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2 mins read
YouTube unveils year-end trends, here is what India watched in 2024
YouTube's 2024 trends in India showcased a blend of sports, culture, and entertainment. Cricket, t…
1 min read
YouTube launches shopping affiliate programme in India; teams up with Flipkart, Myntra
This program aims to deepen creator-audience connections and diversify revenue streams with product…
PTI
3 mins read
Let's call it the YouTube election
Donald Trump won the election with the help of personalities like Joe Rogan. He's a podcaster, but …
Peter Kafka
2 mins read
Spotify takes aim at YouTube with a new revenue-sharing program for creators
Spotify goes after YouTube's video podcast dominance by removing ads for paid subscribers and intro…
Amanda Perelli,Dan Whateley
1 min read
13 creator-economy startups to watch in 2024, according to top VCs
And yet, a new crop of startups is fighting to develop products that break through the noise and he…
Dan Whateley,Sydney Bradley,A…
2 mins read
Jellysmack is laying off staff as it scales back its creator program
Jellysmack, a prominent creator-economy startup backed by SoftBank, is undergoing a reorganization …
Sydney Bradley,Amanda Perelli…
3 mins read
Dude Perfect's new Texas headquarters will also serve as a studio for YouTube creators
Dude Perfect is planning a new studio facility in Texas for YouTube and other creators, BI revealed.
Lucia Moses
4 mins read
The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs
Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…
Dan Whateley,Sydney Bradley
2 mins read
TikTok's next big move: Helping creators launch product lines by connecting them with suppliers
TikTok has begun connecting manufacturers directly with creators to make custom goods to sell on Sh…
Dan Whateley
2 mins read
A new HBO documentary suggests bitcoin's creator is Canadian programmer Peter Todd
A new HBO documentary points to programmer Peter Todd as bitcoin's pseudonymous creator, Satoshi Na…
Kelly Cloonan
2 mins read
Peter Todd denies being Bitcoin creator Satoshi Nakamoto, says the rumours are 'ludicrous'
A new HBO documentary, Money Electric: The Bitcoin Mystery, suggests Canadian software developer Pe…
8 mins read
Beauty YouTube creators turned TikTok into QVC
Influencers like Jeffree Star and Tati Westbrook once ruled the beauty side of YouTube. Now, they s…
Amanda Krause
2 mins read
Top YouTuber MrBeast has acquired a startup that aims to be the LinkedIn for the creator economy
YouTube's top creator, MrBeast, has acquired a startup called Vouch, which helps creators with hiri…
Amanda Perelli
7 mins read
YouTube's CEO on hefty creator payouts, election deniers, and the NBA: Q&A
YouTube CEO Neal Mohan says its big payout to creators isn't changing — and explains how it will fi…
Peter Kafka
1 min read
South Park creator Matt Stone asks if Sam Altman does anything other than 'go on podcasts'
South Park creator Matt Stone said OpenAI CEO Sam Altman makes him laugh and hopes to make fun of h…
Kenneth Niemeyer
5 mins read
BenQ PD3225U review – a premium 4K monitor for creators
BenQ is a popular name when it comes to monitors, be it for creators or for gaming, there’s somethi…
3 mins read
How Netflix's 'Nobody Wants This' was inspired by creator Erin Foster's real-life love story
Netflix's "Nobody Wants This" stars Adam Brody as a rabbi and Kristen Bell as a podcast host. Here'…
Olivia Singh
4 mins read
A TikTok creator doubled her income with a 50-part post about her husband. She keeps her day job for stability.
Reesa Tessa's TikTok series "Who TF Did I Marry" was a viral success, making her famous overnight. …
Julia Pugachevsky
2 mins read
'Baby Reindeer' creator Richard Gadd said he 'couldn't escape' the show at its height. He sent his parents on holiday so they could avoid journalists.
"Baby Reindeer" creator Richard Gadd said he was "really worried" for his parents because of the at…
Eammon Jacobs
3 mins read
Snapchat unveils new features to recruit more creators and land them paid brand deals
Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week…