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<ul><li><keyword id="6416838" type="General" weightage="20" keywordseo="coindcx" source="Orion">CoinDCX</keyword> and <keyword id="169284" type="General" weightage="20" keywordseo="asci" source="Orion">ASCI</keyword> aim to enhance confidence and credibility of India’s rapidly growing cryptocurrency and digital asset industry.</li><li>The move comes after crypto exchanges in India — which includes WazirX, CoinSwitch Kuber and CoinDCX —<a href="https://www.businessinsider.in/cryptocurrency/news/wazirx-coindcx-and-other-indian-crypto-exchanges-will-reportedly-have-new-advertisement-guidelines-in-the-next-seven-to-ten-days/articleshow/84756896.cms" data-type="tilCustomLink"> have been putting the pedal to the metal</a> when it comes to advertising in the country.</li></ul>Earlier last month, a notice by the Delhi High Court had asked Indian exchanges to add ‘standardised’ disclaimers to their ads in response to a plea that complained that the currency disclaimers are too small to read. Now, <keyword id="120108" type="General" weightage="20" keywordseo="advertising-standards-council-of-india" source="Orion">Advertising Standards Council of India</keyword> (ASCI), a voluntary self-regulatory organisation of the advertising industry has partnered with CoinDCX to mull over regulations to build transparency in <keyword id="11943645" type="General" weightage="20" keywordseo="crypto-advertising" source="Orion">crypto advertising</keyword>. With this membership, CoinDCX will actively support the advancement of advertising standards within India’s cryptocurrency and digital asset industry — thereby promoting transparency in communications and building public confidence in the space. Sumit Gupta, Co-Founder and CEO of CoinDCX, said: “We are honoured to be a member of ASCI that safeguards consumers' interests. The involvement reaffirms our commitment towards ensuring safety and security for our users, and to raise the bar for advertising transparency in crypto space in India. This will boost confidence among the users, and they can use our platform without any apprehension. Being the safest crypto exchange, we have always gone the extra mile to ensure we are fully compliant with the laws and imbue credibility and trust in our service and products.” Commenting on CoinDCX’s membership, <keyword id="212022" type="General" weightage="20" keywordseo="subhash-kamath" source="Orion">Subhash Kamath</keyword>, Chairman of ASCI said: “As ASCI steps into a digital age the nature of advertisers and advertising is changing rapidly. We welcome members representing these new industries, who believe in self-regulation. Collaboration and consultation with all stakeholders are keys to navigating the consumer protection challenges posed in this digital age.” Founded in 2018, CoinDCX has already onboarded more than 3.5 million users. It will now carry forward the vision of making crypto accessible in India and accelerate its efforts towards bringing 50 million Indians into crypto. With the growing positive sentiments in the crypto space this year, CoinDCX will continue to scale its dedicated products on the investments and trading side.

ASCI joins hands with CoinDCX to build trust and credibility in crypto advertising

<ul><li>While no decision has been made yet by the Government to ban Cryptocurrency platforms and their ads yet, if banned in the ongoing winter session in the parliament, it is likely to have a larger impact on India’s advertising sector.</li><li>Here’s a look back at how much Cryptocurrency platforms contributed to ad revenue pie from January to November 2021, as per TAM AdEx.</li></ul>A <a href="http://loksabhadocs.nic.in/bull2mk/2021/23.11.21.pdf">proposed </a>bill in India indicates that the government is mulling over introducing a facilitative framework for the creation of an official digital currency to be issued by the Reserve Bank of India. The Bill also seeks to prohibit all private cryptocurrencies in India, however, it allows for certain exceptions to promote the underlying technology of cryptocurrency and its uses. This uncertainty has already caused price declines on the local exchanges and crypto advertisers have decided to take it slow until the next hearing. While Union Finance Minister Nirmala Sitharaman had said that no decision has been taken on banning crypto advertisements, there is a new Bill in the making, which implies there will be stringent policies in place. FM Sitharaman further said that the new Bill will take into account the rapidly changing dimensions in the virtual currency space. She had also mentioned that it will be presented to the Cabinet and introduced in the Parliament during the ongoing winter session. Until the next hearing, crypto platforms have either halted or slowed their advertising activities, which is likely to impact advertising revenue collection. As per exclusive data shared by TAM AdEx with Advertising and Media Insider, there was a spike in cryptocurrency-related digital advertisements by 36 times between Jan to Nov 2021. Due to the festive season and IPL 2021, crypto platforms were at their peak during October. The month of Diwali, which was October this year, nearly had a 30% share of the category and it took a dip by 6% in November 2021, whereas on television, there wasn’t a single ad from Crypto platforms in 2020. In 2021, television has seen 33.4 hours of advertising from Crypto platforms. The festive season proved to be bountiful for television too as October had more than 75% share of Crypto platforms, up from 2% in June and 23% in September. More than 85% of cryptocurrency advertisements were on Sports channels, with the rest appearing on News channels, GEC stations, and Movies channels. Cricket was the most popular genre amongst all, with 84% of <keyword id="6376163" type="General" weightage="20" keywordseo="cryptocurrency-advertising" source="Orion">cryptocurrency advertising</keyword> airing in Y 2021. Ad insertions of cryptocurrency grew from 0.01% share in overall Digital advertising during Jan-Nov'20 to 0.27% in Jan-Nov'21, indicating that the competition is getting intense and there’s a wider consumer base for brands to woo now. Simultaneously, the count of advertisers grew fivefold from 15 in Jan-Nov'20 to 59 in Jan-Nov'21 on digital mediums, revealed TAM AdEx. <keyword id="10245463" type="General" weightage="20" keywordseo="CoinSwitch-Kuber" source="Orion">CoinSwitch Kuber</keyword> had the lion’s share of 44% in digital crypto advertising from Jan to Nov, followed by <keyword id="12656736" type="General" weightage="20" keywordseo="coinswitch-co" source="Orion">CoinSwitch.Co</keyword> at 18% and <keyword id="6416838" type="General" weightage="20" keywordseo="coindcx" source="Orion">CoinDCX</keyword> at 18%. <keyword id="6672551" type="General" weightage="20" keywordseo="wazirx" source="Orion">Wazirx</keyword> and Zebpay had 8% and 6% share respectively in digital advertising Between Jan to Oct, CoinSwitch Kuber had the biggest share of 58% on television too, followed by CoinDCX at 36%, Zebpay at 5% and WazirX at 1%. Prime Minister Narendra Modi in the meeting conducted on November 13 had reviewed key issues concerning cryptocurrency. He had discussed misleading, non-transparent advertising practices. It was also discussed that unregulated crypto markets should not become avenues for money laundering and terror financing. In the past few months, we have seen a lot of high decibel campaigns from a lot of crypto players including WazirX, CoinSwitch Kuber, CoinDCX, Zebpay to name a few. Many of the platforms have used prominent faces like Ranveer Singh, Kunaal Kapoor Roy, Vishnu Kaushal to woo young consumers. A lot of people have been speaking about the risks of investing in the currency without fully understanding how the crypto ecosystem works. The government’s move therefore could help bring about more transparency and accountability into the ecosystem.

CoinSwitch Kuber, CoinDCX and WazirX were the top crypto advertisers on digital mediums this year: Report

<ul class="summary-list"><li>Top-flight Italian club SSC Napoli said on Tuesday it had partnered up with <keyword id="11892695" type="UNKNOWN" weightage="60" keywordseo="cryptocurrency" source="Orion">cryptocurrency</keyword> floki inu. </li><li>The team behind floki inu has also sealed sponsorship deals with Spain's Cadiz and India's Kerala Blasters.</li><li>But the meme coin is under scrutiny from the UK advertising watchdog for a recent ad campaign.</li></ul>Floki inu, a meme cryptocurrency inspired by the likes of <keyword id="12303302" type="UNKNOWN" weightage="60" keywordseo="shiba-inu" source="Orion">shiba inu</keyword> and <keyword id="11955065" type="UNKNOWN" weightage="60" keywordseo="dogecoin" source="Orion">dogecoin</keyword>, has managed to dive into the world of sport and promote itself across Spain, India and most recently <keyword id="11905554" type="UNKNOWN" weightage="60" keywordseo="italy" source="Orion">Italy</keyword>. SSC Napoli, one of the top professional soccer teams in Italy, announced in a <a href="https://www.sscnapoli.it/static/news/Floki-diventa-Jersey-Back-Sponsor-della-SSC-Napoli-24049.aspx">press release</a> on Tuesday that it had partnered with floki inu for sponsorship. Under the terms of the deal, the floki inu logo, which features a cartoon of a Japanese Shiba Inu dog in a Viking helmet, will feature on the back of the SCC Napoli first team shirt, as well as on LED displays around the pitch during all league games as well as on other promotional material. "Our goal is to become the best known and most used cryptocurrency in the world, which is why the partnership with a historically recognized global brand and a fantastic fan base like Napoli represents a fundamental asset in our strategy," floki inu's marketing department said in a statement. "In the first weeks of close collaboration, which led to this partnership announcement today, we discovered that our Club and floki share the same values ​​and aspirations for growth," Serena Salvione, Chief International Development Officer at SSC Napoli, said. The team behind the dogecoin-spinoff cryptocurrency have also partnered with Spain's Cádiz, an elite-level club. The floki inu logo will appear on the sleeves of the players' shirts in time for a key match this Sunday against Atlético Madrid, according to a Twitter <a href="https://twitter.com/RealFlokiInu/status/1461625467094581250">announcement</a> last week. Spain's Cádiz were not immediately available to comment. Floki inu has also managed to seal a deal with Kerala Blasters, an Indian professional soccer club, as its sleeve sponsor for the upcoming season of the Hero Indian Super League, the soccer team announced <a href="https://keralablastersfc.in/kerala-blasters-announces-floki-as-sleeve-sponsor-for-hero-isl-2021-22/">last week</a>. Floki inu launched in June this year, as a nod to Tesla chief executive and <keyword id="11893898" type="UNKNOWN" weightage="60" keywordseo="crypto" source="Orion">crypto</keyword> supporter Elon Musk saying he was going to get a Shiba Inu dog - the subject of the original "doge" internet meme that gave rise to dogecoin - and name it "Floki". In under six months, it's gone from cult-cryptocurrency to the sponsor of top-flight soccer teams. In the last month alone, it's gained around 200% in value to trade around $0.00017264, according to CoinGecko.But floki inu's quest for world dominationi hasn't all been plain sailing. The marketing team launched an aggressive ad campaign across London's massive public transport system last month, with posters throughout the subway and on the city's famous double-decker buses.Like many crypto assets, it's unregulated in the UK and it didn't take long for the advertising watchdog to look into the campaign, according to <a href="https://www.bbc.co.uk/news/technology-59309304">media</a> reports. <a href="https://markets.businessinsider.com/news/currencies/crypto-ads-floki-inu-london-transport-system-crackdown-regulators-2021-11">Transport for London</a>, the city's public transit authority, said it ensures all ads in the system comply with its own policies, as well as those of the Advertising Standards Agency.

Meme cryptocurrency floki inu has muscled into the world of elite soccer — it's signed partnerships with top-flight clubs in Spain, Italy and India

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ASCI joins hands with CoinDCX to build trust and credibility in crypto advertising

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CoinSwitch Kuber, CoinDCX and WazirX were the top crypto advertisers on digital mediums this year: Report

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Meme cryptocurrency floki inu has muscled into the world of elite soccer — it's signed partnerships with top-flight clubs in Spain, Italy and India

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