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<ul><li>CRED, that recently entered the unicorn club with a $2.2 billion valuation, has launched a new IPL campaign for season 14. </li><li>The ad features Rahul Dravid and actor Jim Sarbh.</li><li>Rahul Dravid, who is known to be one of the cool-est cricketers on the pitch, is seen in an avatar we thought we would never, ever see.</li></ul>CRED, the credit bill paying platform that is known for its unique ads, has launched its much-awaited IPL ad. It is reminding people to pay their bills on time in the most entertaining way possible, by making the coolest ever cricketer lose his cool. You are lying if you say you haven’t imagined at least a 100 different scenarios in your head to smash the side-mirror of a car in front of you while driving in Bangalore or Mumbai. However, we did not expect the zen Rahul Dravid to react like we do in traffic. Apart from breaking other bowlers patience, we have never seen Dravid break anything or lose his cool at all. CRED has unleashed an unseen side of Dravid in its latest ad and everyone is shook, including Virat Kohli. Commenting on the ad, RCB’s Captain wrote, “Never seen this side of Rahul bhai." <div type="twitter" handle="imVkohli" handlename="Virat Kohli" image="http://pbs.twimg.com/profile_images/1308286636468219904/a61d79ts_normal.jpg" favoritecount="74838" retweetcount="10319" status="Never seen this side of Rahul bhai 🤯🤣 https://t.co/4W93p0Gk7m" createdat="1617960315000" id="1380451732690411521"></div> The Bangalore-based platform’s IPL ad has already started a meme fest. <div type="twitter" handle="AksharPathak" handlename="Akshar" image="http://pbs.twimg.com/profile_images/1270581243294486529/xna6UsXL_normal.jpg" favoritecount="1409" retweetcount="99" status="@imVkohli *teacher steps out*entire class: https://t.co/nKJBrC1G3Q" createdat="1617961694000" id="1380457518661431296"></div> <div type="twitter" handle="FarziCricketer" handlename="Silly Point" image="http://pbs.twimg.com/profile_images/1380401554973368320/WMvJVMn2_normal.jpg" favoritecount="1749" retweetcount="188" status="@imVkohli Rahul sir calling someone back before double century. https://t.co/7POAeIhNFg" createdat="1617961777000" id="1380457865949839361"></div> <div type="twitter" handle="TrollHaiklu" handlename="ಟ್ರೋಲ್ ಹೈಕ್ಳು" image="http://pbs.twimg.com/profile_images/875542674010324992/HbuT-rQm_normal.jpg" favoritecount="279" retweetcount="14" status="@imVkohli Everyday on silk board junction https://t.co/NwFFohT550" createdat="1617961915000" id="1380458443799023616"></div> <div type="twitter" handle="EntropyPositive" handlename="Positive entropy" image="http://pbs.twimg.com/profile_images/1377609119960457222/erfwCgcD_normal.jpg" favoritecount="1148" retweetcount="38" status="@imVkohli Me after seeing this side of Rahul Dravid Sir😌 https://t.co/gorm76Zick" createdat="1617960522000" id="1380452603478208513"></div> <div type="twitter" handle="swatic12" handlename="SwatKat💃" image="http://pbs.twimg.com/profile_images/1178333152827326466/Ifm0l-qX_normal.jpg" favoritecount="177" retweetcount="20" status="No oneBig boss contestants 5 minutes after waking up : https://t.co/1U9YhKwInc https://t.co/EWcbRf8vq3" createdat="1617964323000" id="1380468544408797185"></div> The ad starts with actor Jim Sarbh sharing the benefits of using CRED. He says, “When you pay your Credit Cards bills on CRED, you earn CRED coins. Use them to claim cashback and rewards. I know this sounds ridiculous. It is like saying Rahul Dravid has anger issues." And then Dravid, who is known for his calm and peaceful demeanor, can be seen stuck in traffic, yelling at the top of voice. He breaks the side-mirror of a car next to him with a bat, (funny how he keeps a bat handy since you never know when duty might call), and climbs out of the car’s roof to yell, “Indiranagar ka gunda hun main." Dravid's angry avatar also reminded us of Ross Geller from Friends when he loses his cool over his favourite Turkey sandwich. <div type="image" title="ross geller my sandwich" msid="81988567" hostid="261"></div> CRED’s honest YouTube description is a cherry on the top. It reads, “Hi, this is Rahul Dravid writing the description for this video. Sorry, I lost my temper there. I am meditating these days.” Last year, CRED’s ad campaign was one of the most talked about series during IPL. What helped the CRED series become so popular was the fact that for once, we saw celebrities not taking themselves seriously and it came like a breath of fresh air. It also easily broke the clutter by not featuring a cricket celebrity. And this year too, CRED has taken an unconventional approach. We can't wait to see what else the brand has in story for us. CRED has also signed a three-year deal with IPL, which began in 2020.

CRED’s much-awaited IPL 2021 campaign is here and it has already sparked a memefest on Twitter

<ul><li>After becoming the talk of the town by featuring Rahul Dravid as Indiranagar ka gunda and Jackie Shroff as a zumba lover and Kapil Dev as Ranveer Singh, <keyword id="1763236" type="General" weightage="20" keywordseo="cred" source="Orion">CRED</keyword> is now back with another campaign, this time featuring 90s loved comics characters <keyword id="1040930" type="General" weightage="80" keywordseo="chacha-chaudhary" source="Orion">Chacha Chaudhary</keyword> and <keyword id="774990" type="General" weightage="100" keywordseo="suppandi" source="Orion">Suppandi</keyword>.</li><li>The ad focuses on supporting CRED’s goal of promoting financial independence and literacy and concludes by drawing attention to the exclusive rewards CRED offers to its members to follow healthy financial practices.</li></ul>CRED has been able to create a niche for itself in the market with its innovative ad campaigns using popular faces from the 90s and constantly taking millennials on a nostalgia trip. CRED's newest campaign also promises to take you on another walk down memory lane, but this time with our most-loved cartoon characters, Chacha Chaudhary and Suppandi. CRED has brought Chacha Chaudhary and Suppandi together in the millennial age to promote financial responsibility and independence. In the film, Chacha Chaudhary and Suppandi are seen engaging in a fun banter about how times have changed as they discuss a myriad of topics like information overload, resort to social networking sites and poorly acknowledged unfortunate ecological changes like global warming, dying wildlife, drowning cities and more. <div type="Youtube" id="FqKsMcswGdo" title="Not an ad | Ft. Chacha Chaudhary &amp; Suppandi | CRED" thumbUrl="https://i.ytimg.com/vi/FqKsMcswGdo/mqdefault.jpg"></div> Further, the ad film focuses on supporting CRED’s goal of promoting financial independence and literacy. The ad- film concludes by drawing attention to the exclusive rewards CRED offers to its members to follow healthy financial practices. This film has been created by <keyword id="12632841" type="General" weightage="20" keywordseo="bakarmax" source="Orion">Bakarmax</keyword>, an Indian webcomic studio. <keyword id="9937067" type="General" weightage="20" keywordseo="trupthi-shetty" source="Orion">Trupthi Shetty</keyword>, CRED, said, “We at CRED always aim at bringing something unique to our members. CRED is reinventing nostalgia by bringing something new to old with familiar personalities to encourage financial independence and literacy. We are delighted to work with team Bakarmax who came up with this concept, where we could bring in beloved characters from the 90’s to send across the messaging to our members and consumers.” <keyword id="190104" type="General" weightage="20" keywordseo="sumit-kumar" source="Orion">Sumit Kumar</keyword> from Bakarmax said, “It is a pleasure for the team to collaborate with CRED. The process of building a concept that would bring back nostalgia with our favorite characters with a twist, has been a great experience. Highlighting the advancements in the financial industry through a different lens was refreshing. I hope CRED members and consumers enjoy the latest animated film.”

After taking us on a nostalgia trip by featuring 90s stars like Rahul Dravid and Jackie Shroff in its ads, CRED is back at it again, this time with Chacha Chaudhary and Suppandi

<ul><li>Baba Sehgal has sent an organic ‘audition’ tape to CRED. </li><li>The rap star has 210.7k followers on Twitter and 270k on Instagram.</li></ul>After Bappi Lahiri’s ‘Download CRED, Baby’ earworm, 90’s desi rap star Harjeet Singh aka Baba Sehgal, has made an audition tape for CRED. <div type="twitter" handle="OnlyBabaSehgal" handlename="Baba Sehgal" image="http://pbs.twimg.com/profile_images/1294720746682343424/IWZXQQ6R_normal.jpg" favoritecount="1699" retweetcount="144" status="My audition tape for @CRED_club. Hope you guys are still looking🙏 https://t.co/zpKWDOdRZJ" createdat="1601996065000" id="1313492814798483457"></div> <keyword id="192201" type="PERSON" weightage="20" keywordseo="Kunal-Shah">Kunal Shah</keyword>, Founder of CRED, is ‘Ded’ and so are we. <div type="twitter" handle="kunalb11" handlename="Kunal Shah" image="http://pbs.twimg.com/profile_images/1190747917998546944/D3U5FNa7_normal.jpg" favoritecount="1987" retweetcount="63" status="Ded. https://t.co/mVjHK4llal" createdat="1602003559000" id="1313524247734747136"></div> Freakishly enough, a Twitter user had predicted it already. <div type="twitter" handle="nikhiljoisr" handlename="Nikhil Jois" image="http://pbs.twimg.com/profile_images/1156800740972589056/AvHd6Ygu_normal.jpg" favoritecount="960" retweetcount="29" status="Some day soon, CRED will release an ad featuring Baba Sehgal. The Internet will break." createdat="1601368640000" id="1310861205641158658"></div> And no, CRED did not make it happen. We checked. The reason we believe them is because the format of the advertisement is completely different than CRED’s ‘Not everyone gets it’ IPL series. While Shah has retweeted it, the official CRED handle hasn't shared it yet. Even as per their press statement released on September 19, the campaign was supposed to include only three ad films. So far, they have ‘auditioned’ and rejected iconic celebrities from the 90’s like Anil Kapoor, Madhuri Dixit Nene and Bappi Lahiri. What has helped the CRED series become so popular is because we haven't seen celebrities taking a dig at themselves. Self-deprecating comedy is like a fresh breath of air in India. It also easily breaks the clutter by not featuring a cricket celebrity. Not only the stars, the brand is making fun of its first-major ad campaign, too. Its YouTube caption read, “One thing is clear though: we are not in the ad making business, we are in the credit card business. Unfortunately, this means that the making of our first major ad continues. Till then a voiceover will have to do.” CRED has struck a three-year deal with <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword> and is a first-time sponsor. Its campaign has been touted to be the best IPL campaign of the season so far. A lot of people have been talking about the dearth of quality ads that stand out or that have created an impact this year but CRED is still the talk of the town. <div type="twitter" handle="anubhavsinha" handlename="Anubhav Sinha" image="http://pbs.twimg.com/profile_images/1297501233310138368/6ehw_DUO_normal.jpg" favoritecount="2877" retweetcount="142" status="Who has Directed the Dream11 commercials? Very nice and all the cricketers are acting so well. @agracadabra" createdat="1600876574000" id="1308797330389229568"></div><div type="twitter" handle="agracadabra" handlename="Sonal Dabral 🎬🖋🎙" image="http://pbs.twimg.com/profile_images/922880899221475330/mZQAYPFy_normal.jpg" favoritecount="37" retweetcount="0" status="@anubhavsinha Prasoon Pandey directed these. True. Love the way they’ve been done." createdat="1600878053000" id="1308803531688701952"></div><div type="twitter" handle="SandipTarkas" handlename="Sandip Tarkas" image="http://pbs.twimg.com/profile_images/822202871/ST_normal.jpg" favoritecount="1" retweetcount="0" status="@agracadabra @anubhavsinha Easily the best of this IPL so far. Liked the phone pe one as well but then that disclai… https://t.co/1tGbCW4eiE" createdat="1600878534000" id="1308805551355097088"></div> With free publicity from a star like Baba Sehgal, will CRED trend again on Twitter? Only time will tell. <div type="Article" hostid="261" msid="78106608" title="IPL 2020: How first-time sponsor CRED plans to make the most of its IPL association" mstype="2" mssubtype="0"></div> <div type="Article" hostid="261" msid="78230307" title="Watch Anil Kapoor 'audition' for CRED's first campaign to be aired during IPL" mstype="2" mssubtype="0"></div>

Baba Sehgal is the latest 90’s star to 'audition' for CRED, but was it a paid activity? Here is the answer

<ul><li>This year, Indian Premier League will be held in closed stadiums and in UAE. However, that hasn't led in any decrease in excitement for both the audiences and brands.</li><li>With many brands coming on board as sponsors for this edition of the sporting extravaganza, we will talk to some of the prominent sponsors to understand how they want to use the platform to strengthen their presence.</li><li>In today's interview, <keyword id="9937067" type="UNKNOWN" weightage="20" keywordseo="trupthi-shetty">Trupthi Shetty</keyword>, Lead- Growth and Engagement, <keyword id="1763236" type="PERSON" weightage="20" keywordseo="CRED">CRED</keyword> tells us all that the Credit Card payment company is planning for its first stint as the official partner this year.</li></ul> As we come closer to this year’s edition of the Indian Premier League, things are slowly getting heated up. More and more excitement is building with each passing day and new sponsors are coming on board to make the most out of one of the most-watched sporting events in the country. It is obvious that things will be different in the league this year. With no audiences in the stadiums, the entire experience will be different. However, this hasn’t led to any decrease in the advertiser’s excitement around the tournament. So we thought of reaching out to some of the prominent sponsors this year and understand how they are going to use this platform to strengthen their relationships with their consumers. In the first interview in this series, we bring to you a conversation with Trupthi Shetty, Lead- Growth and Engagement at CRED. Board of Control for Cricket in India (<keyword id="6354756" type="UNKNOWN" weightage="20" keywordseo="bcci">BCCI</keyword>) has roped in CRED as the official partner for <keyword id="7463791" type="UNKNOWN" weightage="20" keywordseo="ipl-2020">IPL 2020</keyword>. The brand, that has struck a three-year deal is a first-time sponsor and has quite a few innovative plans in place to make the most out of this association. Excerpts: Q) This is your first year as a sponsor for IPL. What do your marketing plans look like? We are excited to partner with one of the country’s most popular sporting events. This year, unlike others before, the pandemic has led to more of a focus on digital with events and activations being moved to virtual. This is exciting for us since CRED has focused on creating rewarding digital experiences for the community for quite a few months. Our community of affluent, high-trust members has a fan base in cricket and we want to use marketing to reach out to them and establish the narrative that credit cards are better with CRED. There are two focus areas that all our marketing plans would be centered around. The first is to use IPL’s reach to drive messages surrounding financial and credit literacy- an integral part of our mission at CRED. The second is to leverage our position as a brand discovery platform amongst the mass affluent to partner with brands and create rewarding experiences centered around matches that are high on engagement. The digital experiences we are creating for members include exciting cashbacks, partnerships with brands and even the opportunity for members to contribute to a relevant cause. There are plenty more activations planned and we will be able to share details about these once they are finalized. Some of the experiences planned include: • Members who pay their credit card bills on CRED during CRED Power Play - the Most Rewarding Overs will win assured cash-back with individuals standing a chance to get 100% of their credit card bill paid by CRED. • We have partnered with GiveIndia to have CRED members raise funds for an NGO- Sports Coaching Foundation. Through CRED Causes, members will be able to use their CRED coins to sponsor cricket training of the underprivileged youth across the country. • We have also partnered with leading premium brands such as OnePlus, Myntra, Ajio, Puma, Lalit Hotels, CROSS, Tata Cliq, JioSaavn, Audible, CureFit, Dineout, Syska, Samsung, Motorola, RBL (Reliance Brands), Hugo Boss, JioSaavn and WROGN to create and offer rewarding products, services and experiences to members. Q) The format is different this year. So how do you think things will be different for you as a sponsor? While the format of the IPL is slightly different this year, we don’t believe that things will be drastically different. It’s important to remember that in-stadium audiences and on-ground activations are just one part of what the IPL has to offer brands. What’s more important are the millions of Indians who tune in to watch the IPL at home from their screens. The IPL is a celebration that isn’t limited to stadiums but happens in everyone's homes. We are focused on creating rewarding experiences intertwined with each game that viewing audiences can enjoy from the comfort of their homes. Considering the fact that we have been creating these types of digital experiences for our members long before the IPL, we believe that the newfound focus on digital is an advantage that we can stand to gain from. Q) As a sponsor, what are your expectations from IPL 2020? With millions of Indians slated to watch the IPL this season, our partnership goes beyond the need to create awareness for the brand. Part of our mission at CRED is to educate the masses about managing their finances, more specifically, managing credit better. The association with the IPL will bring us closer to this goal, helping create widespread awareness about the importance of paying your credit card bills on time. Our target audience is primarily the first-generation wealthy, those who might be the first in their families to use products such as credit cards. Through the unique constructs and rewarding experiences we create for members, we will be able to build excitement and awareness about a product that helps people use their credit cards better. We are also looking forward to leveraging the sporting event’s reach to educate people about the plethora of products, services, and experiences they can avail as rewards on CRED for doing something as simple as paying their bills on time. Q) How do you plan to engage more closely with consumers, considering activations won’t be allowed this year and there won't be a live audience? Will Digital and TV be your biggest bets? At CRED, we specialize in creating unique and rewarding digital experiences for our members. During the IPL season, we will continue our focus on digital, creating engagements that audiences can access while watching the matches on their screens. These will be unique and rewarding experiences centered around the game, creating memorable experiences for members for each match that they watch. The experiences and constructs planned do not take away from the game and are rewards that members can avail while they are watching the game from their homes.

IPL 2020: How first-time sponsor CRED plans to make the most of its IPL association

New Delhi, Credit Card bill payment platform <keyword id="16650447" type="General" weightage="20" keywordseo="cred-ceo" source="Orion">CRED CEO</keyword> <keyword id="192201" type="General" weightage="20" keywordseo="kunal-shah" source="Orion">Kunal Shah</keyword> has revealed his monthly salary, stating that he takes home Rs 15,000 per months and also gave a reason for it. He held an "Ask Me Anything" session on Instagram on Sunday where a user asked: "Your salary at CRED is so low? How do you survive?" Responding to the question, Shah said: "I don't believe I should get a good salary till the company is profitable. My salary at CRED is Rs 15,000 per month, and I can survive as I sold my company FreeCharge in the past." Moreover, a user on Twitter shared a screenshot of the story in which the CEO responded to the question. "There are CEOs who take salaries in crores, then we have Kunal Shah," the user wrote with the screenshot. Shah's response, on the other hand, appears to have divided the internet. While some applauded his decision, others said that it is simply a method to save tax. "Being humble and flexing in the same sentence. His words always poke me to be curious," a user commented. "Bro, it's called tax saving, He definitely spending millions on his lifestyle," another user said. "He's also an angel investor and has invested in over 500 startups. His angel investments will also be giving him income as when he exits from investments," commented another person.

CRED CEO Kunal Shah reveals his salary, takes Rs 15,000 monthly

<ul><li><keyword id="1763236" type="PERSON" weightage="20" keywordseo="CRED">CRED</keyword> to feature 90s legendary Bollywood icons in its IPL campaigns, kicks off the first film with <keyword id="6354700" type="DEFINITION" weightage="20" keywordseo="Anil-Kapoor">Anil Kapoor</keyword>. </li><li>CRED rejects Anil Kapoor in its hilarious ad because ‘Not Everyone Gets It.’</li></ul>CRED has come on board as the official partner of the most awaited event of the year, the Indian Premier League 2020. While the country awaits the start of the cricketing spectacle, CRED has kickstarted the journey of making this year’s IPL more rewarding for all players and viewers with a host of activities that would upgrade the experience for CRED Members. In line with the same, CRED also launched their latest campaign - ‘CRED: Not Everyone Gets It’ - featuring three ad films slated to launch over the course of the tournament, and starring leading Bollywood actor Anil Kapoor along with other iconic celebrities from the 90s, that promises to entertain and spread CRED’s message. <div type="Youtube" id="iW63vNsF8ck" title="Not everyone gets it | CRED | Anil Kapoor" thumbUrl="https://i.ytimg.com/vi/iW63vNsF8ck/mqdefault.jpg"></div> Through these creative and fun ad films, CRED aims to amplify its messaging of how easy it is to manage timely credit card payments through the app and also getting regularly rewarded for good financial behaviour. The campaign launched on 19th September with the launch of the first film starring Anil Kapoor. The veteran actor will bring home the message of paying credit card bills on time in his unique, inimitable style which has made him a favorite since the 90s, across generations of audiences from millennials to their parents. To keep up the momentum, two more films featuring other much loved Bollywood celebrities will be released over the next month to join in the celebration. The campaign is truly a memorable and comedic take on CRED’s messaging that has been conceptualized entirely by the in-house team and brought to life by Ayappa KM, Co-founder, Early Man Films, the production agency. Speaking about this exciting campaign to kickstart the IPL Season, Trupthi Shetty, Lead - Growth and Engagement at CRED, said “We are extremely excited to be associated with IPL 2020. At CRED, we believe in rewarding good financial behaviour and with this campaign, we are positive that our message of encouraging financial literacy and educating viewers on the rewarding benefits of responsible financial behaviour would come through in an entertaining manner. With Anil Kapoor and others lending their inimitable styles and unique personalities to each video, we are sure audiences would definitely relate to this campaign and our association would be off to a rewarding start.” Sharing these views, Anand Menon, Executive Producer &amp; Co Founder, Early Man Film said “It was a massive challenge for us to turn around this production keeping in mind the current scenario. But the fact that we had an opportunity to use these celebrities in a unique and entertaining way to tell the CRED story, made the effort worthwhile. We hope everyone enjoys these films and they bring a much needed smile to people’s lives.“ The campaign launched on 19th September with Anil Kapoor on CRED’s <a href="https://twitter.com/CRED_club">Twitter</a> page, with major promotions across digital and television. This would be followed by the second and third videos, with other celebrities highlighting CRED’s take on timely bill payments, over the next 30 days.

Watch Anil Kapoor 'audition' for CRED's first campaign to be aired during IPL

<ul><li><keyword id="1763236" type="General" weightage="80" keywordseo="cred" source="Orion">CRED</keyword> is back at it again, this time featuring Olympic gold medallist <keyword id="1115774" type="General" weightage="100" keywordseo="neeraj-chopra" source="Orion">Neeraj Chopra</keyword>.</li><li>The film will also see <keyword id="1569361" type="General" weightage="20" keywordseo="jim-sarbh" source="Orion">Jim Sarbh</keyword> engaging with the audience and highlighting the benefits of being a CRED member.</li></ul>After creating a buzz earlier this year with its Rahul Dravid campaign during <keyword id="6354312" type="General" weightage="80" keywordseo="ipl" source="Orion">IPL</keyword>, CRED is back with its latest campaign for IPL, this time featuring Olympic golden boy Neeraj Chopra. The first ad film will see Jim Sarbh engaging with the audience and highlighting the benefits of being a CRED member and Neeraj Chopra, the ‘Javelin Star’, in a completely different avatar. <div type="Youtube" id="ZMpEeE0v2y8" title="Great for the Good | ft. Neeraj Chopra | CRED" thumbUrl="https://i.ytimg.com/vi/ZMpEeE0v2y8/mqdefault.jpg"></div> The creative minds at Super Team also produced and directed these ad films. The campaign was conceptualised by <keyword id="1176647" type="General" weightage="20" keywordseo="tanmay-bhat" source="Orion">Tanmay Bhat</keyword>, <keyword id="4365981" type="General" weightage="20" keywordseo="devaiah-bopanna" source="Orion">Devaiah Bopanna</keyword>, Puneet Chadha, Deep Joshi and <keyword id="5958925" type="General" weightage="20" keywordseo="vishal-dayama" source="Orion">Vishal Dayama</keyword> and written by EarlyMan Film. To set the tone of the campaign right, <keyword id="362061" type="General" weightage="20" keywordseo="karan-malhotra" source="Orion">Karan Malhotra</keyword> lent his expertise to compose the music for the films. On the latest ad campaign, Kunal Shah, Founder and CEO, CRED, said “We are happy to continue our partnership with IPL as it returns this year. At CRED, our vision is to build a trustworthy community. In this campaign, we aim to solidify our message of financial literacy and educate the viewers on the benefits of practising responsible financial behaviour.” On his association with CRED on the latest ad campaign, Neeraj Chopra, the Javelin Gold Medalist at Tokyo Olympics, said “I am very happy to be associated with CRED, which aims at building a community of disciplined, trustworthy and creditworthy people. Playing the part in this ad-film was a totally different and entertaining experience and I hope the audiences enjoy this side of me!” Ayappa, Director &amp; Co Founder, EarlyMan Film, said “With IPL coming back, we are excited to collaborate with India’s favorite heroes and make them do quirky things for CRED. I hope the audience enjoys CRED’s latest ad-films as they have in the past.”

CRED's latest IPL campaign features Olympic gold medalist Neeraj Chopra in different avatars

<ul><li>CRED launched two new products for its users – CRED <keyword id="4484421" type="PERSON" weightage="20" keywordseo="RentPay">RentPay</keyword> and CRED Stash, available to users who have a <keyword id="6380214" type="PERSON" weightage="20" keywordseo="credit-score">credit score</keyword> of 750 and above.</li><li>CRED RentPay allows users to pay their rent on credit.</li><li>CRED Stash allows users to avail an instant line of credit up to ₹5 lakh. </li></ul><keyword id="6368202" type="UNKNOWN" weightage="20" keywordseo="credit-card">Credit card</keyword> payment app CRED has introduced two new features – CRED RentPay and CRED Stash in India. CRED RentPay allows users to pay one of their highest recurring expense - monthly rent on credit. CRED Stash is an instant <keyword id="173215" type="PERSON" weightage="20" keywordseo="credit-line">credit line</keyword>. In addition to allowing users to pay their rent, CRED is reportedly also working on allowing users to make payments such to landlords such as maintenance charges and security charges using their credit cards. CRED RentPay The first product, CRED RentPay allows users to free up cash by paying rent on credit. Users can pay their household rent using their credit cards from the CRED app. By using this, users will be able to get an interest-free credit period on rent, earn reward points on their credit cards and earn CRED coins when they pay their credit card bill on the CRED app. To use the new CRED RentPay feature, users will have to add their landlord’s bank account or UPI details into the app. This will allow users to directly transfer the rent from their credit card to the landlord’s account. CRED will charge users a transaction fee of 1% - 1.5% depending on the user’s credit card network. This means that if you are using CRED RentPay to pay ₹20,000 rent, you will have to pay ₹200 - ₹300 to CRED. CRED Stash CRED Stash has been launched as a pilot with IDFC FIRST Bank and the company has claimed that it is the only offering of its kind in India. The company has added that it will scale up with other bank partners on completion of the pilot. CRED Stash is an online instant line of credit that will allow CRED users to quickly get credit without having to go through the application and verification process. CRED users will get a pre-approved credit line of up to ₹5 lakh and users will be able to withdraw any amount within their pre-approved limit. Users will be able to select the tenure for the loan. CRED claimed that the interest charged is a third of the interest rates charged on credit cards. The pre-approved limit will depend on the user’s credit score and credit card limit. See also: <a href="https://www.businessinsider.in/finance/news/how-to-avail-three-month-moratorium-for-sbi-emi-and-credit-cards/articleshow/74945199.cms">How to avail three-month moratorium for SBI EMI and credit cards</a> <a href="https://www.businessinsider.in/india/news/how-to-avail-three-month-moratorium-for-icici-bank-emi-and-credit-cards/articleshow/74941936.cms">How to avail three-month moratorium for ICICI Bank EMI and credit cards</a> <a href="https://www.businessinsider.in/india/news/mukesh-ambanis-reliance-industries-loses-30000-crore-in-the-first-few-minutes-of-trading/articleshow/75263790.cms">Mukesh Ambani’s RIL loses ₹30,000 crore in the first few minutes of trading</a>

Here is how you can pay your rent using your credit card

<ul><li>People are still talking about <keyword id="2727" type="PERSON" weightage="20" keywordseo="Rahul-Dravid">Rahul Dravid</keyword> and <keyword id="1763236" type="COMPANY" weightage="20" keywordseo="CRED">CRED</keyword>'s ad and <keyword id="3255375" type="PERSON" weightage="20" keywordseo="Magicpin">magicpin</keyword> has taken this opportunity to troll the much talked-about campaign.</li><li>Featuring actor <keyword id="31515" type="PERSON" weightage="20" keywordseo="Vijay-Raaz">Vijay Raaz</keyword>, the film, a direct dig at CRED, telling people to come over the magicpin where people will get enough options of spending their <keyword id="1446162" type="PERSON" weightage="20" keywordseo="reward-points">reward points</keyword>.</li></ul>Rahul Dravid was the talk of Indira Nagar, and honestly, much of the country this past week, thanks to CRED’s latest ad where the ace cricketer is seen losing his mind while stuck in a traffic jam in Bengaluru. magicpin, an affiliate marketing platform has taken this opportunity, when people are still talking about CRED's film, to spoof CRED, taking a dig at their reward points system. magicpin’s insight behind the campaign was, ‘most CRED users have lakhs of points, but don't seem to know how or where to use them’. <div type="Youtube" id="lGmwMHsii04" title="The Bread Ad | magicpin | Asli Savings" thumbUrl="https://i.ytimg.com/vi/lGmwMHsii04/mqdefault.jpg"></div> Talking about its own rewards program, the platform says that it a far wider range of options for its users to expend points. “magicpin follows a fairly simple and straightforward approach to how points are valued: 1 point is always equivalent to 1 rupee. This sounds like it should be an obvious idea, but isn't as common as it ought to be. From a consumer insight POV, there is an instinctive equivalence between the points and real money, which increases the "delight" users feel every time they earn points. magicpin's more than five million users -- who have saved across categories -- can attest to that,” reads a release from the brand. The ad has made a brilliant use of Raaz and is sure to make you LOL. “ The ad contrasts Vijay's down-to-earth, Hindi-speaking, plainspoken persona with the fancy tone and tenor of the Cred ad. With this ad, magicpin is positioning itself as the down-to-earth, "Asli Savings" option for everyone,” explains the brand.

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CRED’s much-awaited IPL 2021 campaign is here and it has already sparked a memefest on Twitter

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After taking us on a nostalgia trip by featuring 90s stars like Rahul Dravid and Jackie Shroff in its ads, CRED is back at it again, this time with Chacha Chaudhary and Suppandi

BI India Partner

Baba Sehgal is the latest 90’s star to 'audition' for CRED, but was it a paid activity? Here is the answer

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IPL 2020: How first-time sponsor CRED plans to make the most of its IPL association

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CRED CEO Kunal Shah reveals his salary, takes Rs 15,000 monthly

IANS

Watch Anil Kapoor 'audition' for CRED's first campaign to be aired during IPL

BI India Partner

CRED's latest IPL campaign features Olympic gold medalist Neeraj Chopra in different avatars

BI India Partner

Here is how you can pay your rent using your credit card

Rounak Jain

When magicpin got Vijay Raaz to troll CRED

BI India Partner

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