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5 mins read

How the highly personalised 'dynamic creatives' are helping brands target customers with relevant ads

Dynamic creatives are customised ads that optimise ROI automatically by providing relevant content …

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5 mins read

The creative and ideation block: 5 simple ways to wiggle right out

It’s common to hit a roadblock and feel like there’s nothing creative and new that you’re able to t…

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2 mins read

The One Show Is Offering Impressive - And Weird - Prizes In Its Creative Karma Game

Prizes include a job shadow for a day at Wieden + Kennedy and coffee with ECDs Susan Hoffman and Jo…

Jim Edwards   


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4 mins read

A day in the life of a Creative Head

The pandemic came with some adverse effects, and has changed how we used to work. Here's how a Crea…

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3 mins read

Creative Outlier – Music for the Young Hustler

These elastic rings can be changed easily. Might be a fad, but the young crowd would love it. You c…

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2 mins read

Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer

Dentsu India initiated the formation of a new structure for its Creative service line in June this …

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10 mins read

Lessons brands can learn from the winners of Kantar's Creative Effectiveness Awards

Kantar tested more than 10,000 creatives for clients around the world

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5 mins read

Looking back, looking forward

As the current decade approaches a close, it is worth reminiscing how it started on January 1, 2010.

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1 min read

LAST CHANCE: Nominate The Most Creative Women In Advertising

Even though we are well out of the Mad Men era, women still make up only three percent of creative …

Laura Stampler   


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4 mins read

Here are the top most creative and effective global ads from 2020 and five habits you can learn from it as a marketer

As per Kantar's report, consumers rate Heineken’s ‘Cheers to all’, the world’s most creatively effe…

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3 mins read

The creative process: The journey from a brief to 'Final_final.jpg'

Yogesh Bhusare, Creative Head, Design, SoCheers​ shares some tips to stay creative, even while work…

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8 mins read

How to stay creative when you feel dejected: Advertising industry’s Creative Officers share some tips

As COVID-induced exhaustion grinds down creativity, here’s how creative agencies are coping with th…

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People don’t hate being marketed to, they hate being badly marketed to: Chris Hirst, Havas Creative

Chris Hirst, Global Chief Executive Officer, Havas Creative, on his recent trip to India spoke to u…

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2 mins read

WPP appoints Rob Reilly as Global Chief Creative Officer

Rob has led McCann Worldgroup’s creative resurgence

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1 min read

No More Boring Bare Walls: 7 Ways To Deck Them Up

Bring your walls to life with these innovative wall decoration ideas that are sure to transform tha…

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1 min read

INSTANT MBA: 3 Things That Spark Creativity

"We've learned that many managers believe that they can stimulate creativity by putting people unde…

Alexandra Mondalek   


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1 min read

12 Of The Coolest, Most Creative Resumes We've Seen

But these rules are generic advice we compile from career experts, and — depending on the industry …

Melissa Stanger,Vivian Giang   


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2 mins read

Study Suggests Artists Don't Reach Peak Creativity Until Age 42

He also noted that the paintings were created when the artists had lived roughly 62% of their total…

Megan Willett