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YouTube unveils year-end trends, here is what India watched in 2024
YouTube's 2024 trends in India showcased a blend of sports, culture, and entertainment. Cricket, t…
Let's call it the YouTube election
Donald Trump won the election with the help of personalities like Joe Rogan. He's a podcaster, but …
Peter Kafka
Spotify takes aim at YouTube with a new revenue-sharing program for creators
Spotify goes after YouTube's video podcast dominance by removing ads for paid subscribers and intro…
Amanda Perelli,Dan Whateley
13 creator-economy startups to watch in 2024, according to top VCs
And yet, a new crop of startups is fighting to develop products that break through the noise and he…
Dan Whateley,Sydney Bradley,A…
Jellysmack is laying off staff as it scales back its creator program
Jellysmack, a prominent creator-economy startup backed by SoftBank, is undergoing a reorganization …
Sydney Bradley,Amanda Perelli…
Dude Perfect's new Texas headquarters will also serve as a studio for YouTube creators
Dude Perfect is planning a new studio facility in Texas for YouTube and other creators, BI revealed.
Lucia Moses
Beauty YouTube creators turned TikTok into QVC
Influencers like Jeffree Star and Tati Westbrook once ruled the beauty side of YouTube. Now, they s…
Amanda Krause
The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs
Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…
Dan Whateley,Sydney Bradley
A new HBO documentary suggests bitcoin's creator is Canadian programmer Peter Todd
A new HBO documentary points to programmer Peter Todd as bitcoin's pseudonymous creator, Satoshi Na…
Kelly Cloonan
TikTok's next big move: Helping creators launch product lines by connecting them with suppliers
TikTok has begun connecting manufacturers directly with creators to make custom goods to sell on Sh…
Dan Whateley
Top YouTuber MrBeast has acquired a startup that aims to be the LinkedIn for the creator economy
YouTube's top creator, MrBeast, has acquired a startup called Vouch, which helps creators with hiri…
Amanda Perelli
YouTube's CEO on hefty creator payouts, election deniers, and the NBA: Q&A
YouTube CEO Neal Mohan says its big payout to creators isn't changing — and explains how it will fi…
Peter Kafka
BenQ PD3225U review – a premium 4K monitor for creators
BenQ is a popular name when it comes to monitors, be it for creators or for gaming, there’s somethi…
South Park creator Matt Stone asks if Sam Altman does anything other than 'go on podcasts'
South Park creator Matt Stone said OpenAI CEO Sam Altman makes him laugh and hopes to make fun of h…
Kenneth Niemeyer
How Netflix's 'Nobody Wants This' was inspired by creator Erin Foster's real-life love story
Netflix's "Nobody Wants This" stars Adam Brody as a rabbi and Kristen Bell as a podcast host. Here'…
Olivia Singh
Snapchat unveils new features to recruit more creators and land them paid brand deals
Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week…
Shriya Bhattacharya
YouTube gets generative AI superpowers with new features, will suggest video titles to content creators and more
YouTube has introduced several AI-powered tools to enhance content creation. These include DeepMind…