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On Tuesday, <keyword id="19907441" type="General" weightage="20" keywordseo="Aditya-Birla-Group" source="keywords" meta.keywordsubtype="org" meta.entityname="Aditya Birla Group" meta.hostid="261" meta.entityid="Aditya Birla Group">Aditya Birla Group</keyword>'s <keyword id="20102108" type="General" weightage="20" keywordseo="metal" source="keywords">metal</keyword> flagship <keyword id="20318152" type="General" weightage="100" keywordseo="Hindalco-Industries" source="keywords" meta.keywordsubtype="org" meta.entityname="Hindalco Industries" meta.hostid="261" meta.entityid="Hindalco Industries">Hindalco Industries</keyword> reported a 25.2% rise in consolidated profit at Rs 3,074 crore for the June quarter, on the back of favourable macros, operational efficiencies and lower input costs. The company had posted a consolidated profit of Rs 2,454 crore in the year-ago period, <keyword id="20129733" type="General" weightage="20" keywordseo="hindalco" source="keywords">Hindalco</keyword> Industries said in a regulatory filing. In a statement, the company said the consolidated PAT in the first quarter of FY'25 was Rs 3,074 crore, compared to Rs 2,454 crore in Q1 FY24, up by 25 % year-on-year (YoY)." Total income during the quarter under review rose to Rs 57,437 crore, over Rs 53,382 crore noted in the year-ago period. The consolidated revenue for the first quarter stood at Rs 57,013 crore, up 8% YoY, on account of better realisations and efficiencies in India operations. "Hindalco reported an <keyword id="19957744" type="General" weightage="20" keywordseo="EBITDA" source="keywords">EBITDA</keyword> of Rs 7,992 crore (vs Rs 6,109 crore in Q1FY24) in Q1 FY25, up 31% YoY, driven by lower input costs and higher volumes," the statement said. "Our strong Q1 results ride on the back of consistent operational excellence and cost optimisation which allowed us to leverage the higher average metal prices. "The <keyword id="20076812" type="General" weightage="20" keywordseo="copper" source="keywords">copper</keyword> business achieved its highest quarterly EBITDA driven by high domestic sales (especially downstream products), healthy by-product credits and better operational efficiencies following a successful planned shutdown," Satish Pai, Managing Director, Hindalco Industries said. The <keyword id="20472150" type="General" weightage="20" keywordseo="aluminium" source="keywords">Aluminium</keyword> India upstream business recorded an 81% growth in EBITDA over the previous year, he said. "Looking ahead, the major capital formation phase of the downstream business is near completion, and from here on, we will explore growth opportunities in the upstream business, given our strong cash position," he explained. The company said its copper business delivered a new record-breaking performance in the first quarter, with EBITDA at an all-time high of Rs 805 crore, up 52% YoY, backed by higher average copper prices and robust operations. Hindalco Industries Ltd is the metal flagship company of the Aditya Birla Group. A 26 billion dollar metals powerhouse, Hindalco is the world's largest aluminium company by revenues, and the world's second largest Copper rods manufacturer (outside China). Hindalco operates across the value chain, from bauxite mining, alumina refining, coal mining, captive power plants and aluminium smelting to downstream rolling, extrusions, and foils. Along with its subsidiary <keyword id="20665479" type="General" weightage="20" keywordseo="novelis" source="keywords">Novelis</keyword>, Hindalco is the global leader in flat-rolled products, and the world's largest recycler of aluminium. Hindalco is the country's largest copper producer, serving more than half the nation's copper requirements. Its copper facility in Gujarat, comprises a copper smelter and refinery complex, downstream facilities, and a captive jetty. Hindalco's global footprint spans 52 manufacturing units across 10 countries.

Hindalco Q1 profit rises 25% Rs 3,074 crore on operational efficiencies, lower input costs

As Big Tech reels under the global macroeconomic conditions, <keyword id="18635" type="General" weightage="100" keywordseo="amazon" source="Orion">Amazon</keyword> is now reviewing its <keyword id="196611" type="General" weightage="80" keywordseo="alexa" source="Orion">Alexa</keyword> virtual assistant-driven business as part of a major cost-cutting exercise headed by CEO Andy Jassy, the media reported. According to The Wall Street Journal, Amazon's entire devices unit has had an operating loss exceeding $5 billion in some recent years. Amazon is now looking into whether it should "focus on trying to add new capabilities to Alexa," according to the report. The cost-cutting review includes the devices unit with Alexa, a voice assistant available on a variety of Amazon devices. "The business has more than 10,000 employees and is a major recipient of investment capital," according to the report. It appears that the e-commerce giant is considering reducing its investments in Alexa-driven products. An Amazon spokesperson was quoted as saying that as part of this year's review, "we're of course taking into account the current macro-environment and considering opportunities to optimise costs." Amazon's shares went up by over 4 per cent on Thursday after the report about the cost-cutting review came out. Once part of our private lives as virtual assistants, more than 35 smart speaker models have now been discontinued (as of April 2022), 46 brands haven't released a new smart speaker since 2019 and 34 companies haven't released a new smart speaker since 2018. Although Amazon-branded smart speakers grew 33 per cent during the second quarter (Q2) compared to last year, other brands like Google and Apple were down 31 per cent and 57 per cent, respectively, according to global market research firm Omdia. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/stock-markets-inch-close-to-52-week-highs-as-us-inflation-data-cools/articleshow/95442431.cms">Stock markets inch close to 52-week highs as US inflation data cools</a> <a href="https://www.businessinsider.in/india/news/lung-blockages-growth-retardation-and-allergies-this-is-how-air-pollution-is-affecting-your-childs-health/articleshow/95442684.cms">Lung blockages, growth retardation and allergies — This is how air pollution is affecting your child’s health</a> <a href="https://www.businessinsider.in/business/telecom/news/reliance-jio-5g-services-now-available-in-hyderabad-and-bengaluru-taking-total-cities-to-eight/articleshow/95440828.cms">Reliance Jio 5G services now available in Hyderabad and Bengaluru, taking total cities to eight</a>

Amazon has reportedly put its Alexa business under major cost-cutting review

<ul><li>Technology solutions like in-work systems enable <keyword id="18966" type="General" weightage="80" keywordseo="hotel" source="Orion">hotel</keyword> guests to use more self-service alternatives, significantly reducing staff responsibilities while enhancing customer satisfaction.</li><li>Leveraging tech tools has helped hotels direct employees towards urgent and high-priority activities that require personalised engagement and support.</li><li>Few hoteliers will forget 2020 in a hurry. With hotels forced shut, almost 40% employees lost their jobs while an equivalent number suffered salary cuts and furloughs, according to consulting firm HVS Anarock.</li></ul>Faced with a manpower glut, stringent social distancing norms, evolved guest expectations and massive drop in occupancy, hotel companies turned to technology to overcome these challenges. Samir MC, managing director of Fortune Park Hotels, a member of ITC Hotels Group, recalled how solutions like in-work systems, which enabled guests to use more self-service alternatives, significantly reduced staff responsibilities and enhanced customer satisfaction. "Mobile check-in and self-ordering technology in restaurants make it simpler to check into hotels without requiring one-on-one interaction from hotel staff. Moreover, frequent or foreseeable activities can be handled automatically, through the use of technology," he added. <cmsannotation type="cmsannotation" annotationid="Flagging off the digital journey" comment="subhead" text="Flagging off the digital journey">Flagging off the digital journey</cmsannotation> Besides digitalizing most of its communication and offerings to drive business, ITC Hotels undertook steps like QR code-enabled communication in rooms, digital menus and contactless payment options as it adapted to the new normal. In fact, QR codes for all collaterals, digital menus in restaurants, digital invoices, WhatsApp bot for guest interaction, and even a press reader for newspapers became par for the course. Hotel Manager <keyword id="127335" type="General" weightage="50" keywordseo="prashant-chadha" source="Orion">Prashant Chadha</keyword> recalled how The Westin Mumbai Powai Lake’s operations continue to remain tech-driven from the perspective of guest navigation, housekeeping and F&amp;B services. "Our keyless check-ins and QR codes at restaurants ensured the need for lesser staffing. However, going completely remote and tech-driven is not the objective; rather the focus is being tech-savvy in our operations while considerate of our guests’ needs," he added. <cmsannotation type="cmsannotation" annotationid="Customers sound the tech call" comment="subhead" text="Customers sound the tech call">Customers sound the tech call</cmsannotation> Stressing on creating a ‘digital advantage’ during the company's 2021 earnings call, IHG Hotels &amp; Resorts' CEO Keith Barr said, "This is vital to enabling a seamless technology experience across the guest journey, from driving direct bookings and creating integrated digital experiences for our guests to delivering revenue-enhancing solutions for our owners." In 2021, the company partnered with Josh.ai to pilot a voice-controlled smart room at California’s Kimpton Rowan hotel. Since occupancies were in single digits in early 2021, hotel companies concentrated on the events business, which had switched to the hybrid model. IHG partnered with <keyword id="15041118" type="General" weightage="50" keywordseo="weframe" source="Orion">WeFrame</keyword> for its ‘Meet with Confidence’ global programme, while Hyatt collaborated with Swapcard platform to debut ‘Together By Hyatt’ in April 2021. Raoof Dhanani, managing director at Sayaji Hotels, explains that most hotels also started using Artificial Intelligence (AI)-driven chatbots with inbuilt booking engines to increase direct bookings and capture guest data at the same time. "It also sends automated emails, location, availability, quote and property images and videos to the guests as per their requirement," he noted. Having tasted the fruits of technology, <keyword id="183920" type="General" weightage="50" keywordseo="marriott-international" source="Orion">Marriott International</keyword> went a step further and launched the Marriott Design Lab at its Bethesda headquarters this January. Rather than work in isolation to accelerate the development and deployment of new technologies, it collaborated with companies like Carrier and LG to optimise HVAC efficiency in modular hotel designs, adding more vendors to this list. <cmsannotation type="cmsannotation" annotationid="Out with the old" comment="subhead" text="Out with the old">Out with the old</cmsannotation> After a long journey, contemporary hotel guests often want to grab a shower and a meal rather than engage with hotel staff. A Skift study titled 'Hospitality in 2025: Automated, Intelligent and More Personal' found that 73% travellers want to use their mobile device to manage their hotel experience, including checking in and out, paying, ordering food, and more. Aware that fulfilling these needs, or at least meeting it halfway, is key to winning guest attention and thereby their loyalty, hoteliers are increasingly mindful of their tech investments. A first mover, Marriott, for instance, rolled out IoT services as early as 2018, signing up to Amazon's Alexa for Hospitality room assistant technology to allow voice control functionality to be installed in guestrooms. Integrating IoT technology gives guests the power to customise their room settings, including lighting, temperature and curtains. Moreover, since employees can remotely monitor the performance of in-room devices, it means lesser staff on the floor. Additionally, hotels can conserve energy costs by turning off heating or air conditioning when the room is unoccupied. <cmsannotation type="cmsannotation" annotationid="An eye on the cost" comment="subhead" text="An eye on the cost">An eye on the cost</cmsannotation> By leveraging technology, hotels can direct a lean workforce towards urgent and priority tasks that require personalised engagement and support, thus easing their workload. Moreover, it can simplify their HR procedures, reduce expenses and also boost revenue generation by cross-selling services. Imagine visiting the hotel's spa and getting a discount on a healthy breakfast the next day! Chadha believes that the more efficient the processes, the less time is wasted, which reduces costs and increases productivity and revenue. "As compared to 2019, our operating costs have gone down, with a significant rise in efficiency. This has happened by streamlining tasks and improving our overall quality and reliability," he states. However, these tech deployments come with a caveat – don’t lose the human touch. <keyword id="1417520" type="General" weightage="50" keywordseo="rohit-pandey" source="Orion">Rohit Pandey</keyword>, Hotel Manager of Leela Bhartiya City Bengaluru notes that while technology and automation help bring better efficiency, the service industry cannot operate without the human touch or interaction and personalisation. "Whilst designing the standard operating procedures for the hotel and planning on technology; we smartly adapt systems to smoothen guest journeys. All human touch points remain intact or are enhanced with technology’s adaptation," he emphasised. The hospitality industry traditionally underinvested in technology, spending less than 5% of their net room revenue. However, digitalisation is now on every hotelier's mind. Using it mindfully will help them create a frictionless guest experience and bring down operating costs while navigating the labour shortage, making it a win-win situation for all. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/tata-investment-corporation-stock-almost-doubled-investors-money-in-just-six-months/articleshow/94336887.cms">This Tata group stock doubled investors money in just six months</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/snack-maker-annapurna-swadishts-sme-ipo-is-subscribed-by-190-times/articleshow/94332255.cms">Snack maker Annapurna Swadisht’s SME IPO is subscribed by 190 times</a>

Saving costs, managing manpower, enhancing guest experience: The various ways technology is helping the hospitality industry

<ul><li>Logicserve Digital has launched a new platform to help media planners understand the impact of marketing activities. </li><li><keyword id="11054203" type="UNKNOWN" weightage="20" keywordseo="traffic-cost-predictor">Traffic Cost Predictor</keyword> uses <keyword id="3343081" type="PERSON" weightage="20" keywordseo="Google-Analytics-data">Google Analytics data</keyword> to predict <keyword id="11054204" type="UNKNOWN" weightage="20" keywordseo="media-performance">media performance</keyword>.</li></ul>Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has launched Traffic Cost Predictor (TCP) - a unique tool to uplift your media plans with predictive analysis. It is a unique tool that can predict the results of media plans in just a few seconds basis historical data from <keyword id="1107152" type="COMPANY" weightage="20" keywordseo="Google-Analytics">Google Analytics</keyword> and monthly spends. TCP is easy to use and showcases interrelations between different channels too. Currently, the Beta version of TCP is available for free. TCP is completely data-driven and is not based on individual opinions. Marketers always want to understand the impact of their marketing activities and use the available historic data to design impactful future campaigns while avoiding media spend wastage. Being able to simulate varied media plan scenarios and decide on the best option to achieve the desired results is surely something that can be of great help for them. However, these activities are very time consuming and require a lot of efforts to be able to come up with insightful details. TCP will make all of this possible now, that too in a faster and efficient way. Some ways in which TCP can assist marketers are: - Understand the correlation between paid and non-paid activities for effective media planning - Analyse, optimise and present varied media plan options - Reduce dependency on statistical experts to predict media plans - Quickly predict traffic and performance - Visualise the effect of paid media spends on organic and direct traffic - Generate improved media plans for maximum efficiency TCP is a great go-to tool for starting any media planning activities. It uses Google Analytics data to predict media performance. It has a guided UI and a simple, hassle-free data upload process. TCP is also programmable and re-programmable basis different views as well as custom channel groupings. Additionally, TCP can be configured by your in-house marketers without the need of any special training. As Logicserve Digital, its proprietary algorithm for TCP provides over 80% accurate predictions on varied data sets. Talking about the launch of this unique tool, Prasad Shejale, Founder &amp; CEO, Logicserve Digital, said, “We are all aware about how the consumption of digital is growing day by day. With this, newer opportunities as well as challenges arise too. We have often noticed that a lot of marketers want to make the most out of their data and use it for designing future strategies. However, the management, analysis and interpretation of useful insights can be a tedious job. This is exactly what pushed us to work on a solution that can solve this concern easily, quickly and without having to put a lot of manual efforts. TCP is carefully designed by our experts to help you use the data aptly and design impactful strategies that can assist you reach your marketing goals. We are excited to launch this unique tool i.e. TCP and look forward to seeing it shape up success stories for brands.” Vinay Tamboli, Sr. VP – Digital Analytics &amp; Consulting Business, Logicserve Digital, adds, “TCP is strategically designed keeping in mind the pressing concerns of marketers. It will help them make data-driven decisions rather than relying on intuitions or hypothesis. It’s time saving and will also avoid any unnecessary marketing spends. The simplistic design, easy navigation and the ability of the tool to showcase the impact of varied combinations of media mix in just a few seconds make it a must-have tool for every marketer. While it saves a lot of time and manual efforts, it is able to make predictions that can deliver positive returns in the future. We are very happy to launch TCP and will continue with our efforts to curate solutions that can simplify the life of brands as well as marketers in this hyperconnected world.”

Logicserve Digital launches Traffic Cost Predictor, a data-driven predictive analytics tool to determine the optimal media mix

<ul><li>According to TeamLease's Apprenticeship Outlook Report, 46% of employers are keener to increase their apprentice pool in the period July to December 2020. </li><li>Employers are now looking for apprentices predominantly to offset the workforce scarcity and to reduce costs. </li><li>Employers are eyeing to hire an apprentice who possesses technical knowledge, is willing to learn, and have sound communication skills. </li></ul>The spread of coronavirus has shaken our social system, rattled our economies, shut down businesses, and led to a surge in unemployment. College graduates and soon-to-be graduates — who were supposed to join the workforce — were staring at an uncertain future for a while. However, an increasing number of employers are now looking for apprentices to offset the workforce scarcity and to reduce costs. According to TeamLease's Apprenticeship Outlook Report, 46% of employers are keener to increase their apprentice pool from July to December 2020. The net apprenticeship outlook for this half-year stands at 3%. Reasons for increase in apprentice hiring <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">To offset the workforce scarcity due to COVID-19 pandemic </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">32% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">As part of regular workforce restructuring </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">31% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">To optimise the manpower cost of work at basic levels </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">27% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Capacity building to handle frequent demand surges due to the pandemic </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">25% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Non-availability of training staff </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">24% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">As a step towards workforce downsizing specifically due to COVID-19 pandemic </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">15% </td></tr></tbody></table>Source: <keyword id="617603" type="PERSON" weightage="20" keywordseo="TeamLease-survey">TeamLease survey</keyword> “Despite the predicament that the current pandemic has brought, the overall sentiment amongst companies to hire apprentices has been very positive. While in the initial months of the lockdown, we witnessed a dip, the hiring intent has bounced back quite aggressively, especially since June/July,” Sumit Kumar, Vice President - NETAP, TeamLease Skill University, said <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td colspan="2" style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Top sectors where apprentices will be in demand </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Healthcare &amp; pharmaceuticals </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">42% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Manufacturing &amp; engineering </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">40% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Retail </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">38% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">E-commerce </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">38% </td></tr></tbody></table>Source: TeamLease survey <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td colspan="2" style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sectors where apprentices will not be in demand </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Travel &amp; Hospitality </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-10% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Education </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-7% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Beauty and Wellness </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-5% </td></tr></tbody></table>Source: TeamLease survey Employers are eyeing to hire an apprentice who possesses technical knowledge, is willing to learn, and have sound communication skills. “The current pandemic has made many realize the potential of investing in apprentices and building a talent pool, especially local talent, to mitigate workforce scarcity in such situations. Close to 24% of organisations have increased their apprentice hiring during the pandemic,” Kumar added. The report contains insights on employer sentiment regarding apprentice hiring for the period of July 2020 to December 2020. The analysis is drawn based on historical data of apprentice hiring and findings from a survey of 600 employers across 18 sectors and 14 cities. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/three-people-are-hired-every-minute-on-linkedin-says-satya-nadella/articleshow/78905854.cms">Three people are hired every minute on LinkedIn, says Satya Nadella</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/finance/banks/news/ajay-piramal-believes-that-if-banks-wont-lend-to-long-term-projects-india-will-need-to-revive-the-likes-of-idbi-and-ifci/articleshow/78906135.cms">EXCLUSIVE: Ajay Piramal believes that if banks won't lend to long-term projects, India will need to revive the likes of IDBI and IFCI</a>

Indian companies are hiring more interns than before to save costs and make up for workforce shortage

<ul><li><keyword id="11900973" type="General" weightage="20" keywordseo="jiophone-next" source="Orion">JioPhone Next</keyword> goes on sale in India this week.</li><li>It will be available at an entry price of ₹1,999, and the rest can be paid via EMIs.</li><li>The 4G smartphone has been jointly made by Jio and Google.</li></ul>Reliance Jio and Google’s much-awaited<a href="https://www.businessinsider.in/tech/news/jiophone-next-price-revealed-and-it-will-cost-just-as-much-as-apples-cleaning-cloth/articleshow/87367118.cms" data-type="tilCustomLink"> JioPhone Next</a> smartphone is almost here. The low-cost 4G smartphone will go on sale this week on Diwali, and it will be available across JioMart Digital retail locations. The new smartphone has been co-developed by <a href="https://www.businessinsider.in/business/telecom/news/reliance-jio-lost-subscribers-for-the-first-time-in-10-quarters-but-theres-good-news-for-mukesh-ambani-in-this-too/articleshow/87251614.cms" data-type="tilCustomLink">Jio</a> and Google and it comes with optimised features for Indian users. The JioPhone Next was earlier scheduled to launch on September 10 on the occasion of Ganesh Chaturthi. But the launch was delayed due to the global shortage of semiconductors. It then announced a new launch timeline for Diwali, and this time the telco is on track. Just last week it revealed the price and financing schemes as well as the specifications for the JioPhone Next. Ahead of the launch, we take a look at the JioPhone Next’s price, specifications and features. <keyword id="11903777" type="General" weightage="20" keywordseo="jiophone-next-price" source="Orion">JioPhone Next price</keyword> The JioPhone Next is priced at ₹6,499 but it will be available with a downpayment and EMI plans. You can pay an entry price of ₹1,999, and the rest can be paid through EMIs spanning over 18 or 24 months. JioPhone Next EMI plans There are four EMI plans available for the JioPhone Next. These EMI plans have a 24-month and 18-month payout system, and come bundled with data and calling minutes. Here’s a look at the four JioPhone Next EMI plans. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Always-on plan </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Large plan </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">XL plan </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">XXL plan </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹300 - 24 months </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹450 - 24 months </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹500 - 24 months </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹550 - 24 months </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹350 - 18 months </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹500 - 18 months </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹550 - 18 months </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹600 - 18 months </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">5GB + 100 minutes per month </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.5GB per day + unlimited voice </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2GB per day + unlimited voice </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2.5GB per day + unlimited voice </td></tr></tbody></table> JioPhone Next registration For those interested in purchasing the JioPhone Next smartphone, you can visit a JioMart digital retailer. You can also register your interest to purchase the JioPhone Next by sending ‘Hi’ to 7018270182 on WhatsApp. You can also go to Jio’s website and enter your full name and phone number to register. <keyword id="11947510" type="General" weightage="20" keywordseo="jiophone-next-specs" source="Orion">JioPhone Next specs</keyword> The JioPhone Next features a 5.45-inch HD+ display with Corning Gorilla Glass 3 layered on top. The smartphone sports a 13-megapixel primary camera and an 8-megapixel front camera. It also has a rear LED flashlight, and display flash for the front camera. It will come with optimisations for low-light photography with an HDR mode, and India-specific Snapchat lenses integrated into the phone’s camera. The smartphone is powered by a Qualcomm Snapdragon 215 processor, and it packs a removable 3,500mAh battery. There’s one variant of the JioPhone Next which comes with 2GB of RAM and 32GB of onboard storage. It has a microSD card slot for expandable storage up to 512GB. Its connectivity options include 4G LTE, dual SIM support, Wi-Fi, Bluetooth 4.1, a micro USB port and a 3.5mm headphone jack. JioPhone Next features The JioPhone Next runs on a customised version of Android called “PragatiOS”. Google features such as Read Aloud and Translate Now are integrated into the OS. These features will work with any text on the phone screen in addition to web pages, apps, messages and photos as well. JioPhone Next users will also be able to use Google Assistant for Jio-related queries like playing music on JioSaavn or checking your balance on My Jio. The smartphone is also confirmed to receive regular security updates and Android releases. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/jiophone-next-price-revealed-and-it-will-cost-just-as-much-as-apples-cleaning-cloth/articleshow/87367118.cms" data-type="tilCustomLink">JioPhone Next price revealed, will be available with EMI plans</a> <a href="https://www.businessinsider.in/business/telecom/news/reliance-jio-lost-subscribers-for-the-first-time-in-10-quarters-but-theres-good-news-for-mukesh-ambani-in-this-too/articleshow/87251614.cms" data-type="tilCustomLink">Reliance Jio lost subscribers for the first time in 10 quarters but there's good news for Mukesh Ambani in this too</a>

JioPhone Next to go on sale on Diwali — all you need to know about the low-cost 4G smartphone

New Delhi, July 11 (IANSlife) Highlighting the need to focus on sexual and reproductive health rights of girls and women, a policy paper released by Population Foundation of India (PFI) recommends applying a gender lens - using gender disaggregated data and evidence - to our response to COVID-19 and "increasing investments in family planning as the most cost-effective public health measure". Coming on World Population Day on July 11, the recommendations includes investing in the 3.3 million female frontline health workers who are the face of the Indian public health system and in many parts of the country the only health-care support. Extra efforts are required to strengthen the public health system and increase health budgets to optimise service delivery and health facilities as well as maintain supply chains, the paper notes. Using social and behaviour change communication (SBCC) campaigns to spread information and awareness on COVID-19 and address myths and misconceptions, is another key recommendation. The paper assesses the differential impact of COVID-19 and recommending timely measures to ensure women and girls remain central to COVID-19 response planning and recovery efforts. According to Poonam Muttreja, Executive Director of PFI, "The COVID-19 crisis has placed unprecedented demands on our social services and health care system. Women are increasingly at greater risk of sexual and domestic violence, disruptions to their healthcare services, stock outs of supplies of contraceptives and menstrual hygiene products and mental stress and anxiety. It is critical that we reassess our emergency response policies through a gender lens to improve planning and programming." Evidence from past epidemics as well as the existing body of evidence around the impact of COVID-19 suggests that the disruption of essential health services, including family planning put women and girls at risk of decreased access to services as resources are diverted from routine health services including pre- and post-natal health care, family planning and contraceptive supply, menstrual health and other reproductive health services, PFI said. The limited availability of essential health services, including sexual and reproductive health services will be detrimental in the long run. According to estimates by UNICEF, India would have the highest number of forecast births, at 20 million, in the nine months period dating from when COVID-19 was first declared a pandemic. The Guttmacher institute has projected that a 10 percent decline in use of reversible contraceptive methods in low -and-middle-income countries due to reduced access would result in an additional 49 million women with an unmet need for modern contraceptives and an additional 15 million unintended pregnancies over the course of a year. (Siddhi Jain can be contacted at siddhi.j@ians.in) --IANS sj/tb/sdr/

'Investments in family planning most cost-effective public health measure'

<ul><li>TCS plans to add 30,000 freshers to its ranks during this financial year.</li><li>TCS hired the highest number of employees in a quarter during Q2 2019 bringing 14,097 employees onboard.</li><li>The company’s current headcount stands at 450,738.</li></ul>Tata Consultancy Services (TCS) just announced its earnings for the second quarter of the current financial year and even though its <a href="https://www.businessinsider.in/business/news/tcs-q2-earning-report-profit-at-8042-crore/articleshow/71521639.cms">quarterly growth remained flat</a>, it plans to add 30,000 new freshers to its ranks before the end of the year. "When the technology is new or the demand is good, you don’t optimise. But, now that the volumes have started kicking in, we can get younger guys and train them," Rajesh Gopinathan, CEO and MD of TCS, told Business Insider. Last quarter, TCS hired 40% of the planned 30,000 fresh graduates. "It is a part of the plan to keep costs low," added Gopinathan. It hired another 14,097 employees this quarter, the highest ever number of employees that have been on boarded by the company in a quarter. As of 30 September 2019, TCS consolidated headcount stood at 450,738. "By valuing our employees for the contextual knowledge they possess, and continually investing in equipping them with newer technology skills, we have established an industry benchmark in our ability to attract talent across the world," stated Milind Lakkad, the global head of human resources at TCS.

TCS plans to add 30,000 freshers to its ranks to reshape its cost structure

<ul><li><keyword id="6355455" type="COMPANY" weightage="20" keywordseo="indian-railways">Indian railways</keyword> just unveiled their first <keyword id="248686" type="POSITION" weightage="20" keywordseo="smart-coach">smart coach</keyword> in line with the country’s ‘<keyword id="6354869" type="PERSON" weightage="20" keywordseo="make-in-India">Make in India</keyword>’ initiative.</li><li>The interface on-board monitors the train on two fronts, coach maintenance and passenger welfare. </li><li>The Passenger Information and Coach Computing Unit (PICCU) has been implemented with the aim of cutting down on maintenance costs.</li></ul>Riding on the ‘Make in <keyword id="3658" type="LOCATION" weightage="20" keywordseo="India">India</keyword>’ wave, the Indian Railways just unveiled their first smart coach and there are a 100 more on the way. In collaboration with the <keyword id="6835217" type="UNKNOWN" weightage="20" keywordseo="Modern-Coach-Factory-Raebareli">Modern Coach Factory, Raebareli</keyword>, the ordinary Linke Hofmann Busch (LHB) coaches have been upgraded to include sensors that monitor various aspects of the carriage. Equipped with black boxes that form a multi-dimensional communication interface, it monitors critical components of the coach that are usually responsible for derailments and delays. The sensor-based on-board condition monitoring system (OBCMS) enables the timely detection of defects. According to the Indian Railways, this will help the department move from preventive maintenance to predictive maintenance in an attempt to provide ‘world-class’ facilities to passengers. What makes these coaches so smart? A <keyword id="6752987" type="UNKNOWN" weightage="20" keywordseo="smart-device">smart device</keyword> is anything that’s connected to other mechanisms or networks through Bluetooth, NFC, <keyword id="47655" type="TECHNOLOGY" weightage="20" keywordseo="Wi-Fi">Wi-Fi</keyword>, Li-Fi, 3G etc and can operate on its own or by interacting with other devices. In the case of the smart coach, there’s a <keyword id="604467" type="ORGANIZATION" weightage="20" keywordseo="Central-Processing-Unit">central processing unit</keyword> that connects over a <keyword id="17406" type="TECHNOLOGY" weightage="20" keywordseo="GSM">GSM</keyword> network. The OBCMS is officially called the Passenger Information and Coach Computing Unit, or ‘PICCU’, an industrial grade computer that monitors two aspects, coach maintenance and the passenger interface. Coach maintenance entails relaying information about the train’s health back to PICCU using a vibration-based self-powered harvesting sensor that’s placed on the axle box. The sensor is capable of predicting hard spots and defects on the railway track, the wheels of the train and the bearings. Using that information, the Indian Railways can plan for maintenance accordingly to optimise their resources on a ‘need-basis’ rather being premature or once something already goes wrong. And since the railway tracks are also monitored, the probability of line failures should decrease. The same goes for sensors fitted into the train’s air conditioning (AC) system, that will relay information about the AC condition with alerts for when repairs are required. In addition, the Water Level Indicator (WLI) technology will let PICCU know if the water level drops below sufficient levels. For passengers, there’s an integrated information system that informs them of the train’s location, the expected time of arrival and how fast the train is going. The Indian Railways already has the RailYatri app that tries to do that same thing, but currently lacks the accuracy to pull it off. More importantly, there are at least 6 CCTV cameras on board the coach to implement more stringent security measures. It’s not only about the security of passengers but also monitoring the behaviour and actions of the railway staff on-board. That being said, in case of an emergency, a talkback system has been integrated so that passengers and the train guard can communicate directly. It’s also useful in cases where direct assistance may not be feasible, and instructions can be relayed over the network. And, of course, the coach will have Wi-Fi hotspot capabilities for passengers to check-in and the browse the internet per their convenience.

India’s new smart coaches aim to cut maintenance costs for Indian Railways

<a title_source=" Chandan Chaurasia" title_caption="Once you're banned from Google's AdSense, you're banned for life." class="zoomin" href="https://static-ssl.businessinsider.com/image/5492a6d4dd0895bc118b464f-960/6186204753_0d0ce75dc8_b.jpg"></a><a href="https://www.flickr.com/photos/idreamballs/6186204753"> Chandan Chaurasia</a>Once you're banned from Google's AdSense, you're banned for life.Small businesses and tech startups are losing hundreds of thousands of dollars in search ad revenue from Google because they have difficulty following the company's policies.
One company, Pubshare, has sued Google for nearly $1 million in revenue it allegedly earned from ads, which Google declined to pass on to the company.
The company is owned by Peter Ogtanyan, according to a copy of his lawsuit filed in a California state court. Pubshare published humorous viral images for social media, such as "mind-blowing street art." It used Google's AdSense software, which allows companies to run Google search ads on their site and gain revenue from them. He gained 300 million views and 1.5 million clicks via AdSense, and had a click-through rate of 0.45%, his suit claims. That traffic generated about $1 million between September and October 2013, the suit alleges, before Google sent him this notice saying it would not pay any of the money his ads had earned:
LAYOUT ENCOURAGES ACCIDENTAL CLICKS: Publishers are not permitted to encourage users to click on Google ads in any way. This includes any Complaint implementation that may encourage accidental clicks, such as placing ads near flash games or navigation bars, or placing ads and site links extremely close together.
Ogtanyan claims he ran his ads in the same format as those on Chacha.com, Dictionary.com, and Answers.com, which continue to run AdSense advertising.
Google asked the court to dismiss the case but a judge ruled to let it proceed. The company has recently indicated that it is bowing to pressure from publishers: <a href="http://adsense.blogspot.co.uk/2012/12/working-better-together-protecting.html?m=1">In a blog post it said it would be "making some changes"</a> when considering whether publishers should be banned.&#xa0;
"Allowing an AdSense publisher to accumulate hundreds of thousands of dollars in earnings without any warnings of improper practices, and then abruptly refusing to pay out any of those earnings by means of auto-generated form e-mails is the very definition of bad faith," says Randy Gaw, a lawyer at the San Francisco firm Gaw Poe, which represents Ogtanyan.
Google declined to comment on this story when contacted by Business Insider.
<h3>Google faces a bunch of lawsuits</h3>
Another website operator told Business Insider that it earned more than $500,000 in a few weeks from Google's AdSense advertising programme before being banned from using Google and losing all the money in its account.
Four different companies have told Business Insider they are talking to their lawyers about suing the search giant for fraud. Three have actually sued, according to copies of the litigation obtained by Business Insider.
In total, Business Insider has heard from seven companies (including the four above) that say they lost tens or hundreds of thousands of dollars when they were suddenly banned from AdSense. All the companies claim they were following Google's strict rules about how to place ads on their site. Some of them say they were encouraged or given approval for their ad plans by Google's own sales staff. The companies showed us emails, images from their AdSense account dashboards, and online chat transcripts with Google staff to demonstrate their problems.
In all the cases, the companies say they would have been happy to change their websites in any way that Google asked. Appeals are limited, they say. "Google's appeal form required Plaintiff to limit his appeal to 1,000 characters," Ogtanyan's lawsuit claims.
In more than one case, Google staff told the publishers their sites were within Google's AdSense rules - and then they were banned, losing their money. We collected these specific examples:
<ul>
<li>A viral photo site, Pubshare.com, that lost nearly $1 million.</li>
<li>A viral news site that lost $500,000.</li>
<li>A business accelerator site that lost $200,000.</li>
<li>A publisher who lost $300,000.</li>
<li>A web-based <a href="http://uk.businessinsider.com/19-year-old-lost-46000-in-google-adsense-rules-ban-2014-8">text messaging site, MesTextos.com, that lost $46,000</a>.</li>
<li>A quiz site, QuizDee, that lost $35,000.</li>
<li>An Indian storytelling site, Evrystry.com, that also lost $35,000</li>
</ul>
Some of the companies agreed only to talk privately because their lawyers advised them not to speak to the media if they were preparing legal action against Google.
<h3>$200,000 a month ... gone</h3>
The owner of one company, who did not want his name published, told us that his site had been so successful that after it had earned $200,000 or more in one month he checked with Google to make sure he was in compliance with the rules. Three AdSense reps reassured him that his site was compliant with the rules. So he invested more money into the site and his AdSense account earned more than $500,000 in revenues. Then he was banned from AdSense for monetising invalid clicks.
You can see <a href="https://support.google.com/adsense/answer/48182?hl=en">Google's rules about click validity and ad placement on AdSense here</a>. Google's contract rules are strict: Google retains the right to cut you off at its discretion, they say:
Payments to you may be withheld to reflect or adjusted to exclude any amounts refunded or credited to advertisers and any amounts arising from invalid activity, as determined by Google in its sole discretion.?
... Google may at any time terminate the Agreement, or suspend or terminate the participation of any Property in the Services for any reason. If we terminate the Agreement due to your breach or due to invalid activity, we may withhold unpaid amounts or charge back your account ...
If Google detects a site that may be breaking the rules, then generally Google will send a note to the publisher explaining which policy was in question and, in many cases, give them a chance to make changes to their pages to keep the account in good standing. Publishers are also given an opportunity to appeal policy decisions.
Google has recently softened its stance toward publishers who get banned like this. In two blog posts it has indicated that it will consider publishers' cases more generously, <a href="http://adsense.blogspot.co.uk/2012/12/working-better-together-protecting.html?m=1">particularly looking at tenure</a>, and it has given publishers more warnings about <a href="http://adsense.blogspot.co.uk/2011/11/top-5-things-you-should-know-about.html?m=1">the nature of invalid botnet traffic that can show up on sites</a>.
More broadly, <a href="http://uk.businessinsider.com/google-display-ad-viewability-study-2014-12">Google is engaged in a high-profile war against low quality advertising.</a> It recently revealed that more than half of ads served on Google properties are never seen by humans. The company wants to be seen to be leading the way against garbage ads. Google has millions of ad customers. Many of them are unsophisticated publishers who may be buying traffic from botnets or other illegitimate sources. Google cannot explain to them why their ads are being pulled for fear of educating botnet operators on how to get around Google's policies.
<h3>Sales staff say yes, but compliance staff say no</h3>
The problem, however, is that while Google's compliance staff are trying to enforce the rules, Google's sales staff are sometimes encouraging publishers and not alerting them that their revenue streams have fallen afoul of rules that will get them banned. The contradiction comes because publishers believe that the sales staff are able to tell them that their sites are in compliance and won't get banned. In fact, a different staff team at Google makes decisions on publisher bans.
Here is the most egregious example we were given. In this case, a publisher who was seeing a sudden, massive increase in traffic and ad revenue deliberately checked with a Google rep to make sure the company was OK with how the revenue was being earned. After a conversation in which the publisher discusses changes to his page to bring it into compliance with Google's ad rules, the Google rep assures the company that everything is OK:

Another source told us that in September, "I was surprised last night when I received a notification from Google that my AdSense was disabled. I didn't even received any warnings regarding any violations. Last month I earned $72,000 and got paid. This current month so far (September) I was earning $52,000 and lost it."
"According to the letter, my AdSense account was found to be non-compliant with their AdSense program policies. What? Last month, I was contacted by a representative from Google and told me my website was doing well and offered further optimisation. I'm confused why they suddenly banned my 2 year old AdSense account. :-("
<h3>"You may not create new accounts"</h3>
Here is a typical email from Google informing a publisher it will not be getting its money. Note that the publisher has lost its appeal, meaning that Google has looked at the issue twice and both times found the publisher not to be in compliance with its terms of service:
<a title_source="BI" title_caption="" class="zoomin" href="https://static-ssl.businessinsider.com/image/5492a6d4dd0895bc118b464e-960/screen_shot_2014-12-16_at_3_26_18_pm.png"></a>BI
This source's website may have been banned because it uses news that has been reblogged from other sites. Google does not allow "scraped" content. The source complained that plenty of mainstream sites do the same thing, and that even if that were true he was not given a chance to rectify the situation.
Because AdSense bans cost companies so much money, and because they are permanent, there is a growing number of businesses that have come to believe Google's confiscation of money they earned via AdSense is unlawful. <a href="http://www.businessinsider.com/google-adsense-class-action-lawsuit-2014-5">Google is also currently being sued in federal court the U.S. over allegations that it suddenly and without explanation withholds ad money from website publishers</a> once their sites become successful. Earlier this year, the company was the target of an infamous, and obviously fake, conspiracy theory that publishers who make $5,000 or more per month are banned from the system right before their cheques are paid. (The theory has a giant hole in it - Google collects revenues only when it delivers those ads, so banning successful sites would actually make Google poorer.) This theory has been making the rounds for years.
There is one obvious aspect of the AdSense rules that might dampen the ire of publishers who are critics: Google only takes the money after it has been earned. These publishers might have less to complain about if their earnings were paid out before they were exiled from the system.

Google's Search Ad Policies Cost This Company $1 Million

<ul><li><keyword id="24422536" type="General" weightage="100" keywordseo="Boult-BassBox-X250" source="keywords">Boult BassBox X250</keyword> costs Rs 24,999</li><li>It comes in a black colour option</li><li>It delivers great sound and has an aesthetic appeal</li></ul> The Boult BassBox X250 sets a new benchmark for <keyword id="24422537" type="General" weightage="20" keywordseo="home-audio-systems" source="keywords">home audio systems</keyword>, combining a sleek design with cutting-edge technology. Its modern appearance, complemented by a brushed finish and perforated mesh grille, ensures it blends seamlessly into any room. The <keyword id="20107830" type="General" weightage="20" keywordseo="soundbar" source="keywords">soundbar</keyword> is compact yet striking, and makes a design statement along with being an audio powerhouse. At the heart of the X250 is its impressive 250W output with a 2.1-channel audio system. Enhanced by wired woofers and BoomX technology, it delivers deep, resonant bass that immerses you in every beat. The soundbar also comes equipped with <keyword id="20114057" type="General" weightage="20" keywordseo="Dolby-Atmos" source="keywords">Dolby Atmos</keyword> compatibility and dedicated DSP units. Thanks to this, the soundbar is capable of producing cinema-quality sound with minimal noise and low latency. It delivers clear and loud sound with low noise, filling your room with rich, cinematic audio. It’s perfect for upgrading your home entertainment setup without complicating things. Whether you’re watching a blockbuster, tuning into the news, or grooving to your favourite playlist, its preset EQ modes optimise sound for every occasion. Talking about connectivity, there are various options like AUX, USB, HDMI (ARC), and <keyword id="21898243" type="General" weightage="20" keywordseo="Bluetooth-5-3" source="keywords">Bluetooth 5.3</keyword>, ensuring compatibility with smart TVs, laptops, phones, and more. Its ergonomic remote and integrated control panel make operation effortless, while the inclusion of premium ADCs and DACs ensures crystal-clear audio fidelity. The soundbar is available in an elegant black colour option and costs Rs 24,999. Whether you’re a movie enthusiast or a music lover, the X250 promises to amplify your experience in every way.

Boult BassBox X250 quick review: Style and substance

<keyword id="20433759" type="General" weightage="20" keywordseo="Bryan-Johnson" source="keywords">Bryan Johnson</keyword>, a tech mogul turned biohacker, has embarked on an ambitious mission to <keyword id="24065128" type="General" weightage="20" keywordseo="reverse-aging" source="keywords">reverse aging</keyword> through his “Blueprint,” a meticulously designed regimen blending cutting-edge science, technology, and sheer willpower. He claims to have reduced his biological age by years, supported by epigenetic testing and biomarker tracking. His day-to-day life is a structured experiment in <keyword id="20186177" type="General" weightage="20" keywordseo="longevity" source="keywords">longevity</keyword> that pushes the boundaries of health optimisation. <h2>Food and pills</h2>Johnson begins his day with a strict routine, starting with sleep. He adheres to a disciplined bedtime, relying on wearable tech to monitor his heart rate variability, sleep cycles, and recovery. This consistency is crucial, as quality sleep plays a significant role in cellular repair and cognitive function. His morning meals are a far cry from traditional breakfasts, featuring a nutrient-packed “Green Giant Smoothie” rich in collagen, creatine, and spermidine. Later, he consumes a “Super Veggie” blend of plant-based ingredients, chosen to minimise inflammation and support metabolic health Supplements are another cornerstone of his protocol, with Johnson taking over 100 pills daily, each targeting specific areas like stress reduction, energy optimisation, and anti-aging. Ingredients such as ashwagandha, nicotinamide riboside, and spermidine feature prominently, though some experts question the efficacy and necessity of such high quantities. His dietary and supplement strategy is paired with a high-tech exercise regimen designed to balance strength, endurance, and recovery. <h2><keyword id="21898607" type="General" weightage="20" keywordseo="biohacking" source="keywords">Biohacking</keyword> and mental health</h2>Johnson’s dedication to data is perhaps the most striking aspect of his routine. Through wearable devices, blood tests, and even whole-body imaging, he tracks his biological markers to ensure that every action he takes has a measurable impact. Some of his practices venture into biohacking territory, such as red-light therapy and electrical stimulation, which aim to rejuvenate cells and promote tissue repair. He also prioritises mental health, integrating mindfulness practices and stress-reducing techniques into his day to complement his physical pursuits. <div type="Article" hostid="261" msid="110256586" title="Longevity fanatic Bryan Johnson says &amp;#39;sleep is the new coffee&amp;#39;" mstype="2" mssubtype="0"></div>Johnson claims his lifestyle has reduced his biological age, evidenced by metrics like epigenetic tests. However, critics argue that such methods are expensive and not universally accessible. Many of his practices, while fascinating, come with the caveat that the science supporting them is still evolving. <h2><keyword id="24065131" type="General" weightage="20" keywordseo="skin-injections" source="keywords">Skin injections</keyword> and swallowing a camera</h2>Beyond his regimented diet and exercise routine, Bryan Johnson has embraced several unconventional and wacky practices in his quest to reverse aging. For instance, Johnson's skin regimen goes far beyond basic skincare. He undergoes intense and often painful skin rejuvenation treatments, claiming his skin now resembles that of a 20-something. This includes slathering on a variety of scientifically-formulated creams daily and utilising specialised therapies to stimulate collagen production and reverse aging effects. Recently however, after undergoing fat injections from a donor to restore facial volume lost due to extreme calorie restriction, Johnson suffered a severe allergic reaction, causing his face to swell to the point of temporary blindness. The treatment, part of his “Project Baby Face” initiative to stimulate natural fat growth without fillers, highlighted the importance of facial fat for a youthful appearance despite optimal biomarkers. Though the ordeal resolved in a week, Johnson remains undeterred, reformulating plans for future attempts to combat the effects of aging By collecting data from regular tests on his organs — such as MRIs, ultrasounds, and even reportedly swallowing a “baby carrot-sized” camera for internal imaging — he adjusts his lifestyle based on the "biological age" of each organ. He refers to this as allowing his organs to be their "best selves". <div type="Article" hostid="261" msid="106352466" title="Millionaire Bryan Johnson who wants to live forever shares his recipes for anti-aging lunch and dessert" mstype="2" mssubtype="0"></div>A surprising result of his extreme protocol has been what he describes as the reversal of <keyword id="17120374" type="General" weightage="100" keywordseo="Graying-hair" source="Orion">graying hair</keyword>. While not a confirmed or widely replicated outcome, Johnson claims he has stopped needing to dye his hair thanks to his strict diet, supplementation, and overall health strategy. All in all, Johnson tracks over 1,000 health metrics daily, making him arguably the "most measured man" alive. This includes monitoring biomarkers, oxygen efficiency, heart function, and even metrics as specific as his body's biological age compared to an average 18-year-old's. <h2>Can you try it (without breaking the bank)?</h2>While Johnson’s results are impressive, his methods are often critiqued for their accessibility and scientific backing. With an estimated $2 million annual cost, the Blueprint isn’t feasible for most people. Nevertheless, many of his principles — such as prioritising sleep, eating a nutrient-dense diet, and regular exercise — are scalable and can be adopted by individuals on a budget. <ul><li>Eat smarter: Focus on plant-based, nutrient-rich diets.</li><li>Exercise regularly: Even a brisk walk is better than none.</li><li>Prioritise sleep: Invest in a quality mattress or simply stick to a consistent bedtime.</li><li>Embrace mindfulness: Look for free apps that can help get you started.</li></ul>Bryan Johnson’s experiment has captured attention worldwide, not just for its audacity but also for its implications. His journey raises profound questions about the future of health and longevity. Is this the dawn of a new age in human optimisation, or merely a glimpse into the indulgences of the ultra-wealthy? Time and science will ultimately decide.

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