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Hong Kong Sixes 2024 returns after 7 years with 12 teams! Here's all you need to know about this unique cricket tournament
The Hong Kong Sixes 2024 tournament will run from November 1 to November 3 and promises to unleash …
Top 10 richest cricketers in the world in 2024
Cricket holds a special place in the hearts of Indians, and it's hugely popular not only in India b…
Sports sponsorships jump 49% to ₹14,209 crore in 2022 on the back of big sporting events
Cricket accounts for 85% of total spends, as other emerging sports continue to be small in comparis…
Indian Sports Industry in 2020 is estimated at Rs 5894 crore; cricket claims 87% share of sports sponsorship pie: GroupM ESP
Mobile Gaming saw accelerated growth in consumer engagement
Smriti Mandhana makes it to Sportico's Top 10 global female athletes by sponsorship value on social media
Smriti Mandhana, the ace Indian women's cricket team opener, has been ranked among the top 10 athle…
Can’t hit a ball? You can still play cricket in the metaverse
It’s World Cup time for cricket lovers and this means fantasy gaming is the talk of the town. It’s …
Byju’s will take Oppo’s place on the Indian cricket team's jersey
As Team India heads for its West Indies tour beginning on August 3, it will be the last time Opp…
Patanjali says it is considering to bid for the title sponsorship of the upcoming Indian Premier League
New Delhi, Aug 10 () Baba Ramdev's Patanjali Ayurved is considering to bid for the title sponsorshi…
PTI
Paytm renews its title sponsorship for BCCI for international and domestic matches until 2023
Paytm won the right with a winning bid of ₹3.80 crore per match. Earlier in July, edtech…
Dream11 wins IPL 2020 sponsorship – India’s first gaming unicorn bags the rights for ₹222 crore
This year, the IPL is set to take place in UAE.
Monetising sports for sustained growth: A game every OTT platform can play
Streaming video is fast replacing traditional TV for sports content. Sports events airing at times …
IPL team sponsorship crosses ₹500 crore mark this year: GroupM’s ESP Properties
IPL continues to carve a niche for itself in India while also keeping its fans engaged
EXCLUSIVE: Dailyhunt founders confirm IPL 2020 associate sponsorship — promise new release for Josh ahead of India’s biggest cricket tournament
India’s homegrown news app Dailyhunt has confirmed that it has signed on as an associate sponsor wi…
Unacademy follows peer startups like Dream11 and Paytm to pour money into IPL
Startups like Paytm and Mobile Premier League are also sponsors in the cricketing league.
Indian Sports Sponsorship crossed ₹9000 crore in 2019; 57% came from media spends: GroupM’s ESP Properties
ESP Properties- the entertainment and sports division of GroupM India today released the 2020 repor…
BYJU'S appoints ITW Sports Inc USA as its Global Activation Partner for the ICC Cricket and Qatar FIFA Football World Cup 2022
ITW Sports Inc, a US-based sports consulting firm focused on delivering end-to-end growth strategie…
ANI
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness d…
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020
Strife At The Top: These 11 C-Suite Execs From India Were ‘Let Go’ In 2013
There is no job
security at the coveted C-Suite. The issues could be many – from poor
performance t…
IPL influences consumer actions in a big way: Havas' HI-CRICKET survey
The survey is aimed at understanding the impact of IPL 2021 in influencing brand health metrics acr…