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The one where Shanti rescues Om; Cult.fit's latest ad gives a new ending to Om Shanti Om
Sayani Gupta plays Shanti and Naveen Kasturia can be seen as Om
Cult.fit gives a hilarious twist to the famous dialogue 'Mere Karan Arjun Aayenge'
After Jaa Simran Jaa, Cult.fit gives a twist to Karan Arjun
We don’t want to show idealistic body types and extremely ripped, fit people in our ads: Naresh Krishnaswamy of Cult.fit
We want Cult.fit to be completely synonymous with fitness, said Naresh Krishnaswamy
Love procrastinating? It can help you earn Rs 1 lakh by applying for Chief Excuse Officer at Cultbike.fit
Cultbike.fit and Atul Khatri are looking for Chief Excuse Officer
Cult.fit's 'Jaa Simran Jaa' advertisement taken down from YouTube after Yash Raj Films flags it for copyright infringement
Cult.fit says that the advertisement was produced and released after all due diligence
When Cult.fit put a hilarious twist to the famous dialogue 'Ja Simran Ja' from Dilwale Dulhania Le Jaenge
The first TVC in the campaign has gone live on TV and OTT platforms during the ongoing India vs Eng…
Trump holds first 2024 campaign rally in Waco on the 30th anniversary of the city's deadly cult siege and urges fans to 'take our nation back' ahead of a possible indictment
Some historians are alarmed by Trump's choice to hold his first rally in Waco on the 30th anniversa…
Warren Rojas
Cure.fit wants to dominate the fitness industry, here is its roadmap behind its vision
Now that gyms have opened up, around 35% of Cure.Fit's customers are already coming back to gym
From CRED’s Indiranagar ka Gunda to Cadbury’s reimagined Kuch Khaas Hai, here are a few campaigns that stood out in 2021
A trip down memory lane: Campaigns that stood out in 2021
A bodybuilder who's been vegan since 1998 explains how to build muscle on a plant-based diet
Torre Washington, who has been a vegan for decades, says rest, recovery, and sweets are crucial to …
Gabby Landsverk
Sales are exploding for a little-known soda brand with a cult following
Sales of the carbonated drink have ballooned from $65 million in 2010 to $226 million in 2015,…
Hayley Peterson
Personal trainers and health nuts are cashing in working as influencers as people flock to Instagram for fitness inspiration
The world of fitness influencers largely lives on Instagram, even as social media expands to YouTub…
Paige Leskin
Sales are exploding for this little-known soda brand with a cult following
Cases of LaCroix have started filling up prime soda-aisle real estate in every major grocery store,…
Hayley Peterson
Leaked internal Peloton documents reveal how the fitness startup is trying to shed its 'cultish' image as it plots its post-IPO expansion
The documents showed Peloton also looked to dispel perceptions that it is a cult, a religion, a fad…
Patrick Coffee
Welcome to America's hottest comedy club: LinkedIn
'I've been watching porn at work for 20 years.' Meet the standup comedians satirizing your boss on …
Amanda Hoover
Trump is fixated on Ron DeSantis' disloyalty. Jeb Bush saw what it was like to be upstaged by a protégé.
Trump's pursuit of loyalty hangs over the GOP primary as Ron DeSantis weighs his future. Another Fl…
Kimberly Leonard,Brent D. Gri…
TikTokers have taken up "deinfluencing." It's a trend that aims to topple influencer culture, but why does it feel like a messy contradiction?
While inciting and well-intentioned, the popular anti-influencer influencer movement is rich with p…
Tanya Chen
Facebook's iPhone measurement flub
In today's Insider Advertising we're covering Facebook's iPhone measurement bug, Amazon's ads hirin…
Lara O'Reilly
Exclusive: Gozoop Group acquires Stratton Communications; acquired agency will be rebranded as Sm(all) and will focus on challenger brands
Acquired agency Sm(all) aims to move beyond advertising and focus on creating a cult following for …
How the GOP learned to love QAnon
The far-right QAnon conspiracy theory — which holds that a cabal of Satan-worshiping, child-traffic…