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A CoverGirl foundation is selling out after sales skyrocketed 269% in a single week, and Wall Street analysts say 2 TikTok videos are driving its popularity
TikTok's algorithm allows new creators to go viral more easily than on Instagram, Facebook, and Twi…
Allana Akhtar
We tested a $10 mask-proof foundation
We test CoverGirl's Outlast Extreme Wear 3-in-1 Foundation that claims to be sweat-proof, humidity-…
Natalie Fennell,Nico Reyes
CoverGirl is ditching its iconic slogan
"The beauty category and consumer have changed dramatically since we launched 'Easy, Breezy, Beauti…
Tanya Dua
A teen makeup artist just became the first male CoverGirl
Charles, who has nearly 515,000 Instagram followers, will appear in campaigns for CoverGirl's newes…
Leanna Garfield
'The beauty industry had really moved on': CoverGirl's Ukonwa Ojo takes us inside the company's biggest ever rebrand
Ojo: The most powerful tool, I talked about it a little bit and it sounds really boring and clichéd…
Tanya Dua,Kara Chin,Jacqui Fr…
CoverGirl now has a 17-year-old CoverBoy - and it's about time
"My parents started questioning me about whether or not I was transgender - whether or not I was tr…
Caroline Praderio
Honorary CoverGirl Dies At 13 After Battle With Cancer
But today the Angels for Talia Facebook page reads "It is with a heavy heart that we share with all…
Laura Stampler
This Photoshopped CoverGirl Ad Is The Most Powerful Protest Against The NFL We've Seen
CoverGirl, a Procter & Gamble cosmetics company, is the official beauty sponsor of the NFL. Sin…
Katie Richards
This Photoshopped CoverGirl Ad Is The Most Powerful Protest Against The NFL We've Seen
CoverGirl, a Procter & Gamble cosmetics company, is the official beauty sponsor of the NFL. Sin…
Katie Richards
I've only used drugstore makeup for years, but there are 3 high-end products I swear are worth splurging on
The three high-end makeup products I spend the extra money on include the Tom Ford foundation, La M…
Jill Robbins
Snoop Dogg said Martha Stewart was 'thirst trapping' on her Sports Illustrated Swimsuit Issue cover
Snoop Dogg had high praise for his best friend Martha Stewart, who became the oldest woman to grace…
Anneta Konstantinides
Snoop Dogg defends Brooklyn Beckham's controversial cooking videos
Snoop Dogg praised Brooklyn Beckham for forging a different path from his famous dad, soccer legend…
Anneta Konstantinides
How Bethenny Frankel grew her influencer business to $3.2 million a year after leaving reality TV behind
Bethenny Frankel left reality TV. Now, she says she's making more annually as an influencer than a …
Madeline Berg
Scarlett Johansson says her 'ego is too fragile' to be on social media: 'I'm like a delicate flower'
Johansson said on "The Skinny Confidential Him & Her" podcast that she's "too fragile" to deal with…
Eve Crosbie
Get ready to pay more for makeup as inflation hits the cosmetics aisle
A new report found cosmetics prices just experienced the biggest increase in over 15 years, but dem…
Lakshmi Varanasi,Andy Kiersz
Best long-lasting waterproof mascara in India
that curls your eyelashes and adds volume to them. While buying, one should look for a mascara that…
The company behind Kim Kardashian and Kylie Jenner's beauty brands says a competitor stole trade secrets when it invested in the family's businesses
Seed, which launched Kylie and Kim's highly successful beauty brands, says Coty invested to try and…
Graham Rapier
I've only used drugstore makeup for years, but there are 3 high-end products I swear are worth splurging on
Though I usually shop for beauty on a budget, I think this Tom Ford foundation, La Mer concealer, a…
Jill Robbins
Ulta's fall sale is going on now - get up to 50% off beauty and skin-care products from Maybelline, Revlon, and more
Subscribe to our newsletter. Find all the best offers at our Coupons page. Disclosure: This p…
Ciannah Gin
Coty climbs after agreeing to pay $600 million for a majority stake in Kylie Jenner's makeup line
Kylie Cosmetics and Kylie Skin, on the other hand, are "two of the fastest-growing and most-engaged…