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<ul><li>Indian <keyword id="9648057" type="General" weightage="20" keywordseo="ott-viewers" source="Orion">OTT viewers</keyword> are frustrated by juggling between 2-3 platforms on average to catch the latest content.</li><li>Since more expansion is expected in the market, an aggregator who would bring the best and offer it under one roof is in the offing.</li><li>As per a recent report by PwC, the OTT market is now ripe for aggregation.</li></ul>Before the fintech app CRED launched, Indian consumers downloaded at least 2-3 banking apps to pay their credit bills. CRED identified this gap and consolidated them all under one platform, for a small commission. The next market that’s desperately in need of an aggregation is the OTT market – which has over <a href="https://www.exchange4media.com/digital-news/ht-medias-ott-play-premium-service-eyes-15-million-paid-subs-by-year-end-120746.html">55 </a>offerings. “The largest streaming services in the market are Disney+ Hotstar, Amazon and Netflix. The country also has a vast array of smaller local SVODs, including provisions from local broadcasters like Zee TV and premium cinema providers like Eros Now. Due to its size and diversity, the market is ripe for aggregation,” says a report by PwC. Many streaming services, many more subscriptions Apart from the national offerings, Indian OTTs have become specialized and niche over time with regional offerings like Hoichoi, Aha, Sun Nxt and more. Since more expansion is expected in the market, an aggregator who would bring the best and offer it under one roof is in the offing. In fact, <keyword id="758541" type="General" weightage="20" keywordseo="amazon-prime" source="Orion">Amazon Prime</keyword> has also started this with Prime Video Channels but has eight channels that users can subscribe to and pay at one go. Such offerings can only expand from here. Most <keyword id="13730389" type="General" weightage="20" keywordseo="ott-users" source="Orion">OTT users</keyword> have more than 2 subscriptions According to media consulting firm Ormax Media, the average number of video streaming subscriptions per person has reached 2.4 in India – since no one OTT can replace what hundreds of channels provided earlier. Currently, platforms like Tata Play, OTTplay, YuppTV Scope, ScreenHits TV and Airtel offer subscriptions to a few OTT services under one roof – but the choice, like in the case of Amazon Prime, is limited. Times Prime offers 15+ OTT subscriptions under one roof. "We are pulling out all the stops to ensure that our members get the best experiences under one umbrella. The Times Prime app, which is super easy to use, is the perfect product for consumption of content in today's subscription environment," says Harshita Singh, business head of Times Prime. 33-year-old Mumbai resident Khushboo Alag watches content across four <keyword id="5293670" type="General" weightage="20" keywordseo="ott-platforms" source="Orion">OTT platforms</keyword>. She has subscribed to two of them, and shares two more with her family. “I have tried a couple of aggregators but I haven’t found the one yet that offers personalized experience. Existing apps haven’t been helpful and I am still looking for that one space where I could just log in to watch all the content that I am interested in,” says Alag. Some entertainment lovers have bought a smart television or a firestick to easily juggle through different OTT platforms on their television set. Firestick is just not enough, say users Vaamanaa Sethi, a Delhi-based resident, is one such user who has access to Amazon Prime, Disney+ Hotstar, Netflix and ZEE5 — thanks to her firestick. “We need an aggregator that can allow us to select which movie we want to watch under one roof. If I want to watch a movie and it is not available on Netflix, then I can easily switch to Amazon Prime. I don’t want to struggle,” says Sethi. Then there is the problem of managing and paying multiple subscriptions. Chaittali Dave, a Mumbai resident who is a mother of twins, said that she can’t watch OTT content on her television set. She is hoping to find a mobile-agnostic aggregator. “I can’t watch Mirzapur on television in front of my kids. You can use a firestick or Tata Play if you live with a nuclear family,” says Dave. 23-year-old Mumbai resident Shraddha Khaire is particularly a movie buff. She has subscribed to 6-8 OTT apps and says that it has been a frustrating experience for her to pay a premium price for one movie. “There have been times that I had to subscribe to a whole new OTT just to watch that one show or movie, and let’s not forget the premium charges for the same,” shared Khaire. Her experience with teleco aggregators hasn’t been very pleasant either. She hopes a new aggregator will make the whole experience very seamless, simple and efficient for me as a regular user of various OTTs, such as her. “There will be a single sign-up, single ID for accessing multiple platforms. While telcos like Jio and Airtel, DTH services like Tata Sky, etc., offer an array of OTT services, but you need a connection to these services to access the OTTs. Overall, I think if there was a platform that offered access to a bundle of more streaming services, I wouldn’t mind going for it,” adds Khaire. Disclaimer: Business Insider India is a part of Times Internet India

A CRED-like platform is what Indian OTT users want to juggle multiple subscriptions

<ul><li><keyword id="1763236" type="PERSON" weightage="20" keywordseo="CRED">CRED</keyword> to feature 90s legendary Bollywood icons in its IPL campaigns, kicks off the first film with <keyword id="6354700" type="DEFINITION" weightage="20" keywordseo="Anil-Kapoor">Anil Kapoor</keyword>. </li><li>CRED rejects Anil Kapoor in its hilarious ad because ‘Not Everyone Gets It.’</li></ul>CRED has come on board as the official partner of the most awaited event of the year, the Indian Premier League 2020. While the country awaits the start of the cricketing spectacle, CRED has kickstarted the journey of making this year’s IPL more rewarding for all players and viewers with a host of activities that would upgrade the experience for CRED Members. In line with the same, CRED also launched their latest campaign - ‘CRED: Not Everyone Gets It’ - featuring three ad films slated to launch over the course of the tournament, and starring leading Bollywood actor Anil Kapoor along with other iconic celebrities from the 90s, that promises to entertain and spread CRED’s message. <div type="Youtube" id="iW63vNsF8ck" title="Not everyone gets it | CRED | Anil Kapoor" thumbUrl="https://i.ytimg.com/vi/iW63vNsF8ck/mqdefault.jpg"></div> Through these creative and fun ad films, CRED aims to amplify its messaging of how easy it is to manage timely credit card payments through the app and also getting regularly rewarded for good financial behaviour. The campaign launched on 19th September with the launch of the first film starring Anil Kapoor. The veteran actor will bring home the message of paying credit card bills on time in his unique, inimitable style which has made him a favorite since the 90s, across generations of audiences from millennials to their parents. To keep up the momentum, two more films featuring other much loved Bollywood celebrities will be released over the next month to join in the celebration. The campaign is truly a memorable and comedic take on CRED’s messaging that has been conceptualized entirely by the in-house team and brought to life by Ayappa KM, Co-founder, Early Man Films, the production agency. Speaking about this exciting campaign to kickstart the IPL Season, Trupthi Shetty, Lead - Growth and Engagement at CRED, said “We are extremely excited to be associated with IPL 2020. At CRED, we believe in rewarding good financial behaviour and with this campaign, we are positive that our message of encouraging financial literacy and educating viewers on the rewarding benefits of responsible financial behaviour would come through in an entertaining manner. With Anil Kapoor and others lending their inimitable styles and unique personalities to each video, we are sure audiences would definitely relate to this campaign and our association would be off to a rewarding start.” Sharing these views, Anand Menon, Executive Producer &amp; Co Founder, Early Man Film said “It was a massive challenge for us to turn around this production keeping in mind the current scenario. But the fact that we had an opportunity to use these celebrities in a unique and entertaining way to tell the CRED story, made the effort worthwhile. We hope everyone enjoys these films and they bring a much needed smile to people’s lives.“ The campaign launched on 19th September with Anil Kapoor on CRED’s <a href="https://twitter.com/CRED_club">Twitter</a> page, with major promotions across digital and television. This would be followed by the second and third videos, with other celebrities highlighting CRED’s take on timely bill payments, over the next 30 days.

Watch Anil Kapoor 'audition' for CRED's first campaign to be aired during IPL

Hash, India's first D2C millennial cigarette brand, announced today that it has raised close to US$ 3.5 mn (INR 25 crores) in recently concluded angel round. The round, that was led by Amrac Investment Trust, also saw participation by marquee angels - Kunal Shah (Founder, Cred, ex-Freecharge), Jitendra Gupta (Founder and CEO, Jupiter), Ashneer Grover (Co-Founder and Managing Director, BharatPe), Ankur Jain (Founder and CEO, Bira91), Anshoo Sharma (Co-Founder and CEO, <keyword id="3255375" type="PERSON" weightage="20" keywordseo="Magicpin">MagicPin</keyword>) and Suhail Sameer (Chief Executive Officer, BharatPe). Founded by <keyword id="5276331" type="PERSON" weightage="20" keywordseo="Shwetank-Jain">Shwetank Jain</keyword>, Hash is committed to empower the unorganized small retailers and paanwalas in the country through mobile-first tech products. Headquartered in Delhi-NCR, Hash is building disruptive technology-immersed products that will not only help digitize the businesses of paanwalas and small shopowners, but also build a more efficient supply chain and enable credit access to this segment, thereby boosting sales of its own brand Hash and other new age brands in the country. Shwetank holds a Masters in Management from <keyword id="5368204" type="ORGANIZATION" weightage="20" keywordseo="UCLA-University">UCLA University</keyword>, and has successfully built a Rs. 100 crores turnover home textile brand <keyword id="11852407" type="UNKNOWN" weightage="20" keywordseo="tapisserie">Tapisserie</keyword> in 3 years. The Hash team also includes seasoned professionals from the tobacco and FMCG industry including Mr. Jaskaran Singh Khurana, ex-Managing director for Golden Tobacco Limited. Speaking on the fund raise, Mr. Shwetank Jain, Founder, Hash, said, "Tobacco industry has a set of traditional players and aged brands. There is a large addressable market for freshly envisioned products targeted at millennials and distributed efficiently using technology. Also, there is urgent need to equip the millions of unorganized sellers and paanwalas with the latest technology solutions, so as to aid in their business growth and efficiency. With Hash, we are committed to empower this category of small shopowners and paanwalas." Added Mr. Kapil Chugh, Fund Promoter, Amrac Investment Trust, "Hash has the potential to do to tobacco what BIRA did to the alcobev industry. The interesting challenge is not only to introduce millennial first products, but at the same time change the way the product is distributed to lakhs of paanwaalas by disrupting supply chain using technology." Hash aims to build a team of 500+ professionals across levels, including feet on street sales force by the end of the current financial year. About Hash Hash, a new age D2C tobacco brand for the Gen Z and Millennials, was founded in the year 2021. The company aspires to be a market leader in Indian tobacco space by promoting its young products through digital supply chain solutions targeting the small shop owners and paanwalas. It is currently present in Delhi-NCR and will be expanding to other key cities in North India in the current fiscal year. It is committed to digitising the shops and lives of an everyday paanwalla, by building mobile based apps for smarter supply chain and business growth. In just 3 months of operation, the company has built a network of 1,000 small shop owners and paanwalas. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/news/iphone-13-series-to-reportedly-launch-with-bigger-batteries-and-improved-5g-support/articleshow/85297919.cms">iPhone 13 series to reportedly launch with bigger batteries and improved 5G support</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/policy/news/pm-modi-launches-vehicle-scrappage-policy-aims-to-generate-35000-jobs-and-attract-10000-crore-investment/articleshow/85297011.cms">Indian government announces vehicle scrappage policy, aims to generate 35,000 jobs and attract ₹10,000 crore investment</a>

Cred's Kunal Shah, BharatPe, Bira91 founders invest in Hash

<ul><li>To join in on the fanfare, we thought it would be a good idea to showcase a few campaigns that standout every week.</li><li>Here are our top picks for the last week. </li></ul>In India, every sport is played with a pinch of colour and celebration. As the enthralling <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword> (IPL) 2020 season began, brands poured in their enthusiastic advertisements either celebrating the country's love for the sport which is treasured like a religion or paid tribute to our corona warriors for their unwavering spirit. From television ads, team endorsements to in-app integrations, brands are leaving no stone unturned to gain visibility and reach. To connect with the youth of our country, a lot of brands have chosen to do rap songs this year. Apart from using a cricket celebrity, another common theme that appeared was the use of animation. While many experts have been talking about the dearth of quality ads that stand out or that have created an impact this year, the game is not over till the last ball is bowled. Meanwhile, here are our top picks from the previous week: CRED <div type="Youtube" id="qEqPM7sYFzg" title="Not everyone gets it | Bappi Lahiri | CRED" thumbUrl="https://i.ytimg.com/vi/qEqPM7sYFzg/mqdefault.jpg"></div> GoDaddy <div type="Youtube" id="fjDt4KBX7q4" title="GoDaddy Complete Online Business Solution | Cafe" thumbUrl="https://i.ytimg.com/vi/fjDt4KBX7q4/mqdefault.jpg"></div> <div type="Youtube" id="5Bg5WmgtdCw" title="GoDaddy Complete Online Business Solution | Chess" thumbUrl="https://i.ytimg.com/vi/5Bg5WmgtdCw/mqdefault.jpg"></div> PhonePe <div type="Youtube" id="cRRbyuzwTLc" title="Meet Inspector Desai’s family. On PhonePe! | PhonePe" thumbUrl="https://i.ytimg.com/vi/cRRbyuzwTLc/mqdefault.jpg"></div> PharmEasy <div type="Youtube" id="Si4rxLnOn2U" title="PharmEasy - WFH" thumbUrl="https://i.ytimg.com/vi/Si4rxLnOn2U/mqdefault.jpg"></div> BalleBaazi <div type="Youtube" id="gqETovCKbwA" title="The BalleBaazi Indian T20 Anthem | ₹50 Crore in Winnings Guaranteed" thumbUrl="https://i.ytimg.com/vi/gqETovCKbwA/mqdefault.jpg"></div> <div type="Article" hostid="261" msid="78316285" title="Our pick of the best IPL 2020 ads: Week 1" mstype="2" mssubtype="0"></div>

Our pick of the best IPL 2020 ads: Week 2

<ul><li>Last week, we saw three pieces of <keyword id="987108" type="PERSON" weightage="20" keywordseo="content-marketing">content marketing</keyword> from CRED, <keyword id="6376241" type="ORGANIZATION" weightage="20" keywordseo="kfc">KFC</keyword> and Netflix that we think are good examples of how to use influencers right. </li><li>While other brands usually fit their product into a sketch, these pieces of content are refreshing to see as they prioritise the storyline and product placement fits into the narrative seamlessly. </li></ul>‘Content is king.’ We have heard this buzz phrase in almost every conference and award functions over the years. However, there are very few good instances of branded content that have stood out in the clutter and stayed with us for a long time. TVF’s Tripling was far ahead of its time. It was launched in 2016, when content marketing had just started getting some recognition in India, and is still referred to as a great case study in the industry for keeping the brand, Tiago, at the center of its narrative. The car had a character of its own. It moved forward with the series, surviving various ups and downs like others. We spotted three good examples last week that had all the ingredients it takes to create perfect content. From a few good examples in a year, to three good examples in a week, India’s content game is finally picking up. It reflects how far we have come. These pieces inform, entertain, stand-out and aren’t in-your-face. They are innovative and creative, that will stay with you for a long time for sure. <ol><li>CRED and Rahul Subramaniam</li></ol>Rahul Subramaniam cleverly integrated CRED, credit card payment app, into his famous ‘Building Uncles’ series, where he converses with his building uncles about one lockdown problem. Subramaniam caught up with his neighbor Kunal Shah, Founder of CRED, to discuss what the app is all about and mocked him for caring too much about their consumers by offering 100 CRED points for a Rs 100 credit card bill. Interestingly, Subramaniam only posted this video on LinkedIn and Shah also responded on this post, saying ‘I need to move out of my building.’ <div type="javascript" title="Custom" contenttype="Video"><cdata><![CDATA[]]></cdata></div> 2. KFC and <keyword id="2088138" type="COMPANY" weightage="20" keywordseo="ScoopWhoop">ScoopWhoop</keyword>’s Akshay Nayar Akshay Nayar, a budding <keyword id="2255176" type="PERSON" weightage="20" keywordseo="content-creator">content creator</keyword> at ScoopWhoop, is known for his witty, trendy, relatable three-liner songs. He tries to spot a consumer insight and turns it into songs that make you smile or miss good-old-days. Last week, in a paid partnership with ScoopWhoop, Akshay Nayar created a song called ‘Chicken Leg Piece’ for KFC. He sang about different consumer pain points like not being able to eat good food amid the lockdown, not being able to concentrate while meditating, attending annoying office video calls or exercising while dreaming of food. He ends the video by reminding consumers subtly that KFC is available to order. <div type="javascript" title="Facebook" contenttype="Video"><cdata><![CDATA[]]></cdata></div> 3. Netflix and <keyword id="1725853" type="PERSON" weightage="20" keywordseo="Danish-Sait">Danish Sait</keyword> While Netflix’s Money Heist needs no promotion, Danish Sait, Comedian and Content Creator, brought a new, desi twist to this Spanish series. He showed us how Indians would react to Professor, the protagonist from Monest Heist, calling in a very candid conversation. While he was at it, Sait managed to plug-in another Netflix Original ‘Jamatra’ seamlessly into the narrative. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div>

CRED, KFC and Netflix’s content marketing pieces are perfect examples of good influencer collaborations

<ul><li>CRED launched two new products for its users – CRED <keyword id="4484421" type="PERSON" weightage="20" keywordseo="RentPay">RentPay</keyword> and CRED Stash, available to users who have a <keyword id="6380214" type="PERSON" weightage="20" keywordseo="credit-score">credit score</keyword> of 750 and above.</li><li>CRED RentPay allows users to pay their rent on credit.</li><li>CRED Stash allows users to avail an instant line of credit up to ₹5 lakh. </li></ul><keyword id="6368202" type="UNKNOWN" weightage="20" keywordseo="credit-card">Credit card</keyword> payment app CRED has introduced two new features – CRED RentPay and CRED Stash in India. CRED RentPay allows users to pay one of their highest recurring expense - monthly rent on credit. CRED Stash is an instant <keyword id="173215" type="PERSON" weightage="20" keywordseo="credit-line">credit line</keyword>. In addition to allowing users to pay their rent, CRED is reportedly also working on allowing users to make payments such to landlords such as maintenance charges and security charges using their credit cards. CRED RentPay The first product, CRED RentPay allows users to free up cash by paying rent on credit. Users can pay their household rent using their credit cards from the CRED app. By using this, users will be able to get an interest-free credit period on rent, earn reward points on their credit cards and earn CRED coins when they pay their credit card bill on the CRED app. To use the new CRED RentPay feature, users will have to add their landlord’s bank account or UPI details into the app. This will allow users to directly transfer the rent from their credit card to the landlord’s account. CRED will charge users a transaction fee of 1% - 1.5% depending on the user’s credit card network. This means that if you are using CRED RentPay to pay ₹20,000 rent, you will have to pay ₹200 - ₹300 to CRED. CRED Stash CRED Stash has been launched as a pilot with IDFC FIRST Bank and the company has claimed that it is the only offering of its kind in India. The company has added that it will scale up with other bank partners on completion of the pilot. CRED Stash is an online instant line of credit that will allow CRED users to quickly get credit without having to go through the application and verification process. CRED users will get a pre-approved credit line of up to ₹5 lakh and users will be able to withdraw any amount within their pre-approved limit. Users will be able to select the tenure for the loan. CRED claimed that the interest charged is a third of the interest rates charged on credit cards. The pre-approved limit will depend on the user’s credit score and credit card limit. See also: <a href="https://www.businessinsider.in/finance/news/how-to-avail-three-month-moratorium-for-sbi-emi-and-credit-cards/articleshow/74945199.cms">How to avail three-month moratorium for SBI EMI and credit cards</a> <a href="https://www.businessinsider.in/india/news/how-to-avail-three-month-moratorium-for-icici-bank-emi-and-credit-cards/articleshow/74941936.cms">How to avail three-month moratorium for ICICI Bank EMI and credit cards</a> <a href="https://www.businessinsider.in/india/news/mukesh-ambanis-reliance-industries-loses-30000-crore-in-the-first-few-minutes-of-trading/articleshow/75263790.cms">Mukesh Ambani’s RIL loses ₹30,000 crore in the first few minutes of trading</a>

Here is how you can pay your rent using your credit card

<ul><li>PlayerUnknown’s Battlegrounds (PUBG) Mobile India still does not have permission to operate in India, even as its homegrown rival FAU-G makes its debut with pre-registration now open on Google Play.</li><li><keyword id="6409600" type="UNKNOWN" weightage="20" keywordseo="PUBG-MOBILE">PUBG Mobile</keyword> is registered in India under the Ministry of Commerce and without the reversal of the ban instituted by the Ministry of Electronics and Information Technology (MeitY), it is unable to launch. </li><li>A report by InsideSport indicates that the company has been trying to set up a meeting with the departments but has not been successful so far. </li></ul>It has been nearly two weeks that PlayerUnknown’s Battlegrounds (PUBG) was <a href="https://www.businessinsider.in/tech/apps/news/pubg-mobile-india-was-supposed-to-launch-today/articleshow/79315462.cms">poised to make its return to India</a> — the game’s largest market — after the government banned the app amid border tensions with China. Despite the long wait and heightened anticipation, it seems the PUBG Corporation doesn’t have the requisite permissions to restart operations in India. “Any banned entity can’t operate just by floating a new company. This even TikTok or anyone else can do. They will have to get permissions from the Ministry of Electronics and Information Technology (MeitY) to operate once again in India,” sources told <a href="https://www.insidesport.co/pubg-mobile-comeback-desperate-pubg-officials-requests-meeting-with-ministry/">InsideSport</a>. It reports that PUBG Mobile has requested a meeting with MeitY to resolve the regulatory issues, and not for the first time, but is yet to be granted an audience. “In the current circumstances it will not be easy for PUBG to relaunch themselves before Jan-Feb next year and that too will depend on the stance of the government,” <a href="https://www.insidesport.co/pubg-mobile-comeback-desperate-pubg-officials-requests-meeting-with-ministry/">sources</a> at the ministry disclosed. As PUBG Mobile struggles to make its comeback, the Akshay Kumar-backed indigenous battle royale game, Fearless and United Guards (FAU-G) is making its debut on Google Play. The co-founder of nCore games, Vishal Gondal, claims that the idea for FAU-G was always in the works but gained limelight when <a href="https://www.businessinsider.in/tech/apps/news/checkout-full-list-of-118-banned-chinese-mobile-apps-in-india/articleshow/77891192.cms">PUBG was banned back in September</a>. Once FAU-G goes live, its first episode will be called ‘<a href="https://www.businessinsider.in/defense/news/indian-army-on-india-china-war-in-galwan-valley-soldiers-killed/articleshow/76402297.cms">Galwan Valley</a>’ based on the clash between Indian soldiers and troops of the People’s Liberation Army (PLA). <keyword id="7307958" type="UNKNOWN" weightage="20" keywordseo="PUBG-Mobile-India">PUBG Mobile India</keyword> caught in the middle PUBG Mobile may not have permission from MeitY, but it has officially registered itself as a new entity within India, according to the Ministry of Corporate Affairs database. However, it is pertinent to note that PUBG Mobile only registered on November 21 — a day after the date floated for its launch (November 20). <div type="image" title="PUBG registration" msid="79503588" hostid="261" caption="&amp;lt;p&amp;gt;PUBG India registration as company in India&amp;lt;/p&amp;gt;"></div> As the company tries to navigate its way through red tape, fans of the battle royale game in India aren’t pleased by the company’s deafening silence. Many have taken to Twitter to express their frustration, including reaching out to Microsoft Azure, the cloud service enlisted to host PUBG Mobile India. Azure has since gone on the record to say that they don’t have any updates on when the game will launch and that the players should keep an eye on the official website. <div type="twitter" handle="Azure" handlename="Microsoft Azure" image="http://pbs.twimg.com/profile_images/1268207800313774080/KF9pXfXU_normal.jpg" favoritecount="723" retweetcount="75" status="@JugnuSharmaRd We don't have any news to share at this time regarding PUBG Mobile India. Keep an eye on the officia… https://t.co/3PIaoNy1yS" createdat="1606259787000" id="1331376163508400140"></div> SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/kunal-shah-cred-raises-80-million-valuation-doubles-to-800-million-for-the-just-two-year-old-startup/articleshow/79502864.cms">Kunal Shah’s CRED raises $80 million — valuation doubles to $800 million for the just two-year old startup</a> <a href="https://www.businessinsider.in/india/news/checkout-which-states-have-reimposed-curfews-and-restrictions-again-as-second-covid-19-wave-hits-india/articleshow/79366320.cms">Uttar Pradesh and Uttarakhand issue fresh COVID-19 guidelines, TN extends lockdown — these are the states reimposing curfews and restrictions</a>

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A CRED-like platform is what Indian OTT users want to juggle multiple subscriptions

Karuna Sharma

Watch Anil Kapoor 'audition' for CRED's first campaign to be aired during IPL

BI India Partner

Cred's Kunal Shah, BharatPe, Bira91 founders invest in Hash

PTI

Our pick of the best IPL 2020 ads: Week 2

BI India Partner

CRED, KFC and Netflix’s content marketing pieces are perfect examples of good influencer collaborations

Karuna Sharma

Here is how you can pay your rent using your credit card

Rounak Jain

PUBG Mobile India is still fighting its ban as indigenous clone FAU-G makes its debut

Prabhjote Gill

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