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How the highly personalised 'dynamic creatives' are helping brands target customers with relevant ads
Dynamic creatives are customised ads that optimise ROI automatically by providing relevant content …
The creative and ideation block: 5 simple ways to wiggle right out
It’s common to hit a roadblock and feel like there’s nothing creative and new that you’re able to t…
The One Show Is Offering Impressive - And Weird - Prizes In Its Creative Karma Game
Prizes include a job shadow for a day at Wieden + Kennedy and coffee with ECDs Susan Hoffman and Jo…
Jim Edwards
A day in the life of a Creative Head
The pandemic came with some adverse effects, and has changed how we used to work. Here's how a Crea…
Creative Outlier – Music for the Young Hustler
These elastic rings can be changed easily. Might be a fad, but the young crowd would love it. You c…
Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer
Dentsu India initiated the formation of a new structure for its Creative service line in June this …
Lessons brands can learn from the winners of Kantar's Creative Effectiveness Awards
Kantar tested more than 10,000 creatives for clients around the world
Looking back, looking forward
As the current decade approaches a close, it is worth reminiscing how it started on January 1, 2010.
LAST CHANCE: Nominate The Most Creative Women In Advertising
Even though we are well out of the Mad Men era, women still make up only three percent of creative …
Laura Stampler
Here are the top most creative and effective global ads from 2020 and five habits you can learn from it as a marketer
As per Kantar's report, consumers rate Heineken’s ‘Cheers to all’, the world’s most creatively effe…
The creative process: The journey from a brief to 'Final_final.jpg'
Yogesh Bhusare, Creative Head, Design, SoCheers shares some tips to stay creative, even while work…
How to stay creative when you feel dejected: Advertising industry’s Creative Officers share some tips
As COVID-induced exhaustion grinds down creativity, here’s how creative agencies are coping with th…
People don’t hate being marketed to, they hate being badly marketed to: Chris Hirst, Havas Creative
Chris Hirst, Global Chief Executive Officer, Havas Creative, on his recent trip to India spoke to u…
Samarpita Banerjee
WPP appoints Rob Reilly as Global Chief Creative Officer
Rob has led McCann Worldgroup’s creative resurgence
No More Boring Bare Walls: 7 Ways To Deck Them Up
Bring your walls to life with these innovative wall decoration ideas that are sure to transform tha…
INSTANT MBA: 3 Things That Spark Creativity
"We've learned that many managers believe that they can stimulate creativity by putting people unde…
Alexandra Mondalek
12 Of The Coolest, Most Creative Resumes We've Seen
But these rules are generic advice we compile from career experts, and — depending on the industry …
Melissa Stanger,Vivian Giang
Study Suggests Artists Don't Reach Peak Creativity Until Age 42
He also noted that the paintings were created when the artists had lived roughly 62% of their total…