You Searched For "crypto sponsorships" and got 20 results
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8 mins read
The new king of crypto
Crypto.com is everywhere: the Lakers arena, Formula 1, UFC fights, commercials with Matt Damon and …
Emily Stewart
4 mins read
This guy is serious about crypto, but his joke character has gone viral
Nick O'Neill is serious about crypto. But his joke crypto bro character has helped him go viral, an…
Peter Kafka
2 mins read
Chelsea reportedly loses $25 million crypto sponsorship deal as FTX's collapse hammers other platforms
Crypto lender Amber is dropping the soccer club in a cost-cutting push, Bloomberg reported, as FTX'…
George Glover
2 mins read
FTX's rescue by Binance is a red flag for sports heavyweights that signed sponsorship deals with the crypto exchange
Crypto exchange FTX's troubles raise questions about its sponsorship deals with Tom Brady, the Miam…
George Glover
4 mins read
Crypto sports sponsorships are heating up again with multi-million dollar deals on the table
The brand will be getting its name out there by featuring on fight kit items — like shorts a…
1 min read
Take FTX's name off the Miami Heat's arena, the crypto exchange's bankruptcy judge orders in ending a $135 million sponsorship deal
FTX paid $135 million to sponsor the NBA team's arena in 2021, but both sides have been trying to c…
George Glover
1 min read
'Let's Go, Brandon' NASCAR driver said he was uncomfortable with the meme before signing a sponsorship deal based on it
Brandon Brown tried to distance himself from the chant he accidentally spawned, fearing it would co…
Bethany Dawson
1 min read
FTX made massive sponsorship deals with sports leagues and star athletes like Tom Brady. Here's what experts say could happen after the crypto exchange's implosion.
FTX was once worth $32 billion, as cryptocurrency prices surged in 2020 and 2021. During that time,…
Samantha Delouya
1 min read
Coinbase inks sponsorship deal with the NBA as crypto continues its push into pro sports
Coinbase has inked a multiyear partnership that includes the NBA, WNBA, NBA G League, NBA 2K League…
Isabelle Lee
1 min read
NASCAR rejects crypto sponsorship from coin spawned from a chant against President Joe Biden: report
LGBcoin, which is based on the anti-Biden phrase "let's go Brandon," had planned to sponsor driver …
Natasha Dailey
1 min read
India’s new crypto laws, soaring NFT sales, multi-million dollar sports sponsorships – here’s everything that happened in the crypto world this week
Coinbase, one of the leading crypto exchanges in the world, is looking toward India as it looks …
Rounak Jain
2 mins read
Taylor Swift reportedly questioned FTX's model. But her reps still signed a sponsorship deal with the company, a new report says.
Taylor Swift's reps signed a tour sponsorship deal with FTX, but Sam Bankman-Fried withdrew in a 'l…
Sindhu Sundar
3 mins read
Sports sponsorship up 107% in 2021, drove an average 10% lift in purchase intent among fanbase: Nielsen Global Sports Marketing Report
The report aims to contextualise the value of sports partnerships, help brands & sports properties …
2 mins read
Taylor Swift didn't sign $100 million FTX sponsorship because she was the only one to ask about unregistered securities, lawyer says
Taylor Swift began discussing a $100 million-tour sponsorship with FTX in the fall of 2021, per the…
Pete Syme
3 mins read
Binance's bid for FTX marks one of the wildest days in crypto history
The crypto world was shocked to see news break of Binance's acquisition of Sam Bankman-Fried's FTX.…
Dan DeFrancesco
1 min read
Sam Bankman-Fried loved playing 'League of Legends' in meetings. Now the game's maker wants out of its $96 million FTX sponsorship deal.
In a court filing, the game's maker, Riot Games, said the sponsorship caused "reputational harm" du…
Travis Clark
2 mins read
The first ever play-to-earn sports game for the metaverse will run on the Algorand blockchain
The international racing league has not announced specific details so far, but the plan — as wit…
3 mins read
House ethics panel investigates Madison Cawthorn over 'improper relationship' and crypto promotion
The ethics investigation adds to Cawthorn's troubles even after he lost his reelection effort in th…
Brent D. Griffiths,Camila DeC…
5 mins read
India’s crypto bill will still have a few hurdles to clear before becoming a law, even if the Cabinet approves
The Union Cabinet is India’s highest decision-making body. Only the Prime Minister, Narendra Mod…
2 mins read
Meme cryptocurrency floki inu has muscled into the world of elite soccer — it's signed partnerships with top-flight clubs in Spain, Italy and India
Italy's SSC Napoli said on Tuesday it had partnered up with floki inu, which has also sealed deals …