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The retention lists of all ten franchises for the <keyword id="6354831" type="General" weightage="20" keywordseo="Indian-Premier-League" source="Orion">Indian Premier League</keyword> (<keyword id="6354312" type="General" weightage="100" keywordseo="IPL" source="Orion">IPL</keyword>) season next year were finally unveiled on Thursday, with several big names like Jos Buttler, Aiden Markram, Glenn Maxwell, Faf Du Plessis, KL Rahul, Rishabh <keyword id="19900230" type="General" weightage="20" keywordseo="pant" source="keywords">Pant</keyword>, <keyword id="19904097" type="General" weightage="20" keywordseo="shreyas-iyer" source="keywords">Shreyas Iyer</keyword> etc being let go by their respective franchises. The surprising retentions and releases by all ten franchises have laid down the foundation for what could be an exciting, fun and record-breaking auction later this year. Let us look at several takeways from the auction: <h2>Several captaincy options available</h2> With the release of IPL winning skipper Shreyas Iyer from Kolkata Knight Riders (<keyword id="19924483" type="General" weightage="20" keywordseo="kkr" source="keywords">KKR</keyword>), Rishabh Pant from Delhi Capitals (DC) and KL Rahul from Lucknow Super Giants, three top-class Indian captaincy options are available. <h2>Auction could be defined by wicketkeepers pulling double/triple duties</h2>The announcement of retention lists have seen many wicketkeeping options being released by their respective franchises, including Pant (from DC), KL (from LSG), Ishan Kishan (from Mumbai Indians) and Jos Buttler (from Rajasthan Royals). With all of them having captaincy experience at various levels, including international <keyword id="1521" type="General" weightage="20" keywordseo="Cricket" source="Orion">cricket</keyword> in case of Pant, KL and Buttler, several teams could go after them. Their experience and strong records as wicketkeepers and top-order batters, particularly opening except for Pant, will help teams find a captain, wicketkeeper and an opener in just one player and save them plenty of money. <h2>No English players retained? Could withdrawing/not playing full season be a cause?</h2> No England players have been retained by franchises this team around. Various stars players like Jos Buttler, Liam Livingstone, Jonny Bairstow, Moeen Ali, Sam Curran, Harry Brook, Phil Salt, Will Jacks etc have been let go. These players missed out some part of their season due to international commitments, while Harry Brook pulled out due to personal reasons. England batter Jason Roy pulled out of IPL ahead of this season due to personal reasons. These all developments damaged the team balance at times, with several teams dependent on their overseas talent. Has the habit of not honouring contracts and missing matches caused this move? The hammer strikes at auction could answer this question. <h2>Caribbean power trusted ahead of mega auction</h2>Four of current top West Indies stars, Nicholas Pooran, Shimron Hetmyer, Andre <keyword id="20287010" type="General" weightage="20" keywordseo="russell" source="keywords">Russell</keyword> and Sunil Narine have been retained by their respective franchises. Pooran has dominated the T20 run charts this year, scoring a record-setting 2,251 runs in 68 matches with a century and 15 fifties at a strike rate of 160.90. Hetmyer is one of the best finishers in T20 circuit and Rajasthan Royals trusts in his abilities. Russell (222 runs in nine matches and 19 wickets) and Narine (488 runs and 17 wickets) have also been reaped rewards for their title winning performances last season and their loyalty to KKR brand. While seven West Indies talents have been released, namely, Shai Hope, Sherfane Rutherford, Kyle Mayers, Shamar Joseph, Romario Shepherd, Alzarri Joseph and Rovman Powell, the four modern-day T20 greats keeping their spots safe with the franchise shows how much trust franchise has in Caribbean power. And who knows, the released names could get brought using right-to-match card or find a new home at a higher price. <h2>Another setback for Ishan Kishan?</h2> Five-time champions Mumbai Indians (MI) placed their trust in Indian core, consisting of skipper Hardik Pandya, former captain Rohit Sharma, pacer Jasprit Bumrah, 360-degree hitter Suryakumar Yadav and young left-hander Tilak Varma. It was expected that Ishan could retain his place, given his youth and experience with the franchise. Aged just 26, he had spent seven seasons with the franchise and did reasonably well. However, after being brought for Rs 15.25 crores ahead of 2022 season, the price tag seemed to have caught up with Kishan. In next 44 matches for the franchise till the 2024-season-end, Kishan scored 1,192 runs in 43 innings at an average of 28.98, with just seven fifties. While these numbers are not bad, it could be debatable that he did not deliver as per expectations, with 19 scores being below 20. In the 2024 season, he could score just 320 runs at an average of just over 22, with just a fifty to his name. After being excluded from the Board of Control for Cricket in India (BCCI) central contract this year after not participating for red-ball cricket, this is another big setback for Kishan, who has not been considered for international cricket despite participating and doing well in red-ball tournaments like Buchi Babu Trophy, Duleep Trophy and Ranji Trophy recently. <h2>DC era 2.0 on cards?</h2> With wicketkeeper-batter and biggest superstar of the franchise, Pant released from the franchise and looking for a new franchise as per several media reports, Delhi Capitals could be moving to their 2.0 era, placing trust in young, under-the radar names like Axar Patel (235 runs with two fifties and 11 wickets in 2024), Tristan Stubbs (378 runs with three fifties and three wickets), Abhishek Porel (327 runs with two fifties) and Kuldeep Yadav (16 wickets at an average of 23.25) after good performances last year. Franchise has also released big time stars like David Warner, Mitchell Marsh, Anrich Nortje, Prithvi Shaw. Could this be the start of a new era for DC? Only time will tell. <h2>Shreyas Iyer joins unfortunate list of captains</h2>The IPL winning captain Shreyas Iyer has been let go after winning the title for his franchise KKR this year, their first in a decade and overall third. While many argue his batting stats of 351 runs in 14 innings with two fifties at a strike rate of 146.86 could be a reason behind his release, the other half of the story is that the in-form KKR top-order did not leave the middle-order with much to do. His recurring fitness issues, which caused him to miss 2023 season, also could be a reason. Irrespective of what the reason could be, one thing is for sure, Iyer is up there with likes of Adam Gilchrist (released by Deccan Chargers in 2011 after title win in 2009, semifinal finish in 2010), David Warner (released by Sunrisers Hyderabad ahead of 2022 season despite 2016 title win and multiple playoff finishes) as one of the most unluckiest captains in IPL. <h2>Strong faith in Indian uncapped/inexperienced stars</h2>The franchises have been extremely bold this time around, opting to release experienced, household Indian/overseas names and placing their trust in several Indian uncapped/inexperienced players. Out of a total of 46 players retained across all franchises, 36 players are Indian. Out of these, 10 players are uncapped Indians stars. These players are Abhishek Porel, Rahul Tewatia, Shahrukh Khan, Ramandeep Singh, Harshit Rana, Mohsin Khan, Ayush Badoni, Shashank Singh, Prabhsimran Singh, Yash Dayal. Also, out of other 24 capped Indians, 13 players have played less than 30 international matches and eight have played 10 or less international games for India. Of these 24 uncapped players, no one has all format experience for India and only two have Test cricket experience, Dhruv Jurel and <keyword id="20022019" type="General" weightage="20" keywordseo="rajat-patidar" source="keywords">Rajat Patidar</keyword>. Notably, it is Jurel, who has just played international matches for India, who has received the biggest pay hike, going from Rs 20 lakh this season to Rs 14 crores next season. <h2>End of 'KGF' era for Royal Challengers Bengaluru?</h2> With stars like Faf and Maxwell released, it could spell the end of 'Kohli, Glenn, Faf' (KGF) era for <keyword id="20282652" type="General" weightage="20" keywordseo="rcb" source="keywords">RCB</keyword>, which lasted from 2022-24. During this phase, they all scored heavily for RCB. Despite a lull in 2022 season, Virat scored 1,721 runs in 45 matches and innings at an average of 44.12, with three centuries and 13 fifties. Skipper Faf also scored 1,636 runs in 45 innings at an average of 38.05, with a strike rate of 146.99 and 15 fifties to his name. Maxwell sits at the third spot with 1,266 runs at an average of 28.77 and a strike rate of over 159, with 12 half-centuries in 50 innings. The only player that came closer to the trio was Indian wicketkeeper-batter Dinesh Karthik, who made 796 runs in 44 matches and 42 innings at an average of 29.48, with three fifties. If RCB had Virat-AB de Villiers-Chris Gayle in 2010s, KGF dominated the RCB batting numbers in 2020s. When RCB starts rebuilding their side from scratch in the auction, they would have a huge task in hand of finding one or two highly popular, capable and consistent foreign stars to help Virat unleash the carnage in a "Play Bold" avatar. Also, with the Rajat Patidar being retained for 11 crores, RCB might have made it clear that he could be the next big Indian batter the franchise invests in. His exceptional spin abilities have made a lot of difference for the side. Ever since he was brought by the franchise in 2021 for Rs 20 lakh, Patidar has played 27 matches, scoring 799 runs at an average of 34.73 with a strike rate of 158.84 and having registered a century and seven fifties. A complete list of retained players is as follows: <ul><li>Chennai Super Kings: Ruturaj Gaikwad, Matheesha Pathirana, Shivam Dube, Ravindra Jadeja, MS Dhoni</li><li>Delhi Capitals: Axar Patel, Kuldeep Yadav, Tristan Stubbs, Abhishek Porel</li><li>Gujarat Titans: Rashid Khan, Shubman Gill, Sai Sudharsan, Rahul Tewatia, Shahrukh Khan</li><li>Kolkata Knight Riders: Rinku Singh, Varun Chakaravarthy, Sunil Narine, Andre Russell, Harshit Rana, Ramandeep Singh</li><li>Lucknow Super Giants: Nicholas Pooran, Ravi Bishnoi, Mayank Yadav, Mohsin Khan, Ayush Badoni</li><li>Mumbai Indians: Jasprit Bumrah, Suryakumar Yadav, Hardik Pandya, Rohit Sharma, Tilak Varma</li><li>Punjab Kings: Shashank Singh, Prabhsimran Singh</li><li>Rajasthan Royals: Sanju Samson, Yashaswi Jaiswal, Riyan Parag, Dhruv Jurel, Shimron Hetmyer, Sandeep Sharma</li><li>Royal Challengers Bengaluru: Virat Kohli, Rajat Patidar, Yash Dayal</li><li>Sunrisers Hyderabad: Pat Cummins, Abhishek Sharma, Nitish Kumar Reddy, Heinrich Klaasen, Travis Head.</li></ul>

From spotlight on uncapped stars to big releases, a look at key takeways from latest IPL retention lists

<keyword id="21019173" type="General" weightage="20" keywordseo="Royal-Challengers-Bengaluru" source="keywords" meta.keywordsubtype="org" meta.entityname="Royal Challengers Bengaluru" meta.hostid="83" meta.entityid="Royal Challengers Bengaluru">Royal Challengers Bengaluru</keyword> all-rounder <keyword id="19899526" type="General" weightage="100" keywordseo="Glenn-Maxwell" source="keywords">Glenn Maxwell</keyword> has decided to take an indefinite "mental and physical" break from the <keyword id="6354831" type="General" weightage="20" keywordseo="Indian-Premier-League" source="Orion">Indian Premier League</keyword>, blaming his wretched batting form for the decision. <keyword id="19942229" type="General" weightage="20" keywordseo="maxwell" source="keywords">Maxwell</keyword>'s absence from RCB's match against Sunrisers Hyderabad on Monday was initially attributed to a finger injury he suffered during the previous match against Mumbai Indians. But he later admitted to dropping himself from the squad. "It was a pretty easy decision. I went to Faf and the coaches after the last game (vs Mumbai Indians) and said it was probably time we tried someone else (in his place)," Maxwell said in the post-match press meet. "It's actually a good time to give myself a bit of a <keyword id="21320294" type="General" weightage="20" keywordseo="mental-and-physical-break" source="Orion">mental and physical break</keyword>, get my body right. If I'm required to get in during the tournament, I can, hopefully, get back into a solid mental and physical space where I can make an impact," he added. This is the second time in his career that Maxwell has opted out of competitive cricket in order to gather himself. He had taken a similar break in October 2019, stating that he felt mentally and physically ruined at that time. The 35-year-old made his comeback a couple of months later. In the ongoing <keyword id="19906063" type="General" weightage="20" keywordseo="IPL" source="keywords">IPL</keyword>, Maxwell has been quite underwhelming with the bat in the six matches he has played this season, contributing just 32 runs at an average of 5.33 and a strike-rate of 94. Twenty eight of those 32 runs came against Kolkata Knight Riders alone, helped to a great degree by two dropped catches. "I have been in this situation in the past where you can keep playing and get yourself deeper into a hole. We have had a pretty big deficiency after the power play, which has been my area of strength over the last couple of seasons. "I felt like I wasn't contributing with the bat, and with the results and the position we find ourselves on the table, I think it's a good time to give someone else an opportunity to show their wares, and hopefully, someone can make that spot their own," a candid Maxwell said. The big-hitting Australian, however, still hoped to return and make an impact in the later stages of the tournament. "The management here has been outstanding. I don't think I've had a better six months in cricket leading into this tournament. So, it's frustrating when it ends up like this. But if I can get my body and my mind right, there's no reason I can't finish the tournament well if I do get another opportunity," he said. The sudden dip in his form was surprising, considering the hot run he had in the run-up to the IPL. Maxwell had made 552 runs from 17 T20Is from November onwards, averaging 42 and his strike-rate was an impressive 185. But the Victorian started the IPL with a first-ball duck against Chennai Super Kings in an away match, and from that point his fortunes plummeted. "T20 cricket is a pretty fickle game. Even if you look at the first game, I ran one off the middle of the bat to the keeper. I picked up the length, saw a scoring opportunity, but opened the face a little bit too much. When you are going well, that goes wide of the (wicketkeeper's) gloves, you get a boundary. You are 4 off 1, and you are away for the tournament," he noted. Maxwell said luck was not on his side in this tournament. "I probably just haven't got away. In the first few games, I feel I made reasonably good decisions (for shot selection). But I was finding ways to get out. It can happen in T20 cricket and when it snowballs like that, you can go searching and try too hard and forget the basics of the game," he said. Maxwell experienced a similar barren run in IPL 2020 while playing for Punjab Kings. During that season, the Australian scored a mere 108 runs from 11 matches and failed to hit a single six. However, Maxwell did not draw parallels between the two seasons. "I was bowling really well back then. I was actually playing more as a spinner. We had KL (Rahul) and Mayank (Agarwal) who were the two leading run-scorers at that time. So, there weren't a lot of balls left in the game (for him). I wasn't able to get any match rhythm. So, I said the same thing to the Punjab management that we can have an overseas bowler in my place. "But we didn't have an off-spinner, so, I sort of played as an overseas off-spinner who could bat a little bit," he explained.

RCB's Glenn Maxwell takes a "mental and physical" break from IPL 2024

Former Australia pacer <keyword id="150099" type="General" weightage="50" keywordseo="jason-gillespie" source="Orion">Jason Gillespie</keyword> has questioned Pat <keyword id="113731" type="General" weightage="100" keywordseo="cummins" source="Orion">Cummins</keyword>' massive <keyword id="6354312" type="General" weightage="80" keywordseo="ipl" source="Orion">IPL</keyword> price tag, saying T20 cricket is not the quick's best format but backed Mitchell <keyword id="1596377" type="General" weightage="80" keywordseo="starc" source="Orion">Starc</keyword>'s jaw-dropping Rs 24.75 crore deal. Cummins attracted the second highest paycheck in the auction in Dubai on Tuesday after an intense bidding war between Mumbai Indians, Royal Challengers Bangalore, Chennai Super Kings, and <keyword id="1494441" type="General" weightage="50" keywordseo="sunrisers-hyderabad" source="Orion">Sunrisers Hyderabad</keyword>, who shelled out a whopping Rs 20.50 crore for the Australian captain. "Pat's obviously a quality bowler and a quality leader, we've seen that. I just don't think T20 is his best format," Gillespie told SEN Radio. "I think he's a Test bowler, personally. I think Test cricket is his absolute bread and butter." It was not the first time that Cummins, who has 55 wickets in 50 T20I matches at an average of 24.54 and economy of 7.37 in T20Is, attracted huge sums at the IPL auction. Ahead of the 2020 edition, KKR had paid Rs 15.5 crore for his services. "He's a good T20 bowler, make no mistake. But that's massive overs for me," Gillespie added. A little over an hour after Cummins landed his deal, Starc surpassed his captain to become the costliest player in the IPL history as <keyword id="262945" type="General" weightage="50" keywordseo="kolkata-knight" source="Orion">Kolkata Knight</keyword> Riders spent a mind-boggling Rs 24.75 crores for the left-armer's services. Starc, who has usually prioritised international duty over playing in the IPL, has played only two seasons of the cash-rich league, taking 34 wickets in 27 games at an average of 20.38. "I think he's a great buy. It's a lot of money, we all acknowledge that, but the IPL is a very rich tournament... I'm absolutely delighted for Mitch. "I think it just highlights how important teams value left-arm fast bowling and left-arm swing bowling at pace," Gillespie said.

Gillespie backs Starc's IPL deal but questions Cummins massive price tag

<ul><li>The <keyword id="6354756" type="UNKNOWN" weightage="20" keywordseo="bcci">BCCI</keyword>, last week, had decided to officially announce the suspension of the partnership with title sponsors Vivo. The move came after the BCCI and the <keyword id="6354312" type="UNKNOWN" weightage="20" keywordseo="IPL">IPL</keyword> Governing Council were both criticised for retaining Vivo as the title sponsor amid the raging anti-China sentiment. </li><li>The last date of submitting the expression of interest (EOI) is August 14, a statement from IPL said. </li><li>The final bid should be sent to BCCI on August 18.</li></ul>The <keyword id="81008" type="ORGANIZATION" weightage="20" keywordseo="Board-of-Control-for-Cricket-in-India">Board of Control for Cricket in India</keyword> (BCCI) on Monday invited third parties to express their interest in acquiring the title sponsorship rights for the 13th edition of the <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword> (IPL) to be held in United Arab Emirates (UAE) from September 19 to November 10. The last date of submitting the expression of interest (EOI) is August 14, a statement from IPL said. The final bid should be sent to BCCI on August 18. "Each EOI must be delivered by email to the following address: eoi@bcci.tv with the following subject line "EOI for Title Sponsor for IPL 2020" and must be received by 5.00pm IST on August 14, 2020," the statement read. "Any EOIs received after this deadline will not be considered unless BCCI decides otherwise at its sole discretion." "Post-delivery of the EOI, BCCI shall inform the Rights, product categories and entitlements to the interested third parties. The final bid should be sent to eoi@bcci.tv between 11 am and 1 pm on August 18, 2020. The above time schedule is subject to revision by BCCI at its sole discretion." The BCCI, last week, had decided to officially announce the suspension of the partnership with title sponsors Vivo. The move came after the BCCI and the IPL Governing Council were both criticised for retaining Vivo as the title sponsor amid the raging anti-China sentiment. "The Rights are available for the period from August 18, 2020 to December 31, 2020. Details regarding the Rights and product categories in which the Rights are available will be provided only to parties who submit the EOI and are found eligible," the statement said. "The turnover of the interested third party must be over Rs 300 crore as per the last audited accounts." BCCI President Sourav Ganguly had stated that Vivo's exit as title sponsor shouldn't be seen as a financial crisis. "I wouldn't call it a financial crisis," Ganguly said while speaking during a webinar organised by Learnflix, as per ESPNCricinfo. "It's just a little bit of a blip. And the only way you can do it is by being professionally strong over a period of time. SEE ALSO: <a href="https://www.businessinsider.in/politics/world/news/trump-was-rushed-from-the-briefing-room-by-secret-service-after-a-shooting-outside-of-the-white-house/articleshow/77474005.cms">Trump was rushed from the briefing room by Secret Service after a shooting outside the White House</a> <a href="https://www.businessinsider.in/careers/news/mckinsey-facebook-amazon-nokia-and-some-other-companies-looking-for-a-product-manager-right-now/slidelist/77464438.cms">McKinsey, Facebook, Amazon, Nokia — and some other companies looking for a product manager right now</a> <a href="https://www.businessinsider.in/business/startups/news/how-karan-bajaj-sold-his-less-than-18-month-old-startup-white-hat-jr-to-byjus/articleshow/77415329.cms">A WhatsApp message, six weeks of talks and a $300 million deal – how Karan Bajaj sold his less than 18-month old startup White Hat Jr to Byju’s</a>

BCCI invites IPL 2020 title sponsors after bidding farewell to Vivo

<ul><li><keyword id="2048958" type="COMPANY" weightage="20" keywordseo="Cricbuzz">Cricbuzz</keyword> launches a rap song called '<keyword id="9979525" type="UNKNOWN" weightage="20" keywordseo="ab-cricket-buzzega">Ab Cricket Buzzega</keyword>.'</li><li>The campaign is released in association with WATConsult.</li></ul>Cricbuzz has launched a new campaign celebrating the start of the much-delayed <keyword id="7463791" type="UNKNOWN" weightage="20" keywordseo="ipl-2020">IPL 2020</keyword>. The film “Ab Cricket Buzzega” comes with a catchy rap song that highlights how this short form extravaganza will be a welcome relief to cricket fans during the <keyword id="8902449" type="UNKNOWN" weightage="20" keywordseo="covid-19-pandemic">COVID-19 pandemic</keyword>. The brand in association with WATConsult, the hybrid digital agency from the house of <keyword id="6368370" type="COMPANY" weightage="20" keywordseo="dentsu-aegis-network">Dentsu Aegis Network</keyword> (DAN) India, released the film on <a href="https://www.youtube.com/watch?v=i3xmrJtDkmE&amp;t=17s&amp;ab_channel=Cricbuzz">digital platforms</a>. Through the campaign, Cricbuzz announces the return of the much-loved tournament that comes just in time to rescue fans from the boredom caused by the COVID-19 restrictions that had put a halt on all cricket globally. The first half of the film presents a slice-of-life in the day of a bored cricket fan. In the second half, Cricbuzz promises the excitement that comes every year with the IPL - live scores, ball by ball commentary, analysis (Cricbuzz Live), interesting match facts and news. Cricbuzz CEO, Pankaj Chhaparwal, said, “This IPL season is probably the most important, as it happens after a long hiatus and in the middle of a global crisis. Ab Cricket Buzzega is quite refreshing and I hope it will raise the spirits of our audience during these difficult times. Through the campaign, our priority is to keep up the excitement for our users who cannot be at the ground to cheer their teams” Commenting on the campaign, <keyword id="2705388" type="PERSON" weightage="20" keywordseo="Heeru-Dingra">Heeru Dingra</keyword>, CEO, WATConsult, says, “IPL is one of the most awaited Cricket tournaments in our country that indeed binds cricket and entertainment together. #AbCricketBuzzega creatively words the emotions of every cricket fan that is eagerly waiting to switch on their TV and cherish every moment of the sport, especially amidst the current pandemic. The charged-up rap and catchy chorus of the video makes it highly engaging, enumerating the several ways Cricbuzz makes the cricket season even more exhilarating and buzzworthy.” For an Indian cricket fan, Cricket is finally coming back with IPL 2020. Given that this year the tournament will be played behind closed doors in the UAE, ardent cricket fans will turn to television and mobile apps to seek all cricket related entertainment and news. Cricbuzz has planned an “allrounder” strategy for users to explore and have fun with content. <div type="Youtube" id="i3xmrJtDkmE" title="#AbCricketBuzzega" thumbUrl="https://i.ytimg.com/vi/i3xmrJtDkmE/mqdefault.jpg"></div>

Cricbuzz celebrates the start of IPL 2020 with a catchy rap

<ul><li>The 13th edition of IPL has proved to be its most successful so far in terms of viewership.</li><li><keyword id="17943" type="CITY" weightage="20" keywordseo="star-india">Star India</keyword> has revealed that Dream11 <keyword id="7463791" type="UNKNOWN" weightage="20" keywordseo="ipl-2020">IPL 2020</keyword> has set a <keyword id="10304365" type="UNKNOWN" weightage="20" keywordseo="viewership-record">viewership record</keyword> with an overall consumption increase of 23%* versus 2019.</li><li>Television viewership reached an outstanding 31.57 million.</li></ul>Star India has revealed that Dream11 IPL 2020 has set a viewership record with an overall consumption increase of 23%* versus 2019. Television viewership reached an outstanding 31.57 million**. Capitalizing on the regional appeal, five independent language channel offerings - Hindi, Tamil, Telugu, Bangla, and Kannada, contributed immensely to the increased viewership growth of Dream11 IPL 2020. The regional offering across languages has been received well by viewers and has increased the viewership by 28%# over last year. “It’s the biggest IPL the nation has seen and the response from fans and advertisers has been stupendous. The record-breaking opening week gave us the ideal start and laid the foundation for a record breaking season. We are extremely delighted that this season has been the biggest ever in terms of viewership, engagement and ad sales. Enhanced story-telling, localisation, contextually relevant marketing and technology innovations formed the pillars of our offering. We are encouraged by the growth we have seen in southern markets driven by our regional feeds and higher consumption across demographics especially in rural markets and amongst kids,” said <keyword id="10116846" type="PERSON" weightage="20" keywordseo="sanjog-gupta">Sanjog Gupta</keyword>, Head – Sports, Star India. “Season 13 witnessed some explosive matches which were aptly supplemented by innovative programming, world-class production - both remote and on-ground. This wouldn’t have been possible without the fantastic work done by the team at BCCI in staging the tournament under extenuating circumstances and seamless functioning from our teams inside the bio-secure bubbles in India and UAE,” he added. The record-breaking start to the Dream11 IPL 2020 started with the campaign ‘Ek Saath Waali Baat’. The campaign aimed to uplift the mood of the nation by bringing people together for the biggest cricketing tournament of the year. Star Sports, India’s leading sports broadcaster – pulled out all stops to ensure viewers and fans are offered an unparalleled experience of the Dream11 IPL 2020 from the comfort of their homes. The season began with sold-out inventory, with 18 sponsors and 114 advertisers on board, setting an optimistic tone to a massively successful season ahead. Star Sports pulled off the telecast of one of the biggest sporting spectacles in 2020 in just six weeks during an ongoing pandemic and a lot of uncertainties. With fans enjoying the matches from the comfort of their homes, Star took it upon them to make sure fans of all ages and demographics were hooked to the 2020 edition. This resulted in women and kids registering impressive viewership growth of 24%* and 20%* respectively. Star India’s effort to offer unmatched engagement for its viewers with state-of-the-art product innovations such as surround in-stadia fan cheer, specialized broadcast feeds, and fan walls has received a great response and got fans closer to the game than ever before. Chapterisation of the tournament via themes such as Fan Week and Rivalry Week, along with a slate of programming including franchise shows continued to draw IPL aficionados throughout the tournament. The revamped Select Dugout this year continued to target core cricket viewers and also registered significant growth in consumption. Footnote: * Viewership defined in terms of Billion Minutes at All India 2+ (U+R) on like-like comparison basis i.e. ‘TV Only’ (Live matches only) ** Average Impressions for the entire tournament at All India 2+ (U+R) level on like-like comparison basis i.e. ‘TV Only’ (Live matches only) ***Coverage (i.e. Reach) at All India 2+ (U+R) on like-like comparison basis i.e. ‘TV Only’ (Live matches only) # Viewership growth (Billion Minutes) in South at 2+ (U+R) on like-like comparison basis i.e. ‘TV Only’ (Live matches only) Source: BARC

IPL 2020 becomes its most successful edition, sets a new record with 400 billion minutes of consumption

<ul><li>The 13th edition of Dream11 <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword> will begin on September 19th at a new time this year. </li><li>Star Sports’ first campaign for Dream IPL is about celebrating everyday heroes and who the love of cricket unites them. </li></ul>Star Sports launches its latest campaign, ‘Ek Saath Waali Baat’, in the run-up to the much-awaited season of Dream11 Indian Premier League. While the pandemic has disrupted lives, there has been an equally powerful wave of everyday heroes, who have come forward to support the ones in need during these unprecedented times. The ‘Ek Saath Waali Baat’ campaign captures this feeling of togetherness while driving the message of hope and support, which has been critical in these trying times. The TVC puts a spotlight on the stories of hope and instances of people helping each other, neighbours sharing prospective job opportunities with those who have been laid off and a community welcoming a doctor with flowers as he returns from work. <div type="twitter" handle="StarSportsIndia" handlename="Star Sports" image="http://pbs.twimg.com/profile_images/875393698195886080/vp03Mgqk_normal.jpg" favoritecount="1736" retweetcount="350" status="Let’s end this wait as we started it – #Together!Here’s the #Dream11IPL campaign you’ve all been waiting for -… https://t.co/e7qqiZmL7R" createdat="1599057065000" id="1301165757728845824"></div> “As a country, we have always come together during testing times and we have seen the same over the last few months. There has been a greater sense of community and empathy that has demonstrated the resilience of the human spirit. The ‘Ek Saath Waali Baat’ campaign has been created with this same ethos. <keyword id="9553440" type="UNKNOWN" weightage="20" keywordseo="dream11-ipl">Dream11 IPL</keyword> is the most-watched sporting event in the country and this year, it is even more special. The campaign builds on the sense of community and signals towards the much-needed emotion of hope,” said Gautam Thakar, CEO - Star Sports. Keeping in mind the nationwide fandom for the tournament, the campaign TVC will be released in multiple languages including Hindi, Tamil, Kannada, Malayalam, Telugu, Bengali, Marathi. Dream11 IPL has always evoked intense emotions amongst its vociferous fans and this time too, Star Sports promises to bring back the same thrill. The 13th edition of Dream11 IPL will begin on September 19th at a new time this year. The evening matches and afternoon will be played at 7.30 pm and 3:30 pm respectively.

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