and are confident that in a couple of days, it will be back up and running again.” ‘Fitness is not an option’ is Cult.fit’s first campaign after its brand revamp. In May 2021, Cure.fit was renamed to Cult.fit. Even before the revamp exercise, Cult.fit had tried to stay on top of social media trends. Now, with its latest campaign, it is trying to be an active part of pop culture. Telling us about Cult.fit’s marketing approach since its inception, Krishnaswamy said, “Right from when we started out in 2016, our objective has been to make fitness fun and relatable for individuals. If you look at our communication before the pandemic, our focus predominantly was to show people enjoying working out in a group with a smile on their faces. So no idealistic body types and showing extremely ripped, fit people. That’s been our ideology throughout. We now want to play a much larger category game and want Cult to be really associated with fitness. Our association before the revamp was with group classes, which is what we were offering before the pandemic, but now we offer every type of fitness. So, the evolution from there to today has been about the brand taking more of a humorous, quirky approach across channels. Before that, we were a little more functional -- a brand trying to tell you the benefits of working out. Now we are taking a lifestyle approach.” <cmsannotation type="cmsannotation" annotationid="Goals for 2021" text="Goals for 2021">Goals for 2021</cmsannotation> Health, immunity and fitness have become one of the top concerns for Indian consumers post COVID-19. After gyms shut down in 2020, fitness apps and on-ground gyms rose to the occasion by shifting their focus online and providing personalised services based on different body types. With this, the Indian healthtech space saw a surge in user traffic and became a part of the new normal. According to Valuates Report, the Global Fitness App Market size is expected to grow from $3,312.58 Million in 2019 to $13,016.77 million by the end of 2025 at a Compound Annual Growth Rate (CAGR) of 25.61%. Cult.fit has also had a pretty buzzing year. It acquired healthtech platform Fitternity, hardware-at-home platform Tread and partnered with Disney+ Hotstar, Sarva and Brilliant Wellness. Commenting on the first half of the year and focus areas for the rest of it, Krishnaswamy said, “We have been very active this year. We have done 3 acquisitions, completed another fundraising round recently, we have pivoted into digital and gyms, the next six months is heads-down growth. We will continue to remain opportunistic with any acquisitions or any other inorganic opportunities to grow. But we have all the tools we need in our arsenal. So, the next six months would be about execution and campaign activity.” After the pandemic, Cult.fit added 2 million users and out of these 1.5 million, 1 million users joined the platform during the lockdown in April and May. However, this number slowly tapered off as it moved to a paid subscription model. Today, it has 1,50,000 paid members on its content product and with gyms coming back, 100,000 people work out in Cult.fit gyms every day. As per its regulatory filings, its operating revenue shot up 174% to Rs 496 crore during FY20 from Rs 181 crore earned in FY19. “About 50% of our gym members are back. Our revenue and MAUs are on a steep upgrowing trend now, with people using our gyms and online product and we only see ourselves continuously growing month-on-month as vaccination rates increase, and we add more supplies in our gyms and consumer sentiment picks up. We foresee that over the next few months, we should get back to pre-pandemic levels of general attendance and member activity,” shared Krishnaswamy. To accelerate the vaccination process in our country, Cult.fit is also offering free vaccination to its members and one of their family members. It would be focusing on improving its online group classes, upping gym safety, polish its hybrid model and consolidate local gyms under its network. Sharing the company’s vision, Krishnaswamy said, “We want Cult.fit to be completely synonymous with fitness. When you think fitness, you should only think of Cult. The second objective is that we want to be an iconic, youthful brand. We want people to really love Cult. We want to speak to them in a language that inspires them to get fit and not be in the annoyingly motivational zone, which a lot of fitness brands are. We want to be in the top league of fitness brands in India that really lead and define the category.”

We don’t want to show idealistic body types and extremely ripped, fit people in our ads: Naresh Krishnaswamy of Cult.fit

<ul><li><keyword id="922093" type="COMPANY" weightage="20" keywordseo="Healthkart">Healthkart</keyword> has raised $25 million in a Series G round, according to filings sourced by paper.vc.</li><li>The startup has raised <keyword id="6357455" type="UNKNOWN" weightage="20" keywordseo="Funding">funding</keyword> from Belgium-based Advent Management.</li><li>Founders Prashant Tandon and Sameer Maheshwari had split to run Healthkart – for nutritious and wellness products – and <keyword id="2962726" type="PERSON" weightage="20" keywordseo="1mg">1mg</keyword> as the online pharmacy. </li></ul>Online <keyword id="245935" type="ORGANIZATION" weightage="20" keywordseo="Health-and-Wellness">health and wellness</keyword> retail startup Healthkart has raised $25 million in a Series G round, according to filings sourced by paper.vc. The Sequoia-backed startup has raised funding from Belgium-based Advent Management. Healthkart has been rapidly growing its business along with raising funds. The startup had <a href="https://inc42.com/flash-feed/healthkart/">raised</a> $12 million from Sequoia India, Kae Capital and others in 2016. According to reports, the startup also raised funds from a <a href="https://www.vccircle.com/sequoia-backed-healthkart-to-get-new-investor-in-10-mn-capital-raise/">follow up</a> round in July 2018. Launched in 2011 by Prashant Tandon and Sameer Maheshwari, the startup also expanded to offline businesses in 2013. In 2015, Healthkart separated its drugstore business to start a different vertical – 1mg. While 1mg works as an e-retail platform for medicines, Healthkart offers nutrition products, protein supplements etc, online. Healthkart also runs its private label – Incredio – along with other popular brands on its platform. While Tandon looks after the business of 1mg, Maheshwari runs the Healthkart business. 1mg <a href="https://inc42.com/buzz/exclusive-epharma-startup-1mg-raises-inr-314-cr/">raised</a> $45 million in April 2019 at a reported valuation of $200 million. See Also: <a href="https://www.businessinsider.in/curefit-raises-75-million-from-anand-piramal-accel-partners-and-others/articleshow/69215063.cms">Three-year old Curefit clocks in $100 mn in revenue and over $245 mn in total funding</a>

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Cure.fit wants to dominate the fitness industry, here is its roadmap behind its vision

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Cure.fit raises $120 million in a series D round of funding

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Three-year old Curefit clocks in $100 mn in revenue and over $245 mn in total funding

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These are the 25 most sought after startups in India: Report

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We don’t want to show idealistic body types and extremely ripped, fit people in our ads: Naresh Krishnaswamy of Cult.fit

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Healthkart, one of India’s first health e-tailer, raises $23 million

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