Cricket will be a part of the Los Angeles Olympic Games in 2028 and will make its return after 128 …

For long, cricket remained a statistical global sport sans a true global footing. A solid fan base …

How can brands support new medalists and non-cricketing sports to build an inclusive ecosystem for …

Newly appointed ICC Chairman Jay Shah gave best wishes to everyone on the occasion of the National …

He said that he had been involved in it. “I say it for the first time, I've been involved in puttin…

Thums Up has partnered with ICC (International Cricket Council) as an exclusive non-alcoholic bever…

There has been a high interest to watch Athletics and Gymnastics

Our sportspersons did perform well at the Rio Olympics considering the treatment and infrastructure…

YouTube's 2024 trends in India showcased a blend of sports, culture, and entertainment. Cricket, t…

IPL chairman Arun Dhumal believes that the media rights value of the league has the potential to to…

Incase you were wondering

The campaign is conceptualised by Ogilvy India

Her recent rise to the world top 5 in Badminton has also upped her brand value in the advertising w…

The premise of hosting an Olympics on home soil was set when the formal bid submission to host…

Specifically, sound that is generated directly in front of the microphone is picked up while noise …

Pakistan sent a total of seven athletes to Paris and six of them failed to qualify for the finals o…