How can advertisers, brands and agencies navigate in a cookie-less world

The internet is decades old, but many of its fundamental aspects remain the same. It's a collection…

60% say they are not familiar with tracking prevention or unsure about the consequences on their bu…

The audit will assess risk areas and dependency on currently deployed solutions

Business Insider's top advertising and media stories for February 4.

CDP industry reached an estimated $1.6 billion in revenue this year

Digital Marketing: Trends to watch out for in 2022

​​​​Finally, it is time. The reason why I quit a traditional digital agency almost 7 years ago and …

Some of the challenges that marketers might face in adjusting to the new way of digital advertising

Reflecting on the transformational time that the last year has been, we’ve all experienced the…

Top 7 global marketing trends to expect in 2022, as per Deloitte

Marketers today need to focus on a holistic media quality approach, and utilizing insights to optim…

Google announced in January that by 2022 it would eliminate third-party cookies, which help adverti…

Salesforce will launch the platform at its annual event, Dreamforce

Bharti Airtel’s Chief Product Officer shares how Indian advertising industry can minimise its risin…

Navigating the cookie-less world

Leaders from the e-commerce industry tell us where the industry is headed in 2022

The Trade Desk’s Tejinder Gill on why CTV and open internet is the future of programmatic advertisi…

Salama said Kantar also planned to expand its existing products geared at making it easier and chea…

More than a year after Europe's General Data Protection Regulation, or GDPR, rolled out and require…