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3 mins read
IPL influences consumer actions in a big way: Havas' HI-CRICKET survey
The survey is aimed at understanding the impact of IPL 2021 in influencing brand health metrics acr…
3 mins read
E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study
Almost all the top brands saw an increased association with Personal and Collective benefits
1 min read
BCCI onboards brokerage firm Upstox as an official partner for IPL
VIVO India is the title sponsor for IPL 2021
2 mins read
Star India garners 380 million viewers until match 35 of IPL 2021, 12 million higher than the previous edition at the same stage
As the tournament reaches its end, Star Sports is expecting millions more to tune in as the race to…
2 mins read
BCCI to take decision on holding remaining IPL matches on May 29
Indian cricket board will take a decision on holding remaining Indian Premier League (IPL) 2021 mat…
2 mins read
Chennai Super Kings CEO wants MS Dhoni to play with them till IPL 2022
The 39-year-old Dhoni is set for a return to competitive cricket in the upcoming IPL, to be played …
PTI
3 mins read
Stranded Australian players may either stay back in India or fly to a third country, says Australian Cricketers' Association
Australian players stranded at the postponed Indian Premier League (IPL) will either stay back in I…
2 mins read
Star Sports signs 14 sponsors for VIVO IPL 2021
Star Sports has already onboarded 14 sponsors for VIVO IPL 2021
6 mins read
As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As IPL’s secure bio bubble breaches, experts share how cancellation of IPL can impact brands
6 mins read
As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
VIVO ipl 2021 is just three days away and our country has surpassed 1 lakh mark in daily covid-19 c…
1 min read
Star Sports has onboarded 18 sponsors and over 100 advertisers for VIVO IPL 2021
VIVO is the title sponsor this year
1 min read
Disney+ Hotstar VIP launches a new campaign before IPL with Ajay Devgn and Tamannaah Bhatia
When Ajay Devgn and Tamannaah Bhatia tried to convince the audience to watch their upcoming release…
4 mins read
Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report
Virat Kohli, as expected, did well on recall too, and came third in the recall rankings.
1 min read
IPL 2022: MS Dhoni quits as captain of Chennai Super Kings, Ravindra Jadeja to take over
Defending champions Chennai Super Kings (CSK) on Thursday have announced that iconic wicketkeeper-b…
2 mins read
Sourav Ganguly says no cricket in India ‘anytime soon’, not even behind closed doors
It may not be possible for top-flight cricket in India to resume before the Coronavirus pandemic…