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<ul><li>CRED launched two new products for its users – CRED <keyword id="4484421" type="PERSON" weightage="20" keywordseo="RentPay">RentPay</keyword> and CRED Stash, available to users who have a <keyword id="6380214" type="PERSON" weightage="20" keywordseo="credit-score">credit score</keyword> of 750 and above.</li><li>CRED RentPay allows users to pay their rent on credit.</li><li>CRED Stash allows users to avail an instant line of credit up to ₹5 lakh. </li></ul><keyword id="6368202" type="UNKNOWN" weightage="20" keywordseo="credit-card">Credit card</keyword> payment app CRED has introduced two new features – CRED RentPay and CRED Stash in India. CRED RentPay allows users to pay one of their highest recurring expense - monthly rent on credit. CRED Stash is an instant <keyword id="173215" type="PERSON" weightage="20" keywordseo="credit-line">credit line</keyword>. In addition to allowing users to pay their rent, CRED is reportedly also working on allowing users to make payments such to landlords such as maintenance charges and security charges using their credit cards. CRED RentPay The first product, CRED RentPay allows users to free up cash by paying rent on credit. Users can pay their household rent using their credit cards from the CRED app. By using this, users will be able to get an interest-free credit period on rent, earn reward points on their credit cards and earn CRED coins when they pay their credit card bill on the CRED app. To use the new CRED RentPay feature, users will have to add their landlord’s bank account or UPI details into the app. This will allow users to directly transfer the rent from their credit card to the landlord’s account. CRED will charge users a transaction fee of 1% - 1.5% depending on the user’s credit card network. This means that if you are using CRED RentPay to pay ₹20,000 rent, you will have to pay ₹200 - ₹300 to CRED. CRED Stash CRED Stash has been launched as a pilot with IDFC FIRST Bank and the company has claimed that it is the only offering of its kind in India. The company has added that it will scale up with other bank partners on completion of the pilot. CRED Stash is an online instant line of credit that will allow CRED users to quickly get credit without having to go through the application and verification process. CRED users will get a pre-approved credit line of up to ₹5 lakh and users will be able to withdraw any amount within their pre-approved limit. Users will be able to select the tenure for the loan. CRED claimed that the interest charged is a third of the interest rates charged on credit cards. The pre-approved limit will depend on the user’s credit score and credit card limit. See also: <a href="https://www.businessinsider.in/finance/news/how-to-avail-three-month-moratorium-for-sbi-emi-and-credit-cards/articleshow/74945199.cms">How to avail three-month moratorium for SBI EMI and credit cards</a> <a href="https://www.businessinsider.in/india/news/how-to-avail-three-month-moratorium-for-icici-bank-emi-and-credit-cards/articleshow/74941936.cms">How to avail three-month moratorium for ICICI Bank EMI and credit cards</a> <a href="https://www.businessinsider.in/india/news/mukesh-ambanis-reliance-industries-loses-30000-crore-in-the-first-few-minutes-of-trading/articleshow/75263790.cms">Mukesh Ambani’s RIL loses ₹30,000 crore in the first few minutes of trading</a>

Here is how you can pay your rent using your credit card

<ul><li><keyword id="1763236" type="PERSON" weightage="20" keywordseo="CRED">CRED</keyword> to feature 90s legendary Bollywood icons in its IPL campaigns, kicks off the first film with <keyword id="6354700" type="DEFINITION" weightage="20" keywordseo="Anil-Kapoor">Anil Kapoor</keyword>. </li><li>CRED rejects Anil Kapoor in its hilarious ad because ‘Not Everyone Gets It.’</li></ul>CRED has come on board as the official partner of the most awaited event of the year, the Indian Premier League 2020. While the country awaits the start of the cricketing spectacle, CRED has kickstarted the journey of making this year’s IPL more rewarding for all players and viewers with a host of activities that would upgrade the experience for CRED Members. In line with the same, CRED also launched their latest campaign - ‘CRED: Not Everyone Gets It’ - featuring three ad films slated to launch over the course of the tournament, and starring leading Bollywood actor Anil Kapoor along with other iconic celebrities from the 90s, that promises to entertain and spread CRED’s message. <div type="Youtube" id="iW63vNsF8ck" title="Not everyone gets it | CRED | Anil Kapoor" thumbUrl="https://i.ytimg.com/vi/iW63vNsF8ck/mqdefault.jpg"></div> Through these creative and fun ad films, CRED aims to amplify its messaging of how easy it is to manage timely credit card payments through the app and also getting regularly rewarded for good financial behaviour. The campaign launched on 19th September with the launch of the first film starring Anil Kapoor. The veteran actor will bring home the message of paying credit card bills on time in his unique, inimitable style which has made him a favorite since the 90s, across generations of audiences from millennials to their parents. To keep up the momentum, two more films featuring other much loved Bollywood celebrities will be released over the next month to join in the celebration. The campaign is truly a memorable and comedic take on CRED’s messaging that has been conceptualized entirely by the in-house team and brought to life by Ayappa KM, Co-founder, Early Man Films, the production agency. Speaking about this exciting campaign to kickstart the IPL Season, Trupthi Shetty, Lead - Growth and Engagement at CRED, said “We are extremely excited to be associated with IPL 2020. At CRED, we believe in rewarding good financial behaviour and with this campaign, we are positive that our message of encouraging financial literacy and educating viewers on the rewarding benefits of responsible financial behaviour would come through in an entertaining manner. With Anil Kapoor and others lending their inimitable styles and unique personalities to each video, we are sure audiences would definitely relate to this campaign and our association would be off to a rewarding start.” Sharing these views, Anand Menon, Executive Producer &amp; Co Founder, Early Man Film said “It was a massive challenge for us to turn around this production keeping in mind the current scenario. But the fact that we had an opportunity to use these celebrities in a unique and entertaining way to tell the CRED story, made the effort worthwhile. We hope everyone enjoys these films and they bring a much needed smile to people’s lives.“ The campaign launched on 19th September with Anil Kapoor on CRED’s <a href="https://twitter.com/CRED_club">Twitter</a> page, with major promotions across digital and television. This would be followed by the second and third videos, with other celebrities highlighting CRED’s take on timely bill payments, over the next 30 days.

Watch Anil Kapoor 'audition' for CRED's first campaign to be aired during IPL

<ul><li>Last week, we saw three pieces of <keyword id="987108" type="PERSON" weightage="20" keywordseo="content-marketing">content marketing</keyword> from CRED, <keyword id="6376241" type="ORGANIZATION" weightage="20" keywordseo="kfc">KFC</keyword> and Netflix that we think are good examples of how to use influencers right. </li><li>While other brands usually fit their product into a sketch, these pieces of content are refreshing to see as they prioritise the storyline and product placement fits into the narrative seamlessly. </li></ul>‘Content is king.’ We have heard this buzz phrase in almost every conference and award functions over the years. However, there are very few good instances of branded content that have stood out in the clutter and stayed with us for a long time. TVF’s Tripling was far ahead of its time. It was launched in 2016, when content marketing had just started getting some recognition in India, and is still referred to as a great case study in the industry for keeping the brand, Tiago, at the center of its narrative. The car had a character of its own. It moved forward with the series, surviving various ups and downs like others. We spotted three good examples last week that had all the ingredients it takes to create perfect content. From a few good examples in a year, to three good examples in a week, India’s content game is finally picking up. It reflects how far we have come. These pieces inform, entertain, stand-out and aren’t in-your-face. They are innovative and creative, that will stay with you for a long time for sure. <ol><li>CRED and Rahul Subramaniam</li></ol>Rahul Subramaniam cleverly integrated CRED, credit card payment app, into his famous ‘Building Uncles’ series, where he converses with his building uncles about one lockdown problem. Subramaniam caught up with his neighbor Kunal Shah, Founder of CRED, to discuss what the app is all about and mocked him for caring too much about their consumers by offering 100 CRED points for a Rs 100 credit card bill. Interestingly, Subramaniam only posted this video on LinkedIn and Shah also responded on this post, saying ‘I need to move out of my building.’ <div type="javascript" title="Custom" contenttype="Video"><cdata><![CDATA[]]></cdata></div> 2. KFC and <keyword id="2088138" type="COMPANY" weightage="20" keywordseo="ScoopWhoop">ScoopWhoop</keyword>’s Akshay Nayar Akshay Nayar, a budding <keyword id="2255176" type="PERSON" weightage="20" keywordseo="content-creator">content creator</keyword> at ScoopWhoop, is known for his witty, trendy, relatable three-liner songs. He tries to spot a consumer insight and turns it into songs that make you smile or miss good-old-days. Last week, in a paid partnership with ScoopWhoop, Akshay Nayar created a song called ‘Chicken Leg Piece’ for KFC. He sang about different consumer pain points like not being able to eat good food amid the lockdown, not being able to concentrate while meditating, attending annoying office video calls or exercising while dreaming of food. He ends the video by reminding consumers subtly that KFC is available to order. <div type="javascript" title="Facebook" contenttype="Video"><cdata><![CDATA[]]></cdata></div> 3. Netflix and <keyword id="1725853" type="PERSON" weightage="20" keywordseo="Danish-Sait">Danish Sait</keyword> While Netflix’s Money Heist needs no promotion, Danish Sait, Comedian and Content Creator, brought a new, desi twist to this Spanish series. He showed us how Indians would react to Professor, the protagonist from Monest Heist, calling in a very candid conversation. While he was at it, Sait managed to plug-in another Netflix Original ‘Jamatra’ seamlessly into the narrative. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div>

CRED, KFC and Netflix’s content marketing pieces are perfect examples of good influencer collaborations

Since it launched nearly five years ago, Snapchat has grown from a niche photo-messaging service to an established media platform worth $16 billion with over 100 million users.To find out how people are using the app today, <a href="http://blog.newscred.com/infographic-how-consumers-really-use-snapchat/">Newscred</a> polled one hundred Snapchat users about how they use the app, creating a handy infographic with the help of <a href="http://www.columnfivemedia.com/how-consumers-really-use-snapchat">Column Five</a> based on the results.Here's a snapshot of what you need to know about Snapchat today, and how people are using the app on a daily basis.<div class="KonaFilter image-container display-table"><div><div class="image on-image">NewsCred and Column Five</div></div></div> <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/facebook-google-information-nsa-iphone-android-data-personal-2016-2">Columbia law professor argues that 'privacy has been privatized'</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="BvNWt0MDE6F1PRUtoFI9vkuaEC8Xulyd" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

Here's your guide on how people are using Snapchat today

<div class="image-container float_right" style="width:400px"><div class="image"></div><keyword id="1755808" type="COMPANY" weightage="60" keywordseo="NewsCred">NewsCred</keyword>NewsCred's Manhattan office</div>In just a few short years, New York based syndication startup <a href="http://www.newscred.com/">NewsCred</a> has gone from serving mostly publications to increasing revenue 11 fold and growing customers by 570 percent by providing, curating, and customizing content for the world's biggest brands in the rapidly growing practice of content <keyword id="6354839" type="ORGANIZATION" weightage="60" keywordseo="marketing">marketing</keyword>. 
The company, founded by Shafqat Islam, Iraj Islam and Asif Rahman, was validated today, as was the field of content marketing in general, by a $15 million Series B round of funding from Mayfield Fund and Greycroft Partners, and by the fact that they've signed The New York Times as their newest content partner, joining over 2,500 others including Bloomberg, The Guardian, and The Economist. 
This represents a huge change in how <keyword id="6354777" type="COMPANY" weightage="60" keywordseo="Media">media</keyword> and content are used and consumed. There used to be a direct line between publisher and reader. Now, content is available from a massive variety of sources, and often isn't accessed by going directly to a provider's home page, but through social media. 
Increasingly, the source is from brands that are looking to create online audiences and keep them engaged. As NewsCred CEO Shafquat Islam told us, "All of these brands have acquired these massive audiences at scale. Over the few years they've acquired these huge audiences that are direct relationships through Facebook or Twitter or email, their website or their apps, and they need something to say." 
And having put years into building technology, licensing, and content partners, NewsCred had the quality and volume of material, and was well positioned to help brands do that at scale. Brands use content to attract people to their website, engage socially, and drive email engagement. 
Current clients on the brand side include Pepsi, Johnson and Johnson, General Electric, and Toyota. 
It's not the size of the funding alone that makes it clear that investors are excited about content marketing, but the source. Part of the company's first round, raised about year and a half ago, came from FirstMark, known for making contrarian bets. Content marketing's not contrarian anymore. 
The Mayfield Fund was a principal investor in Marketo, a marketing automation company which appears to be headed <a href="http://www.businessinsider.com/marketo-hot-enterprise-ipo-candidate-2012-6">towards an IPO</a>. Rajeev Batra, a partner at the fund who is on Marketo's board will be joining NewsCred's board as well. 
Greycroft was a large investor in Buddy Media, which recently sold to Salesforce for $689 million. These are both funds that made large and successful bets on digital marketing companies. And now they're looking to content marketing. 
When marketers are spending 25 to 30 percent of their budgets on content, investors start to perk up. According to Islam, the round only took two to three weeks to put together, which speaks to investor's eagerness. 
"Social publishing has the Buddy Medias of the world and that has already developed. There's media monitoring and that's already developed. Email is already developed and there's big players. For marketing automation, there's Marketing and Eloqua," Islam says. "Content marketing, it was still wide open for the taking, and I guess investors wanted to bet on the one that they thought would lead them and take that market. " 
And as exciting as bringing The New York Times on board is from a content perspective, the symbolism might mean even more. 
"This deal was years in the making," Islam said. "And I think its a big statement that content marketing as a category has really evolved when large and mainstream publishers, and the New York Times is among the largest most reputable ones, are actually looking at software partners like NewsCred to help them figure out that space." 
It's the difference between just adding another syndication partner, and finding a partner that can help them access an entirely new and unfamiliar market. 
Media's a difficult business to be in, and even companies as well regarded as The New York Times need to figure out digital models that are sustainable in the long run. Figuring out new ways to distribute and make money off their content is a large part of that.
"Our investors are basically saying that 'we believe in premium content,' Islam says. "This money, I almost feel like we raised it on behalf of the content partners we work with, because it will allow all of us together to reach new audiences and generate new revenue." 
As for what they'll do with the funding, the company wants to grow internationally, Islam says. While content marketing is pretty evolved in the US, the UK, Europe, and Japan are about year behind. And so, to grow in those markets, the company needs to license content in every language. 
The second part is the move towards integrating with other marketing and software tools to make NewsCred's content "ubiquitous in the entire marketing ecosystem" so its as easy as possible for brands to do interesting and innovative things with what the company provides.
Some argue that using content in this way somehow devalues it or renders it inauthentic. If that's the case, people simply ignore it, and companies won't see results. And if companies are misleading about where content comes from, they're likely to see significant backlash. 
The amount companies are spending makes the case that if used carefully, content marketing has significant potential, as does the eagerness of media companies to get involved. 
Disclosure: Business Insider is a NewsCred client

The Way Companies Use Content Is Changing Rapidly

<div class="KonaFilter image-container display-table float_right"><div><div class="image">NewsCredShafqat Islam, CEO of NewsCred, thinks he may well have been the world's first Uber driver.</div></div></div>When Uber first launched three and a half years ago, it <a href="http://techcrunch.com/2010/10/15/hitching-a-ride-with-ubercab-5-minutes-with-the-ceo-tctv/">looked a lot like it does today.</a>
Press a button on your iPhone. A few minutes later - during which you can chart a driver's progress toward your location - up rolls the car. The company was recently valued at $3.4 billion.
Garrett Camp, the co-founder of Uber and StumbleUpon, first funded and built the app. He came up with the idea for more affordable, reliable car service one New Years after he over-paid for a convenient ride. He built a prototype with two of his graduate school friends and looped in current Uber CEO Travis Kalanick.
But Kalanick may have taken an Uber ride a year or two before the company was founded without even realizing it.
Shafqat Islam, CEO and founder of NewsCred, thinks he may have been the world's first Uber driver.
He told Business Insider his story, which is detailed in the intro of an <a href="http://www.businessinsider.com/uber-travis-kalanick-bio-2014-1">extensive profile of Travis Kalanick</a>.
Here it is again, below.
* * *
Shafqat Islam's phone was ringing. He rubbed his eyes and looked at the number on the screen. It said unknown, but he took the call anyway.
"Hi, this is Travis," a voice said. "I know Lukas Biewald, and he said you were the only guy he knew in Switzerland."
Islam, part of the tech team at Merrill Lynch Bank Suisse, sat up and wracked his brain.
Biewald? He had met the man once or twice, but he certainly didn't know this Travis character.
"Let's go out!" prodded the restless out-of-towner.
Islam resisted. It was getting late and he was tired. He wasn't in the mood to give his night to a stranger.
"Come on, I'm only in town one night!" Travis persisted. "You gotta show me Geneva!"
Islam finally gave in. He hopped in his second-hand BMW, picked up Travis and took him to a favorite bar, where Islam learned a bit more about the mystery man. A tech founder named Travis Kalanick, he'd sold a startup for millions to Akamai. He was now an investor in a couple of companies, including CrowdFlower, which was run by their mutual friend. After a night of drinking and swapping tech war stories, the pair parted ways.
Years later, they met again at a business event in the States. Islam had founded a content marketing company called NewsCred. Kalanick was running a startup called Uber, designed to link car services and passengers at the tap of a finger.
Now that Kalanick's startup has grown into one of the world's most admired tech companies, recently valued at $3.4 billion, Islam can't help wondering: Was he the world's first Uber driver?
"Travis pressed a button and I was his ride for the night!" Islam says now, reflecting on that fateful evening. "I wonder if he has ever put that together.

What The World's First-Ever Uber Ride Was Like

New Delhi, Mar 2 () Fintech start-up Chqbook.com on Monday said it has raised USD 5 million (about Rs 36 crore) from Aavishkaar Capital. The Gurugram-based company will use the proceeds from the series A round to expand its product portfolio, scale up distribution across multiple cities and strengthen its proprietary AI-powered technology platform, a statement said. "Backed by a strong founding team, we are building India's first marketplace bank and will be the financial control centre for small business owners by offering them massive product choice and superior customer experience," Chqbook.com founder and CEO Vipul Sharma said. Chqbook said it is already unit economics-positive and its year-on-year revenue has seen a growth of 8x in FY20 compared to FY19. Some of the early stage investors of Chqbook include Harsha Bhogle, Bharat Shyam, Ken Glass, Anand Chandrasekaran, Amit Manocha, Amit Singhal, Bhupesh Kumar, Nilesh Srivastava, Rohit Chanana and Sakshi Vij.***** DAZN to expand global presence DAZN, a global sports streaming service, on Monday said it is expanding its presence to more than 200 countries and territories this year. DAZN has already debuted services in nine countries -- Austria, Brazil, Canada, Germany, Italy, Japan, Spain, Switzerland and the US. This first phase of DAZN's global expansion will be an English-language service focused on boxing, building on the company's significant investment in the sport over the past two years, a statement said. The DAZN app will be available globally on most internet-connected devices, including smartphones, tablets, laptops, PCs as well as smart TVs, streaming sticks and game consoles. Pricing by market will be announced in the coming weeks, the statement said.***** ODA Class raises pre-series A funding ODA Class, a Bengaluru-based digital education platform, on Monday said it has raised an undisclosed amount of funding in pre-series A round, led by Chinese education company Yuanfudao. The company plans to utilise the funds for technology upgradation and expanding its product offerings, a statement said. It will also be used for development of infrastructure and enhancing the teacher recruitment system, it added. The company has already garnered one million users, and aims to reach 10 million users by the end of the year. ***** CredAble, Northern Arc launch invoice-backed securitisation transaction Supply chain financing fintech platform CredAble on Monday said it has launched invoice-backed securitisation transaction along with non-bank player Northern Arc Capital. The securitisation structure will allow vendors of the company, including MSMEs, to discount their invoices and bridge working capital gap. Under the transaction, the discounted invoices that are raised to large anchor (buyers) by the vendors (suppliers) on CredAble's platform are then assigned as invoice receivables to the securitisation trust, the company said in a release. The product will help capital market investors including asset management funds get access to invoice financing market, it said. SR HV RVK

Chqbook.com raises USD 5 mn from Aavishkaar Capital

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div></div></div>Good morning. Here's everything you need to know in the world of <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> today.1. <a href="http://www.businessinsider.com/chrome-update-blocking-adobe-flash-ads-catches-out-brands-2015-9">Here are a few of the big brands caught napping by the Chrome update that blocks Adobe Flash ads.</a> The update, which began rolling out from September 1, pauses rich media ads and overlays a "play" button on the creative.2. <a href="http://www.businessinsider.com/news-uk-appoints-rebekah-brooks-as-ceo-2015-9">News Corp's UK division has confirmed the return of Rebekah Brooks as its chief executive.</a> She was CEO there back in 2011 when the company was called News International, and at the height of the News of the World phone-hacking scandal.3. <a href="http://www.businessinsider.com/newscred-raises-42-million-series-d-funding-2015-9">Content marketing platform NewsCred has raised a $42 million funding round.</a> NewsCred's CEO Shafqat Islam told us the investment demonstrates that content marketing is "becoming marketing."4. <a href="http://www.businessinsider.com/twitter-ceo-search-includes-cisco-exec-padmasree-warrior-cbs-interactive-ceo-jim-lanzone-2015-9">Twitter's CEO search has also included speaking to former Cisco executive Padmasree Warrior and CBS Interactive boss Jim Lanzone, according to a Bloomberg report.</a> Twitter is entering the fourth month of its CEO search after Dick Costolo resigned earlier this year.5. <a href="http://www.businessinsider.com/google-updates-mobile-friendly-mobilegeddon-test-for-app-install-ads-2015-9">Google is going to start punishing websites that force full-screen app install ads on your phone.</a> From November 1, mobile web pages that show full-screen app install interstitials straight after you click a search link will be punished by Google's search engine algorithm.6. <a href="http://www.businessinsider.com/verizon-changed-its-logo-2015-9">Verizon has changed its logo.</a> The new branding sees Verizon's recognizable red swoop moved to a checkmark that appears to the right-hand side of the company name.7. <a href="http://www.businessinsider.com/ftc-slams-machinima-for-misleading-xbox-one-videos-2015-9">The FTC has settled charges with Machinima for making Xbox One ads that looked like reviews.</a> The multichannel network was accused of deceptive advertising by paying influencers to post YouTube videos that endorsed the Microsoft gaming console.8. <a href="http://www.businessinsider.com/jenna-lyons-best-advice-2015-9">J.Crew's famous creative director has revealed the advice that changed her career.</a> Jenna Lyons said someone once pulled her aside and said "stop worrying about what everyone else is doing ... just do your own thing and stop."9. <a href="http://www.businessinsider.com/jeff-seibert-becomes-head-of-twitter-consumer-product-2015-9">Twitter has made a big leadership change to its struggling consumer products team.</a> The company has put Jeff Seibert in charge of the company's consumer product efforts, which means that Twitter SVP and head of product Kevin Weil will no longer have much day-to-day hands-on management of the core Twitter product.10. <a href="http://www.businessinsider.com/afp-wikipedia-blocks-accounts-linked-to-paid-edits-2015-9">Wikipedia has blocked access to accounts being used by people paid to edit entries.</a> Weeks of investigation revealed 381 accounts being used at the English version of Wikipedia for "black hat" editing in which people took money to promote outside interests without disclosing they were on someone's payroll. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/donald-trump-jeb-bush-politics-advertisement-george-bush-willie-horton-2015-9">Everyone's talking about Trump's Jeb Bush attack ad that looks a lot like the infamous 'Willie Horton' ad from 1988</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="xmazFidzqAvuBb2_8d7Gkt0Lj1oKFTiD" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

The 10 things in advertising you need to know today

<div class="KonaFilter image-container float_right"><div class="image on-image"><keyword id="6355629" type="CITY" weightage="60" keywordseo="Google">Google</keyword>'s VP of <keyword id="6356323" type="UNKNOWN" weightage="100" keywordseo="Enterprise">enterprise</keyword> Amit Singh</div></div><keyword id="387421" type="PERSON" weightage="60" keywordseo="Google-Apps">Google Apps</keyword> scored some enterprise street cred on Monday by <a href="http://googleenterprise.blogspot.com/2013/10/whirlpool-moves-to-google-apps-to-build.html">announcing a huge customer: Whirlpool.</a>
Whirlpool has 68,000 employees and 66 facilities around the world who will standardize on Apps, Google's cloud email and office productivity suite. Whirlpool did not ditch Microsoft Exchange or Office for Google. It was using IBM's Lotus Notes, its CIO Michael Heim <a href="http://stream.wsj.com/story/latest-headlines/SS-2-63399/SS-2-347537/">told the Wall Street Journal.</a>
Even so, Whirlpool is a feather in Google's cap for its sheer size and name recognition. Some 5 million businesses are using Google Apps, Google claims. The majority are small to mid-sized businesses.
Meanwhile, Microsoft has been crowing that its competitor to Apps, Office 365, the cloud version of its Microsoft Office apps, is the "fastest growing product" in company history on track to generate $1.5 billion worth of revenue on annual basis. It says <a href="430%20Google%20Apps">it convinced 430 customers </a>to come back to Microsoft after trying Google Apps.
Microsoft has also been snagging some giant contracts for Office 365 including a 100,000-employee deal with State of Texas early this year, a 600,000-seat contract with the Department of Veterans <a href="a%20600,000-seat%20contract%20with%20the%20Department%20of%20Veterans,%20a%20200,000-seat%20contract%20with%20Toyota">and a 200,000-seat contract with Toyota last year.</a>
<a href="http://www.businessinsider.com/cloud-computing-toyota-motors-2012-11">Toyota told Business Insider </a>that it looked at Google Apps, but ultimately decided against Google largely because Google's enterprise sales team wasn't set up to deal with the complicated sales process of a huge multinational company. We <a href="http://www.businessinsider.com/google-pushed-this-4500-employee-company-into-microsofts-arms-2013-5">heard a similar story</a> from another enterprise earlier this year.
We've predicted that such a situation wouldn't last long because Google <a href="https://www.google.com/about/jobs/search/#t=sq&amp;q=j&amp;d=enterprise+sales&amp;li=10&amp;j=enterprise+sales&amp;na=JOBS_SEARCH&amp;">has been madly hiring enterprise sales folks</a> for months.
Now, with Whirlpool, Google Apps might have all the pieces in place to serve large enterprises. That's got to be making Microsoft really nervous.

You Searched For "cred app" and got 9 results

Here is how you can pay your rent using your credit card

Rounak Jain

Watch Anil Kapoor 'audition' for CRED's first campaign to be aired during IPL

BI India Partner

CRED, KFC and Netflix’s content marketing pieces are perfect examples of good influencer collaborations

Karuna Sharma

Here's your guide on how people are using Snapchat today

Brandt Ranj,Brandt Ranj

The Way Companies Use Content Is Changing Rapidly

Max Nisen

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