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Hash, India's first D2C millennial cigarette brand, announced today that it has raised close to US$ 3.5 mn (INR 25 crores) in recently concluded angel round. The round, that was led by Amrac Investment Trust, also saw participation by marquee angels - Kunal Shah (Founder, Cred, ex-Freecharge), Jitendra Gupta (Founder and CEO, Jupiter), Ashneer Grover (Co-Founder and Managing Director, BharatPe), Ankur Jain (Founder and CEO, Bira91), Anshoo Sharma (Co-Founder and CEO, <keyword id="3255375" type="PERSON" weightage="20" keywordseo="Magicpin">MagicPin</keyword>) and Suhail Sameer (Chief Executive Officer, BharatPe). Founded by <keyword id="5276331" type="PERSON" weightage="20" keywordseo="Shwetank-Jain">Shwetank Jain</keyword>, Hash is committed to empower the unorganized small retailers and paanwalas in the country through mobile-first tech products. Headquartered in Delhi-NCR, Hash is building disruptive technology-immersed products that will not only help digitize the businesses of paanwalas and small shopowners, but also build a more efficient supply chain and enable credit access to this segment, thereby boosting sales of its own brand Hash and other new age brands in the country. Shwetank holds a Masters in Management from <keyword id="5368204" type="ORGANIZATION" weightage="20" keywordseo="UCLA-University">UCLA University</keyword>, and has successfully built a Rs. 100 crores turnover home textile brand <keyword id="11852407" type="UNKNOWN" weightage="20" keywordseo="tapisserie">Tapisserie</keyword> in 3 years. The Hash team also includes seasoned professionals from the tobacco and FMCG industry including Mr. Jaskaran Singh Khurana, ex-Managing director for Golden Tobacco Limited. Speaking on the fund raise, Mr. Shwetank Jain, Founder, Hash, said, "Tobacco industry has a set of traditional players and aged brands. There is a large addressable market for freshly envisioned products targeted at millennials and distributed efficiently using technology. Also, there is urgent need to equip the millions of unorganized sellers and paanwalas with the latest technology solutions, so as to aid in their business growth and efficiency. With Hash, we are committed to empower this category of small shopowners and paanwalas." Added Mr. Kapil Chugh, Fund Promoter, Amrac Investment Trust, "Hash has the potential to do to tobacco what BIRA did to the alcobev industry. The interesting challenge is not only to introduce millennial first products, but at the same time change the way the product is distributed to lakhs of paanwaalas by disrupting supply chain using technology." Hash aims to build a team of 500+ professionals across levels, including feet on street sales force by the end of the current financial year. About Hash Hash, a new age D2C tobacco brand for the Gen Z and Millennials, was founded in the year 2021. The company aspires to be a market leader in Indian tobacco space by promoting its young products through digital supply chain solutions targeting the small shop owners and paanwalas. It is currently present in Delhi-NCR and will be expanding to other key cities in North India in the current fiscal year. It is committed to digitising the shops and lives of an everyday paanwalla, by building mobile based apps for smarter supply chain and business growth. In just 3 months of operation, the company has built a network of 1,000 small shop owners and paanwalas. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/news/iphone-13-series-to-reportedly-launch-with-bigger-batteries-and-improved-5g-support/articleshow/85297919.cms">iPhone 13 series to reportedly launch with bigger batteries and improved 5G support</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/policy/news/pm-modi-launches-vehicle-scrappage-policy-aims-to-generate-35000-jobs-and-attract-10000-crore-investment/articleshow/85297011.cms">Indian government announces vehicle scrappage policy, aims to generate 35,000 jobs and attract ₹10,000 crore investment</a>

Cred's Kunal Shah, BharatPe, Bira91 founders invest in Hash

Nothing, a London-based consumer technology company, on Thursday announced it has appointed former <keyword id="10591" type="COMPANY" weightage="20" keywordseo="Samsung">Samsung</keyword> executive <keyword id="68726" type="PERSON" weightage="20" keywordseo="manu-Sharma">Manu Sharma</keyword>, as Vice President and General Manager of <keyword id="10825023" type="COMPANY" weightage="20" keywordseo="Nothing-India">Nothing India</keyword>. Sharma will drive the growth, business development and operations for Nothing in the country, a new venture of OnePlus Co-founder <keyword id="2497827" type="PERSON" weightage="20" keywordseo="Carl-Pei">Carl Pei</keyword>, in India. "Sharma is an experienced business leader with a deep knowledge and understanding of the consumer technology industry in India. With his proven track record and experience, he will play a pivotal role for our growth in India," said Pei, CEO and Co-Founder of Nothing. Sharma has earlier worked with <keyword id="10597" type="COMPANY" weightage="20" keywordseo="Samsung-mobile">Samsung Mobile</keyword> and the Hewlett-Packard (now bifurcated) in India. He will oversee the regional product strategy, marketing and sales operations for the brand, as well as setting up the India office. "Carl's vision is inspiring and I am confident that Nothing will have a meaningful impact on the consumer technology market in India and around the world," said Sharma. The company is set to foray into next-gen consumer devices soon. It has also opened up for its community to invest in the company through a community equity funding round. Nothing will allow its community to invest a total of $1.5 million at the same valuation as their Series A funding with GV (formerly <keyword id="234332" type="COMPANY" weightage="20" keywordseo="Google-Ventures">Google Ventures</keyword>). The London-based startup has so far raised over $22 million. In December, the company raised $7 million in seed financing December that included tech leaders and investors such as Tony Fadell, Casey Neistat, Kevin Lin, <keyword id="1949927" type="PERSON" weightage="20" keywordseo="Steve-Huffman">Steve Huffman</keyword> and Josh Buckley. Kunal Shah, Founder, <keyword id="1763236" type="COMPANY" weightage="20" keywordseo="CRED">CRED</keyword>, also invested in Nothing, although the amount has not been disclosed yet. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/one-plus-co-founder-carl-pei-picks-android-creator-andy-rubins-essential-to-put-the-giant-reset-button-in-consumer-tech/articleshow/80970965.cms">OnePlus co-founder Carl Pei picks Android creator Andy Rubin’s Essential to put the “giant reset button” in consumer tech</a> <a href="https://www.businessinsider.in/tech/news/carl-peis-nothing-invites-users-to-invest-in-the-company-1-5-million-worth-shares-available/articleshow/80986814.cms">Carl Pei’s Nothing invites users to invest in the company – $1.5 million worth shares available</a> <a href="https://www.businessinsider.in/tech/news/carl-pei-led-nothing-brings-in-teenage-engineering-as-founding-partner/articleshow/81191042.cms">Carl Pei-led Nothing brings in Teenage Engineering as founding partner</a>

Carl Pei's Nothing ropes in former Samsung executive Manu Sharma to lead its India operations

<ul><li>This year, Indian Premier League will be held in closed stadiums and in UAE. However, that hasn't led in any decrease in excitement for both the audiences and brands.</li><li>With many brands coming on board as sponsors for this edition of the sporting extravaganza, we will talk to some of the prominent sponsors to understand how they want to use the platform to strengthen their presence.</li><li>In today's interview, <keyword id="9937067" type="UNKNOWN" weightage="20" keywordseo="trupthi-shetty">Trupthi Shetty</keyword>, Lead- Growth and Engagement, <keyword id="1763236" type="PERSON" weightage="20" keywordseo="CRED">CRED</keyword> tells us all that the Credit Card payment company is planning for its first stint as the official partner this year.</li></ul> As we come closer to this year’s edition of the Indian Premier League, things are slowly getting heated up. More and more excitement is building with each passing day and new sponsors are coming on board to make the most out of one of the most-watched sporting events in the country. It is obvious that things will be different in the league this year. With no audiences in the stadiums, the entire experience will be different. However, this hasn’t led to any decrease in the advertiser’s excitement around the tournament. So we thought of reaching out to some of the prominent sponsors this year and understand how they are going to use this platform to strengthen their relationships with their consumers. In the first interview in this series, we bring to you a conversation with Trupthi Shetty, Lead- Growth and Engagement at CRED. Board of Control for Cricket in India (<keyword id="6354756" type="UNKNOWN" weightage="20" keywordseo="bcci">BCCI</keyword>) has roped in CRED as the official partner for <keyword id="7463791" type="UNKNOWN" weightage="20" keywordseo="ipl-2020">IPL 2020</keyword>. The brand, that has struck a three-year deal is a first-time sponsor and has quite a few innovative plans in place to make the most out of this association. Excerpts: Q) This is your first year as a sponsor for IPL. What do your marketing plans look like? We are excited to partner with one of the country’s most popular sporting events. This year, unlike others before, the pandemic has led to more of a focus on digital with events and activations being moved to virtual. This is exciting for us since CRED has focused on creating rewarding digital experiences for the community for quite a few months. Our community of affluent, high-trust members has a fan base in cricket and we want to use marketing to reach out to them and establish the narrative that credit cards are better with CRED. There are two focus areas that all our marketing plans would be centered around. The first is to use IPL’s reach to drive messages surrounding financial and credit literacy- an integral part of our mission at CRED. The second is to leverage our position as a brand discovery platform amongst the mass affluent to partner with brands and create rewarding experiences centered around matches that are high on engagement. The digital experiences we are creating for members include exciting cashbacks, partnerships with brands and even the opportunity for members to contribute to a relevant cause. There are plenty more activations planned and we will be able to share details about these once they are finalized. Some of the experiences planned include: • Members who pay their credit card bills on CRED during CRED Power Play - the Most Rewarding Overs will win assured cash-back with individuals standing a chance to get 100% of their credit card bill paid by CRED. • We have partnered with GiveIndia to have CRED members raise funds for an NGO- Sports Coaching Foundation. Through CRED Causes, members will be able to use their CRED coins to sponsor cricket training of the underprivileged youth across the country. • We have also partnered with leading premium brands such as OnePlus, Myntra, Ajio, Puma, Lalit Hotels, CROSS, Tata Cliq, JioSaavn, Audible, CureFit, Dineout, Syska, Samsung, Motorola, RBL (Reliance Brands), Hugo Boss, JioSaavn and WROGN to create and offer rewarding products, services and experiences to members. Q) The format is different this year. So how do you think things will be different for you as a sponsor? While the format of the IPL is slightly different this year, we don’t believe that things will be drastically different. It’s important to remember that in-stadium audiences and on-ground activations are just one part of what the IPL has to offer brands. What’s more important are the millions of Indians who tune in to watch the IPL at home from their screens. The IPL is a celebration that isn’t limited to stadiums but happens in everyone's homes. We are focused on creating rewarding experiences intertwined with each game that viewing audiences can enjoy from the comfort of their homes. Considering the fact that we have been creating these types of digital experiences for our members long before the IPL, we believe that the newfound focus on digital is an advantage that we can stand to gain from. Q) As a sponsor, what are your expectations from IPL 2020? With millions of Indians slated to watch the IPL this season, our partnership goes beyond the need to create awareness for the brand. Part of our mission at CRED is to educate the masses about managing their finances, more specifically, managing credit better. The association with the IPL will bring us closer to this goal, helping create widespread awareness about the importance of paying your credit card bills on time. Our target audience is primarily the first-generation wealthy, those who might be the first in their families to use products such as credit cards. Through the unique constructs and rewarding experiences we create for members, we will be able to build excitement and awareness about a product that helps people use their credit cards better. We are also looking forward to leveraging the sporting event’s reach to educate people about the plethora of products, services, and experiences they can avail as rewards on CRED for doing something as simple as paying their bills on time. Q) How do you plan to engage more closely with consumers, considering activations won’t be allowed this year and there won't be a live audience? Will Digital and TV be your biggest bets? At CRED, we specialize in creating unique and rewarding digital experiences for our members. During the IPL season, we will continue our focus on digital, creating engagements that audiences can access while watching the matches on their screens. These will be unique and rewarding experiences centered around the game, creating memorable experiences for members for each match that they watch. The experiences and constructs planned do not take away from the game and are rewards that members can avail while they are watching the game from their homes.

IPL 2020: How first-time sponsor CRED plans to make the most of its IPL association

<ul><li>As the country continues to grapple with the second wave of coronavirus pandemic, healthcare and frontline workers are racing against time to contain its spread.</li><li>In this fight against coronavirus, a few <keyword id="31174" type="PERSON" weightage="20" keywordseo="brands">brands</keyword> have stepped forward to help our country deal with the crisis.</li><li>From amplifying requests on Twitter to donating money to government bodies, here’s how brands are trying to do their bit.</li><li>This is a regularly updated list to track how brands are helping India. </li></ul>As of April 27, there are 17.3 million+ active COVID cases in India. Several health institutions have run out of beds and oxygen supply and have kept the patients on a long waiting list. Our social media feeds are full of appeals for help, looking for plasma donors, oxygen concentrators or ICU beds. As India’s healthcare system continues to be under pressure, citizens have taken to Twitter to help each other out during these testing times. Indian corporations, multinational brands and young home-grown start-ups have also stepped forward to do their bit and help the country survive this phase. Tech giants Tech giant Amazon has come forward to donate 10,000 oxygen concentrators to India. Google's Sundar Pichai has announced that the company will be donating a relief fund of Rs 135 crore to UNICEF and the non-profit Give India for medical supplies, supporting high-risk communities, and grants to help spread critical information about the deadly virus. Microsoft’s Satya Nadella said that the company will continue to use its voice, resources, and technology to aid relief efforts, and support the purchase of critical oxygen concentration devices. FMCG FMCG Giant P&amp;G announced that it will contribute towards the vaccination of over 5 lakh Indian citizens by pledging Rs 50 crore in partnership with the government and local authorities in India. It will also continue to extend its support to the broader community through the donation of products, in-house manufactured masks and sanitizers especially to aid frontline and essential workers who are tirelessly working to combat the spread of COVID-19. The company will continue to leverage its advertising and brand voice responsibly to increase awareness on health, safety and hygiene measures among consumers and the community. FMCG giant Amway is donating US $1 million (approx. Rs 7.50 crores) to support the COVID relief efforts. The donation amount will be used to facilitate COVID-19 resources such as ventilators, oxygen concentrators among others, to accelerate the <keyword id="8764728" type="UNKNOWN" weightage="20" keywordseo="covid-19">COVID 19</keyword> relief work. Mankind Pharma also pledged to donate a sum of Rs 100 crore for the families of deceased doctors, police officers, pharmacists, and other healthcare workers. Marico Limited has donated sanitizers worth Rs 1 crore across various cities to frontline professionals including government <keyword id="6411917" type="UNKNOWN" weightage="20" keywordseo="organisations">organisations</keyword>, police, hospitals and health staff. The distribution of these kits has already begun in Tamil Nadu and the FMCG giant will continue to expand its reach to include more beneficiaries across multiple states. Start-ups Delivery platforms Zomato and Dunzo have assured help to India as it continues to fight a ravaging crisis. Foodtech platform Zomato and its NGO Zomato Feeding India rolled out a priority delivery feature for Covid-19 emergencies, including oxygen, Chief Executive Officer Deepinder Goyal announced on Twitter. It is aiming to raise Rs 50 crore. Dunzo has opened its social media platform to those who need their request amplified. CRED’s Founder Kunal Shah announced that the platform will be sourcing 1 billion litre of oxygen for India. In association with NGO Milaap, every 10,000 CRED Coin will go towards 1,000 litre of oxygen. Another payment platform Paytm claims to have sourced supplies of different sizes of oxygen concentrators and is raising ₹10 crore to donate them to health institutions across the country. It has already collected ₹1 crore. <a href="https://info.coindcx.com/crypto-covid-care/" data-type="tilCustomLink">CoinDCX</a>, an Indian cryptocurrency exchange platform, allows you to donate your cryptocurrencies. It is donating the collected funds to Help Uday Foundation to provide Care Kits to Fight Coronavirus and Donate Dry Ration to families struggling with hunger in Covid Second Wave. International brands Mobile brands Xiaomi and OnePlus have also come forward to help ease the burden off India’s healthcare system. Xiaomi has pledged Rs 3 crore for relief efforts and OnePlus is amplifying the appeals of those facing COVID-19 emergencies and seeking help on Twitter. Vivo, another smartphone brand, announced donation of Rs 2 crore to aid COVID-19 relief efforts and help acquire Oxygen concentrators. The Walt Disney Company and Star India have pledged financial support of Rs 50 crore towards the ongoing COVID-19 relief efforts in India. The proceeds will be utilized to aid relief efforts and towards the procurement of critical healthcare equipment, including oxygen concentrators, BiPAP, and ventilators along with setting up oxygen plants across hospitals. Indian corporations The Tata Group announced that it is importing 24 cryogenic containers to transport liquid oxygen and help ease the oxygen shortage in the country. Its subsidiaries like Tata Steel are also supplying 200-300 tons of Liquid Medical Oxygen daily to various State governments and hospitals. Honda India Foundation will be setting up temporary COVID Care isolation centers and Oxygen Production Plants. A 100-bed facility is being created at Honda’s warehouse facility in Manesar in Haryana and another 50-100 bed facility at the Government Girl School in Tapukara, Rajasthan. These temporary COVID-19 care centers are expected to commence operation from May 17 onwards. Similar isolation centers are being explored in other locations. The foundation is also working with State Governments to set up Oxygen Production Plants in the districts of Kolar (Karnataka), Gautam Budh Nagar (Uttar Pradesh), Alwar (Rajasthan) and Manesar (Haryana). Last but not the least, Reliance Industries is donating 100 tonnes of oxygen to worst-hit COVID states in India.

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Cred's Kunal Shah, BharatPe, Bira91 founders invest in Hash

PTI

Carl Pei's Nothing ropes in former Samsung executive Manu Sharma to lead its India operations

IANS

IPL 2020: How first-time sponsor CRED plans to make the most of its IPL association

Samarpita Banerjee

From CRED to Google, here’s how brands are helping India fight against COVID-19

Karuna Sharma

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